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Dwi Setiawan
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Kata Kita: Journal of Language, Literature, and Teaching
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 25987801     DOI : 10.9744/katakita
Core Subject : Education,
Languange, Linguistic, Communication & Media
Kata Kita is a journal dedicated to the publication of students research in the areas of literature, language, and teaching. In the study of language, it covers issues in applied linguistics such as sociolinguistics, discourse analysis, critical discourse analysis, pragmatics, sylistics, corpus linguistics and others. In the area of literature, it covers modern and contemporary literature in English in the forms of printed, screened, aired or performed texts. In the field of teaching, it covers teaching materials and practices, especially those related to English Language Teaching.
Arjuna Subject : Seni dan Humaniora - Bahasa dan Linguistik
Articles 613 Documents
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Swearwords Used by Gangsters in the “Alpha Dog” Movie Daniel Christian; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 2, No 3 (2014)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.2.3.24-29

Abstract

Many people assume that swearwords is a rude word and should be avoided. Those words are used to insult, to curse, to offend or to mock at something when the speaker has strong emotion (Hughes, 1991,05). To swear at someone or something is to insult and deprecate the object of abuse, as well as to use other kinds of dysphemism (Allan & Burridge, 2006,76). Apparently some experts and scholars have been able to prove that swearwords also has a purpose and a meaning beside the one as commonly held. Therefore, the writer took the "Alpha Dog" movie as an example of the analyzed cases. Examples have been found by the writer including the categories of epithets derived from tabooed bodily organs, epithets derived from bodily effluvia, epithets derived from sexual behaviours, dysphemistic epithets that pick on real physical characteristics that are treated as though they are abnormalities, imprecations and epithets invoking mental subnormality or derangement. Finally, the writer also managed to find a purpose or a reason for the people to use swearwords in real life.
Promoting Petra Language Center To Its Target Market By Using A Website Agnes Emmilia Eka Rosanti
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 2 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.2.150-157

Abstract

I did my internship in Petra Language Center. The Products of PLC are English Language Center, Mandarin Language Center, Japanese Language Center, French Language Center, and Dutch Language Center. For English Language Center, it has other courses and it will be explained in Creative Thesis. The target market is children, teenagers, and general adults who want to enhance their foreign language skill. The competitors of PLC are Ubaya Language Center and Unesa Language Center.  The main problem of PLC is that the customers do not know where to go to get the information. The solution to this problem is to make a website. Website is a right tool for PLC because it is accessible and it provides the specific information about courses in PLC. The benefits of PLC website are to increase sales and profit, to expand its market, and to build the relationship with the customers.  Keywords : promotional tool, website, unique selling point
Types of Question and Questioning Tactics Used by The Teacher of Children 3A Class Chelinedyon Tella
Kata Kita: Journal of Language, Literature, and Teaching Vol 6, No 1 (2018)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.6.1.43-51

Abstract

Questioning is one of the most important classroom activities. This study is conducted to find out the/ types of question and questioning tactics used by the teacher of Children 3A class at Petra Language Center (PLC). The theory used was from Wragg and Brown (2001). The data were all the questions asked by the teacher during the class meetings related to the lesson taken from two meetings, each lasted in 60 minutes. I used classroom observation as the instrument to collect my data. From the study, out of the three common types of questions, I found out that only two types of questions were used, i.e conceptual and empirical question. Meanwhile, only six questioning tactics were used, i.e structuring, directing and distributing, pitching and putting clearly, pausing and pacing, listening to replies and responding and sequencing. I concluded that the teacher of Children 3A class asked different types of question and used various questioning tactics to check students understanding by asking the meanings and definitions since students are in the beginner level, thus giving equal opportunities to every students to answer questions. 
Multimodal Analysis: Revealing Bayu Skak’s Frustration in “Valentine Janc#k” Video Natasya Evelyn Alamsyah
Kata Kita: Journal of Language, Literature, and Teaching Vol 9, No 1 (2021)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.9.1.44-52

