Jurnal Kajian Ilmu Manajamen
Jurnal Kajian Ilmu Manajemen (JKIM) is one of the scientifics publications journal published by Management Department of Economics and Business Faculty of Trunojoyo Madura University, with Registered number P-ISSN: 2775-3093 dan E-ISSN: 2797-0167 The objective of JKIM is to establish an effective channel to accommodate academic and researcher. This Journal encompasses original research articles including: Human resources management, strategic management, entrepreneurship, marketing management, the Management and information system, financial management, decision analysis, management research, Tourism Management, Green Management corporate governance, and others. This article is published four times a year in March, June, September, and Desember.
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<![CDATA[Model Strategi Pemasaran Usaha Industri Batik (Studi Pada Belva Batik Tulis Madura di Burneh, Kabupaten Bangkalan) ]]>
<![CDATA[Fajrin Purnomo]]>;
<![CDATA[Nurita Andriani]]>
<![CDATA[ Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September ]]>
Publisher : <![CDATA[Management Department of Economics and Business Of Trunojoyo Madura University ]]>
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DOI: 10.21107/jkim.v1i3.13478
<![CDATA[The purpose of this research is to provide an overview of the marketing strategy model. The research method used is a qualitative descriptive approach. This type of data uses primary data and secondary data. Methods of data collection using interview and documentation techniques. The data analysis method uses data reduction, data presentation, and drawing conclusions. Belva Batik Tulis Madura during the pandemic implemented a product diversification strategy. The price strategy for the Belva Batik Tulis Madura before and during the COVID-19 pandemic did not change the price strategy. The location strategy at Belva Batik Tulis Madura before the COVID-19 pandemic was carried out through two sales points and distributors, while during the COVID-19 pandemic only opened one sales location and did not use distributors. The promotional strategy before the COVID-19 pandemic used BBM, WhatsApp, Instagram, exhibitions, WOM, billboards, and business cards. Meanwhile, during the COVID-19 pandemic using WhatsApp and Instagram.]]>
<![CDATA[Peran Personal Selling Dalam Mempertahankan Penjualan Smartphone Samsung Di Madura Pada Masa Pandemi Covid-19 (Studi Pada Samsung Excellent Partner Di Madura) ]]>
<![CDATA[Meita Taurima Prinanti]]>;
<![CDATA[Yustina Chrismardani]]>
<![CDATA[ Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September ]]>
Publisher : <![CDATA[Management Department of Economics and Business Of Trunojoyo Madura University ]]>
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DOI: 10.21107/jkim.v1i3.13469
<![CDATA[This research aims to identify and explore the application of the role of personal selling in maintaining sales of Samsung SEP Madura during the COVID-19 pandemi. This type of research uses qualitative research methods with a qualitative descriptive approach. The subjects in this study are RSMO Madura, TL Pamekasan, SEC SEP Pamekasan, TL Bangkalan and SEC SEP Bangkalan. The data collection technique used in this study was to make observations, interviews and documentation. The data analysis technique was done by reducing the data, presenting the data and then drawing conclusions. The results of this study show that there are many changes in adapting to a pandemi by Samsung personal selling, either to increase sell out or increase sell in, with the aim of improving the growth of Samsung Madura.]]>
<![CDATA[Perilaku Kreatif Karyawan dalam Mempertahankan Kinerja Pada Masa New Normal Di PTPN X Pabrik Gula Tjoekir ]]>
<![CDATA[Rindy Dian Ayu Oktavia]]>;
<![CDATA[Mochammad Isa Anshori]]>
<![CDATA[ Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September ]]>
Publisher : <![CDATA[Management Department of Economics and Business Of Trunojoyo Madura University ]]>
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DOI: 10.21107/jkim.v1i3.13474
<![CDATA[This research was conducted to find out how the creative behavior of employees in maintaining their performance in the new normal. The research method used in this research is to use qualitative methods using purposive sampling technique or taking informants with certain criteria. In this study, employees who work at PTPN X Tjoekir Sugar Factory are in the human resources division.The data from this study were obtained from direct observation, with in-depth interviews and documentation conducted on 5 selected informants to conduct interviews. Factors that encourage creative behavior of employees in improving their performance vary from one employee to another. There are two factors that encourage employees to perform creative behavior at work. Internal factors are factors that grow from within the individual, while external factors are factors that grow due to encouragement from the environment where the individual lives. Statements obtained from informants are mostly influenced by internal factors, the desire to get promoted, the desire to get more rewards and salaries, but there are also some that are influenced by external factors. So it can be concluded that the influence of internal factors is stronger than external factors because based on the five informants themselves, many of their statements indicate the influence of internal factors, and some of the external influences are encouragement from their own families.]]>
