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International Journal of Tourism and Hospitality in Asia Pasific
Published by AIBPM Publisher
ISSN : 26858800     EISSN : 26547945     DOI : https://doi.org/10.32535/
Core Subject : Humanities,
Humanities
IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to publish scholarly empirical and theoretical research articles, offering authors and readers alike a combination of academic rigor as well as professional development. We also strive to develop a community composed of professionals and experts from anywhere around the globe.
Arjuna Subject : Umum - Umum
Articles 390 Documents
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Treedent Ship Sdn.Bhd Organizational Behavior Devadharshni Ragu; Daisy Mui Hung Kee; Jevethra Mahendran; Sofia Syazwani Bt Muhd Azran Chan; Divyaadharshinee Tamil Selvam; Sara Alshammari
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 3 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v2i3.592

Abstract

Diversity management is a process that create and maintain positive work environment where the similarities and differences of individuals are valued. However, every employer or employee at some point will encounter some problems at their work place. Our group has decided to choose Treedent Ship Sdn.Bhd to research about some of the problems face by the organization and to provide relevant solutions based on the problems. The reason behind choosing this company is because the information was easily accessible. Moreover, the methodology used by our group is interview and we found out that the company faces several serious problems among the organization. One of the problem encounters by this company is high stress jobs. This problem is related to a theory, known as job demand-control (JDC) model. Secondly, employees are not getting enough motivation to succeed in their performance. Lastly, job satisfaction that refers to unhappy or negative feelings about the work and work environment. The factors that lead to the job satisfaction will be explained further in the report. In conclusion, our group has come up with several recommendations that helps the company to solve those problems. The management and employees have to prioritize and plan the most important task in an organized way to reduce stress. Besides, the management has to empower and offer more opportunities for advancement to motivate the employees. Last but not least, job satisfaction can be improved by providing positive working environment, rewards and recognition to the employers and employees.
Factors Affecting Environmental Performance: A Study of IKEA Sarah Abduallah Alrubah; Lulwa Khalied Alsubaie; Majdi Anwar Quttainah; Monika Pal; Rudresh Pandey; Thiagarajan A/P Shamiliy; Daisy Mui Hung Kee; Lee Kuong Ling; Nour Aliaa Nadirah; Norfathu Aishan
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i3.949

Abstract

IKEA is a Swedish multinational group that provides home services and sells ready-to-assemble furniture, kitchen appliances, and home accessories. Several factors can emphasize the success of a company such as brand loyalty, the company's status, and the products and services. These success factors give various benefits to customers and to the company itself. The purpose of this proposal is to examine the success factor of IKEA in terms of environmental performance aspect. This case picked will be mainly in Asia. The study used secondary data to collect data from the Internet which are journals and articles from the IKEA branches in Malaysia. Also, we want to know how IKEA provides strategic approaches to improve the company.
Business Idea for Starbucks: Organic Yerba Mate Beverages Sourav Basak; Ranjith P.V; Preethi A. Prakash; Ghezlan Albesis; Majdi Anwar Quttainah; Sonia Shukla; Rudresh Pandey
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i2.826

Abstract

The report here is basically a research-based business idea for Starbucks Coffee Company that operates all over the world. The idea is line with the market dynamics and the needs of the target market i.e. the masses across the world. The idea is that Starbucks should start a separate line of coffee shops in various parts of the word that will serve Yerba Mate herbal coffee, tea and Beverages. This is a famous coffee and tea in South Africa that has extensive health benefits and falls in the domain of third wave of coffee for the specialty coffee lovers. This business idea will be implemented by Starbucks as a specific niche in the coffee or restaurant industry. Now since the population of world is facing high rates of obesity, and with increasing quality consciousness and love for specialty coffee, this business idea presents great opportunity for the company. The idea is based on research using market analysis and tools like PEST analysis.
High Competence Faced by KFC Malaysia Lim Kai Sin; Daisy Mui Hung Kee; Shirlin Teoh Keo Shin; Low Tze Qing; Ong Jia Ying
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v2i2.524