Abstract

This qualitative study aimed to know the meaning of an expression especially Bayu’s expressions in this “Valentine Janc#k” video. Expression is something that cannot be separated from a conversation. The expression itself has various meanings; sometimes the same expression can have two or even more meanings. To get the accurate meaning, all aspects within us must work together such as: facial expressions, gesture, and also the choice of words used. Just like what the writer found in this "Valentine Janc#k" video, where Bayu shows an expression like being angry which the writer then follows up to get the accurate meaning. In doing so, the writer uses a multimodal theory which focuses on semiotic modes such as linguistic modes, gestural modes, and visual modes. Then, the writer found out that all of the facial expressions, gestures, and also the setting of the place that the writer analyzes in the video show signs of expression that lead to frustration. When talking about Valentine, Bayu shows an annoyed and unpleasant facial expression, the body movements shown by Bayu also show disinterest in the topic of conversation, as well as a messy viewpoint which describes Bayu's messed feelings for Valentine. The choice of words Bayu uses against Valentine (swear words) also plays a big role in showing the frustration. Keywords: multimodal, semiotic modes, lingustic modes, gestural modes, visual modes 
THE APPROACH AND TECHNIQUES USED BY THE TEACHER IN TEACHING GRAMMAR IN THE TENTH GRADE Melvina JC; Josefa Mardijono
Kata Kita: Journal of Language, Literature, and Teaching Vol 4, No 1 (2016)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.4.1.43-48

Abstract

This thesis aimed to find out the approach and techniques used by the teacher in teaching in the tenth grade of Senior High School in Grammar class. The participants in this study were one English teacher and seventeen students in the tenth grade. The theory applied was the theory of Approach in teaching grammar by Thornburry (1999) and the techniques in teaching grammar by Thornburry (2002). The approach used is qualitative approach. The source of data was collected by video recording. The data were the teacher’s utterances in the classroom which are related to the topics discussed in the class which is simple past tense. The finding revealed that the teacher used deductive approach. There were five techniques used by the teacher, namely providing input, facilitating interaction, providing output opportunities, providing feedback and motivating learners. However, there was one technique that was not used, namely facilitating item learning.
Chinese Indonesians’ Thoughts About Indonesia’s Government Handling the 1998 Tragedy Nikita Christy Ignesius
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 1 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.1.149-153

Abstract

Two decades passed by but the 1998 riot case is still remembered as a traumatic event for Chinese Indonesian people. Started from the economy crisis in July 1997 where Rupiah currency dropped and gave a huge damage to the Indonesia economy and politic section. This crisis made the poor non Chinese Indonesian envied the Chinese Indonesians. The riot reached its peak in May 1998 where Chinese Indonesians got harassed. Many Chinese Indonesians decided to leave Indonesia to live in other countries temporary or forever. Each generation keep reminding this incident made the young Chinese Indonesian generation aware of the Non Chinese Indonesian. This research aims to reveal the thoughts of Chinese Indonesian about the Indonesian government in handling the 1998 riot and examine the reason behind the Chinese Indonesian thoughts. The researcher also hoped that this research can be used as reference in other research related to this 1998 riot.Keywords : 1998 riot, Chinese Indonesians, Indonesia’s Government
Increasing the Brand Awareness of SUAPI of PT. Garuda Top Plasindo by Highlighting its Unique Selling Points in a Promotional Video Jenet Katili
Kata Kita: Journal of Language, Literature, and Teaching Vol 7, No 1 (2019)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.7.1.79-84

Abstract

PT. Garuda Top Plasindo is a family business that was established in 2001. It is located at Rungkut Industri III/17, Surabaya. Its main product is SUAPI. SUAPI is a brand of its disposable cutleries such as spoons, forks, knives, drinking cups, chopsticks, and many more. As a big company, PT. Garuda Top Plasindo also has some competitors, two of which are Cicipi and Victory. Those two brands also sell disposable cutleries but with a lower price. Because of that, the company has a problem related to the price. The company has lost some of its distributors because they prefer to buy cheap products from those two other brands. However, SUAPI has some uniqueness that the others do not have. The first is safe. The company uses food-grade material to produce the cutleries. Using safety cutleries is important that we can be spared from chemical material that can cause illness. The second is variety. SUAPI has various designs and colors that will make your party more colorful. Therefore, the solution of the problem is emphasizing the two selling points in a promotional video to increase the brand awareness. It is a good solution for the company because they will have a new tool that can help them in explaining the USP of SUAPI to the customers. This tool will show the uniqueness of SUAPI that the other brands do not have. There are several benefits that the company will get from this project. First, many customers and prospects will know about the uniqueness of SUAPI. Second, the company will find it easier to promote the products to the target markets. Keywords: brand awareness, unique selling points, promotional video.
INTERRUPTIONS AND OVERLAPS OCCURING IN AN INDONESIAN TELEVISION TALK SHOW INDONESIA LAWYERS CLUB – TV ONE Jessica Hartono; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 1, No 1 (2013)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.1.1.223-229

