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KEYNESIA : INTERNATIONAL JOURNAL OF ECONOMY AND BUSINESS
Published by Arka Institute
ISSN : 28297725     EISSN : 28297253     DOI : https://doi.org/10.55904/keynesia
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
1. ECONOMIC DEVELOPMENT ECONOMICS; Monetary, Finance and banking, International Economics, Public Economics, Development Economics, Regional Economics. 2. MANAGEMENT SCIENCE; Marketing, Financial Management, Human Resource Management, Entrepreneurship, International Business. 3. ACCOUNTING SCIENCE; Public Sector Taxation and Accounting, Accounting Information Systems, Auditing, Financial Accounting Accounting, Management Behavioral Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 65 Documents
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Impact of social media advertising features on Vietnamese gen z’s online shopping intentions Trinh Le Tan; Ngo Tran Xuat; Dao Thi Dai Trang; Nguyen Duc Tri; Mai Xuan Tai
Keynesia : International Journal of Economy and Business Vol. 3 No. 1 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i1.257

Abstract

The growing use of social media has fundamentally transformed the advertising landscape, particularly among youngsters. Understanding the elements that drive online purchase intentions is critical for firms catering to this population. The purpose of this research is to study the impact of social media advertising features on Vietnamese GenZ’s online shopping intentions. (Which examines the theories of source informativeness (INF), Interactivity (INT), Interesting (IR), Viral (VR), Credibility (CRE), Entertainment (ENT) and builds structural models (SEM) with high accuracy.An online survey evaluated the impact of social media advertising features on Vietnamese GenZ’s online shopping intentions. The minimum sample size for this study will be 197 (n=197) by using Google Form. Through the data, CFA and SEM will be conducted by using AMOS software and SPSS. Reliability statistics of the scale will be conducted by using Cronbach's Alpha, EFA and CFA. The result showed that viral advertising significantly impacts consumer behavior by enhancing interest, credibility, and purchasing decisions through widespread content sharing, which increases trust and perceived product quality. The strong interaction between informativeness, virality, and viewer engagement, with virality having the most substantial effect, highlights its critical role in influencing purchase decisions and customer engagement.
The Impact of Financial Profitability Ratio to the Stock Returns of Telecommunication Company during the COVID-19 Pandemic in Indonesia Adelia Putri Pratiwi; Ana Noveria
Keynesia : International Journal of Economy and Business Vol. 2 No. 2 (2023): Keynesia : International Journal of Economy and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v2i2.945

Abstract

COVID-19 has become a major pandemic striking the world with shocking effects. These strikes resulted in deaths of a lot of people across the globe and also forced people to adopt a new way of life. Not only lifestyle, this pandemic is also affecting all sectors of people’s lives, especially in economic and business sectors. This study focuses on the impact of the COVID-19 pandemic on firms financial performance and stock price in the telecommunication sector in Indonesia. In this case, it focuses on the profitability ratio. The independent variables include on this study are ROA, ROE, ROCE, ROIC, NPM, OPM, and GPM while the stock return becomes the dependent variables. The data is processed towards panel data regression and divided the timeline into 3 periods, pre-pandemic periods (2017-2019) and post-pandemic periods (2020-2022) and overall periods (2017-2022). This study found that in overall period model, pre-pandemic, and post pandemic model, none of the dependent variables significantly affect stock returns partially. Simultaneously, the profitability financial ratios also do not affect stock return significantly.
Comparative Analysis of Sell-In-May-And-Go-Away and Monthly Effect Before and During COVID-19 Pandemic at LQ45 IDX Doan Sitohang; H.M. Roy Sembel; Melinda Malau
Keynesia : International Journal of Economy and Business Vol. 2 No. 2 (2023): Keynesia : International Journal of Economy and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v2i2.980

Abstract

In 2022, the number of investors in the Indonesian stock market experienced a four-fold growth compared to 2019. This surge occurred during the epidemic period. This financial research aims to analyze the impact of the COVID-19 pandemic on the monthly average return and risk pattern of LQ45, as well as the presence of the Sell-in-May-and-Go-Away (SIMAGA) effect and the optimal investment strategy for LQ45. The study uses a descriptive-comparative methodology and employs mathematical and statistical frameworks. The sample consists of LQ45 companies from 1997 to 2022. Data analysis techniques include the Normality Test, Wilcoxon Rank Test, F Test, and investment strategy simulation. The results indicate that COVID-19 did not have a negative effect on the monthly returns and risk patterns of LQ45, except in 2002. Additionally, the SIMAGA phenomenon is not present in LQ45, but the Sell in August-Buy in November (SIABIN) strategy has been identified as the most effective. These findings provide valuable insights for investors in allocating their investments and determining the best strategy for buying stocks. It is important to consider monthly return variance as a key metric for measuring investment risk and its impact on overall returns.
Analysis of Stock Portfolio Performance Using Passive Strategy and Active Strategy with Single Index Model Ricki Ricki; Matrodji H. Mustafa
Keynesia : International Journal of Economy and Business Vol. 2 No. 2 (2023): Keynesia : International Journal of Economy and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v2i2.1116

