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Majalah Ilmiah Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Aprin
ISSN : 20892330     EISSN : 29872022     DOI : https://doi.org/10.58437/mim.v11i3
Core Subject : Economy,
Economics, Econometrics & Finance
Majalah Ilmiah Manajemen (MIM) berfokus pada penelitian yang berkaitan dengan manajemen dan bisnis yang relevan untuk pengembangan teori dan praktek manajemen di Indonesia, asia tenggara dan asia. MIM mencakup berbagai pendekatan penelitian, yaitu: kuantitatif, kualitatif dan metode campuran. MIM berfokus pada berbagai tema, topik dan aspek manajemen, termasuk (tetapi tidak terbatas) untuk topik-topik berikut: Manajemen Sumber Daya Manusia Manajemen Pemasaran Manajemen Keuangan Akuntansi Manajemen Manajemen Strategis Manajemen Retail Manajemen Rantai Pasokan Manajemen Operasional Manajemen Lingkungan Ekonomi Manajerial Manajemen Perbankan Syariah Studi Kelayakan Bisnis Manajemen Investasi dan Portofolio Perilaku Konsumen Manajemen Pariwisata Sistem Informasi Manajemen Manajemen Resiko E-Business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 146 Documents
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Pengaruh Motivasi, Gaya Hidup, Persepsi dan Pembelajaran terhadap Keputusan Pembelian Honda Pcx pada dealer Sumber Cahaya Motor Palembang: Pengaruh Motivasi, Gaya Hidup, Persepsi dan Pembelajaran terhadap Keputusan Pembelian Honda Pcx pada dealer Sumber Cahaya Motor Palembang Tandi, james
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 12 No 03 (2023): Majalah Ilmiah Manajemen STIE APRIN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

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Abstract

The purpose of this study is to analyze the motivational and lifestyle agents that influence the decision to purchase Honda pcx motorcycles at Sumber Cahaya Motors dealers. The data collection for this study distributed questionnaires to 102 respondents. The sampling uses nonprobability sampling using the purpsisve sampling method with the help of SPSS 24
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK DI PALEMBANG: PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK DI PALEMBANG Resika, Yeri
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 12 No 03 (2023): Majalah Ilmiah Manajemen STIE APRIN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

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Abstract

This research aims to determine the influence of product quality on cosmetic purchasing decisions in Palembang. This type of research is quantitative research which uses research data collection techniques through questionnaires with a Likert scale. This research used 67 respondents. The data analysis method used is linear regression analysis. Based on the results of simple linear regression testing, it shows that the coefficient of determination is 0.627 or 62.7%, this means that product quality can explain purchasing decisions by 62.7% while the remaining 37.3% is explained by other factors not included in this research. The regression coefficient for the product quality variable is 0.687, which has a positive direction, meaning that for every increase in product quality by one point and other variables remaining constant, purchasing decisions will increase by 0.687 units.
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SEBAGAI STRATEGI DALAM MENJAGA LOYALITAS PELANGGAN: CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SEBAGAI STRATEGI DALAM MENJAGA LOYALITAS PELANGGAN febrina, poppy; Lestari, Serli
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 12 No 03 (2023): Majalah Ilmiah Manajemen STIE APRIN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

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Abstract

This research aims to examine the concepts of Customer Relationship Management (CRM) which include definitions, objectives, benefits, and the important role of Customer Relationship Management (CRM) in maintaining customer loyalty. This research uses a literature review approach which is expected to be one of the references for customers so that it can be used in the future. Customer Relationship Management (CRM) not only serves to keep customers from moving from one company / product to another, but at the same time it is one of the strategies in getting potential customers, this is because previous customer satisfaction moves to other potential customers, one of which is through WOM (Word Of Mouth). When Customer Relationship Management (CRM) is successfully implemented, it will create customers who are loyal to the company and give a good impression of the company.
REKRUTMEN SUMBER DAYA MANUSIA MENINGKATKAN PRODUKTIVITAS KERJA PEGAWAI DI LINGKUNGAN CABANG PERUM BULOG PALEMBANG: REKRUTMEN SUMBER DAYA MANUSIA MENINGKATKAN PRODUKTIVITAS KERJA PEGAWAI DI LINGKUNGAN CABANG PERUM BULOG PALEMBANG Liana, Wendy; Indriani
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 12 No 03 (2023): Majalah Ilmiah Manajemen STIE APRIN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

