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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 325 Documents
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Factors Influencing Customer Satisfaction? A Case Study of Watson’s Personal Care Store in Malaysia Utama, Anak Agung Gde Satia; Balqis, Alia; Damia, Amalia; Aiman, Amir; Suvarie, Andrea; Hilmin, Siti Nur
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 3 (2023): October 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i3.1876

Abstract

Watson’s Personal Care Store is Asia's top health and beauty retailer since 1828 which strives to satisfy customers' expectations through marketing strategies, a wide selection of high- quality products at excellent value and an interesting customer experience. Approximately three billion customers shop both in stores and online every year. To remain competitive in the retail business, Watsons is constantly seeking efficient ways to satisfy customers' needs while also overcoming the growing competition's challenges. This study's objective is to determine whether service quality, perceived trust, perceived convenience, and product pricing have a significant correlation with customer satisfaction, which may lead to customer loyalty. This research will examine approximately 150 Watson’s customers from Malaysia. The respondents were asked to answer a questionnaire via Google Form that researchers have spread through online platforms. SPSS was used to analyze our data. Once the data has been collected the results from the respondents were expected that service quality does affect customer loyalty and satisfaction. Our results indicate that service quality, perceived trust, perceived convenience, and product pricing have a significant relationship with customer satisfaction. Additionally, we discovered that customer satisfaction has an approximately complete mediating effect on customer loyalty. The findings will reveal new perspectives on customer satisfaction of Watson’s Personal Care Store.
Economic Sector Potential Analysis of Kutai Kartanegara and Penajam Paser Utara Regencies in East Kalimantan as Indonesia's New Capital City Saputri, Miska Pudhenta Nuke; Udjianto, Didit Welly; Wijayanti, Diah Lufti
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.3217

Abstract

Indonesia plans to relocate its capital from Jakarta to East Kalimantan (IKN) to promote balanced development. The 15 to 20 years IKN megaproject necessitates regional development planning and economic assessments for Kutai Kartanegara and Penajam Paser Utara Regencies. This study aims to identify and analyze the leading economic sectors in Kutai Kartanegara and Penajam Paser Utara. Leading sectors and the structure of regional economies can be identified through (1) Location Quotient (LQ) analysis to determine the base and non-base sectors and (2) Shift-Share analysis to determine changes and shifts in economic structure. The research utilized secondary data in the form of time series of Gross Regional Domestic Product (GRDP) for Kutai Kartanegara and Penajam Paser Utara Regencies from 2013 to 2022. The analysis of Kutai Kartanegara Regency revealed three basic sectors and fourteen non-basic sectors. North Penajam Paser Regency, on the other hand, has ten basic sectors and seven non-basic sectors. The shift-share analysis results indicated that the economic sectors in Kutai Kartanegara Regency are superior, prospective, and mainstay sectors. Meanwhile, in Penajam Paser Utara Regency, the leading, prospective, mainstay, and lagging sectors.
The Survival of Airasia During the Covid-19 Pandemic Reddy, L. Sudershan; P V, Ranjith; Lim, Yu Cing; Kee, Daisy Mui Hung; Loo, Wen Ting; Cheah, Keng Tyng; Mak, Shuet Yee
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1058

Abstract

This research is to investigate the survival of AirAsia during the pandemic Covid-19. The findings will show how AirAsia faced challenges during the pandemic and ways to overcome them. This research underlined the challenges faced by AirAsia such as flight cancellation, decrease in demand, loss of new customers, and paying huge amounts of refunds. AirAsia used several ways such as controlling the operational cost, exploring new business, carrying out promotions, and applying for bank loans and weighing proposals. As a result, AirAsia’s financial problems would be solved by reducing operational costs and increasing the profit from other businesses.
Intention to Use GrabFood During the Covid-19 Pandemic Tan, Woei Uen; Tan, Xue Er; Tan, Yan Chia; Tan, Wei Qi; Almutairi, Reem
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i2.1585

