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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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The Implementation of Local Wisdom-Based Vocational Hospitality Curriculum Development Model Polii, Bernadain Dainty; Permana, Dimas Ero
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1025

Abstract

Vocational higher education has a strategic role and is at the forefront in handling the age of the workforce and educating them into skilled, professional, and highly competitive persons who will enhance the nation's competitiveness. This study aims to formulate a design model for the development of a vocational hospitality curriculum based on local wisdom for students of the Tourism Department. The vocational curriculum development model will be highly useful for determining measures or policies to improve the quality of human resources hospitality industry fields. The research method used is research and development, which includes a descriptive method, action research, and experimentation. This curriculum development model emphasizes the development of broader methods of not only how to teach but also how to build students’ character.
Customer Satisfaction and Brand Loyalty: A Survey of Nestlé Waebuesar, Ai-man Esmail; Aruai, Alessa a/p; Rosli, Aina Binti; Mohd Azmi, Ain Najwa Binti
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i2.1577

Abstract

The objective of this paper is to examine the customer satisfaction and brand loyalty of Nestle. As one of the world’s largest food companies, Nestle believes in the power of food to enhance life. The mission of “Good Food, Good Life” means that Nestle aims to provide customers with the best test, and most nutritious product choices in a broad variety of foods and product lineup. Researchers have taken a sample of 100 respondent students since they consume nestle products in the market using the Structural Equation Modeling Approach, the five dimensions of brand loyalty are perceived values, perceived quality, marketing, brand image, and customer expectation are found to have positive effects on customer satisfaction. Data were collected via an online survey through a questionnaire using Google form as primary data. Secondary data was collected from websites and past research papers and articles that showed how customer satisfaction is linked to brand loyalty. To conclude, customer satisfaction is the main key to the expansion of brand loyalty and retaining customers.   Keywords: Brand Loyalty, Customer Nestle, Satisfaction. 
Factors that Influence University Students toward Customer Satisfaction and Customer Loyalty at Starbucks in Malaysia Oh, Zi Jian; Lew, Tek Yew; Teik, Saw Wei; Elangoh, Sarveena A/P; Shen, Ze Bin; Shoo, Yee Wen; Kee, Daisy Mui Hung
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2327

Abstract

Malaysians are among Starbucks' most devoted customers. Customer satisfaction may appear to be an elusive term that is impossible to track. Yet, some factors influence whether customers are happy, and a variety of measurement tools consistently evaluate customer satisfaction and loyalty to Starbucks. This study examines the factors influencing customer satisfaction and customer loyalty at Starbucks in Malaysia. In this study, data was gathered using internet sources and questionnaires. This survey included a total of 150 university students who had visited Starbucks. Descriptive statistics and inferential statistics were used to analyze the data. This study's findings are expected to suggest the essential qualities to emulate and increase customer satisfaction and loyalty.
Analysis of Manado City Tourism Management Policy Tangian, Diane; Polii, Bernadain D.; Mengko, Seska M.H.
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1016

Abstract

The tourism industry has an important role to improve economic and community welfare. In several regions, the industry boosts the regional economy as the main income source. Realizing this, the government has been currently trying to develop tourism potentials in their respective areas. North Sulawesi is one of the priorities for developing tourist destinations by the central government, and one of the tourist objects is Likupang. By setting Likupang as one of the priorities for developing tourist destinations, it will afford opportunities for the City of Manado to increase revenue from the tourism sector. Thus, a tourism management policy is needed to harmonize environmental, socio-cultural, and economic aspects. Manado City tourism management policy is assessed with The Exponential Comparison Method (MPE) by looking at the degree of importance based on experts’ opinions. Overall policy assessment refers to four aspects, namely environmental, socio-cultural, economic, and political aspects. Based on the weighting results, the availability of employment has the highest value. Meanwhile, for the assessment of alternative policies, the first integrated management policy between the main tourist objects around has the highest value.
Contributing Factors to Customer Satisfaction during the Pandemic: A Study of Foodpanda of Malaysia and Nigeria Kee, Daisy Mui Hung; Veeraselvam, Vinosha Rai A/P; Vayapuri, Vanishaa A/P; Aisyah, Ummie; A'ishah, Tuan Amelin; Enakhifo, Ernestina; Edeh, Friday Ogbu
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1399

Abstract

The study on Foodpanda, an online food and grocery service app, examines the contributing factors leading to customer satisfaction during the global pandemic. As the new norms such as social distancing increased the demand for food delivery, The study examines the relationship between service quality, product information quality, the convenience of use, and customer satisfaction. A total of 102 Foodpanda users completed the online survey questionnaires. The findings revealed that convenience of use and product information quality hold the highest percentage in the contribution to customer satisfaction. The implication and recommendations are presented. 
Strategies Implemented by Mcdonald’s to Fulfill Customers’ Demand Around Asia Yusof, Rosmelia; Huei, Lok Yee; Sha’ari, Muhammad Fathi bin; Mazlan, Muhammad Syahmi bin; Othman, Muhammad Amir Muqri bin; Zakaria, Muhammad Badrul Aman bin; Wicaksono, Luqman Juang; Prabawa, Dewa Made Surya; Lakshmi.L, Vinu Surutha; Walde, Kajal Meghshyam
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2196

