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<![CDATA[The Effect of Perception of Convenience, Service Features, and Rewards on Reuse Interest ]]>
<![CDATA[Diasafira, Elza]]>;
<![CDATA[Prabandari, Sri Palupi]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2025.04.3.17
<![CDATA[Purpose – This study aims to examine the effects of perceived ease of use, service features, and rewards on the intention to reuse the DANA e-wallet among active students in Malang City. Design/methodology/approach – This study adopts a quantitative explanatory research design to investigate the causal relationships among perceived ease of use, service features, rewards, and reuse intention. Respondents were selected using a non-probability sampling method with a purposive sampling technique from active students in Malang City who use the DANA e-wallet. Data were collected through online questionnaires using Google Forms and analyzed using multiple linear regression in IBM SPSS, supported by validity, reliability, classical assumption, and hypothesis tests. Findings – The results indicate that perceived ease of use, service features, and rewards each have a positive and significant effect on users’ intention to reuse the DANA e-wallet. These findings suggest that improving system usability, providing attractive service features, and offering rewarding incentive programs can effectively encourage users' continued use of digital payment services. Originality/value – This study contributes to the literature on digital payment adoption by integrating perceived ease of use, service features, and rewards as determinants of reuse intention in the context of an Indonesian e-wallet. The findings provide practical implications for e-wallet providers in designing user-centered services and reward programs to strengthen customer retention and continued usage.]]>
<![CDATA[Analysis of the Decision to Purchase Motorcycle Towing Services ]]>
<![CDATA[Taruwara, Apta Tantra]]>;
<![CDATA[Wijayanti, Risna]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2025.04.3.25
<![CDATA[Purpose – The purpose of this study is to identify the internal and external factors influencing people’s decision to use motorcycle towing services in Malang City. Design/methodology/approach – This study employs a qualitative descriptive approach. The informants consist of eight individuals selected using purposive sampling. Data were collected through interviews and documentation. Findings – The results indicate that internal factors influencing service usage include customer needs, service quality, and cost. External factors include lifestyle, culture, motivation, and involvement. Service quality is identified as the most dominant factor influencing usage decisions, as it leads to customer satisfaction and repurchase intention. In addition, a strong marketing network is found to increase service visibility and customer awareness. Originality/valuem– This study provides insight into consumer decision-making in motorcycle towing services in Malang City by integrating both internal and external influencing factors within a qualitative perspective.]]>
<![CDATA[The Effect of Promotion and Image on Repurchase Decisions ]]>
<![CDATA[Fathullah, Muhammad Falih]]>;
<![CDATA[Nugroho, Dian Ari]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2025.04.3.22
<![CDATA[Purpose – The objective of this quantitative explanatory research is to identify the effects of sales promotion and brand image on the repurchase decision of Standard Beef products in Malang City. Design/methodology/approach – This study uses a purposive sampling technique, involving 88 respondents who have previously purchased Standard Beef products. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 23. Findings – The results show that sales promotion has a significant partial effect on repurchase decision. Brand image also has a significant partial effect on repurchase decision. Furthermore, sales promotion and brand image simultaneously have a significant effect on repurchase decision of Standard Beef products. Originality/value – This study contributes to the literature on consumer repurchase behavior in the culinary sector by integrating sales promotion and brand image as key determinants of repurchase decision in a local business context.]]>
<![CDATA[The Effect of System Quality, Social Influence, and Price Value on Intention to Use Digital Banking ]]>
<![CDATA[Sabita, Farah]]>;
<![CDATA[Riandi, Muhammad Hafiz]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2025.04.3.21
<![CDATA[Purpose – This study aims to examine the influence of system quality, social influence, and price value on the intention to use digital banking among Generation Z and Millennials in Malang City. Design/methodology/approach – This research employs a quantitative explanatory research design. The population consists of Generation Z and Millennials in Malang City who are familiar with digital banking services. A total of 130 respondents were selected using a purposive sampling technique. Data were collected using structured questionnaires and analyzed through multiple linear regression, supported by validity and reliability tests, coefficient of determination, goodness-of-fit tests, and hypothesis testing (t-test). Findings – The results indicate that system quality, social influence, and price value each have a positive and significant effect on the intention to use digital banking. These findings suggest that better system performance, stronger social encouragement, and perceived economic value increase users’ willingness to adopt digital banking services. Originality/value – This study contributes to digital banking adoption literature by integrating system quality, social influence, and price value as key determinants of intention to use among tech-savvy generations in Indonesia. The findings provide practical implications for digital banks in improving system performance, enhancing social engagement strategies, and offering competitive value to increase user adoption.]]>
