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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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Analysis Of The Influence Of The Tourism Sector On Pad Of The Tourism Sub-Sector In The District/City Of The Special Region Of Yogyakarta (2013-2021) Sultan, Sultan; Fattah, Rakazeta Yusuf
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2896

Abstract

This research aims to analyze the influence of the number of tourist visits, the number of tourist attractions, and the number of non-star hotels on the Regional Original Income of the Tourism Sub Sector in the Districts/Cities of the Special Region of Yogyakarta Province in 2013-2021. This research is based on secondary data, namely the number of tourist visits, number of tourist attractions, and local revenue from the tourism sub-sector which is available in the Tourism Statistics of the Yogyakarta Special Region Tourism Office in 2013-2021 as well as the number of non-star hotels available in the Central Statistics Agency in 2013-2021. The analytical tool used is Panel Data Regression with the Random Effect Model (REM) approach. Based on the results of the analysis, it is known that the variables number of tourist visits and number of non-star hotels have a significant and positive influence on local revenue in the tourism sub-sector. Meanwhile, the number of tourist attractions has no effect on the local revenue of the tourism sub-sector.
Utilizing Artificial Intelligence (AI) in Customer’s Purchase Intentions on GrabFood Ravi, Thevisri; Yusof, Rosmelisa; Koay, Loke Kean; Teoh, Yee Teng; Thin, Mun Yee; Donold, Tiffany Audrey Anak; Jannah, Nur Aini Raudhatul; Mittal, Prachi; Srivastava, Rishabh; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3212

Abstract

Generally, food delivery is a courier service that transfers consumer needs from stores or restaurants to the customer’s doorstep. With the advent of artificial intelligence, people now could order meals and other goods from the convenience of their homes. As such, Grab Holdings, which was founded in 2012 as a taxi-hailing service, is now well-known for providing consumer services including rides (Grab Transport), food deliveries (GrabFood), and package deliveries (Grab Express). The primary purpose of this research is to study on how the artificial intelligence that was utilized in customer’s purchase intentions on Grab Food.  The independent variables used to measure this study are instant delivery of foods, estimation of delivery time, customized recommendation on food, interactivity, cashless payment method used and consumer behavior corresponding to the dependent variable of consumer’s intention to use GrabFood. To support the findings of the research, an online survey has been carried out to gather the data needed. This survey was targeted on 100 Malaysian, Indonesian and Indian respondents, from all age groups, ethnicity, and gender. Following, the data gathered were verified using the SPSS software. Based on the study, the result shows that there is a significant correlation between the independent and dependent variables. In addition, instant delivery of foods and customized recommendations on food has a major influence on consumers’ purchase intention on GrabFood Delivery.
How The One-Stop Services from Mobile Applications Aligned with Customers' Contemporary Purchasing Behavior: A Study on Grab’s Brand Recognition Among Customers Joe, See Pei; Hui, Qiu Lin; Ansori, Rashidah Nabila binti Zakaria; Er, Sheron Tan Ming; Ojha, Rinku; Kabade, Aniket; Rajan, Harini
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2912

Abstract

The ride-hailing app Grab has now grown into a multinational transportation company headquartered in Singapore with offices in eight Southeast Asian countries. Since its founding in 2012, the company has expanded beyond its core business of ride-hailing services to transportation, delivery, finance and insurance, enterprise, and more, all integrated into a cloud-based system. This study is being conducted to find out how Grab, with its core function as a ride-hailing application, fits into customers' contemporary purchasing behavior and how the company has developed a strong brand recognition among its customers. Five influential aspects were evaluated: the super app, flat rate fees, short waiting times, reliability, and environmental friendliness. A total of 201 Grab users participated in an online survey, and IBM SPSS was used to analyse the results. The results showed that factors such as super app, flat rate fees, environmental friendliness, and reliability are positively related to customers purchasing behavior. Short waiting times, though, had no significant impact on customers' purchasing behavior. This survey gives Grab important information on how customers view the company, which helps them boost brand awareness.
The Linked Factor of Customer Satisfaction and Loyalty in F&B Industry: A Study of Operational Performance Factor Cheng, Yen Er; Cheah, Yun Yee; Jimenez, Dana Valentina Rojas; Chen, Yuxin; Chen, Yifei
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2167

