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Media Riset Bisnis & Manajemen
Published by Universitas Trisakti
ISSN : 1411884X     EISSN : 24429716     DOI : 10.25105/mrbm
Core Subject : Economy,
Economics, Econometrics & Finance
Media Riset Bisnis & Manajemen is a research media that is published based on OJS. MRBM is a research media owned by the Trisakti University Faculty of Economics and Business. MRBM was first published in 2001. In 2008 MRBM was once nationally accredited. The focus and scope of this research media are in the field of Management and Business sciences with the following details:
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 5 Documents
 1 
Search results for , issue "Vol. 22 No. 2 (2022): September" : 5 Documents clear
DETERMINAN BRAND LOVE PADA KONSUMEN WARDAH KOSMETIK Ramadhani, Sarah; Damayani, Alfina; Farhah, Maulida Nur; Kristaung, Robert
Media Riset Bisnis & Manajemen Vol. 22 No. 2 (2022): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/mrbm.v22i2.12882

Abstract

Purpose - This study aims to try to determine the effect of Brand Trust, Brand Experience, and Brand Image as independent variables on Brand Love as the dependent variable of Brand WARDAH Cosmetics.. Desgin/Methodology/Approcah - The sample of this research were collected by using the sampling method. The unit of analysis of this study was obtained through distributing questionnaires with a sample of 65 female respondents with student status who had bought and used WARDAH cosmetics. Factor Loading Analysis, Cronbach's Alpha analysis, and Structural Equation Modeling (SEM) were used to examine the relationship between variables in the research model with SPSS 26 and AMOS 23 software. Finding - The results showed that Brand Trust had a significant positive effect on Brand Love, Brand Experience had a significant positive influence on Brand Love, and Brand Image had a significant positive influence on Brand Love.   Abstrak Tujuan - Penelitian ini bertujuan untuk mencoba mengetahui pengaruh Brand Trust, Brand Experience, dan Brand Image sebagai variabel independen terhadap Brand Love sebagai variabel dependen Brand WARDAH Cosmetics Desain/Metodologi/Pendekatan - Data penelitian ini dikumpulkan dengan menggunakan metode sampling. Unit analisis penelitian ini diperoleh melalui penyebaran kuesioner dengan jumlah sampel sebanyak 65 responden wanita dengan status mahasiswa yang pernah membeli dan menggunakan kosmetik WARDAH. Analysis Factor Loading, analysis Cronbach’s Alpha, dan Structural Equation Modeling (SEM) digunakan untuk menguji hubungan antar variable dalam model peenelitian dengan software SPSS 26 dan AMOS 23 Hasil Penelitian - Hasil penelitian menunjukkan bahwa Brand Trust beperngaruh positif siginifikan terhadap Brand Love, Brand Experience beperngaruh positif siginifikan terhadap Brand Love, dan Brand Image beperngaruh positif siginifikan terhadap Brand Love
THE IMPACT OF BRAND IMAGE, ADVERTISING, QUALITY OF SERVICE ON REPURCHASE INTENTION, AND ELECTRONIC WORD OF MOUTH MEDIATED BY CUSTOMER EXPERIENCE AT SHOPEE ONLINE STORE Michael, Michael; Kristiyono, Yokie Radnan
Media Riset Bisnis & Manajemen Vol. 22 No. 2 (2022): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/mrbm.v22i2.15484

Abstract

There is the goal of this study, namely to determine the effect of Brand Image on Consumer Experience, Advertising on Consumer Experience, Service Quality on Consumer Experience, Consumer Experience on Repurchase Intention, Consumer Experience on Electronic Word of Mouth, as well as knowing the effect of Consumer Experience that mediates Brand Image on Repurchase Intention, Consumer Experience mediating Advertising on Repurchase Intention, Consumer Experience mediating Service Quality on Repurchase Intention, Consumer Experience mediating Brand Image on Electronic Word of Mouth, Consumer Experience mediating Advertising on Electronic Word of Mouth, and Consumer Experience which mediates Service Quality in Electronic Word of MouthThe sample collection technique used in this study was non-probability sampling – purposive sampling. The results of testing the hypothesis indicate that all hypotheses are supported, namely: Brand Image has a positive influence on the Shopee online store Consumer Experience, Advertising has a positive influence on the Shopee online store Consumer Experience, Service Quality has a positive influence on the Shopee online store Consumer Experience, Consumer Experience has positive impact on Shopee online store Consumer Repurchase Intention, Consumer Experience has a positive effect on Shopee online store Consumer Electronic Word of Mouth, Consumer Experience positively mediates Brand Image on Shopee online store consumer Repurchase Intention, Consumer Experience positively mediates Advertising on Intention Shopee online shop Consumer Repurchase, Consumer Experience positively mediates Service Quality on Shopee online shop Consumer Repurchase Intention, Consumer Experience mediates positively Brand Image Electronic Word of Mouth Shope online shop Consumers, Consumer Experience positively mediates Advertising on the Electronic Word of Mouth of Shopee online store consumers, and Consumer Experience positively mediates Service Quality on the Electronic Word of Mouth of Shopee online store consumers
ATTITUDE TOWARDS KNOWLEDGE SHARING, SUBJECTIVE NORM INCREASE NURSES’ KNOWLEDGE SHARING AND INNOVATIVE WORK BEHAVIOR Yusran, Resadana; Purwandari, Dian Alfia; Anindita, Rina
Media Riset Bisnis & Manajemen Vol. 22 No. 2 (2022): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/mrbm.v22i2.17689