<![CDATA[Analysis of The Effect of Servicescape on Retail Customer Satisfaction ]]>
<![CDATA[Pramana, I Made Gede Andita]]>;
<![CDATA[Waluyowati, Nur Prima]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2025.04.3.23
<![CDATA[Purpose – The purpose of this research is to determine the effect of servicescape on customer satisfaction at GrandLucky Superstore Sunset Road Kuta. Design/methodology/approach – This study uses an explanatory research design to examine the relationship between variables through hypothesis testing. The sample consists of 102 respondents selected using purposive sampling, with criteria of being at least 18 years old and having made purchases more than twice. Data were analyzed using multiple linear regression with SPSS, supported by validity tests, reliability tests, and classical assumption tests. Model fit was tested using the F-test, while hypothesis testing was conducted using the t-test. Findings – The results show that servicescape dimensions (physical dimension, social dimension, socially symbolic dimension, and natural dimension) simultaneously have a positive and significant effect on customer satisfaction. However, the socially symbolic dimension does not have a significant partial effect on customer satisfaction. Originality/value – This study highlights the role of servicescape dimensions in shaping customer satisfaction in a retail supermarket context, providing insight into which environmental factors are most influential in enhancing customer experience.]]>
<![CDATA[The Effect of Perceived Price, Service Quality, and Trust on Customer Satisfaction ]]>
<![CDATA[Amanda, Sonia Dwita]]>;
<![CDATA[Prameka, Adelia Shabrina]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2025.04.3.20
<![CDATA[Purpose – This study aims to examine the effect of perceived price, service quality, and trust on customer satisfaction among students who use Maxim online transportation services. Design/methodology/approach – This study employs a quantitative explanatory research design to analyze the relationships among perceived price, service quality, trust, and customer satisfaction. The sample consists of 120 respondents who are students at Malang University, have knowledge of Maxim services, have used the application, and have made repeated purchases. Respondents were selected using a non-probability sampling method with a purposive sampling technique. Data were collected through structured questionnaires and analyzed using multiple linear regression in IBM SPSS Statistics version 25. Findings – The results indicate that perceived price, service quality, and trust each have a positive and significant effect on customer satisfaction. These findings suggest that better perceived pricing, improved service quality, and stronger trust contribute to higher customer satisfaction among Maxim users. Originality/value – This study contributes to the online transportation and consumer behavior literature by integrating perceived price, service quality, and trust as determinants of customer satisfaction in the context of Maxim users in Indonesia. The findings provide practical implications for service providers in improving pricing strategies, service performance, and trust-building to enhance customer satisfaction.]]>
<![CDATA[The Effect of Store Atmosphere and Service Quality on Customer Satisfaction ]]>
<![CDATA[Thalita, Viona Carissa]]>;
<![CDATA[Surachman]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2025.04.3.13
<![CDATA[Purpose – This study aims to examine the influence of store atmosphere and service quality on customer satisfaction among Sardo Supermarket customers in Malang City. Design/methodology/approach – This study employs a quantitative explanatory research design to investigate the causal relationships between store atmosphere, service quality, and customer satisfaction. Using a non-probability sampling method with a purposive sampling technique, 130 respondents aged at least 18 years who reside in Malang City and have shopped at Sardo Supermarket more than once were selected. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression in IBM SPSS Statistics 25, supported by validity, reliability, F-test, and t-test analyses. Findings – The results indicate that both store atmosphere and service quality have a positive and significant effect on customer satisfaction. These findings suggest that creating a comfortable shopping environment and delivering high-quality service are essential for enhancing customer satisfaction. Originality/value – This study contributes to retail marketing literature by providing empirical evidence of the combined influence of store atmosphere and service quality on customer satisfaction in the supermarket sector. The findings offer practical implications for retail managers in improving the shopping experience and strengthening customer satisfaction through environmental and service enhancements.]]>
