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385 Documents
<![CDATA[The Influence of Perceived Usefulness, Perceived Ease of Use, Perceived Risk on Intention to Reuse ]]>
<![CDATA[Aini, Maya Faridhotul]]>;
<![CDATA[Handrito, Radityo Putro]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2026.05.1.24
<![CDATA[Purpose – This study aims to examine the effects of perceived usefulness, perceived ease of use, and perceived risk on Generation Z users' intention to reuse the DANA e-wallet in Malang City, Indonesia, based on the Technology Acceptance Model (TAM). Design/Methodology/Approach – A quantitative research design was employed using a non-probability purposive sampling technique. Data were collected from 260 Generation Z DANA users in Malang City. The research instruments were tested for validity, reliability, and classical assumptions before hypothesis testing. Data were analyzed using multiple linear regression with IBM SPSS Statistics 26. Findings – The results indicate that perceived usefulness has a positive and significant effect on intention to reuse the DANA e-wallet. Perceived risk also has a significant effect on intention to reuse, whereas perceived ease of use does not significantly influence users' intention to reuse. These findings suggest that users place greater emphasis on the practical benefits and perceived risks of digital wallet services than on ease of use when deciding whether to continue using the application. Originality/Value – This study extends the application of the Technology Acceptance Model by examining users' post-adoption behavior in the context of digital wallet services. The findings demonstrate that, among Generation Z users, perceived usefulness and perceived risk are more influential determinants of reuse intention than perceived ease of use, providing valuable insights for digital payment service providers seeking to improve customer retention.]]>
<![CDATA[The Effects of Promotion, Store Atmosphere, and Visual Merchandising on Impulse Buying at H&M Indonesia ]]>
<![CDATA[Siregar, Alvin Ananda]]>;
<![CDATA[Suryadi, Nanang]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2026.05.1.22
<![CDATA[Purpose – This study aims to examine the effects of promotion, store atmosphere, and visual merchandising on impulse buying among H&M Indonesia consumers in Surabaya. Design/Methodology/Approach – This study employed a quantitative explanatory research design to examine the causal relationships among the variables. Data were collected from 160 H&M Indonesia consumers in Surabaya aged 17–25 years who had made impulsive in-store purchases, using a purposive sampling technique. The research instruments were assessed through validity, reliability, and classical assumption tests. Data were analyzed using multiple linear regression, while hypotheses were tested using the t-test with IBM SPSS Statistics 26. Findings – The results indicate that promotion and store atmosphere have positive and significant effects on impulse buying among H&M consumers in Surabaya. In contrast, visual merchandising does not have a significant effect on impulse buying. These findings suggest that consumers' impulsive purchasing behavior is driven more by promotional activities and the in-store environment than by visual merchandising elements. Originality/Value – This study contributes to the retail marketing and consumer behavior literature by comparing the relative influence of promotion, store atmosphere, and visual merchandising on impulse buying within the fast-fashion retail context. The findings offer practical insights for fashion retailers by emphasizing the importance of promotional strategies and an engaging store atmosphere over visual merchandising in stimulating impulse purchases among young consumers.]]>
<![CDATA[The Influence of Service Quality, Facilities, and Price on Customer Satisfaction in the Billiard Entertainment Industry ]]>
<![CDATA[Cibro, Rizky Mraduna]]>;
<![CDATA[Moko, Wahdiyat]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2026.05.1.12
<![CDATA[Purpose – This study aims to examine the effects of service quality, facilities, and pricing on customer satisfaction at a billiard bistro amid increasing competition in the recreational entertainment industry. Design/Methodology/Approach – This study employed a quantitative explanatory research design. Data were collected through questionnaires from 90 customers who had used the billiard bistro's services, selected using a purposive sampling technique. The data were analyzed using multiple linear regression with IBM SPSS Statistics 26. Findings – The results indicate that facilities and pricing have positive and significant effects on customer satisfaction. In contrast, service quality has a positive but statistically insignificant effect. The proposed model explains 73.2% of the variance in customer satisfaction, suggesting that facilities and pricing are the primary determinants of customer satisfaction in the billiard bistro context. Originality/Value – This study extends the application of the SERVQUAL framework and perceived value theory to the underexplored context of the billiard and bistro recreational industry. The findings provide both theoretical insights into customer satisfaction in recreational service businesses and practical implications for managers by highlighting facilities and pricing as strategic priorities for enhancing customer satisfaction and competitiveness.]]>
<![CDATA[The Influence of Service Quality on Customer Satisfaction of Generation Z in BCA Digital Bank ]]>
<![CDATA[Yudha Perwira, Billy Aldo]]>;
<![CDATA[Waluyowati, Nur Prima]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2026.05.1.20
