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Jurnal Kajian Ilmu Manajamen
Published by Universitas Trunojoyo Madura
ISSN : 27753093     EISSN : 27970167     DOI : https://doi.org/10.21107/jkim
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Kajian Ilmu Manajemen (JKIM) is one of the scientifics publications journal published by Management Department of Economics and Business Faculty of Trunojoyo Madura University, with Registered number P-ISSN: 2775-3093 dan E-ISSN: 2797-0167 The objective of JKIM is to establish an effective channel to accommodate academic and researcher. This Journal encompasses original research articles including: Human resources management, strategic management, entrepreneurship, marketing management, the Management and information system, financial management, decision analysis, management research, Tourism Management, Green Management corporate governance, and others. This article is published four times a year in March, June, September, and Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 269 Documents
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Pengaruh Customer Engagement Terhadap Customer Satisfaction dan Brand Trust Pada Produk Skincare Skintific Islami, Heni Widya; Winata, A. Yahya Surya
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 4 (2024): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i4.26946

Abstract

This research aims to find out whether there is an influence of customer engagement on customer satisfaction and brand trust in skintific skincare products.This research is quantitative research with data collection techniques using questionnaires. The sample in this study consisted of 120 students from the Facultyof Economics and Business, Trunojoyo Madura University.Using SEM PLS 4.0 analysis tools. The results of the descriptive research show that customer engagement towards brand trust can be accepted and has a positive and significant effect. Meanwhile, customer engagement on customer satisfaction can be accepted and has a positive and significant effect, so the variable customer satisfaction on brand trust can be accepted and has a positive and significant effect, and the results of the research can also have an indirect effect on the variables of customer engagement and customer satisfaction on brand trust simultaneously. or together have an influence on brand trust in skintific skincare products.
Pengaruh Kepuasan Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan CV. Sumber Arafat Tanjung Bumi, Bangkalan jendro, abimono aji; Kuswinarno, Mudji
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 4 (2024): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i4.26920

Abstract

CV. Sumber Arafat Tanjung Bumi, Bangkalan is one of the batik business companies in Tanjung Bumi District, Bangkalan and the largest batik product area in Bangkalan. This business has been be around since 2004 and provides all types of Madurese batik such as gentongan, writing cotton or silk, stamping and printing. As one of the batik businesses in Tanjung Bumi, CV. Sumber Arafat, it must have good employees performance, starting from employees work motivation until their satisfaction. This study aims to determine and analyze the effect of job satisfaction and work motivation on employees performance on the CV. Sumber Arafat Tanjung Bumi, Bangkalan partially and simultaneously.  It used quantitative methods with the 43 employees as respondents. The data collection methods included interviews, questionnaires and literature studies. Using the multiple linear regression analysis, the results showed that (1) job satisfaction has a positive and significant effect on the employees performance of CV. Sumber Arafat Tanjung Bumi, Bangkalan partially is 0.336; (2) work motivation has a positive and significant effect on employees performance of CV. Sumber Arafat Tanjung Bumi, Bangkalan partially is 0.453; and (3) job satisfaction and work motivation effect on the employees performance of CV. Sumber Arafat Tanjung Bumi, Bangkalan simultaneously is 60.4%.
Pengaruh Digital Marketing, Persepsi Harga, Kualitas Pelayanan Terhadap Kepuasan Pelanggan Dalam Pembelian Online pada Belia Cosmetic Store (Studi Pada Mahasiswi Universitas Trunojoyo Madura) Ariyanti, Monica Dea; Wantara, Pribanus
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 3 (2024): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i3.26807

Abstract

Indonesia, as a developing country, is a promising market. This situation shows that competition in the business world is currently increasingly intensive. Companies are expected to be able to hone their advantages and strengthen the positive reputation of their products in response to increasingly fierce competition, so that they can compete with other competitors. For example, the Belia Cosmetic store, which occupies the highest level based on online cosmetic store data, whose products are mostly purchased on Shopee. This requires strategies to defend the business from competitors. The aim of this research is to determine the influence of Digital Products, price perception, service quality on customer satisfaction in online purchases of Belia Cosmetic among students at Trunojoyo University, Madura. This research method uses quantitative methods. The data used are primary data and secondary data. Research data was obtained by distributing questionnaires using a Likert scale with a total of 100 respondents. This technique uses purposive sampling and the analysis method used in this research is Partial Least Square (PLS) 4.1.0.2 with outer model and iner model coefficient tests. The results of this research show that Digital Marketing has a significant effect on customer satisfaction and price perception has a significant effect on customer satisfaction. Meanwhile, the service quality variable has an effect on customer satisfaction but is not significant. 
Pengaruh Citra Merek, Harga, Dan Promosi Terhadap Keputusan Pembelian Produk Minyak Rambut Pangeran Pomade Di Sumenep Agustin, Rose Dwi; Purnomo, Hadi
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 4 (2024): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i4.26845

