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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 390 Documents
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BUILDING DESIGN OF MES BANCHI (MACHINE PRODUCING BANANA CHIP) WITH UTILIZATION OF THERMOCOUPLE “K” TYPE Raniya Nur Ningsih; Hima Nur Widya Timur; Bagus Dwi Pratama; Sha’id Khana’fi; Roby Ferdian
International Journal of Tourism and Hospitality in Asia Pasific Vol 1, No 1 (2018): International Journal of Tourism & Hospitality
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v1i1.109

Abstract

The purpose of this research is to create a Banana Chip Making Machine that is equipped with thermocontrol, so that the temperature of the frying oil is better maintained. Methodology This study designs the Banana Chip Making Machine, where the slicing process uses an eccentric blade system, then enters the frying pan with a controlled cooking temperature. The results of this study produced Banana Chip Making Machine, where during the trial, it was found that the capacity of 4 kg / hour, where 20 minutes for incision and 40 minutes for frying with a frying temperature reached 250 degrees Celsius. The findings of this study found designs and Banana Chip-making Machines with thermocontrol.
A Case Study: Miniso Jigyasa Jayant; Kunal Malhotra; Mariam Adnan Alanjeri; Ishlok Mittal
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i1.725

Abstract

MINISO was founded in 2011 by Chinese entrepreneur Ye Guo Fu and Japanese designer Miyake Junya. Initially claiming to be a famous Japanese brand, despite operating in china. In such short period, this company has detonated as an emerging business empire with 1,800 stores in 40 countries, delivering an heterogenous collection of affordable, curated goods, challenging the physical pessimists. MINISO is now emerging as one of the top market brands. MINISO tag line is– “let consumers around the world buy better quality products at lower prices”. At the time of establishment of MINISO, the physical economy was in decline due to the rise of e-commerce. Physical economy had applied a monopolistic influence on the market depend on its sales channel advantage. Even though MINISO was a success by providing the actual value of the products, and focuses on quality improvements. MINISO estimate to open 6000 stores worldwide. The purpose of this study is to present a reality check to the power of physical retailer in the rise of the digital marketing. MINISO is brick-and-mortar-only business model built around the reality of a world with e-commerce. Over careful consideration of the customer and a unique artistic product, it achieves to do what online stores cannot: deliver an experience.
Identification, Characterization and Stakeholder Analysis of Eco-tourism Destinations in Lake Toba Area Natalia Paramitha; Yosef Manik; Anthony Halog
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): International Journal of Tourism & Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v2i1.355

Abstract

This study is aimed at identifying and characterizing the eco-tourism destinations in Lake Toba Area as well as mapping and analyzing the stakeholders involved in its value chain and governance. The study was conducted between January and April 2018 whereby a snowball sampling method was employed in identifying the eco-tourism destinations. A semi-structured questionnaire was used to record the characteristics of each destination point in terms of access, attraction, and amenities. Seventeen eco-tourism destinations located in seven regencies along Lake Toba Area have been identified. While access to these tourist destinations has been good enough, the destinations are lacking of attractions. The attractions are limited to natural panoramic views, such a pine forest and spectacular lake view without adequate activity options that can be done by tourist. In terms of supporting amenities, there are still many rooms that require attention and improvement. After that, the study continued by analyzing the role of stakeholders involved directly or indirectly in the operation, governance, and policy of eco-tourism destinations in the lake Toba region. The stakeholders are mapped and clustered based upon their power and interest into four categories: (i) key players, (ii) subjects, (iii) trend setter, and (iv) the crowd. It appears that owner/ administrator, regional tourism office, and several interrelated government offices, such as the Ministry of Tourism and the Ministry of Forestry and Environment are key players which possess high power and interest. On the other hand, private sector, mass media, and local communities are identified as dormant stakeholders or potential trend setters to some extent who possess high power but have low interest. The results of this study are essential inputs for further investigating the socio-economic impacts of the tourism-based development in the Lake Toba through Social Life Cycle Assessment methodology. Keywords: Lake Toba Area, eco-tourism, stakeholder analysis, life cycle assessment
Analysis of Inefficiency in Management Systems (Case Study: Rayani Air) Siti Nurbalqis Binti Md Hassan; Daisy Mui Hung Kee; Nur Sarah Solehah Binti Mohamed Elias; Wan Nor Shafinaz Binti Wan Shafie; Shahira Binti Ahmad Shukri; Danah AlAjmi
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 3 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v2i3.593