Abstract

Fried chicken is one of the most favourite food in Malaysia while other types of fast food were also acquainted to attract consumers. The company’s lead in Malaysia’s fast food industry is KFC Holdings (M) Berhad, a subsidiary of QSR Brand (M) Holdings Berhad, attributed to its dominant presence specialises in fried chicken. The research question can be defined as following: How KFC compete and survive among all fast food restaurant in Malaysia? This research aims to understand the high competence issues faced by KFC Malaysia and recommend strategies to solve the problems. Using primary and secondary data, collect responds from Google Form and obtain data via Internet, this study analyses competitions and challenges confronted by KFC Malaysia. In this study, KFC Malaysia faces high competition in fast food industry, poor services from staff and lack of attractive promotion issues. Launch and promote new products based on consumers’ taste, ways to improve service quality of staff and promotional methods to increase sales were suggested to solve these problems. The main competitor of KFC Malaysia currently is McDonald’s. Keywords: KFC Malaysia, fast food industry, high competition, recommendations, improvements, promotions.
Implementation Character Learning Model in Hotel Practice Learning Based on Minahasa Local Wisdom for Students of Tourism Department Bernadain D. Polii; Diane Tangian; Agustinus Lumettu
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i1.732

Abstract

The purpose of the research of character learning models in the learning of hospitality practices based on local wisdom for students of the Department of Tourism is that students have attitudes and behaviors that are in harmony with the values / rules that apply and preserve and develop the noble values of local culture in order to support regional and national development especially in the field of Hospitality. The research method used in this research is a qualitative approach method. This research was conducted at Manado State Polytechnic. In this study, the primary data were obtained by researchers from the results of in-depth interviews with key informants, namely: Head of the Study Program, Heads of Laboratoris, Lecturers, employees and students. To get more in-depth data, the researchers also observed directly when the students practiced in each subject. After the data collected is analyzed using inductive techniques including data reduction, data presentation, and data verification (conclusion drawing / verification). In the practice learning process, students are provided with materials in accordance with the job sheets that have been made. As a result of observations starting from the preparation of the equipment, there are still some students who arrive late and, are not disciplined in the use of time. At the time of the group division, there were still some students who only wanted to be in groups with their close friends.The implementation of character learning based on local wisdom in the study of hospitality practices starts from the making of this local wisdom into the quality culture of universities or institutions. In this institution there are individuals as internal customers and external customers who need one another to realize the vision and mission of the university especially the institutional level. Formulation of character values based on local wisdom of Minahasa Si Tou Tu Mou Ti Mou Tou lossistiry of Tou Ente ' which means firm in principle, highly disciplined, honest, open, democratic. Tou Nga'asan which means smart, always wants to know, tries to catch the right one. Tou Sama ' which means a religious attitude, tolerant, like to help "MAPALUS".
SETTING STRATEGY AT FIVE-STAR HOTEL USING VALUE CHAIN ANALYSIS: CASE STUDY ON PT. SARASWATI GRIYA LESTARI, TBK Muhammad Affan Gaffar; Muhammad Aulia Rahman
International Journal of Tourism and Hospitality in Asia Pasific Vol 1, No 1 (2018): International Journal of Tourism & Hospitality
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v1i1.104

Abstract

The purpose of this research is to discuss about the application of value chain analysis model by using Crain and Abraham (2008) model consisting of upstream and downstream analysis. The model is applied to PT Saraswati Griya Lestari, Tbk which manages five-star hotel. This research describes the value chain in the company from the upstream to the downstream side. Through the discussion of the application of the model, this study provides several alternative strategies that can be applied by the company. The research method used is case study which aims to present structured, factual, and accurate information about the object that is under study. The case study method is used to identify the value chain in the company engaging in hotel services through upstream activities up to the downstream side. This study uses SWOT analysis method to identify strategic strengths and weaknesses, as well as threats and opportunities that can be followed up by the company. This study identifies a number of strengths and weaknesses of firms based on (for example) corporate financial analysis. The results of the analysis are set forth in the IFAS and EFAS tables. Based on value chain analysis from upstream to downstream, the company allows to apply relevant strategies to the character of products and services offered by PT Saraswati Griya Lestari, Tbk. This study provides a managerial impact on the company that is under study, i.e. the company can apply the application of setting strategy to achieve company goals and can improve the components that are considered less.
Analysis of Development of Culinary Tourism Management Model in Case StudyEast Luwu District Based On SIG Syahrial Manaf
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 1 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i1.712