<![CDATA[The Influence of Service Quality and Perceived Value on Customer Satisfaction ]]>
<![CDATA[Bachtiar, Azhar Ahmad]]>;
<![CDATA[Isharina, Ikhtiara Kaideni]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2025.04.3.02
<![CDATA[Purpose – This study aims to examine the effects of service quality and perceived value on customer satisfaction among IB Net customers. Design/methodology/approach – This study employs a quantitative explanatory research design to analyze the relationships between service quality, perceived value, and customer satisfaction. The population consists of 63 active IB Net customers, which were selected using a saturated (census) sampling technique under a probability sampling approach. Data were collected and analyzed using multiple linear regression, t-test, and F-test, all performed using IBM SPSS Statistics version 26. Findings – The results indicate that both service quality and perceived value have a positive and significant effect on customer satisfaction. These findings suggest that improvements in service delivery and perceived benefits are key determinants of customer satisfaction in internet service provision. Originality/value – This study contributes to service marketing literature by examining the combined influence of service quality and perceived value on customer satisfaction in the context of internet service providers. The findings provide practical implications for IB Net in enhancing service performance and customer-perceived value to improve satisfaction and retention. ]]>
<![CDATA[Market Segmentation Analysis Based on Demographic and Psychographic Factors of Potential Customers in The Sucean Bag Business ]]>
<![CDATA[Amanda, Fistarika Della]]>;
<![CDATA[Nurmasari, Nuraini Desty]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2025.04.3.16
<![CDATA[Purpose – This study aims to identify market segments based on demographic and psychographic characteristics to support the development of effective marketing strategies for the SUCEAN bag business. Design/methodology/approach – This study employs a quantitative research approach using cluster analysis to classify consumers into homogeneous market segments based on demographic and psychographic variables. The analysis focuses on identifying differences in consumer characteristics and purchasing behavior to support market segmentation and strategic decision-making. Findings – The results reveal significant differences in consumer preferences and purchasing behavior across demographic characteristics, including age, gender, education, and income. In addition, psychographic factors such as lifestyle, personal values, and personality play a significant role in shaping purchasing decisions. The identified market segments provide a foundation for designing targeted marketing strategies, selecting appropriate promotional channels, and developing products and campaigns that align with the preferences and values of each consumer segment. Originality/value – This study contributes to the marketing segmentation literature by integrating demographic and psychographic variables through cluster analysis in the context of a local fashion business. The findings provide practical implications for SMEs, particularly SUCEAN, in developing data-driven segmentation, targeting, and positioning (STP) strategies to improve marketing effectiveness, competitiveness, and business growth]]>
<![CDATA[The Effect of Parasocial Interaction and Influencer Credibility on Purchase Intention ]]>
<![CDATA[Rahmawati, Cintami Indah]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2025.04.3.05
<![CDATA[Purpose – This study aims to examine the effects of parasocial interaction and influencer credibility on the purchase intention of HMNS perfume products via TikTok among consumers in Malang City. Design/methodology/approach – This study employs a quantitative explanatory research design to analyze the relationships between parasocial interaction, influencer credibility, and purchase intention. The sample consists of 140 respondents aged at least 17 years who reside in Malang City and have watched TikTok influencer content related to HMNS at least twice. Respondents were selected using a non-probability purposive sampling technique. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression with IBM SPSS Statistics version 26. Findings – The results indicate that both parasocial interaction and influencer credibility have a positive and significant effect on purchase intention. These findings suggest that emotional engagement with influencers and perceived credibility of endorsers play an important role in shaping consumer intention to purchase perfume products through TikTok. Originality/value – This study contributes to digital marketing and influencer marketing literature by integrating parasocial interaction and influencer credibility as determinants of purchase intention in the context of TikTok-based perfume marketing. The findings provide practical implications for beauty brands in optimizing influencer strategies and strengthening audience engagement to increase purchase intention.]]>
