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INDONESIA
Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Published by Universitas Brawijaya
ISSN : 2963329X     EISSN : 2963329X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Marketing Management and Consumer Behavior.
Arjuna Subject : Ilmu Pengambilan Keputusan (semua kategori) - Ilmu Manajemen dan Riset Operasi
Articles 25 Documents
 1   2   3 
Search results for , issue "Vol. 4 No. 3 (2025)" : 25 Documents clear
The Effect of Perception of Convenience, Service Features, and Rewards on Reuse Interest Diasafira, Elza; Prabandari, Sri Palupi
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.17

Abstract

People nowadays are witnessing technological advancement in various areas; one of them is in finance through the emergence of non-cash payment services through electronic money or e-wallet, and DANA is one of providers. Although this company has succeeded in increasing the number of its users, complaints from them are also accumulating. There are many factors that can influence the intention of users to reuse a system, such as perceived ease of use, service feature, and rewards. The objective of this research is to examine the effects of perceived ease of use, service feature, and reward on the intention to reuse DANA. The population is active students in Malang City who use DANA. The sample of this quantitative explanatory research was selected through non-probability sampling methos and purposive sampling technique. The data was harvested via online questionnaires using Google Forms. The analytical process consists of validity test, reliability test, classical assumption test, multiple linear regression, and hypothesis testing, performed in SPSS. This study finds that all of its independent variables, i.e., perceived ease of use, service feature, and reward, positively and significantly influence the dependent variable, i.e., the intention of active students in Malang City to reuse e-wallet.
Analysis of the Decision to Purchase Motorcycle Towing Services Taruwara, Apta Tantra; Wijayanti, Risna
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.25

Abstract

The increase in motorcycle towing business in Indonesia, particularly in Malang City, is the reason for this research to be conducted. Its objective is to identify the internal and external aspects for people’s decision of use the towing service in Malang City. The sample of this qualitative descriptive research was selected using purposive sampling technique, resulting in the inclusion of eight informants. The data was harvested via interviews and documentation. This study finds that the internal aspects that drive people’s decision to purchase the motorcycle towing service are consumer’s need for the service, the quality of the service, and the cost for having the service. Meanwhile, the external aspects are lifestyle, culture, motivation and involvement. Based on the identified aspects, it can be concluded that service quality is the most important factor. High service quality can produce satisfaction for customers and make them to repurchase the service. Another crucial factor for the purchase decision is marketing network. Broad marketing network can enhance company visibility and improve people’s awareness of the offered service. Tantra Storing Malang needs to conduct its own research in order to identify other factors that can also influence the decision to purchase motorcycle towing service in Malang City, by which the company can have a better understanding about customer needs and develop more effective marketing strategies.
The Effect of Promotion and Image on Repurchase Decisions Fathullah, Muhammad Falih; Nugroho, Dian Ari
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.22

Abstract

The objective of this quantitative explanatory research is to identify the effects of sales promotion and brand image on the decision to repurchase the products of Standard Beef in Malang City. Using purposive sampling, 88 people who have bought the products of Standard Beef were selected as the respondents. The data was harvested via questionnaires and analyzed through multiple linear regression in SPSS version 23. This study finds that sales promotion partially has a significant impact on the decision to repurchase the products of Standard Beef, that brand image also partially has a significant influence on the decision to repurchase the products of Standard Beef, and that both sales promotion and brand image simultaneously affect the decision to repurchase the products of Standard Beef.
The Effect of System Quality, Social Influence, and Price Value on Intention to Use Digital Banking Sabita, Farah; Riandi, Muhammad Hafiz
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.21

Abstract

The development of digital technology has encouraged transformation in banking industry and given birth to the era of digital banking. However, the transition to digital platforms is still hampered by the doubts and reluctance of some customers. The objective of this research is to identify the effects of system quality, social influence, and price value on the intention to use digital banks. The population of this quantitative explanatory research is Generation Z and Millennials in Malang city; 130 of them were selected as the respondents via non-probability sampling method, or more specifically purposive sampling technique. The data has been assessed for their validity, reliability, and goodness of fit and was examined using descriptive analysis, multiple linear regression, and coefficient of determination. The hypothesis testing was performed using t-test. This study finds that system quality, social influence, and price value have significantly positive influence the intention to use digital banks. The implication of this research is the appropriate use of strategies that will address system quality, social influence, and price value in order to increase the intention to use digital banks.
Analysis of The Effect of Servicescape on Retail Customer Satisfaction Pramana, I Made Gede Andita; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.23

Abstract

The purpose of this research is to determine the effect of Servicescape on customer satisfaction at GrandLucky Superstore Sunset Road Kuta. The type of this research is explanatory research which explains the position of the variables studied and the influence of one variable on another through hypothesis testing. The number of samples in this study was 102 respondents and the sampling technique used was purposive sampling with the characteristics of the selected sample being at least 18 years old and at least having made purchases more than twice. The test tools used to test research instruments are validity tests, reliability tests and classical assumption tests. The data analysis technique uses multiple linear regression analysis, model accuracy testing uses the f test, and hypothesis testing uses the t test which is calculated using the SPSS program. The research results show that the Servicescape variables consisting of Physical Dimension, Social Dimension, Socially Symbolic Dimension, and Natural Dimension simultaneously have a positive and significant effect on customer satisfaction. However, there is one Servicescape variable, namely the Socially Symbolic Dimension, which does not have a significant effect on GrandLucky Superstore customer satisfaction.
The Effect of Perceived Price, Service Quality, and Trust on Customer Satisfaction Amanda, Sonia Dwita; Prameka, Adelia Shabrina
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.20