<![CDATA[Pengaruh Karakteristik Biografis Terhadap Kinerja Pengrajin Batik Tulis Home Industry Di Desa Paseseh ]]>
<![CDATA[Yakut Tatin Hamroh]]>;
<![CDATA[Iriani Ismail]]>
<![CDATA[ Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September ]]>
Publisher : <![CDATA[Management Department of Economics and Business Of Trunojoyo Madura University ]]>
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DOI: 10.21107/jkim.v1i3.13480
<![CDATA[The purposes of this study are to identify the biographical characteristics variables which include age, gender, marital status, number of dependents and tenure that affect the performance of the written batik craftsmen in Paseseh village partially and simultaneously. The hypotheses are (1) to determine whether the age variable has a positive and significant effect on the craftsmen's performance (2) to determine whether the gender variable has a positive and significant effect on the craftsmen's performance (3) to determine whether the marital status variable has a positive and significant effect on the craftsmen's performance (4) to determine whether the variable number of dependents has an effect positive and significant impact on the craftsmen's performance (5) to determine whether the variable of tenure has a positive and significant effect on the craftsmen's performance (6) to determine whether the variables of biographical characteristics (age, gender, marital status, number of dependents, and tenure) have a simultaneous effect on the craftsmen's performance.The results of the F test showed that the biographical characteristics (age, gender, marital status, number of dependents, and tenure) have an effect on the craftsmen's performance with the results of Fcount (26.706) Ftable (3.13) and then R Square is 0.641 (64%).]]>
<![CDATA[Pengaruh Periklanan, Promosi Penjualan Dan Word Of Mouth Terhadap Keputusan Pembelian (Studi Pada Usaha Aneka Kerupuk Di Desa Siwalan) ]]>
<![CDATA[Muhammad Jamaluddin]]>;
<![CDATA[Fathor A.S]]>
<![CDATA[ Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September ]]>
Publisher : <![CDATA[Management Department of Economics and Business Of Trunojoyo Madura University ]]>
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DOI: 10.21107/jkim.v1i3.13470
<![CDATA[The purpose of the study was to determine the effect of Advertising, Sales Promotion and of Mouth on purchasing decisions either partially or simultaneously. This research uses quantitative description method. The sampling technique used purposive sampling method, in order to obtain a sample of 96 people and hypothesis testing using multiple linear regression analysis. The conclusion from this research is that advertising partially has a significant effect on purchasing decisions, sales promotions have a significant effect on purchasing decisions, word of mouth partially has a significant effect on purchasing decisions and advertising, purchase promotion and word of mouth simultaneously have a significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Social Electronic Word Of Mouth (Ewom) Terhadap Keputusan Pembelian Melalui Brand Image Lazada (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura) ]]>
<![CDATA[Mamlu’atul Mawadah]]>;
<![CDATA[Yudhi Prasetya Mada]]>
<![CDATA[ Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September ]]>
Publisher : <![CDATA[Management Department of Economics and Business Of Trunojoyo Madura University ]]>
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DOI: 10.21107/jkim.v1i3.13475
<![CDATA[This study aims to determine the effect of Social eWOM on Brand Image, determine the effect of Social eWOM on Purchase Decisions, determine the effect of Brand Image on Purchase Decisions, and determine the influence of Social eWOM on Purchase Decisions through Brand Image on Lazada users at the Faculty of Economics and Business, Trunojoyo University Madura.The sample used in this study were 97 respondents who had shopped at Lazada. The sample was selected by purposive sampling method. The analytical techniques used were descriptive analysis, validity, reliability, classical assumptions, and path analysis.The results of this study indicate that: (1) Social eWOM (X) has a significant direct effect on Brand Image (Z) (2) Social eWOM (X) has a direct significant effect on Purchase Decisions (Y) (3) Brand Image(Z) has a direct significant effect on Purchase Decision (Y). (4) Social eWOM (X) has a significant indirect effect on Purchase Decisions (Y) through Brand Image (Z). The results of the path coefficients show that there is a significant relationship between (X→Z) Thus, it can be stated that Social eWOM (X) indirectly has a significant effect on Purchase Decision (Y) through Brand Image (Z) with an effect of 0.266 or 26.6%]]>