<![CDATA[Purpose – This study aims to examine the effect of service quality on the satisfaction of Generation Z customers using BCA Digital Bank in Malang City based on the five SERVQUAL dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Design/Methodology/Approach – This study employed a quantitative research design. Data were collected through questionnaires from 100 Generation Z customers of BCA Digital Bank in Malang City selected using a purposive sampling technique. The data were analyzed using multiple linear regression to examine the effects of each SERVQUAL dimension on customer satisfaction. Findings – The results indicate that, individually, only the assurance dimension has a positive and significant effect on customer satisfaction. However, when examined simultaneously, all five SERVQUAL dimensions significantly influence customer satisfaction. These findings suggest that security assurance, trust, and the clarity of information are the most influential factors in shaping Generation Z's satisfaction with digital banking services, while the combined quality of all service dimensions remains essential in delivering a satisfactory customer experience. Originality/Value – This study extends the application of the SERVQUAL model to the digital banking context by identifying the relative importance of individual service quality dimensions in influencing Generation Z's customer satisfaction. The findings provide theoretical insights into digital service quality evaluation and offer practical guidance for digital banking providers in prioritizing assurance while continuously improving other service quality dimensions to enhance customer satisfaction.]]>
<![CDATA[The Influence of Corporate Image, Customer Experience, and Word of Mouth on Repurchase Intention in the Food and Beverage Industry ]]>
<![CDATA[Nurwahid, Wahyu Hidayat]]>;
<![CDATA[Prabandari, Sri Palupi]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2026.05.1.10
<![CDATA[Purpose – This study aims to empirically examine the effects of corporate image, customer experience, and word of mouth on repurchase intention in the food and beverage (F&B) industry. Design/Methodology/Approach – This study employed a quantitative explanatory research design. Data were collected from 120 customers who had made at least two purchases at UD. AW, a local F&B business in Jereweh District, West Sumbawa, using a purposive sampling technique. The data were analyzed using multiple linear regression with IBM SPSS Statistics 26. Findings – The results reveal that corporate image, customer experience, and word of mouth each have positive and significant effects on customers repurchase intention. These findings suggest that strengthening brand image, delivering positive customer experiences, and encouraging favorable word of mouth are essential strategies for increasing customer retention in the F&B sector. Originality/Value – This study contributes to the relationship marketing and consumer behavior literature by integrating corporate image, customer experience, and word of mouth into a single empirical model within the context of a local F&B enterprise. The findings extend the understanding of repurchase intention in small business settings and provide practical guidance for local entrepreneurs in developing customer retention strategies through experiential and relationship-based marketing.]]>
<![CDATA[The Influence of Perceived Value, Product Design, and Brand Image on Customer Loyalty ]]>
<![CDATA[Mutia Rahma Lativah]]>;
<![CDATA[Firdausiah, RR. Ayu]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2026.05.1.18
<![CDATA[Purpose – This study aims to examine the effects of perceived value, product design, and brand image on customer loyalty in the context of Batik Sekar Jagad Kebumen. Design/Methodology/Approach – This study employed a quantitative explanatory research design. Data were collected from 135 customers of Batik Sekar Jagad Kebumen who had made at least two purchases, using a non-probability purposive sampling technique. The data were analyzed using multiple linear regression with IBM SPSS Statistics. Findings – The results indicate that perceived value, product design, and brand image each have a positive and significant effect on customer loyalty. Simultaneously, the three variables significantly explain customer loyalty, suggesting that enhancing product value, developing attractive product designs, and strengthening brand image are key drivers of sustainable customer loyalty in the batik industry. Originality/Value – This study contributes to the consumer behavior and branding literature by integrating perceived value, product design, and brand image into a single empirical model within the context of Indonesia's batik industry. The findings extend the understanding of customer loyalty in traditional cultural industries undergoing dynamic market changes and provide practical insights for batik entrepreneurs in developing competitive products and strengthening brand positioning to foster long-term customer loyalty.]]>
<![CDATA[The Influence of Destination Image, Facilities, and Accessibility on Tourists' Revisit Intention ]]>
<![CDATA[Devantri, Vernanda Alzena]]>;
<![CDATA[Puspaningrum, Astrid]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2026.05.1.08
<![CDATA[Purpose – This study aims to examine the effects of destination image, facilities, and accessibility on tourists' revisit intention to the Simpang Lima Gumul area in Kediri Regency. Design/Methodology/Approach – This study employed a quantitative explanatory research design. Data were collected from 155 visitors to the Simpang Lima Gumul area aged at least 17 years using a non-probability purposive sampling technique. The relationships among the variables were analyzed using multiple linear regression. Findings – The results indicate that destination image, facilities, and accessibility each have a positive and significant effect on tourists' revisit intention. These findings suggest that favorable destination perceptions, supported by adequate facilities and convenient accessibility, are essential drivers of tourists' intention to revisit and contribute to destination sustainability. Originality/Value – This study contributes to the tourism marketing literature by integrating destination image, facilities, and accessibility into a single empirical model within the context of a developing local tourism destination. The findings extend the understanding of revisit intention in regional tourism and provide practical guidance for destination managers in prioritizing destination branding, infrastructure improvement, and accessibility enhancement to foster sustainable tourist loyalty.]]>