Abstract

This research aims to help people understand about turn-taking irregularities, overlap and interruption and why it occurs. The classification of interruption is based on the definition of the interruption from Wardhaugh (1985). The writer believes that interruption and overlap are caused by certain reasons. The writer is interested in observing interruption and overlap in “Indonesia Lawyers Club” because she wanted to know which parties in this show produced more number of interruptions and overlaps, especially in an interactive dialog. There are two parties in this dialog, namely host and guests/panelist. This study was a qualitative study; the writer got the data from the transcript, which she did it manually. The writer analyzed all interruptions and overlaps from the host an guests/panelists which occurred in this show and classified the reason. The writer wanted to find out what the common reason of interruption and overlap are in this study. To decide the reason of interruption and overlap the writer looked at the context of the discussion between the host and the guest/panelists. The writer found that interruptions occurred more than overlaps. The common reason was seeking of clarification, and the other reason was confirming, completing, breaking up, and showing agreement. From all of this reason the writer conclude that interruptions and overlaps in this talk-show were not violation.
THE CONCEPT OF THE LUXURY BRANDING IN SAMSUNG GALAXY S6 EDGE SERIES THROUGH TRIADIC MODES OF SIGN Tiyo Paksi; Samuel Gunawan
Kata Kita: Journal of Language, Literature, and Teaching Vol 5, No 1 (2017)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.5.1.142-148

Abstract

This thesis mainly deals with the iconisation of signs and naturalisation process in order to reveal the way Samsung Galaxy S6 Edge is naturalised as a luxury product. This thesis also involves analysis of the luxury branding concept through the analysis of a product which conceptualises its advertisement using the concept of luxury identifiers. The focus of the writer’s analysis is the advertisements themselves as the writer will use the triadic modes of signs, naturalisation process, and the concept of luxury identifiers which also involves process of signification, and metaphor in its analysis. Those theories will help the writer in analysing the meaning of the advertisement first, and then figure out the aim of the luxury branding strategy in the product, then figure out how the expressions are used in the luxury concept of advertisement. The writer analyses the advertisement of Samsung Galaxy S6 Edge which was published in 2015. From the analysis, the writer found out that the luxury branding strategy of Samsung Galaxy S6 Edge utilises naturalisation process to naturalise the luxury identity of Samsung Galaxy S6 Edge which is a masstige product. Using that as a basis, the expressions in the advertisement focus on selling the idea that Samsung Galaxy S6 Edge is a luxury product which is an innovative idea designed for professionals and to display superiority within the social group. Samsung Galaxy S6 Edge aims to provide the user with a display of social superiority within the social group through the consumption of Samsung Galaxy S6 Edge. In that regards, the user will be seen as a person who is wealthy, stand out in terms of taste, and a professional who is fully aware of the technology.
Promoting Tropicana Slim Products to Cafés in Surabaya Using a Marketing Booklet Clarita Ivone Rumimpunu
Kata Kita: Journal of Language, Literature, and Teaching Vol 8, No 1 (2020)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.8.1.79-91

Abstract

This is a Final Project report on a problem at PT. Nutrifood Indonesia. Tropicana Slim (TS) is a range of sugar free, low fat, low salt and low-calorie products. There are various ranges of TS products that can be used in Cafés, but most of the decision makers do not know that TS has other products besides sweetener. Thus, in order to introduce other products to the decision maker, a marketing tool is needed to give detail information about the products. A marketing booklet is a small book containing information about things for marketing purposes. The contents consist of general information about the company, products description, benefits of the products and contact person. To persuade the readers, Tropicana Slim’s Unique Strength Points (USP) will be emphasized in the marketing booklet contents. Thus, it will help to introduce Tropicana Slim market and penetrate its various products to the Cafés. Keywords: marketing tool, marketing booklet, USP

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