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Outline Journal of Management and Accounting
Published by Outline Publisher
ISSN : -     EISSN : 29623650     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
This Outline Journal of Management and Accounting (OJMA) accepts articles on the results of studies in the fields of marketing management, financial management, human resource management, and accounting. OJMA invites manuscripts in the areas of: Human Resource Management Financial management Marketing Management Operation management Accountancy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol. 3 No. 1 (2024): June" : 14 Documents clear
The Influence Of Product Quality And Service Quality On Customer Satisfaction At Toko Bangunan Sukses Abadi Stheny, Eveline; Irvan Surya; Alvin Caesar; Fenny Cindy Amelia; Fidelis Iwan Syahputra Sihombing; Musa Christian Siringoringo; Agus Rahmadsyah
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.140

Abstract

Penelitian ini bertujuan untuk mengkaji tentang kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan pada Toko Bangunan Sukses Abadi. Teknik perolehan data melalui penyebaran kuesioner kepada pelanggan dan observasi secara langsung di Toko Bangunan Sukses Abadi. Teknik analisis data pada penelitian menggunakan analisis regresi linier berganda. Pengujian hipotesis dalam penelitian ini menggunakan uji T dan uji F dengan program perangkat lunak SPSS versi 25. Hasil penelitian melalui uji T menunjukkan bahwa kualitas produk memiliki pengaruh parsial terhadap kepuasan pelanggan dan kualitas layanan memiliki pengaruh parsial terhadap kepuasan pelanggan. Hasil uji F menunjukkan bahwa kualitas produk dan kualitas pelayanan bersama-sama berpengaruh secara simultan terhadap kepuasan pelanggan pada Toko Bangunan Sukses Abadi.
The Effect of Tax Knowledge and Tax Socialization on Motivation to Pay Taxes in STIE Eka Prasetya Students Tanelwy, Aurellia; Kosasih, Jocelin; Calosa, Charen; Caroline; Jesslyn; Stefanie; Tina Muhardika Handayani; Bambang Sutejo; Sudirman
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.141

Abstract

This study aims to determine the effect of partially or simultaneously Tax Knowledge and tax Socialixation on Motivation to Pay Taxes. The population in this study are STIE Eka Prasetya Students. The sampling technique in this study used saturated samples, which amounted to 35 students of 20.1 class. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. Partially Tax Knowledge has a positive and significant effect on Motivation to Pay Taxes and Tax Socialization has a positive and significant effect on Motivation to Pay Taxes. Simultaneously Tax Knowledge and Tax Socialization have a positive and significant effect on Motivation to Pay Taxes. The coefficient of determination test results (R2) shows that 56,1% of the Motivation to Pay Taxes variable is influenced by the Tax Knowledge and Tax Socializationvariable, while the remaining 43,9% is influenced by other variables outside of this study.
The Effect of Price, Promotion, Service Quality on Purchase Decisions of Fdr Brand Motorcycle Tires at PT. Master Ban Blessings Indonesia Pesta Gultom; Muhammad Ali Akbar; Vio Renawati
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.142

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Harga, Promosi, Kualitas Pelayanan Terhadap Keputusan Pembelian Ban Motor Merek FDR di PT. Masterban Berkat Indonesia. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif, unit analisis dan observasi dalam penelitian ini adalah Konsumen. Populasi dalam penelitian ini adalah konsumen PT. Masterban Berkat Indonesia. Sampel dalam penelitian ini menggunakan Teori Heir diketahui bahwa jumlah dari sampel yang akan digunakan dalam penelitian ini adalah sebanyak 100 konsumen PT. Masterban Berkat Indonesia, dengan metode sampel aksidental. Metode penelitian yang digunakan yakni dengan teknik pengumpulan data melalui penelitian kepustakaan dan penelitian lapangan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode analisis yang digunakan untuk memecahkan permasalahan dan membuktikan hipotesis adalah dengan analisis deskriptif, analisis regresi. Hasil uji t menunjukkan bahwa Harga berpengaruh signifikan terhadap keputusan pembelian. Promosi berpengaruh signifikan terhadap Keputusan pembelian. Kualitas pelayanan tidak berpengaruh dan tidak signifikan terhadap Keputusan pembelian. Hasil uji F menunjukkan bahwa variabel Harga, Promosi dan Kualitas pelayanan berpengaruh signifikan terhadap Keputusan pembelian.
The Influence Of Consumer Behavior And Product Quality On Product Purchase Decisions In Maximart Yanglim Medan halim, Cheviria; Valesia tjuang; Seriana; Sulyyani; Kelvin; Mela Novita Rizki
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.143

Abstract

This research analyzes the influence of consumer behavior and product quality on purchasing decisions at Maximart Yanglim Medan. Maximart Yanglim is a retail company that provides daily necessities products, especially food and other necessities. Product quality is an important factor in influencing consumer purchasing decisions. This study identifies the stages of consumer purchasing decisions, starting from recognizing needs, searching for information, evaluating alternatives, to purchasing decisions and post-purchase behavior. Apart from that, factors such as other people's attitudes and situational factors also influence purchasing decisions.

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