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KEYNESIA : INTERNATIONAL JOURNAL OF ECONOMY AND BUSINESS
Published by Arka Institute
ISSN : 28297725     EISSN : 28297253     DOI : https://doi.org/10.55904/keynesia
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
1. ECONOMIC DEVELOPMENT ECONOMICS; Monetary, Finance and banking, International Economics, Public Economics, Development Economics, Regional Economics. 2. MANAGEMENT SCIENCE; Marketing, Financial Management, Human Resource Management, Entrepreneurship, International Business. 3. ACCOUNTING SCIENCE; Public Sector Taxation and Accounting, Accounting Information Systems, Auditing, Financial Accounting Accounting, Management Behavioral Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 65 Documents
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Business management strategies in the food industry from a tourism perspective Wibowo, Sukarno; Purnama, Rusna; Hidayat, Nova Maulidan; Riyani, Dewi; Avinda, Baby Bianca
Keynesia : International Journal of Economy and Business Vol. 4 No. 2 (2025): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v4i2.1696

Abstract

This study aims to analyze, explore the Business Management Strategy of Culinary Business in Tourism in Cimuja Cimalaka, Sumedang Regency, West Java. This village has great potential for the development of culinary ecotourism. The research conducted is field research using qualitative research. Qualitative research uses observation and interviews in collecting data in the field, the data sources used are primary data and secondary data. The information in this study amounted to 33 people, namely 1 restaurant owner and 32 employees of Saung Teko Restaurant which includes 4 components, namely planning, organizing, actuating and controlling. Planning is done with Service to Customers who come to the Restaurant and serving food according to orders so as not to be excessive so that quality is maintained. Second, Organizing here is in the form of Employees providing services that have been received will be given guidance before working, such as being guided on how to serve well and serving consumer food will maintain its quality. Third, Actuating here is guiding each employee in carrying out each of their duties, starting from working on time. Fourth, Controlling is in the form of directly supervising employees and reprimanding them directly if there is a mistake made by employees. Business management strategies in accordance with tourism principles and effective marketing strategies are the key to successful tourism development.
Analysis of planning for the audit of the cooperative's financial statements at the Cooperatives Assisted by the Department of Cooperatives and MSMEs in Bandung City Luthvianty, Yopie; Sefira, Reva Dwina; Hasyim, Muhammad Ardi Nupi
Keynesia : International Journal of Economy and Business Vol. 1 No. 1 (2022): Keynesia : International Journal of Economy and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v1i1.104

Abstract

This study aims to determine whether the procedures and planning for the audit of the financial statements of the cooperatives under the supervision of the Public Accounting Firm are by the Auditing Standards. This research method uses a descriptive qualitative method by analyzing the cooperative financial statement data that has been audited by the Bandung City Cooperative Service based on interviews and other field findings. Primary data obtained directly from the results of interviews with the staff of supervision and auditing, and secondary data in question can be in the form of audit planning documentation of financial statements, which are summarized in the Audit Work Paper and general guidelines for auditing financial statements (Audit Manual) of the Bandung City Cooperative Office. This research at the Department of Cooperatives, Micro, Small, and Medium Enterprises in Bandung City is located on Jl. Kawaluyaan No. 2 Jatisari, Buahbatu District, Bandung City. After conducting an analysis based on interviews and documentation, the Bandung City Cooperative Service does not yet have an audit plan used as a guide in carrying out supervision and examination of the financial statements of Cooperatives in the City of Bandung. The inspection or audit should be carried out by a Public Accounting Firm and a public accountant because the task of the Bandung City Cooperative Service is only to collect cooperative data that will be examined. So after analyzing the financial statement audit planning according to SPAP, it can be seen that the design of the Bandung City Cooperative financial statement audit planning is not by the financial statement audit planning according to SPAP.
Impact of social media advertising features on Vietnamese gen z’s online shopping intentions Le Tan, Trinh; Xuat, Ngo Tran; Trang, Dao Thi Dai; Tri, Nguyen Duc; Tai, Mai Xuan
Keynesia : International Journal of Economy and Business Vol. 3 No. 1 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i1.257