<![CDATA[Pengaruh Experiential Marketing Terhadap Kepuasan Pelanggan 3point Garden Cafe Bangkalan ]]>
<![CDATA[Istiana Istiana]]>;
<![CDATA[Nirma Kurriwati]]>
<![CDATA[ Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September ]]>
Publisher : <![CDATA[Management Department of Economics and Business Of Trunojoyo Madura University ]]>
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DOI: 10.21107/jkim.v1i3.13481
<![CDATA[The research aims to determine Experiential marketing which consists of sense, feel, think, act, relate to customer 3Point Garden Cafe Bangkalan. Sampling in this study used purposive sampling and analyzed using multiple linear regression analysis. The results of this study indicate that experiential marketing which consists of sense, feel, think, act, relate has a simultaneous effect on customer loyalty, and the variables have a partially significant effect on customer satisfaction.]]>
<![CDATA[Pengaruh Atribut Produk Terhadap Keputusan Pembelian Mie Sedaap Selection Korean Spicy Soup Di Ponorogo ]]>
<![CDATA[Bagus Pujianto]]>;
<![CDATA[Suyono Suyono]]>
<![CDATA[ Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September ]]>
Publisher : <![CDATA[Management Department of Economics and Business Of Trunojoyo Madura University ]]>
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DOI: 10.21107/jkim.v1i3.13471
<![CDATA[This study aims to determine the effect of product attributes consisting of Brand, Quality, Features, Design on the purchase decision of Mie Sedaap Selection Korean Spicy Soup steamed layer buyers in Ponorogo. Sampling in this study using accidental sampling and analyzed using multiple linear regression analysis. The results of this study indicate that the product attributes partially have a positive and significant effect on purchasing decisions, except for the brand variable. And product attribute variables simultaneously have a positive and significant effect on purchasing decisions.]]>
<![CDATA[Strategi Pengembangan Produk Melalui Analisis Strength Weakness Opportunity Threat (SWOT) Pada Industri Rumahan Kerupuk Udang Kwanyar ]]>
<![CDATA[Nurul Kamilia]]>;
<![CDATA[Triana Setiyarini]]>
<![CDATA[ Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September ]]>
Publisher : <![CDATA[Management Department of Economics and Business Of Trunojoyo Madura University ]]>
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DOI: 10.21107/jkim.v1i3.13476
<![CDATA[This research aims to determine the description of the small shrimp cracker industry in Kwanyar District and analyze the appropriate development strategy to be applied to the shrimp cracker small industry in Kwanyar District. This research was conducted in Kwanyar Barat Village with 5 informants. The sampling technique used in this research is purposive sampling. The research instrument was conducted by interview, observation and documentation methods. The research method used is descriptive qualitative and uses swot analysis to analyze the internal and external environment of the Kwanyar Shrimp Cracker Home Business. The results show that the strategies that can be used are to produce more shrimp crackers, maintain a distinctive taste, sell at low prices, and increase promotions.]]>
<![CDATA[Analisa Pengaruh Kinerja Keuangan dan Ukuran Perusahaan Terhadap Nilai Perusahaan pada Perusahaan Otomotif dan Komponennya yang Terdaftar Di BEI Periode 2015-2019 ]]>
<![CDATA[Ainul Habib]]>;
<![CDATA[R. Gatot Heru Pranjoto]]>
<![CDATA[ Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September ]]>
Publisher : <![CDATA[Management Department of Economics and Business Of Trunojoyo Madura University ]]>
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DOI: 10.21107/jkim.v1i3.13482
<![CDATA[This study aims to determine the effect of Current Ratio, Debt to Equity Ratio, Return On Equity, Total Assets Turnover, and Firm Size on firm value (PBV), sim ultaneously or partially on autom otive com panies and their components listed on the IDX for the 2015-2019 period. The results showed that simultaneously all independent variables had a significant effect on firm value. Current Ratio has an insignificant positive effect on firm value, Debt to Equity Ratio has a non-significant positive effect on firm value, Return On Equity has a significant positive effect on firm value, Total Assets Turnover has an insignificant positive effect on firm value, and Firm Size has an insignificant positive effect on firm value.]]>