Abstract

One of the notably popular and well-known fast-food franchises in the known universeis McDonald's. In addition to its renowned golden arches emblem, it is also recognised because of its hamburgers, potato chips, as well as other options. Nevertheless, the goal of this analysis is to investigate the viability of the tactics used by McDonald's to satisfy consumer demands and contentment across Asia. So, in this case study, the research uses an efficient method which is a survey questionnaire to  ccumulate useful information of 150 Mcdonald’s customers to know more about their satisfactions towards McDonald’s. The result of the findings shows that perceived usefulness, social influence, perceived innovativeness, and corporate image affect the customer’s satisfaction with McDonald’s. The report's findings will assist the McDonald's corporation in the coming years as they work to enhance their productivity, particularly as it relates to increasing client happiness.
The effectiveness of Instagram Advertising for Digital Marketing Strategy: Systematic Literature Review Rahayuningrat, Prahita Sri; Ardiani, Gusti Tia; Alisa, Juniar; Sugiarti, Rubiah; Taufik, Nuryanti
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 1 (2024): February 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i1.2888

Abstract

This systematic literature review study aims to understand the effectiveness of Instagram advertising for digital marketing. It used online data from Google Scholar and Proquest with the keywords "effectiveness" AND "Instagram Advertising," which only uses papers reviewed for research. This study used PRISMA to create a systematic review. A total of 195 journal reviews were processed and then cleaned through specific criteria so that only 19 related papers were taken. From the 19 papers processed, it can be concluded that Instagram advertising is very effective in helping digital marketing. This research is expected to increase understanding for both practitioners and researchers regarding Instagram advertising and the use of PRISMA itself.
A Study of Consumer Behavioral Intentions of Online Purchases Kit Ng, Bryan Mung; Cai, Zhen; Cao, Sheng Jie; Cao, Ze Lei; Rabba, Alya Zikrina; Hui, Gan Kia; Teoh, Kok Ban
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3613

Abstract

This study explores the impact of service quality, product quality, product freshness, and time savings on consumer behavioral intentions in online shopping, particularly in the post-COVID-19 era. With the rapid growth of e-commerce, understanding factors that influence consumer behavior is critical for businesses seeking to enhance customer loyalty. The primary objective is to identify which factors significantly affect online purchasing intentions. Using both primary and secondary data, a digital questionnaire was administered to 160 respondents. The collected data were analyzed using multiple regression analysis through IBM SPSS Statistics software to test four hypotheses. The results show that service quality (? = 0.472, p 0.001), product quality (? = 0.217, p = 0.001), and product freshness (? = 0.212, p = 0.002) are significant predictors of behavioral intention, while time savings (? = 0.086, p = 0.320) is not. These findings highlight the importance of focusing on quality and freshness in the online marketplace. Businesses should prioritize these factors to improve customer satisfaction and loyalty. The study concludes that while time savings are often valued in online shopping, it does not significantly drive consumer intentions, making service and product excellence more critical for success in the evolving digital economy.
Special Event Impacts for Direct Stakeholders: Perspectives of Indonesia’s Independence Day Celebration Tandaju, Teddy; Sumual, Loureine; Korompis, Merry
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1198

Abstract

Indonesia’s Independence Day Celebration (IIDC) as one of great assets to attract better tourism development. The increase in the number of high visits is basically a potential that must continue to be developed.  The IIDC has its own uniqueness and distinctive aspects for tourists to experience or participate. IIDC is celebrated throughout Indonesia with various cultural activities according to each province’s local wisdoms. This event is a national joy and certainly reoccurs annually. This study aims to discuss the importance of holding an event as a tourist attraction together with its impacts on direct stakeholders and how the event or festival of IIDC commemoration can be a sustainably profitable tourist attraction for Indonesia. This study used descriptive method, and the data collected through literature review taken from various sources such as academic books, journals, newspaper articles, and publication in electronics media. The results found that IIDC would serve as a potential sustainable tourist attraction which will breed great economic output as well as building better community-based tourism activities since it is celebrated annually. IIDC is considered a very special event which has the potential of boosting tourism development in Indonesia.
Pos Express Delivery Services in Manado City Using Servqual Method Angmalisang, Stefani Irene; Londa, Marlyn T.
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 3 (2022): October 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i3.1648

Abstract

This study aims to measure the level of quality of Pos Express delivery services in Manado city during the pandemic of Covid19. The study using Servqual theory measurement method by Parasuraman (1985), by distributing questionnaires to consumers. Its asking their expectations and perceptions about the quality of Pos Express services in Manado city, then calculating the difference between both. The results show the magnitude of service quality. The research sample is 100 respondents, who have met the research requirements, which is at least 2 times using these services. The results obtained are the overall servqual value is -0.31, meaning that the quality of Pos Express services in Manado city still does not meet consumer expectations.

Page 18 of 33 | Total Record : 325

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