Abstract

This Study aims to explore the influence of Attitude towards Knowledge, Subjective Norm, and High-Performance Work System on Knowledge Sharing and Innovative Work Behavior. The primary data was obtained by using non-probability purposive sampling technique via online questionnaires. Data was analyzed by using Structural Equation Modeling (SEM). The respondent were nurses in RSUP. Dr. M. Djamil Padang. The results of this study showed that Subjective Norm has the strongest effect on Knowledge Sharing, followed by Attitude towards Knowledge Sharing, and High-Performance Work System. High-Performance Work System also has positive and direct impact on Innovative Work Behavior. Knowledge Sharing has the strongest effect on Innovative Work Behavior. The results of this study provide managerial implication for the company to identify physiological factors and HRM practice promoting Knowledge Sharing and Innovative Work Behavior. The proper knowledge management and HRM practice makes the company enable to innovate and to enhance competitive advantages.
ANTESEDEN CUSTOMER SATISFACTION DAN CORPORATE IMAGE TERHADAP LOYALTY MELALUI TRUST PADA NASABAH BANK MUAMALAT Haryanti, Denny Septa; Hernawati, Nani; Prilyana, Cindy; Anggiani, Sarfilianty
Media Riset Bisnis & Manajemen Vol. 22 No. 2 (2022): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/mrbm.v22i2.18710

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Customer Satisfaction dan Corporate Image terhadap Loyalty melalui Trust pada nasabah Bank Muamalat di kota Bekasi. Desain penelitian ini menggunakan penelitian deskriptif dan kausalitas, pengukuran setiap variabel menggunakan 5 point Skala Likert. Penelitian ini menggunakan data primer dan sekunder serta pengumpulan data melalui kuesioner. Sampel penelitian diperoleh melalui metode purposive sampling dan diperoleh sebanyak 200 responden. Penelitian ini menggunakan metode statistic regresi linear berganda dengan SMARTPLS 3.2.9 sebagai alat pengujiannya. Hasil penelitian ini menunjukkan bahwa Customer Satisfaction memiliki pengaruh terhadap Trust, Customer Satisfaction memiliki pengaruh terhadap Loyalty, Corporate Image memiliki pengaruh terhadap Trust, Corporate Image memiliki pengaruh terhadap Loyalty, Trust memiliki pengaruh terhadap Loyalty.
ANALISIS MANAJEMEN STRATEGIK PERUSAHAAN LE MINERALE Reza, Kemal; Kamal Hadyan; Alfad Alfarizky; M. Kemal Attatur
Media Riset Bisnis & Manajemen Vol. 22 No. 2 (2022): September
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/mrbm.v22i2.19844

Abstract

This study aims to determine business strategies for Le Minerale, a company operating in the mineral water industry. Facing rapid market growth and a high demand for adaptation, Le Minerale needs to develop products that are competitive, creative, and innovative. To understand and formulate its business strategies, the study employed the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, SPACE Matrix, and Quantitative Strategic Planning Matrix (QSPM). Findings from the IFE analysis suggest that Le Minerale excels in innovation, marketing, and cost management. The SPACE Matrix indicates financial stability amidst technological and inflationary challenges, prompting an aggressive strategy based on market strengths and production efficiency. Finally, the Quantitive Strategic Planning Matrix (QSPM) analysis advocates for a market penetration strategy to enhance market share and customer loyalty. Managerial implications of this study suggest that Le Minerale should leverage its strengths in innovation and marketing to expand market reach and enhance customer engagement through targeted marketing campaigns and product innovation. Implementing these strategies could help sustain competitive advantage and capitalize on emerging market opportunities.

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