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Abstract

Human resources are the abilities possessed by every human being. Human resources consist of the intellectual and physical powers of every human being, which means that the abilities of every human being are determined by their intellectual and physical powers. Human resources are the first and foremost element in every activity carried out. However, an organization with a perfect work plan and sufficient costs and sophisticated equipment, if run by people with low abilities and inappropriate placement, will be difficult to achieve the desired goals. Human resource development is a long-term investment that is more oriented towards increasing employee work productivity in the future. Because it concerns the future, management must prepare a plan that is as precise as possible in order to achieve the target. Human Resource Planning is a decision-making step for the future taken by management to further ensure that the organization has the right workforce to occupy various positions, positions and the right jobs, at the right time in order to achieve the goals and various targets that have been and will be set.
STRATEGI PEMASARAN PERUMAHAN PT. BERLIAN BERSAUDARA PROPERTINDO PALEMBANG: STRATEGI PEMASARAN PERUMAHAN PT. BERLIAN BERSAUDARA PROPERTINDO PALEMBANG Farid Wadjdi; Pauline Ulviana Siwi, Telly
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 12 No 03 (2023): Majalah Ilmiah Manajemen STIE APRIN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58437/mim.v12i03.191

Abstract

The aim of this research is to find out the Housing Marketing Strategy of PT. Berlian Bersaudara Propertindo Palembang. The approach used in this research is qualitative, namely case studies in organizations. Meanwhile, the nature of this research is exploratory, namely exploring information from informants. The results of the analysis can be concluded that the strategy from the SWOT analysis shows that the company's position is in quadrant I because the internal factor value is 0.88 and the external factor value is 0.27. This shows that the strength factors are greater than the weakness factors and the opportunity factors are slightly greater than the threats faced by the company. The strategy that should be implemented by the company is to support an aggressive growth policy (Growth oriented strategy) so that the strategy used by the company is a W-O strategy. Several things can be recommended, namely: (1) For the level of threat that will occur, namely rising material prices, companies need to survey the prices of building materials in order to get the minimum possible price so as not to harm the company. (2) It is necessary to apply innovation and variation both in terms of house design and to pay attention to available public facilities such as road improvements, irrigation and other public facilities, in this way it can attract consumers.
Analisis Dampak Program Peningkatan Kompetensi Pegawai Terhadap Kualitas Pelayanan Publik Di Kantor Bea Cukai Madiun: Analisis Dampak Program Peningkatan Kompetensi Pegawai Terhadap Kualitas Pelayanan Publik Di Kantor Bea Cukai Madiun Swanda, Krisna; Septiani, Debi
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 12 No 03 (2023): Majalah Ilmiah Manajemen STIE APRIN
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58437/mim.v12i03.198

Abstract

Demi meningkatkan kualitas pelayanan publik, Kantor Pengawasan dan Pelayanan Bea dan Cukai Tipe Madya Pabean C Madiun (KPPBC TMP C Madiun) memiliki inovasi bernama Program Peningkatan Kompetensi Pegawai (P2KP). Penelitian ini bertujuan untuk menganalisis efektivitas program tersebut terhadap peningkatan kompetensi pegawai dan dampaknya terhadap kualitas pelayanan publik, yang diukur melalui hasil pre-test, post-test, dan Survei Kepuasan Pengguna Jasa (SKPJ). Metode penelitian ini menggunakan metode kepustakaan dan kuantitatif dengan mempelajari buku, artikel serta pengolahan data pre-test, post-test tahun 2023 dan 2024 serta hasil SKPJ pada tahun yang sama. Hasil penelitian menunjukkan bahwa terjadi peningkatan rata-rata skor post-test dibandingkan pre-test, yang mengindikasikan adanya peningkatan kompetensi pegawai. Namun terdapat sedikit penurunan nilai SKPJ dari tahun 2023 ke 2024 meskipun tidak signifikan. Penurunan nilai SKPJ ini tidak secara langsung mencerminkan kegagalan P2KP karena masih masuk dalam kategori sangat puas, namun perlu adanya strategi yang baik demi meningkatkan kepuasan pengguna jasa.

Page 15 of 15 | Total Record : 146

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