Abstract

The growing use of social media has fundamentally transformed the advertising landscape, particularly among youngsters. Understanding the elements that drive online purchase intentions is critical for firms catering to this population. The purpose of this research is to study the impact of social media advertising features on Vietnamese GenZ’s online shopping intentions. (Which examines the theories of source informativeness (INF), Interactivity (INT), Interesting (IR), Viral (VR), Credibility (CRE), Entertainment (ENT) and builds structural models (SEM) with high accuracy.An online survey evaluated the impact of social media advertising features on Vietnamese GenZ’s online shopping intentions. The minimum sample size for this study will be 197 (n=197) by using Google Form. Through the data, CFA and SEM will be conducted by using AMOS software and SPSS. Reliability statistics of the scale will be conducted by using Cronbach's Alpha, EFA and CFA. The result showed that viral advertising significantly impacts consumer behavior by enhancing interest, credibility, and purchasing decisions through widespread content sharing, which increases trust and perceived product quality. The strong interaction between informativeness, virality, and viewer engagement, with virality having the most substantial effect, highlights its critical role in influencing purchase decisions and customer engagement.
Tax control analysis as part of tax management to determine the efficiency of VAT payments at PT CTA Rizkyan Dewi, Diah
Keynesia : International Journal of Economy and Business Vol. 1 No. 2 (2022): Keynesia : International Journal of Economy and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v1i2.621

Abstract

Tax control analysis is carried out to determine or measure the efficiency of paying taxes. This study was carried out on the payment of value-added tax (VAT). This research was conducted at PT. CTA, which is a company engaged in trading computer spare parts. The research aims to determine or measure the efficiency level of VAT management, which can be seen from the amount of VAT paid and the VAT that should be paid. This research is based on the amount of VAT paid based on the policies set by the company, where VAT payments are the end result of the implementation of tax planning that has been determined by the previous company. The results of the analysis show that there is inefficiency in paying VAT. Inefficiency is the result of corporate tax management. Good tax management can be seen in the efficiency that the company can achieve.
Analysis of factors affecting inflation rates during the crisis period in six ASEAN countries during 1997 – 2021 Laksmi Prameswari, Maulidina; Hakim, Lukman; Tri Rahayu, Siti Aisyah
Keynesia : International Journal of Economy and Business Vol. 3 No. 1 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i1.1092

Abstract

Inflation is a macroeconomic indicator that can affect domestic and international economic conditions. Although economic growth, money supply, international trade, and unemployment play an important role in an economy, when looking at economic stability, the inflation rate is an important factor. Therefore, the purpose of this study is to find out what factors affect the inflation rate during the crisis period from 1997 to 2021 in six ASEAN countries. This study uses variables that determine the inflation rate. First, which shows that economic growth affects the inflation rate, then second, the variable money supply, which shows that the money supply or broad money affects the operation of inflation. Next is the third variable of exports, the fourth is the import variable. The fifth variable is unemployment in a region, which can also affect inflation. The last variable is the crisis variable, as a dummy variable used to support the research. The data analysis method uses panel data analysis with data sources from the world bank. The results show that the variables that affect the movement of the inflation ratio in ASEAN 6 are economic growth, broad money, and unemployment.
Analysis of Stock Portfolio Performance Using Passive Strategy and Active Strategy with Single Index Model Ricki, Ricki; H. Mustafa, Matrodji
Keynesia : International Journal of Economy and Business Vol. 2 No. 2 (2023): Keynesia : International Journal of Economy and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v2i2.1116

Abstract

This study aims to determine and analyze the differences in return and risk performance results of passive and active strategies using the Single Index Model. Then measure the return performance using the Sharpe Index, Treynor, and Jensen's Alpha. This research was conducted on Sri-Kehati index stocks for the period November 2019 to November 2021. Based on passive portfolio strategy research, there are three stocks that form the optimal portfolio, namely BBCA, BBRI, SIDO. While based on active portfolio strategy research, in the first year there were three stocks that formed the optimal portfolio, then in the second year there were seven stocks forming the optimal portfolio, namely BBCA, BBRI, DSNG, INCO, SIDO, SMGR, WIKA. Based on performance measurement using Sharpe, Treynor and Jensen's Alpha indices, the Active Portfolio Strategy is better than the Passive Portfolio Strategy. Meanwhile, based on the difference test using the Mann Whitney U test method, it can be concluded that there is no significant difference in return performance between passive and active portfolio strategies.
The impact of government debt on pro equality growth: Evidence from lower middle-income countries Imam, Muhammad Kholisul; Januari, Anas Tania
Keynesia : International Journal of Economy and Business Vol. 3 No. 1 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i1.1131