Abstract

With the COVID-19 pandemic today, food delivery is exceptionally well known to individuals. As the pandemic has restricted people from dining in restaurants, the online-based application is an ideal decision. There are many online platforms for food delivery applications such as GrabFood, Foodpanda, and others. These online food delivery applications have become the new norms, and it has brought many benefits to the public. This project highlights the intention of the public to use the GrabFood application in their daily life, as well as to discover their intention to use it. We investigate the depth of GrabFood's application trustworthiness, usefulness, quality, and price. These factors would result in consumer loyalty over the long haul. A survey was conducted by sending the google form to 150 respondents to investigate their intention of using the GrabFood application. The study results showed that GrabFood is acquiring in prevalence during the flare-up of the COVID-19 crisis. Keywords: Covid-19, GrabFood, Intention to Use, Trustworthiness, Usefulness. 
Espresso Yourself: Are You A Coffeeholic? A Study of Customers Satisfaction on Costa Coffee in Malaysia Ibrahim, Haslindar; Tunde, Odebunmi Abayomi; Abdul Hamid, Nur Amisha Nadia; Mahadir, Nur Anisa Najwa; Wahi Anuar, Nur Aqwa Badrisyia; Azamuddin, Nur Azera; Abimanyu, Naufal; Nisak, Nur Alifatun; Shinde, Ankita Sambhaji; Priyanka, Kanisetty
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2345

Abstract

Bringing to you London’s favourite coffee in Malaysia! The story began when the Costa brothers, Sergio and Bruno, decided to make a great cup of coffee as a part of everyday life in London. The impact of Covid- 19 has affected the entire world and the reliance on Costa Coffee apps has been doubled. Hence, the objective of this research paper is to study the satisfaction levels of customers from purchasing an espresso in the well- known cafe store, Costa Coffee. This study also aims to examine which factors that affect the customers’ satisfaction to snap up a specialty hand- crafted brew on Costa Coffee in Malaysia. Thus, the researchers also collected the data using a structured questionnaire survey and a sample of 150 Costa Coffee’s customers from Malaysia. The findings show that product quality, service quality, purchase intention and strategic location affecting the customers’ satisfaction of Costa Coffee. Overall, the data and results illustrates new insights and the claims of Costa Coffee regarding customers’ satisfaction that can help the company’s performance in the future.
An Empirical Study on Customer Satisfaction, Perception, and Brand Image in Starbucks Coffee in India, Asia Pandey, Rudresh; Ganatra, Varsha; Jamnik, Sonali; Goel, Pragya; Goyal, Priyanshi; Xuan, Chian Lee; Kee, Daisy Mui Hung; Mein, Hee Hui; En, Lim Xiao; Zen, Lee Jen
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1021

Abstract

This study focuses on the brand image, experience, quality, and services offered by Starbucks that will bring customer loyalty from customer satisfaction. The study analyzes how customer loyalty and brand experience affect the quality improvements of Starbucks Coffee as corporate brands play a vital role in achieving higher company’s performance, like sales. It makes more incentives to satisfy the potential customers and develops a drawn-out relationship with them. This study concludes that companies with higher customer loyalty and satisfaction tend to have higher market share, and move further by cost reduction. Therefore, companies could substantially pay attention to all of these variables to have an everlasting profitability as this will lead to gain competitive advantage in the market.
A Study on Consumer Satisfaction with Respect to Samsung Gadgets Ganatra, Varsha; Aryani, Dwi Nita; binti Abd. Rahman, Nur Insyirah; Kee, Daisy Mui Hung; binti Fadzil, Nur Farra Diana; binti Hassan, Nur Iffah Atirah; binti Esa, Nur Khadijah; Mamtani, Meghna
International Journal of Tourism and Hospitality in Asia Pasific Vol 5, No 1 (2022): February 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v5i1.1404