Abstract

This study aims to determine and analyze the differences in return and risk performance results of passive and active strategies using the Single Index Model. Then measure the return performance using the Sharpe Index, Treynor, and Jensen's Alpha. This research was conducted on Sri-Kehati index stocks for the period November 2019 to November 2021. Based on passive portfolio strategy research, there are three stocks that form the optimal portfolio, namely BBCA, BBRI, SIDO. While based on active portfolio strategy research, in the first year there were three stocks that formed the optimal portfolio, then in the second year there were seven stocks forming the optimal portfolio, namely BBCA, BBRI, DSNG, INCO, SIDO, SMGR, WIKA. Based on performance measurement using Sharpe, Treynor and Jensen's Alpha indices, the Active Portfolio Strategy is better than the Passive Portfolio Strategy. Meanwhile, based on the difference test using the Mann Whitney U test method, it can be concluded that there is no significant difference in return performance between passive and active portfolio strategies.
The impact of government debt on pro equality growth: Evidence from lower middle-income countries Muhammad Kholisul Imam; Anas Tania Januari
Keynesia : International Journal of Economy and Business Vol. 3 No. 1 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i1.1131

Abstract

Pro equality growth is a condition of increasing economic growth with a reduction in income inequality. Data shows that in the last three decades, actual governement debt has increased. The main focus of this study is to prove whether government debt can produce pro equality growth. Moreover, there are two objectives in this study: (i) to investigate the impact of government debt on economic growth; and (ii) to investigate the impact of government debt on income inequality. This study uses panel data from 21 lower middle-income countries between 1989 and 2017. Method used in this study is three stage least squares (3sls). The estimation results show that government debt, has not been able to realize pro equality growth. Government debt can stimulate economic growth, but income inequality worsened. Although debt can be used as an investment in productive activities, the use of government debt cannot increase the accessibility and productivity of the poor. There are direct and indirect effects between government debt and income inequality. On the other hand, there is only a direct effect between government debt and economic growth, and there is no indirect effect through the income inequality pathway.
The influence of Tiktok eWOM on consumer purchase intentions for local skincare products Saphira, Karin Dwi; Widiyanesti, Sri
Keynesia : International Journal of Economy and Business Vol. 3 No. 2 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i2.1236

Abstract

This study investigates how TikTok electronic Word-of-Mouth (eWOM) impacts consumer purchase intentions in Indonesia, focusing specifically on key information characteristics within the local skincare product market. It examines factors such as information quality, information credibility, information task-fit, needs of information, attitude towards information, information usefulness, and information adoption towards purchase intention. Data were gathered from 385 participants via a questionnaire and analyzed using structural equation modeling (SEM) with the partial least squares (PLS) method. The results reveal that information quality, information task-fit, needs of information, attitude towards information, information usefulness, and information adoption significantly influence consumer purchase intentions. These findings underscore the influential role of TikTok in enhancing consumer engagement and shaping purchasing behaviors, particularly in the context of skincare products. For marketers in the skincare industry, these insights are crucial as they highlight the effectiveness of leveraging TikTok and similar platforms for marketing strategies. By understanding these dynamics, marketers can effectively harness social media to engage with consumers, build brand loyalty, and drive purchase decisions in a competitive market landscape.
The influence of social media usage and electronic word-of-mouth (eWOM) on purchase intention for local fashion products on Tiktok social media Febyola, Annisa; Widyanesti, Sri
Keynesia : International Journal of Economy and Business Vol. 3 No. 2 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i2.1237