Abstract

Pro equality growth is a condition of increasing economic growth with a reduction in income inequality. Data shows that in the last three decades, actual governement debt has increased. The main focus of this study is to prove whether government debt can produce pro equality growth. Moreover, there are two objectives in this study: (i) to investigate the impact of government debt on economic growth; and (ii) to investigate the impact of government debt on income inequality. This study uses panel data from 21 lower middle-income countries between 1989 and 2017. Method used in this study is three stage least squares (3sls). The estimation results show that government debt, has not been able to realize pro equality growth. Government debt can stimulate economic growth, but income inequality worsened. Although debt can be used as an investment in productive activities, the use of government debt cannot increase the accessibility and productivity of the poor. There are direct and indirect effects between government debt and income inequality. On the other hand, there is only a direct effect between government debt and economic growth, and there is no indirect effect through the income inequality pathway.
The influence of Tiktok eWOM on consumer purchase intentions for local skincare products Saphira, Karin Dwi; Widiyanesti, Sri
Keynesia : International Journal of Economy and Business Vol. 3 No. 2 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i2.1236

Abstract

This study investigates how TikTok electronic Word-of-Mouth (eWOM) impacts consumer purchase intentions in Indonesia, focusing specifically on key information characteristics within the local skincare product market. It examines factors such as information quality, information credibility, information task-fit, needs of information, attitude towards information, information usefulness, and information adoption towards purchase intention. Data were gathered from 385 participants via a questionnaire and analyzed using structural equation modeling (SEM) with the partial least squares (PLS) method. The results reveal that information quality, information task-fit, needs of information, attitude towards information, information usefulness, and information adoption significantly influence consumer purchase intentions. These findings underscore the influential role of TikTok in enhancing consumer engagement and shaping purchasing behaviors, particularly in the context of skincare products. For marketers in the skincare industry, these insights are crucial as they highlight the effectiveness of leveraging TikTok and similar platforms for marketing strategies. By understanding these dynamics, marketers can effectively harness social media to engage with consumers, build brand loyalty, and drive purchase decisions in a competitive market landscape.
The influence of social media usage and electronic word-of-mouth (eWOM) on purchase intention for local fashion products on Tiktok social media Febyola, Annisa; Widyanesti, Sri
Keynesia : International Journal of Economy and Business Vol. 3 No. 2 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i2.1237

Abstract

This study investigates the influence of social media usage and electronic word-of-mouth (eWOM) on consumer purchase intentions for local fashion products on TikTok. Conducted among 385 TikTok users familiar with Indonesian fashion brands, the research employs Structural Equation Modeling (SEM) to analyze data. The results reveal significant positive relationships between social media engagement, eWOM, information quality, usefulness, information adoption, and purchase intention. Findings highlight the pivotal role of TikTok in enhancing brand equity through interactive content and direct consumer interaction. The study contributes insights into consumer behavior in the digital age, offering practical implications for businesses aiming to optimize marketing strategies on social media platforms.
Implementation of point of sales at Kopi Lentera using agile methods and scrum framework Darmanto, Tedjo; Syaepulloh, Rizal; Rahayu, Ayu Sri; Fauzi, Luthfi Ahmad; Nasrullah, Yusron Fauzan; Ibadurrahman, Gibran Farras
Keynesia : International Journal of Economy and Business Vol. 3 No. 2 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i2.1246

Abstract

Implement Point Of Sales (POS) at Kopi Lentera using Agile and Scrum Framework methods to improve transaction efficiency and accuracy and customer service quality. The purpose of this research is to improve efficiency in the transaction process, reduce errors, and improve customer relations by offering more responsive services through the design of a web-based POS system. The Agile method and Scrum Framework are utilized for managing the development process to ensure speed and adaptability to change. The data collection process is carried out by observation, interview, and literature study. Then the implementation of the device will be tested with the System Usability Scale (SUS) conducted on 10 respondents through a questionnaire. The study concludes that applying the agile-scrum method can result in the development of a POS system that meets the needs with a shorter development time. The implementation results show an increase in the efficiency of recording and transactions, as well as improving the quality of customer service.

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