Abstract

The focus of this research is to investigate how operational performance affects customer satisfaction and loyalty in the food and beverage industry. Starbucks has been selected as this research object. Conducting a survey and referring to other studies of journals and articles to support the assisting data are the research methods employed. According to the research results, 71 % of respondents are pleased with current Starbucks services and products. The studies also revealed that the majority of customers had heard of Starbucks on social media. The study’s findings reveal that operation success is significantly linked to customer satisfaction. Customer satisfaction has been described as a significant mediator between service quality and customer loyalty. Having a clear understanding of the hypothesized relationship in the study encourages Starbucks to figure out the best action to gain or increase customer loyalty by providing good service quality to build a loyal customer base and customer satisfaction.
Enhancing Organizational Effectiveness Through Employee Work Attitude: Dissection of Nigeria’s Hospitality Industry Edeh, Friday Ogbu; Islam, Mohammad Fakhrul; Egwu, Kevin Chukwuoyims; Irem, Collins Okechukwu; Ssekajugo, Derrick; Oben, Desmond Neji; Olanipekun, Benedict Dayo
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3235

Abstract

Every business aims to succeed in the competitive environment by injecting various customer attraction and retention mechanisms into the workplace. However, the hospitality sector requires managers to be proactive in delivering prompt services that would motivate them to come back after the first experience. To achieve this objective, employee work attitude behaviour must be considered.  It was this problem that prompted the researchers of this study to examine the predictability of employee work attitude on the effectiveness of hospitality firms operating in Nigeria's work setting. Middle-line managers, supervisors, and low-level employees constitute the sample frame. To avoid bias in selection, simple random was used. Copies of the primary instrument were used to collect data. Frequency distribution was used to analyse respondents’ data while the research propositions were analysed with linear regression with the aid of IBM SPSS statistical software version 25. The finding of the study showed that employee work attitude has a positive significant effect on organisational effectiveness. The study concluded that employee work attitude measured in terms of job satisfaction and job involvement enhances and improves organisational effectiveness of hospitality firms in Nigeria through prompt service delivery and customer satisfaction. The implication of the study is that; supervisors, operations managers, and HR managers should pay positive attention to the attitude of their employees to discourage employee turnover that could lead to customer withdrawal.
The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review Rahayuningrat, Prahita Sri; Ardiani, Gusti Tia; Alisa, Juniar; Sugiarti, Rubiah; Taufik, Nuryanti
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2888

Abstract

This systematic literature review study aims to understand the effectiveness of Instagram advertising for digital marketing. It used online data from Google Scholar and Proquest with the keywords "effectiveness" AND "Instagram Advertising," which only uses papers reviewed for research. This study used PRISMA to create a systematic review. A total of 195 journal reviews were processed and then cleaned through specific criteria so that only 19 related papers were taken. From the 19 papers processed, it can be concluded that Instagram advertising is very effective in helping digital marketing. This research is expected to increase understanding for both practitioners and researchers regarding Instagram advertising and the use of PRISMA itself.
Economic Sector Potential Analysis of Kutai Kartanegara and Penajam Paser Utara Regencies in East Kalimantan as Indonesia's New Capital City 2045 Saputri, Miska Pudhenta Nuke; Udjianto, Didit Welly; Wijayanti, Diah Lufti
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3217

