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<![CDATA[PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN ]]>
<![CDATA[Gultom, Dea Andreas Pratama]]>;
<![CDATA[Rohman, Fatchur]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2022.01.3.03
<![CDATA[One of the concepts that can be used to increase customer loyalty is the concept of a customer-oriented company. Especially for companies engaged in services, the services provided to consumers are very crucial. One strategy that can be used to increase customer loyalty is by implementing a relationship marketing strategy. The objective of this explanatory research is to identify the effects of relationship marketing on the loyalty of Bank Sinarmas’ customers. the sample of this research is 100 respondents, selected using non-probability sampling method and purposive sampling technique. The data was analyzed using multiple linear regression analysis in SPSS 25. Relationship marketing aims to instill added values to customers to create loyalty. This study finds that trust significantly influence customer loyalty and that commitment, communication, and conflict handling do not significantly affect customer loyalty. These results indicate that the trust variable can be an additional marketing strategy for Bank Sinarmas so that it continues to encourage customers to remain loyal to Bank Sinarmas products.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA ROCKET CHICKEN ]]>
<![CDATA[Afandi, Adinda Cornellya]]>;
<![CDATA[Anggraeni, Rila]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2022.01.3.02
<![CDATA[For companies operating in the culinary field, customer satisfaction is inseparable from improving product quality and service quality. Product quality is an important thing that must be sought by companies if they want the products produced to be able to compete in the market. The objective of this explanatory research is to identify the effect of product and service quality on the satisfaction of Rocket Chicken’s consumer in Gringging, Kediri. This type of research is explanatory research. Using non-probability method with purposive sampling technique, 160 people with the minimum age of 13 years living around Gringging village of Grogol sub-district in Kediri regency and having visited the restaurant at least twice were selected as the respondents. This research uses primary data obtained from 5-point Likert scale questionnaires distributed to the respondents. Utilizing multiple linear regression performed in SPSS ver. 24, this study finds that product and service quality significantly influence consumer satisfaction.]]>
<![CDATA[PENGARUH HEDONIC SHOPPING MOTIVATION, PRICE DISCOUNT, DAN VISUAL MERCHANDISING TERHADAP IMPULSE BUYING DI UNIQLO INDONESIA ]]>
<![CDATA[Sitindaon, Desmond Hamonangan]]>;
<![CDATA[Hussein, Ananda Sabil]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2022.01.3.14
<![CDATA[This study aims to determine the effect of hedonic shopping motivation,price discount and visual merchandising on impulse buying in UNIQLO Indonesia in Tangerang. This type of research is explanatory research which explains the causal relationship between variables through testing hypotheses with quantitative analysis methods. This study uses a sample of 140 respondents taken from the UNIQLO consumer population of Tangerang. Sampling using purposive sampling technique. The sample characteristics chosen were, at least 17 years old and maximum 25 years old, consumer of UNIQLO, and had carried out impulse buying at UNIQLO. The test tool used to test the instrument of this study is multiple linear regression analysis which is supported by validity test, reliability test, classical assumption test. Hypothesis testing is done using the t-test using the SPSS 26.0 program. From the results of the study, it can be concluded that the variables hedonic shopping motivation, price discount, and promotion have a significat influence on the impulse buying of UNIQLO in Tangerang.]]>
<![CDATA[PENGARUH HARGA, CELEBRITY ENDORSER, DAN SOCIAL MEDIA MARKETING TERHADAP INTENTION TO BUY PRODUK THE BODY SHOP ]]>
<![CDATA[Soraya, Az’zahra Dinda]]>;
<![CDATA[Suryadi, Nanang]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2022.01.3.09
<![CDATA[Beauty products in the modern era have experienced rapid development, one of which is skin care and cosmetic products. The development of skincare and cosmetic products is currently surging drastically with the arrival of products from within the country and abroad. The number of product choices can affect consumer intentions to buy according to the needs needed. This study was conducted to determine the effect of price, celebrity endorser, and social media marketing on product purchase intentions. This type of research is explanatory research which explains the causal relationship between research variables through hypothesis testing. The sampling technique used is non-probability sampling and purposive sampling method. The sample size used is 160 respondents with the provision that they are domiciled in Malang City and aged 20 to 39 years. Data analysis using SPSS 16.0. Based on the results of testing the three hypotheses, it can be concluded that the price variable has a positive and significant effect on product purchase intentions, the celebrity endorser variable has a non-positive and insignificant effect. on product purchase intentions, and social media marketing variables have a positive and significant effect on product purchase intentions.]]>
<![CDATA[THE EFFECT OF SOCIAL MEDIA ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER RELATIONSHIP MANAGEMENT ]]>
<![CDATA[Suryanto, Nadira Maysa]]>;
<![CDATA[Sri Palupi Prabandari]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2022.01.3.13
<![CDATA[Several marketing approaches in the digital marketing era are marketing products and gaining consumer reach through several relationships between marketers and con-sumers before, during, and after product purchases. To overcome business competition in the garment sector, the company's efforts to maintain the company's existence are to focus on building relationships with cus-tomers. The research aims to investigate the effect of Social Media on Customer Loyalty Mediated by Customer Relationship Management on Vido Garment. This study employed quantita-tive and explanatory methods to determine the relationship between the variables through hypothesis testing. The study was conducted using a purposive sampling method with a total sample of 160 Vido Garment customers who had placed orders through question-naires distributed online and offline. The data collected had been processed using Partial Least Square (PLS) with the help of SmartPLS 3 software. The hypothesis testing used a bootstrapping system to get the T-Statistic and P-Value values. This study indicates that Social Media has a positive and significant effect on Customer Loyalty Mediated by Customer Relationship Management. ]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN TERHADAP PEMBELIAN ULANG DAN PROMOSI SEBAGAI MODERASI ]]>