Abstract

This study investigates the influence of social media usage and electronic word-of-mouth (eWOM) on consumer purchase intentions for local fashion products on TikTok. Conducted among 385 TikTok users familiar with Indonesian fashion brands, the research employs Structural Equation Modeling (SEM) to analyze data. The results reveal significant positive relationships between social media engagement, eWOM, information quality, usefulness, information adoption, and purchase intention. Findings highlight the pivotal role of TikTok in enhancing brand equity through interactive content and direct consumer interaction. The study contributes insights into consumer behavior in the digital age, offering practical implications for businesses aiming to optimize marketing strategies on social media platforms.
Analysis of the implementation of the CDC (Centralized Document Collateral) credit file system at BTN Syariah Bandung through the PDCA cycle Nendita Syalwa Nurfadillah; Sulton Sudrajat; Indi Siti Rahmawati; Rani Indriawati; Dian Rosinawati
Keynesia : International Journal of Economy and Business Vol. 3 No. 1 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i1.1253

Abstract

Bank BTN, in supporting KPR financing, requires customers to prepare several documents, including personal identity, financial information, and certificates of title to home/equipment/vehicle ownership guarantees. Efficient storage and management of these documents are crucial to prevent loss due to mismanagement. To enhance services, Bank BTN has implemented a Centralized Document Collateral (CDC) documentation system. This study aims to analyze the CDC system's implementation using the PDCA cycle to evaluate each work step. Employing a qualitative descriptive method, data were collected from credit processing units at Bank BTN Syariah Bandung through observations, interviews, and literature studies. The findings indicate that the CDC system significantly improves document management efficiency, with key benefits including reduced document loss, streamlined retrieval processes, and enhanced security measures. These improvements contribute to more effective work processes and higher service quality for customers. However, some obstacles were identified, such as limited technological infrastructure and storage capacity, which require follow-up actions to enhance performance. Solutions like increasing server capacity, adopting cloud storage, optimizing data management can address these issues. The study concludes that the CDC system is a valuable tool in documenting customer credit files at Bank BTN Syariah Bandung, offering substantial enhancements in operational effectiveness and document security.
Analysis of generation Z transaction interest in sharia banks based on digitalization and cyber security Siti Aisyah; Dede Istianah; Aditya Firmansyah; Muhammad Abdul Halim; Irni Sri Cahyanti
Keynesia : International Journal of Economy and Business Vol. 3 No. 1 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i1.1254

Abstract

Digitalization is the change of analog to digital processes. The existence of digitalization provides great benefits for every industrial sector, including banking. Behind all these benefits there are risks that must also be faced, therefore cyber security is needed to overcome or defend data from cyber attacks (cyber crime). This study aims to determine the influence of digitalization and cyber security on the interest of generation z transactions in Islamic banks. The employed methodology is a quantitative research approach utilizing the SPSS program. The data for this study was collected by the distribution of online questionnaires using Google Forms to respondents, using purposive sampling approaches. The data gathered is considered primary data. The results of this study partially show that the digitalization variable does not affect the interest in generation z transactions in Islamic banks with a t-value of 1.761 > the table t of 1.978 and the cyber security variable affects the interest of generation z transactions with a t-value of 6,000 > t table of 1.978. simultaneously, digitalization and cyber security significantly affect the interest in Generation Z transactions in Sharia Banks with f calculation 49.43 > F table 3.07. Therefore, digitalization and cyber security strengthen the reason for generation Z in making transactions at Islamic banks in their daily lives.
Measurement of the social investment impact of the bahtera segara program using the social return on investment method (SROI) Asmoro, Aryo Aji; Nurwafi F, Luthfi; Shintadewi, Milasania
Keynesia : International Journal of Economy and Business Vol. 3 No. 2 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i2.1293

Abstract

PT Pertamina Patra Niaga Integrated Terminal Semarang conducted this study to analyze the impact of the BAHTERA SEGARA (Bahagia Sejahtera Nelayan Pesisir Semarang Utara) Program, aiming to enhance the program's quality in the future. This research employs the SROI method to measure the impact of all activities carried out by PT Pertamina Patra Niaga Integrated Terminal Semarang within the framework of the BAHTERA SEGARA (Bahagia Sejahtera Nelayan Pesisir Pesisir Semarang Utara) Program. Based on the study results of the BAHTERA SEGARA Program (Bahagia Sejahtera Nelayan Pesisir Semarang Utara), this program has proven to be effective and has a significant positive impact. The program has succeeded in improving the economic, social, and environmental welfare of the target community groups and communities that replicate it independently. Increasing SROI scores from 2020 to 2023 indicate that the program is increasingly effective in delivering benefits, particularly through the replication of food crop cultivation and increased fish processing productivity. The program also contributes to the reduction of greenhouse gas emissions and supports climate change adaptation efforts. The program's successful replication demonstrates the effectiveness of BAHTERA SEGARA as a collective learning tool, as well as its potential for replication in other areas with similar conditions.

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