Abstract

ABSTRACT The rapid development of technology makes human needs for information about tourist attractions require the availability of appropriate information systems, therefore the geographic information system of culinary attractions is developed to help tourists. East Luwu Regency is one of the regencies in South Sulawesi that has the potential of culinary tourism which is said if it is not managed well. For this reason, a website application based on geographic information about restaurants serving typical foods of East Luwu Regency was created. In this application, you can see the Login list of the distribution of restaurant locations. Keywords: EastLuwu Regency, Website, Traditional Food.
Case GRAB Afiqah Dania Ezzatul; Daisy Mui Hung Kee; Hämäläinen Tuovi; Nurul Aqilah Dewi Binti Roslan; Saussez Charlotte
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 2 (2019): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v2i2.529

Abstract

Grab is the leader of taxi transportation today in Southeast Asia, but how can it stay leader in the years to come? This paper is a research work about Grab company from past, present and future. From Grab creation in 2012 till today the company’s shape has changed a lot. Since the moment Grab bought Uber’s Southeast Asia operations, the ride-hailing app has always been first transport company in Malaysia and many other southern Asian countries. Grab success is mainly due to the fact that the company is always able to jump on to new market opportunities and always seeking for improvement. After telling more about Grab’s history and way of functioning, we focus on two main propositions of improvement: Rent-ACar, and Green Grab. This research works also as a guideline for Grab’s CEO on what to do in the future for his business to stay competitive.
OYO Rooms: Their Hospitality and Customer Satisfaction Shobha Sharma; Nidhi Nidhi; Smita Pathak; Rudresh Pandey; Wang Tianen; Daisy Kee Mui Hung; Huang XiaoLin; Wang Ying Xuan; Virat Rana; Prudhvi Naresh; Ranjith P.V
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i3.942

Abstract

The study is being done on the problems faced by the hospitality and tourism industries. Their growth and development. But here the research is done specifically in respect to OYO. The objective here is to tell the growth story of OYO room in the most objective way possible as a "situation case". One of the efforts has been to provide a body of information of sufficient size to analyse the reasons for the current success of OYO room in particular and the emerging Indian business model of innovative use of technology and marketing principles. The case presents the successful story of the entrepreneur Ritesh Aggarwal, about how he used the idea of hospitality and hotels that generated a significant investment in this segment. The government is in action is focusing on "Make in India", which means that entrepreneurs like Ritesh Aggarwal will be encouraged and supported. It is necessary to create a comfort zone for the young minds so that they can become successful businessmen, leading to the economic growth of the country. So, this Project Report is being prepared by researching the problems faced by the OYO regarding its hospitality and customer satisfaction and its marketing. There are some particular solutions that are recognized by our team for the respective problems which will be useful for the hospitality and tourism industries to overcome certain problems. These solutions will open the doors for the industries that are going to be in this field referring the past data analysis of OYO which is studied and prepared by our team in this Research Project.
The Impact of Employee Satisfaction, Organizational Commitment, Job Performance and Teamwork as the Success Factors in FedEx: A Study of FedEx’s Employees in Malaysia Koh Jhee Qing; Daisy Mui Hung Kee; Joel Chen Tai Soon; Chin Kah Hui; Ch’ng Kelvin; Abishek Singh; Obaja Elka Kurniawan; Aisha Bader Alotaibi; Rudresh Pandey; Majdi Anwar Quttainah; Liem Gai Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i2.822

Abstract

In 1971, FedEx was founded as Federal Express Corporation, by Frederick W. Smith. In the world of supply chain services, FedEx is one of the most trusted and respected brands. The main goal of FedEx is to make sure that FedEx is their customers' first choice, by delivering world-class customer experience. FedEx ensures that they deliver world-class customer experience to their customers so that their loyalty towards FedEx will grow and they will not risk trying another carrier service. FedEx takes care of its people first, believing they will then take care of its customers. For this reason, FedEx top leaders commit the “People First” philosophy.

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