Abstract

This study investigates the level of customer satisfaction with the use of Samsung gadgets, the aspects of Samsung gadgets that are most satisfying, and the differences in customer satisfaction levels based on demographics. The data for this research was obtained from 134 respondents by primary study through a questionnaire survey made for Samsung consumers to know the level of consumer satisfaction on the use of Samsung gadgets. The data were then gathered, reviewed, and classified according to the research questions and objectives stated. Tables were used to present quantitative data whereas qualitative data were present narratively. These findings indicate that the aspect that most consumers are satisfied with is the Samsung gadgets' quality.
What Makes Tourists Stay in Homestay? The Correlation Between Service and Occupancy at Homestay Around Borobudur Super-Priority Destination Rahayu, Emik; Asshofi, Izza Ulumuddin Ahmad; Pamungkas, Imang Dapit; Widyatmoko, Karis; Hapsari, Dian Indriana; Mulyono, Ibnu Utomo Wahyu; Nurjanah, Nurjanah; Irawan, Joseph Aldo; Pramitasari, Ratih; Ramdhani, Aji Kusumah
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 1 (2023): February 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i1.2105

Abstract

Homestays are an alternative form of community-based accommodation that allows tourists to experience local wisdom in the community. Homestays in Borobudur Superprioritas-Tourist-Destinations should provide a comfortable accommodation option for tourists. However, they have not been managed optimally yet since limitation resources. This study aims to determine the service factors related to homestay occupancy.This research was part of the need assessment of homestay improvement programs. This study was observational-quantitative with a cross-sectional design. The respondents were twenty-two owners and managers of homestays in Candirejo Borobudur Village. Data were collected by self-administered questionnaire and analyzed by fisher-exact-testThe results showed that the quality of service related to occupancy. The service items associated with occupancy were booking procedures, payment notes, and rate information. Furthermore, factors associated with excellent service were older age and participation in homestay management training. 
Does Financial Literacy Has Greater Role in Achieving Stock Investment Performance of College Investors? Wijayanti, Risna; Juwita, Himmiyatul Amanah Jiwa
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i2.2986

Abstract

This research aims to integrate the perspectives of rationality and irrationality, which cannot be separated in capital market participants, especially young investors, in the decision-making process of stock investment. The research emphasizes whether financial literacy plays a significant role in investment performance. Additionally, overconfidence, considered a behavioral aspect, can act as an intermediary linking financial literacy and investment performance. Conducted on 77 students who invest in the investment gallery in Malang, using random sampling techniques, the research is an explanatory study with a quantitative approach through a questionnaire processed by SEM-PLS analysis using Smart PLS 3.0. The findings of this study highlight the positive influence of financial literacy on stock investment performance, while overconfidence was found to have a mediating effect on the relationship between financial literacy and stock investment performance. The characteristics of respondents who are young age with limited funds for stock investment lead to low expectations of returns, resulting in quick satisfaction and then affecting stock investment performance. Therefore, objective and appropriate decision-making approaches might not absolutely achieve success, as simple strategies such as behavioral biases or psychological factors can lead to optimal investment performance.
The Effects of Covid19 Pandemic on Tourism Sector Espinoza, Miguel Córdova; Nair, Rajesh Kumar; Mulani, Rafick; Kaakandikar, Rishikaysh; Quispe, Alexandra; Riva, Fiorella
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i3.1213

Abstract

In this research, we are going to analyze the effects of Covid 19 pandemic on the human resources management in the tourism sector. MakeMyTrip is Indian online tourism company which provides online travel services, including flight tickets, domestic and international vacation packages, hotel reservations, railways and bus tickets. MakeMyTrip has branch office in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.  This sector is one of the most affected by the pandemic. This study aims to analyze how employees adapt to the new needs of the sector and how companies motivate them to meet the organizational goals. The method used in this study was descriptive method in which the data taken from secondary source such as research articles and scientific journal. The results found that as many as 350 employees of MakeMyTrip had been laid off in order to maintain the company financial remain stable. They also reduce their variable costs such as advertising, sales promotions, payment gateway costs, optimized IT infrastructure and expenses related to the operation of their offices and other facilities.

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