<![CDATA[The Effect of Streamer Credibility on Purchase Intention Through Customer Engagement ]]>
<![CDATA[Feliciana, Aurel]]>;
<![CDATA[Hendrawan, Dimas]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2026.05.1.16
<![CDATA[Purpose – This study aims to examine the effect of streamer credibility on purchase intention through the mediating role of customer engagement for the Somethinc brand on TikTok. Design/Methodology/Approach – This study employed a quantitative explanatory research design. Data were collected from 135 TikTok users in Jakarta who were familiar with and had watched Somethinc's live streaming, using a non-probability purposive sampling technique. Responses were gathered through a structured online questionnaire using a five-point Likert scale. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.1.0.9. Findings – The results indicate that streamer credibility has a positive and significant effect on customer engagement, and customer engagement positively and significantly influences purchase intention. Customer engagement also fully mediates the relationship between streamer credibility and purchase intention. However, streamer credibility does not have a significant direct effect on purchase intention, suggesting that its influence operates indirectly through customer engagement. Originality/Value – This study contributes to the social commerce and digital marketing literature by demonstrating the mediating role of customer engagement in the relationship between streamer credibility and purchase intention within the context of TikTok live streaming. The findings provide theoretical insights into consumer behavior in live commerce and offer practical implications for brands seeking to improve purchase intention by strengthening streamer credibility and fostering meaningful customer engagement.]]>
<![CDATA[Building Impulse Buying Through Store Atmosphere: The Mediating Role of Positive Emotion ]]>
<![CDATA[Febriyanputri, Salsabila]]>;
<![CDATA[Ismail, Taufiq]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2026.05.1.06
<![CDATA[Purpose – This study aims to examine the influence of store atmosphere on impulse buying among Oh!some customers in Malang City by investigating the mediating role of positive emotion based on the Stimulus–Organism–Response (S-O-R) theory. Design/Methodology/Approach – This study employed a quantitative explanatory research design. Data were collected through questionnaires from 244 customers who had shopped at Oh!some in Malang City. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to examine both the direct and indirect relationships among the variables. Findings – The results indicate that store atmosphere has a positive and significant effect on positive emotion and directly influences impulse buying. Positive emotion also has a positive and significant effect on impulse buying and partially mediates the relationship between store atmosphere and impulse buying. These findings demonstrate that store atmosphere stimulates impulse buying both directly and indirectly by evoking consumers' positive emotional responses. Originality/Value – This study extends the application of the Stimulus–Organism–Response (S-O-R) framework by providing empirical evidence of the mediating role of positive emotion in the relationship between store atmosphere and impulse buying within the post-pandemic retail context. The findings contribute to the consumer behavior literature and offer practical guidance for retailers in designing atmospheric elements, such as lighting, scent, and store layout, to enhance positive emotions and encourage spontaneous purchasing behavior. ]]>
<![CDATA[Brand Trust as a Bridge Between Product Quality and Purchase Intention ]]>
<![CDATA[Camilo Rayhan, Shaquille]]>;
<![CDATA[Awalil Fakhri, Erie]]>
<![CDATA[ Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026) ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/jmppk.2026.05.1.15
<![CDATA[Purpose – This study aims to examine the effect of product quality on purchase intention by investigating the mediating role of brand trust in the context of the smartphone industry. Design/Methodology/Approach – This study employed a quantitative research approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through structured questionnaires from 80 smartphone users selected using a purposive sampling technique. The data analysis was conducted to evaluate the direct and indirect relationships among product quality, brand trust, and purchase intention. Findings – The findings indicate that product quality has a positive and significant effect on brand trust and purchase intention. Brand trust also has a positive and significant effect on purchase intention. Furthermore, brand trust partially mediates the relationship between product quality and purchase intention, demonstrating that product quality influences purchase decisions not only directly but also through the development of consumer trust in the brand. Originality/Value – This study contributes to the consumer behavior and brand management literature by identifying brand trust as a psychological mechanism that strengthens the relationship between product quality and purchase intention in a highly competitive and innovation-driven smartphone market. The findings provide practical implications for smartphone companies by emphasizing the importance of balancing technological product improvements with continuous efforts to build and maintain brand trust to encourage consumer purchase intention and long-term brand sustainability.]]>