Abstract

In an effort to realize equal development and economic growth, the government plans to move the center of Indonesia's government from Jakarta to East Kalimantan. The new name of the capital city is the National Capital City (IKN) of the Archipelago. The IKN development megaproject is expected to take around 15-20 years. To develop the existing potential in Kutai Kartanegara and Penajam Paser Utara, regional development planning and economic potential measurement are needed. The purpose of this research is to find and analyze the leading sectors. The leading sector and the description of regional economic sectors can be identified through 1). Location Quotient (LQ) analysis, used to determine the base and non-base sectors in the economy; 2).Shift Share analysis, used to determine changes and shifts in economic structure. This research uses secondary data in the form of time series of Gross Regional Domestic Product (GRDP) of Kutai Kartanegara and Penajam Paser Utara Regencies in 2013-2022. From the results of the analysis, it is concluded that in Kutai Kartanegara Regency there are 3 basic sectors and 14 non-basic sectors, while in North Penajam Paser Regency there are 10 basic sectors and 7 non-basic sectors. From the results of the Shift Share analysis, it is known that the economic sectors in Kutai Kartanegara Regency are superior, prospective, and mainstay sectors. Meanwhile, in Penajam Paser Utara Regency, the leading, prospective, mainstay, and lagging sectors.
Does Financial Literacy Has Greater Role in Achieving Stock Investment Performance of College Investors? Wijayanti, Risna; Juwita, Himmiyatul Amanah Jiwa
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.2986

Abstract

This research aims to integrate the perspectives of rationality and irrationality, which cannot be separated in capital market participants, especially young investors, in the decision-making process of stock investment. The research emphasizes whether cognitive factors, which including financial literacy and play a more significant role. Additionally, overconfidence as behavioral aspect can serve as a mediator linking financial literacy and investment performance. Conducted on 77 students who invest in investment gallery in Malang, using random sampling techniques, the research is an explanatory study with a quantitative approach through a questionnaire processed by SEM-PLS analysis using Smart PLS 3.0. Based on the findings of this study highlight the positive influence of financial literacy on stock investment performance, while overconfidence was found to have mediating effect on relationship between financial literacy and stock investment performance. The characteristics of respondents who are young age with limited funds for stock investment leads to low expectations of returns, resulting in quick satisfaction and then affecting stock investment performance
Analysis of the Factors Affecting Customer Preference Towards McDonald’s Ee, Chin Guan; Ibrahim, Haslindar; Gulati, Chanda; Chok, Colyin; Shanshan, Dong; Ananda, Durgahsineey A/P; Kushwah, Divya; Choudhary, Devesh; Jain, Akshat; Maron, Alif Rayhan; Kee, Daisy Mui Hung; Musyaffa, Shidqi
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2907

Abstract

Fast food is currently gaining popularity and becoming a global trend. Fast food is the most popular option among people because it is consumed quickly and cheaply. Consuming fast food is a result of a change in lifestyle from the past. It encourages workers or individuals to eat fast food rather than prepare their own meals. Therefore, despite having several of its closest rivals, such as Burger King, Pizza Hut, KFC, etc., McDonald’s is still one of the largest and most recognizable fast-food chains in the world.  This paper aims to examine and analyze the factors that influence customers’ preference toward McDonald. An online survey questionnaire was used for data collection, this survey will involve 100 respondents who have consumed Mcdonald’s. The results of this study will help us to better grasp customers’ perceptions of Mcdonald’s.
Investigating the Strategies Employed by McDonald's to Establish Sustainable Customer Relationships Ban, Teoh Kok; Lee, Jia Lin Jocelyne; Volha, Rudkouskaya; Zamri, Muhammad Syazwan Afifi Bin; Azian, Nadiah Hidayah Binti; Ng, Pei Long; Maulana, Zulkifli Ega Irvan; Via, Seviana; Vladimir, Gerasimenko; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3252

Abstract

McDonald's Corporation, established in 1940, is an American multinational fast-food chain. Over the years, McDonald's has successfully expanded their business operation worldwide. The customer plays a vital role in the success of a business. The strategies and abilities to retain a customer will determine the survival of a business. Hence, this paper aims to examine the strategies employed by McDonald's to establish sustainable customer relationships. To explore, primary and secondary data collection was conducted through several sources, and a digital questionnaire was produced to collect data and information from 150 respondents.. The hypothesis of this study is to examine whether the independent variables, such as food quality, service quality, atmosphere, price, and Brand and influence, influence the dependent variable, customer relationship. This paper will explore the contribution relationship between food quality, service quality, Atmosphere, Price, and Brand and their influence on McDonald's sustainable customer relationship and to better understand its correlations. Recommendations and implications were discussed

Page 16 of 33 | Total Record : 325

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