Abstract

This research aims to analyze the influence of brand image on purchasing decisions for Prince Pomade hair oil products in Sumenep. To analyze the influence of price on purchasing decisions for Prince Pomade hair oil products in Sumenep. To analyze the influence of promotions on purchasing decisions for Prince Pomade hair oil products in Sumenep. The data collection technique used in this research is by using a questionnaire. This research uses a quantitative approach with a total of 100 respondents. The analysis technique used is multiple linear regression, classical assumption test, t test, and coefficient of determination. The research results show that partially the Brand Image and Promotion variables have a positive and insignificant effect on purchasing decisions for Prince Pomade hair oil products in Sumenep. Meanwhile, the price variable has a significant positive effect on the decision to purchase Prince Pomade hair oil products in Sumenep
Pengaruh Literasi Keuangan dan Pinjaman Online Terhadap Keputusan Pengambilan Kredit Gadget Pada Erafone N More Usman Sadar Kota Gresik Pranada, Robit; Dwi Purnomo, Arie Setyo
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 3 (2024): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i3.26764

Abstract

This research was motivated by the rampant use of online loan applications in purchasing gadgets at Erafone n More Usman Sadar Gresik City. The purpose of this study is to find out how financial literacy and online loans impact the decision to use electronic device credit. This study applied quantitative methods using primary and secondary data. The sample used in this study was Saturated Sampling or Census using 42 respondents. Data collection in this study used questionnaires that have been tested for validity. Multiple linear regression analysis is used to analyze the data. The T test shows that financial literacy factors affect gadget credit-making decisions, and online loans affect gadget credit-making decisions. Meanwhile, the simultaneous test (F test) shows that financial literacy factors and online loans are both very influential on gadget credit-making decisions.
Pengaruh Struktur Modal, Profitabilitas, Likuiditas dan Leverage Terhadap Nilai Perusahaan Studi pada Perusahaan Subsektor Farmasi yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023 Harfia, Lilik Fasihatul; Pranjoto, R. Gatot Heru
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 3 (2024): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i3.26819

Abstract

This reìseìarch aims to deìteìrmineì and analyzeì theì influìeìnceì of Capital Struìctuìreì, Profitability, Liquìidity and Leìveìrageì on company valuìeì in pharmaceìuìtical suìb-seìctor companieìs listeìd on theì Indoneìsia Stock Eìxchangeì for theì 2019-2023 peìriod. Theì meìthod uìseìd was a puìrposiveì sampling meìthod and 7 companieìs weìreì obtaineìd. Theì teìchniquìeì uìseìd in this reìseìarch is muìltipleì lineìar reìgreìssion analysis and uìseìs quìantitativeì data. Baseìd on theì reìseìarch reìsuìlts, it shows that: (1) Capital struìctuìreì has a positiveì and significant eìffeìct on company valuìeì (2) Profitability has a positiveì and significant eìffeìct on company valuìeì (3) Liquìidity has a positiveì and significant eìffeìct on company valuìeì (4) Leìveìrageì has a neìgativeì and significant eìffeìct on valuìeì (5) Capital Struìctuìreì, Profitability, Liquìidity and Leìveìrageìsimuìltaneìouìsly influìeìnceì company valuìeì.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Halwa Bouquet Di Klampis Adewiyeh, Nufiyatul; Kurriwati, Nirma
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 4 (2024): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i4.26815