<![CDATA[Toman Ezra]]>;
<![CDATA[Sunaryo, Sunaryo]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2022.01.3.08
<![CDATA[The purpose of this study is to analyze the effects of service quality on the repeat purchase made by the customers of Superindo branch of Tlogomas in Malang city with promotion as the moderator. This research is categorized as explanatory research as it observes the quality of variables that explain certain phenomena, as well as explain or prove the relationships or influences between variables. Using non-probability sampling method and purposive sampling technique, a number of 160 people were selected as the respondents. The population in this study are consumers of Superindo Tlogomas Branch who have made purchases at least 2 times. The location of this research is Superindo Tlogomas Branch which is located on Jl. Raya Tlogomas No. 5a District Lowokwaru. The data was analyzed using multiple linear regression in SPSS 20. This study finds that service quality has positive and significant effects on repeat purchase, that service quality and promotion positively affect repeat purchase, and that promotion fully moderates the relationship between service quality and repeat purchase.]]>
<![CDATA[THE INFLUENCE OF DIGITAL MARKETING AND ELECTRONIC WORD OF MOUTH TO PURCHASE INTENTION ]]>
<![CDATA[Antarizkia, Ryan]]>;
<![CDATA[Arif, Moh. Erfan]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2022.01.3.12
<![CDATA[The increasing development of technology and the easier it is to access the internet make the digital world nowadays more and more popular. For companies, social media has become a new tool as a form of marketing strategy to convey messages, get feedback and also communicate directly with their consumers. This study was purposed to determine the effect of digital marketing and electronic word of mouth to purchase intention. This study is explanatory research which explains the connection between research variables through hypothesis testing. The sampling technique used purposive sampling method. The sample size used were 108 respondents with the provision that they have been the school yearbook committee and know Ritual Project through social media. The data analysis technique used in this study was multiple regression with SPSS statistical software. Based on the results of the testing, it can be concluded that digital marketing has a significant influence on purchase intention and electronic word of mouth has a significant influence on purchase intention.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIATOR ]]>
<![CDATA[Rafi, Amanullah Rasyid]]>;
<![CDATA[Nugroho, Dian Ari]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2022.01.3.11
<![CDATA[This research aims to examine the effect of Service Quality on Customer Loyalty with Customer Satisfaction as the mediating variable. The type of research is descriptive research which is part of empirical research the data is in a numerical form. The research collected 118 respondents through online questionnaires. The research sample consists of respondents as young as 20 years old and respondents who have used ShopeeFood in the last one-year period. SEM-PLS and hypothesis testing were used to analysed the data assisted by SmartPLS and Sobel Test. From the results of four hypotheses testing, it can be concluded that Service Quality has a positive effect on Customer Satisfaction. Service Quality has significant effect on Customer Loyalty. Furthermore, Customer Satisfaction has a positive effect on Customer Loyalty and can mediate the relationship between Service Quality and Customer Loyalty.]]>
<![CDATA[PENGARUH PANIC BUYING TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Faatikah, Thufailah Cintantya]]>;
<![CDATA[Yuniarinto, Agung]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2022.01.3.15
<![CDATA[Consumers’ purchase decision in response to the Covid-19 pandemic, in which they buy goods in remarkably large quantities due to perceived scarcity, is called panic buying. The objective of this quantitative research is to identify and analyse the effect of perception, fear of the unknown, coping behaviour, and social psychology on purchase decisions made in Indomaret convenience stores or minimarkets in Malang. The samples are 151 people with the minimum age of 17 years who have made any purchase at Indomaret outlets in Malang. The results of the multiple linear regression analysis indicate that fear of the unknown, coping behaviour, and social psychology significantly influence the purchase decision made in Indomaret convenience stores in Malang, while the effect of perception is insignificant. This means that consumer’s decision to make purchases at Indomaret outlets is determined by fear of the unknown, coping behaviour, and social psychology. Therefore, Indomaret convenience stores in Malang need to increase the effect from aspects that are directly seen by their customers.]]>
<![CDATA[PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP NIAT PEMBELIAN ULANG PRODUK ERIGO ]]>
<![CDATA[Wijaya, Aditya Hadi]]>;
<![CDATA[Hapsari, Raditha Dwi Vata]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2022.01.3.10
<![CDATA[The increasingly advanced economic development in Indonesia has an impact on various types of businesses and businesses, one of which is the clothing or fashion business. Fashion itself is a type of business that places clothing products as its business axis. This study aims to determine the influence of brand image, product quality, and promotion on product repurchase intention. This type of research is explanatory research which explains and proves the relationship and influence between the independent and dependent variables. This study used a sample of 100 respondents and the distribution of the questionnaire was carried out in online media and groups concerned with Erigo products using the help of google forms. Sampling using random sampling method (random sampling). The sample consists of male and female respondents who are at least 15 years old and have used or purchased Erigo products. Data analysis using Multiple Linear Regression Analysis using SPSS ver. 25. The results of the analysis obtained in this study are brand image, product quality and promotion have a significant effect on repurchasing intention.]]>