Abstract

This research aims to discover the effect of perceived price, service quality, and trust on customer satisfaction for students who use Maxim online transportation. The type of this research is the explanatory research which explains the relationship and the influence between one variable and another through hypothesis testing. The samples of this research consist of 120 individual respondents. Furthermore, the respondents are the students at Malang University who knew, used, and made repeated purchases from Maxim online transportation. Thus, this research uses a sampling technique with a non-probability sampling method by applying a purposive sampling technique. The hypothesis testing is carried out to determine the influence between variables. The data were analyzed using The Statistical Package for Social Sciences (SPSS) 25. The results of this study indicate that perceived price, service quality, and trust have a positive influence on customer satisfaction on Maxim online transportation users. So if perceived price, service quality, and trust get better, customer satisfaction for Maxim users will also get better. The results of this research can help the Maxim company to optimize its marketing strategy by paying attention to factors such as perceived price, service quality and trust.
The Effect of Store Atmosphere and Service Quality on Customer Satisfaction Thalita, Viona Carissa; Surachman
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.13

Abstract

The objective of this research is to identify the effects of store atmosphere and service quality on the satisfaction of Sardo supermarket’s customers in Malang City. This explanatory study elucidates the causal relationship between its variables through hypothesis testing. Using non-probabilitysampling method and purposive sampling technique, 130 people with the minimum age of eighteen years who live in Malang City and have shopped in the supermarket more than once were selected as the respondents. The data of this study was harvested via Likert-scaled questionnaires. The research instruments were assessed using validity and reliability test, and the hypotheses were tested using F-test and t-test. All of the statistical processes were performed in SPSS 25. This study finds that store atmosphere and service quality significantly affect customer satisfaction. This research proves thatenhancement in store atmosphere and service quality is followed by advancements in customer satisfaction level.
The Influence of Service Quality and Perceived Value on Customer Satisfaction Bachtiar, Azhar Ahmad; Isharina, Ikhtiara Kaideni
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.02

Abstract

The increase in internet demand during and after the pandemic has opened big opportunities for internet service providers and increased the competition among them in gaining and retaining their customers. the objective of this research is to identify the effects of  service quality and perceived value on the satisfaction on IB Net customers. This explanatory research elucidates the relationship between its variables through hypothesis testing. Using probability sampling method and saturated or census sampling technique, 63 active customers of IB Net were involved as the respondents. The data analysis incorporates multiple linear regression, t-test, and F-test; all of which were performed in SPSS version 26. The results of the hypothesis testing lead to conclusions that (1) Service quality has a positive and significant effect on customer satisfaction and that (2) perceived value has a positive and significant effect on customer satisfaction. Therefore, service quality and perceived value positively influence customer satisfaction, providing important implications for IB Net in improving its service and value for its customers.  
Market Segmentation Analysis Based on Demographic and Psychographic Factors of Potential Customers in The Sucean Bag Business Amanda, Fistarika Della; Nurmasari, Nuraini Desty
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.16

Abstract

In the era of globalization and increasingly fierce business competition, a deep understanding of market segmentation is a key element in designing effective marketing strategies. This study delves into how demographic and psychographic factors of potential customers can be leveraged to enhance the competitive edge of the SUCEAN bag business. Utilizing quantitative methods and cluster analysis, this research aims to identify customer characteristics that can serve as a basis for grouping homogeneous market segments. This is expected to aid SUCEAN in formulating more targeted and effective marketing strategies, thereby increasing sales and overall business growth. The research findings reveal significant differences in consumer preferences and behaviors based on demographic variables such as age, gender, education, and income. Meanwhile, psychographic factors like lifestyle, personal values, and personality also play a crucial role in purchasing decisions. By understanding the combination of these factors, SUCEAN can develop more efficient and effective marketing strategies. These strategies include selecting appropriate promotional media, offering products that meet the needs and desires of specific market segments, and developing marketing campaigns that resonate with customer values.
The Effect of Parasocial Interaction and Influencer Credibility on Purchase Intention Rahmawati, Cintami Indah; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.05

Abstract

Beauty industry, especially perfumery, keeps innovating to compete in the technological advancement era. One of the innovation is marketing the products digitally using social media, and this can boost purchase intention. Social media marketing exploits parasocial interactions and influencer credibility. The objective of this research is to identify the effects of parasocial interaction and influencer credibility on the intention to purchase the products of HMNS, a local perfume brand via TikTok in Malang City. This explanatory research elucidates the positions of its examined variables and the effects of a variable to another. Using non-probability sampling method and purposive sampling technique, 140 people of Malang City with the minimum age of 17 years who have watched the TikTok contents of influencers regarding HMNS at least twice were selected as the respondents. The data was harvested from Liker-scaled questionnaires and was analyzed using multiple linear regression in the Statistical Package for Social Sciences (SPSS) version 26. This study finds that parasocial interaction and influencer credibility positively and significantly affect the purchase intention.

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