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Sulvinajayanti
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Kantor Fakultas Ushuluddin, Adab dan Dakwah IAIN Parepare Jalan Amal Bakti No.8 Soreang Kota Parepare, Sulawesi Selatan, 91131
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INDONESIA
KOMUNIDA: Media Komunikasi dan Dakwah
Published by Institut Agama Islam Negeri Parepare
ISSN : 20880669     EISSN : 26143704     DOI : 10.35905/komunida
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
KOMUNIDA are Media Komunikasi dan Dakwah is a journal that publishes current original researches on communication phenomenon and dawah studies related to social and cultural context in Indonesia in multi concepts, theories, perspectives, paradigms and methodologies. The focus study of Komunida Media Communication and Dawah are Islamic Communication, Media Dakwah, Islamic Public Relations, Islamic Community Development , Islamic Counseling, Islamic Journalism and Islamic Broadcasting
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 152 Documents
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Dakwah Digital dan Pembentukan Identitas: Studi Netnografi Gerakan Hijrah SHIFT di Media Sosial Pipir Romadi S.Kom.I., M.M
KOMUNIDA : Media Komunikasi dan Dakwah Vol. 16 No. 1 (2026): KOMUNIDA: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

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Abstract

This study aims to analyze the digital preaching practices of the SHIFT hijrah community on social media and to examine how digital interactions shape religious communication patterns and the religious identity of community members. The focus of this research includes the forms of preaching content, patterns of audience engagement, and the processes of meaning-making in digital religious spaces. The study employs a qualitative method using a netnographic approach. Data were collected through non-participant observation of the SHIFT accounts on Instagram, TikTok, and YouTube. The data include various preaching posts, captions, user comments, and visual elements observed during the research period. Data analysis was conducted using thematic analysis techniques through data reduction, categorization, and interpretation of digital religious interaction patterns. The findings indicate that SHIFT’s digital preaching functions not only as a medium for delivering religious messages but also as an interactive social space. Audience engagement is built through motivational content, hijrah storytelling, the use of hashtags such as #1MinuteBoosterStories, and short video formats. High levels of interaction in the form of likes, comments, and shares indicate a process of social validation that strengthens emotional attachment and religious identity among community members. In addition, social media algorithms also contribute to expanding content reach by promoting posts with high engagement. This study highlights that social media plays an important role in the transformation of contemporary Islamic preaching, particularly in building participatory, interactive, and network-based religious communities
Siri’ Dan Etika Komunikasi Digital Dalam Praktik Konten Kreator Facebook Pro di Kabupaten Majene Cici Zuhriah Irfan; Muhammad Qadaruddin; Ramli; A Nurkidam; Sulvinajayanti; Muhammad Athar Afif
KOMUNIDA : Media Komunikasi dan Dakwah Vol. 16 No. 1 (2026): KOMUNIDA: Media Komunikasi dan Dakwah
Publisher : Fakultas Ushuluddin, Adab, dan Dakwah IAIN Parepare

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Abstract

This research aims to analyze the relationship between the cultural value of siri’, digital Islamic communication practices, and the transformation of religious authority in the activities of Facebook Professional Mode (FB Pro) content creators in Majene Regency. The novelty of this research lies in the integrative analysis that connects the local siri’ culture with digital Islamic communication and the transformation of religious authority in the context of creator economy on social media, which is still rarely studied in the Mandar community. The research employs a qualitative method with a descriptive approach. Data were obtained thru observation, in-depth interviews, and documentation of FB Pro content creators and Mandar cultural figures, and then analyzed thru data reduction, data presentation, and conclusion drawing. The research results show that: (1) FB Pro has transformed the communication patterns of the Mandar community into spaces for social interaction, digital preaching, identity formation, and economic activities; (2) the value of siri’ remains the foundation of ethical digital Islamic communication thru practices of maintaining politeness, self-respect, and moral responsibility in content production; and (3) religious authority has undergone a transformation from a model centered on scholars to a more distributed authority, where content creators gain legitimacy thru interaction, popularity, and audience trust on social media. The main findings of this research indicate that digital Islamic communication in Majene Regency occurs thru a negotiation process between local cultural values, digital economic interests, and changes in religious authority, resulting in a hybrid model of religious authority that combines traditional authority and digital legitimacy within contemporary Muslim society.

Page 16 of 16 | Total Record : 152

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