Abstract

This research aims to analyze: (1) Assess the impact of product quality on consumer choices. (2) Examining the impact of price on purchasing decisions. (3) To find out whether buyers are influenced by price and product quality. Customers over 17 years old who have made a single purchase of Halwa bouquet products constitute the population used in this quantitative study. Information collected through validated and reliable surveys, followed by analysis and hypothesis testing. According to the findings, all hypotheses put forward are valid. According to primary data, consumers ' choice to buy Halwa bouquet products is influenced by two main factors, namely product quality and price. The strategic importance of attracting and retaining customers through competitive pricing and high product quality is highlighted in the study, which in turn influences their purchasing decisions. Companies can gain valuable insights on how to optimize their pricing and marketing strategies to become more competitive and increase their market share in highly competitive industries from the implications of this study.
Pengaruh Pemasaran Digital Dan Kualitas Produk Terhadap Loyalitas Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Pembelian Produk Fashion “Second Kita” Fransisca, Anatasya Dea; Wantara, Pribanus
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 4 (2024): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i4.26808

Abstract

This research aims to analyze: (1) The influence of digital marketing on customer loyalty when purchasing "Second Kita" fashion products, (2) The influence of product quality on customer loyalty when purchasing "Second Kita" fashion products, (3) The influence of customer satisfaction on loyalty customers when purchasing “Second Kita” fashion products, (4) The influence of digital marketing on customer satisfaction when purchasing “Second Kita” fashion products, (5) The influence of product quality on customer satisfaction when purchasing “Second Kita” fashion products, (6) the influence digital marketing on loyalty through customer satisfaction when purchasing "Second Kita" fashion products, (7) the influence of product quality on loyalty through customer satisfaction when purchasing "Second Kita" fashion products.  The type of research used is quantitative, with "Second Kita" customers as research respondents who have made a purchase at least once. The analytical method used in this research uses Partial Least Square (PLS) 4 with outer model and inner model coefficient tests and hypothesis testing. The results of this research show that digital marketing does not have a significant influence on customer loyalty or customer satisfaction. On the other hand, product quality has a significant effect on customer loyalty and customer satisfaction. Customer satisfaction also has a significant effect on customer loyalty. Apart from that, digital marketing does not have a significant effect on customer loyalty through customer satisfaction, while product quality has a significant effect.
Pengaruh Perputaran Modal Kerja, Likuiditas, Dan Leverage Terhadap Nilai Perusahaan Dengan Profitabilitas Sebagai Variabel Intervening Studi Pada Perusahaan Subsektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2023) Citra, Yulia; Amaniyah, Evaliati
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 3 (2024): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i3.26820

Abstract

This reìseìarch aims to deìteìrmineì and analyzeì theì eìffeìct of working capital tuìrnoveìr, liquìidity and leìveìrageì on company valuìeì with profitability as an inteìrveìning variableì in food and beìveìrageì companieìs listeìd on theì Indoneìsia Stock Eìxchangeì for theì 2019-2023 peìriod. Theì meìthod uìseìd was a puìrposiveì sampling meìthod and 12 companieìs weìreì obtaineìd. Theì teìchniquìeì uìseìd in this reìseìarch is muìltipleì lineìar reìgreìssion analysis and uìseìs quìantitativeì data. Baseìd on theì reìseìarch reìsuìlts, it shows that: 1) working capital tuìrnoveìr has a neìgativeì and significant eìffeìct on company valuìeì; 2) Liquìidity has a positiveì and insignificant eìffeìct on company valuìeì, 3) Leìveìrageì has a neìgativeì and significant eìffeìct on company valuìeì 4) working capital tuìrnoveìr, liquìidity and leìveìrageì areì ableì to meìdiateì company valuìeì throuìgh profitability
Peran Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Pt.Pegadaian Cabang Mojokerto Pradanis, Muhammad Nandito; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 4 (2024): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i4.26878

Abstract

Many people consider that marketing and sales have the same meaning, but in reality, these two aspects are different parts that are not separate from a company. Marketing emphasizes how a company strives to find potential customers and retain them from switching to competitors. This study aims to examine the effect of Customer Relationship Management (CRM) on customer loyalty by considering the role of customer satisfaction as a mediating variable. The method used in this research is quantitative with a survey approach. Data was collected through questionnaires distributed to customers of PT. Pegadaian Mojokerto Branch and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results of the study show that CRM has a significant positive effect on customer satisfaction, and customer satisfaction has a significant positive effect on customer loyalty. Additionally, customer satisfaction mediates the effect of CRM on customer loyalty. The conclusion of this study is that effective CRM implementation can increase customer loyalty through improved customer satisfaction.

Page 23 of 27 | Total Record : 269

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