Abstract

Air transportation have become one of the fastest growing industries because of the economic deregulation. This situation makes airlines company started to think out of the box to create an exciting business strategy in order compete in the market. The aim of this study is to investigate the inefficiency of Rayani Air’s management system. Rayani airline is an airlines services that operated in Malaysia. It is the fourth airline in the world that has made it mandatory that each of the Muslim cabin crew be sharia compliant. Unfortunately, there are negative comments about their inefficiency of the systems by customers. Through observation and analysis of existing branding design, this study attempts to develop a new strategy for improving Rayani Air’s management system. In this case, improvement in this system is necessary for restoring consumers’ trust and convincing stakeholders to invest in the company. We conclude that rebranding for failure organization is a crucial task and should be given the highest priority.
The Influence of Brand Equity and Brand Trust on E-Commerce Consumer’s Loyalty (Zalora Consumer Research) Dennis Mahendra Putra; Liem Gai Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i3.957

Abstract

This research aims to analyze the influence of brand equity and brand trust on e-commerce consumer’s loyalty. This research is also titled as hypothesis test research which undertaken test on hypothesis with Zalora’s consumer in Malang city as a source of this research. Data analysis method used multiple linear regressions with variable t and variable t. The result shows that brand equity and brand trust have an influence on Zalora’s consumer loyalty. It indicates that the increasing of brand trust followed by increasing of consumer’s loyalty.
Research on U Hotel Sangari Sundaraju; Daisy Mui Hung Kee; Rebecca Dershini Lopez; Yuvamalar Balakrishnan; Youdtha Sagadevan
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v2i2.525

Abstract

U Hotel Penang is a great choice for accommodation when visiting Penang. With its convenient location, the hotel offers easy access to the cities famous destinations. The hotel offers guests superior services and a broad range of amenities, U Hotel Penang is committed to ensuring that customer stay is as comfortable as possible. This hotel offers numerous on-site facilities to satisfy even the most discerning guest. Urban. Unpretentious. Utterly Unique. Moto of U Hotel which make hotel bright in Penang. Travellers looking for stylish, comfortable and affordable accommodation this hotel built for business travellers, convention-goers, and holiday-makers simply looking to get away. 128 rooms of this hotel are stylish with contemporary interiors designed with an industrial theme with a retro twist. U Hotel is in Bayan Lepas which is known as the heart of Penang’s industrial hub, which is only 15 minutes away from the Penang International Airport and close to the biggest business centres, convention halls, factories and Queensbay mall, one of Penang finest shopping mall. An exceptional experience Penang has to offer, U Hotel will be part of its Wi-Fi is free and special parking spaces for customer. Target customer for U Hotel is family, business persons especially whoever visit Penang for tourist purpose. Penang known for food and best place to enjoy for tourism purpose. This is one of additional benefit to U Hotel to get many customers from everywhere in Malaysia and overseas. The price of accommodation reasonable because it already centre of city so it is based on the environment and demand. U Hotel is 3 star of hotel which perfectly have best facilities as 4-star hotel. In Gelugor there is no other 3-star hotel as U Hotel, so it is only one good hotel for tourist. Then the location of U Hotel is quiet near to airport and it is advantage to tourist whoever lives in U Hotel. Although U Hotel is good in external ways but internal factors there are some problems that organization hard to solve it. One of the problems encounters by this U Hotel is complain of dissatisfaction of wages and special promotion to employee such as discount for them. Then, employees are not getting enough motivation to succeed in their performance. Lastly, job satisfaction that refers to unhappy or negative feelings about the work and work environment. The management and employees must prioritize and plan the most important task in an organized way to reduce stress. Besides, the management must empower and offer more opportunities for advancement to motivate the employees. Finally, job satisfaction can be improved by providing positive working environment, rewards and recognition to the employers and employees.
Grab Marketing Strategy, Research & Development Gabriel Willy Widyatama; Shankar Chelliah; Yang Kai; Yang Yingxing; Yee Chew Tien; Wee Choo Mey; Liem Gai Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i2.827

Abstract

Grab is a Singapore-based company providing transportation applications available in six countries in Southeast Asia. It utilizes smartphone cloud-based technology to provide ride-hailing and logistics services, food delivery, and courier service. This study proposes to determine and analyze the problems that exist in the Grab company. One of the problems in a company is a competition between companies. One of the competitors is GO-JEK. This research is expected to provide solutions to problems that exist within the company. How to stand out from competitors, attract more customers and drivers, and various training courses for drivers? What should the company decide on the price? In different countries, how should companies operate under different government policies?
Electronic Word of Mouth as A Motivation Tool in Searching, Using Information and Travel Decision: An Empirical Study in Shiraz Roya Sadat Alavi Pour; Hadi Rafiei Darani; Ali Rahnama
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i2.818

Abstract

This paper conducts an overview of electronic word-of-mouth (eWOM), and will argue about eWOM function to form attitudes about a destination, and purchasing inclinations, and the decision-making process as a whole. Data were collected by an electronic questionnaire. For testing hypothesizes, modeling of structural equations and correlation coefficient, which conducted by AMOS and SPSS is used. The sample is chosen based on three factors. Among hypothesises, three hypotheses are approved. That means the eWOM has noticeable effects on customers’ attitudes and experience. Also, the disapproval of other hypotheses showed that the eWOM effect on the customers’ satisfaction and purchase intentions is low and should be evaluated in the contribution of other factors.
FACTORS THAT ENCOURAGE SURABAYA’S CITIZEN IN RESERVATION THROUGH OFFLINE TRAVEL AGENT (TRAVEL BUREAU) (Case Study on PT ANEKA TOURS AND TRAVEL SERVICES SURABAYA) Irra Crisyanti Dewi; Heni Adhianata; Arnold Suwignyo
International Journal of Tourism and Hospitality in Asia Pasific Vol 1, No 1 (2018): International Journal of Tourism & Hospitality
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v1i1.105

Abstract

This study want to know clearly about “The factors that encourage Surabaya’s citizen in making a reservation through offline travel agent (Travel Agency)” and the study was conducted at PT. Aneka Kartika Tours and Travel Services Surabaya. Which is the mainstay of this research is the rise of online business travel agent in Indonesia that make entrepreneurs of offline travel agents or travel agency must be competed. This competition aims to make travel agency can remain superior to online travel agents. However, although online travel agent has been growing rapidly but still found the customers who come and requires the existence of a travel agency. Therefore the aim of this study was to determine kind of factors that drive and influence Surabaya’s citizen to continue to use the service of offline travel agents. There are four main variables used in this study that are marketing mix, psychological factors, situational factors and social factors. The method used in researching is confirmatory factor analysis, which it is apart of SEM (Structural Equation Modeling). The populations in this study are customers of PT. Aneka Kartika Tours and Travel Services Surabaya by distributing questionnaires to 120 customers, while the technique used is judgmental sampling. After distributing the questionnaire, the questionnaire results are calculated and processed using SPSS ver 21 and AMOS ver 21 thus it is produced a result that variable marketing mix, psychological factors, and situational factors are affected positively towards purchasing decisions through an offline reservation except on fourth variable that is social factors that should be eliminated because it has negative influence or do not contribute significantly.
Food, Culture and Tourism: A Gastronomy Trilogy Enhancing Destination Marketing, case study of Odisha, India P.P. Mohanty; Himanshu Bhusan Rout; Sapan Kumar Sadual
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i1.721

Abstract

In the modern era, food mingled with culture and cultural subsets are one of the major tools for tourism destination marketing. Food, culture and tourism have the similar attributes that has formed a gastronomical trilogy differentiating traditional destination marketing from the modern day’s destination marketing. The gastronomical trilogy can be defined as a group of similar attributes forming a triangle where each one of them are dependent with each other and the role played by each one is influenced by the other. Hence in this paper, a strong relationship and dependency has been derived among food, culture and tourism for enhancement of destination development and marketing.

Page 37 of 39 | Total Record : 390

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