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All Journal Jurnal Manajemen Bisnis Eka Prasetya Outline Journal of Management and Accounting Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Agus Rahmadsyah
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Pengaruh Harga Dan Segmentasi Pasar Terhadap Penjualan Hasil Laut Pada PT. Yasuriang Samudera Rezeki Agus Vianus; Agus Rahmadsyah; Lokot Muda Harahap
Outline Journal of Management and Accounting Vol. 1 No. 2 (2022): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.653 KB) | DOI: 10.61730/ojma.v1i2.27

Abstract

This study aims to determine the effect of partially or simultaneously price and market segmentation on the sale of seafood at PT. Yasuriang Samudera Rezeki. The population in this study are customers of PT. Yasuriang Samudera Rezeki for 52 customers. The sampling technique in this study used saturated samples, which amounted to 52 customers. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. T test results indicate that the price of a positive and significant effect on the sale of marine products at PT. Yasuriang Samudera Rezeki and Market Segmentation has a positive and significant effect on the sale of seafood at PT. Yasuriang Samudera Rezeki. F test results indicate that the price and market segmentation has a positive and significant effect on the sale of seafood at PT. Yasuriang Samudera Rezeki. The coefficient of determination test results (R2) shows that 68% of the Sales variable is influenced by the Price and Market Segmentation variable, while the remaining 32% is influenced by other variables outside of this study such as service quality, distribution channels, and personal selling.
The Influence Of Product Quality And Service Quality On Customer Satisfaction At Toko Bangunan Sukses Abadi Stheny, Eveline; Irvan Surya; Alvin Caesar; Fenny Cindy Amelia; Fidelis Iwan Syahputra Sihombing; Musa Christian Siringoringo; Agus Rahmadsyah
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v3i1.140

Abstract

Penelitian ini bertujuan untuk mengkaji tentang kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan pada Toko Bangunan Sukses Abadi. Teknik perolehan data melalui penyebaran kuesioner kepada pelanggan dan observasi secara langsung di Toko Bangunan Sukses Abadi. Teknik analisis data pada penelitian menggunakan analisis regresi linier berganda. Pengujian hipotesis dalam penelitian ini menggunakan uji T dan uji F dengan program perangkat lunak SPSS versi 25. Hasil penelitian melalui uji T menunjukkan bahwa kualitas produk memiliki pengaruh parsial terhadap kepuasan pelanggan dan kualitas layanan memiliki pengaruh parsial terhadap kepuasan pelanggan. Hasil uji F menunjukkan bahwa kualitas produk dan kualitas pelayanan bersama-sama berpengaruh secara simultan terhadap kepuasan pelanggan pada Toko Bangunan Sukses Abadi.
Analysis of Service Quality and Sales Promotion on Consumer Decisions in Using the Grab Bike Application Agus Rahmadsyah; Sri Rezeki
Outline Journal of Management and Accounting Vol. 2 No. 1 (2023): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i1.156

Abstract

This study aims to determine the effect of Service Quality on Decisions to Use on Grab Bikes, determine the effect of Sales Promotion on Decisions to Use on Grab Bikes, determine the effect of Service Quality and Sales Promotion on Decisions to Use on Grab Bikes. The population in this study were all students of STIE Eka Prasetya as many as 1,122 students from 2017 to 2020. Using the Slovin formula with an error rate of 10%, the total sample size was 92 respondents. The results of the study show that Service Quality and Sales Promotion partially have a positive and significant effect on the Decision to Use Grab Bike consumers. The results of the study show that Service Quality and Sales Promotion simultaneously have a positive and significant effect on the Decision to Use Grab Bike consumers. The results of this study are supported by the value of R square (R2) which means that Service Quality and Sales Promotion have an influence on the Decision to Use. While the rest is influenced by other factors that come from outside this research model such as advertising, consumer behavior, satisfaction, loyalty, price and other variables.
The Influence of Promotions and Consumer Satisfaction on Purchasing Decisions at PT Papparich Sun Plaza Medan Sri Rezeki; Agus Rahmadsyah
Outline Journal of Management and Accounting Vol. 2 No. 2 (2023): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.186

Abstract

This study discusses the promotion and customer satisfaction of purchasing decisions at PT Papparich Sun Plaza Medan. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is obtained in the form of numbers and numbers. The population in this study supports 51,016 consumers and the sample in this study supports 100 consumers. Data analysis using multiple linear regression analysis methods. The analysis results provide an equation. Research Results Promotional Research and Customer Satisfaction of Purchasing Decisions at PT. Papparich Sun Plaza Medan. Rating with multiple regression analysis namely Purchasing Decision = 18,480 + 0,228 Promotion + 0,279 Consumer Satisfaction + e. The results of testing the Promotion and Customer Satisfaction hypothesis regarding the positive and significant of the Purchasing Decision at PT Papparich Sun Plaza Medan. The magnitude of the coefficient of determination is 0.414 means that the Promotion Strategy and Consumer Satisfaction can explain the Purchasing Decision at PT Papparich Sun Plaza Medan by 41.4% and the remaining 58.6% is supported by other variables outside of this study such as service quality, price, and product .
The Influence of Organizational Culture, Incentives and Work Motivation on Job Satisfaction in the Regional Government at Mebidangro Region Haikal Rahman; Agus Rahmadsyah; Khafi Puddin
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i1.242

Abstract

The important thing in human resource management is to manage the human element properly in order to obtain a workforce who is satisfied with their work. Employee job satisfaction is a factor that can affect the organization as a whole. Job satisfaction factors provide good benefits for the organization. Therefore, there are several ways that organizations can do to maintain and maintain their human resources, namely by providing motivation, presenting a conducive organizational culture, providing appropriate incentives to employees and others. other. This study aims to analyze the direct influence of organizational culture and incentives on employee work motivation at the Mebidangro Regional Government, to analyze the direct influence of organizational culture, incentives and work motivation on employee job satisfaction at the Mebidangro Regency Government. Mebidangro area. , and to analyze the indirect effect of organizational culture and compensation on job satisfaction through employee motivation at the Mebidangro Regional Government. The method used is the quantitative causality method. The population in this study were 37 respondents. The results of the study indicate that organizational culture and incentives have a direct effect on the work motivation of employees of the Regional Government of the Mebidangro Region and have a positive and significant effect on employee job satisfaction. Then the organizational climate and compensation indirectly have a positive but not significant effect on job satisfaction through the work motivation of employees at the Regional Government of the Mebidangro Region.
LOCUS OF CONTROL AND RESPONSIBILITY FOR EMPLOYEE PERFORMANCE Hilma Harmen; Agus Rahmadsyah; Aprinawati
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i1.245

Abstract

This article analyzes the influence of locus of control and responsibility on the performance of the employees of the Regional Water Company (PDAM) Tirtanadi, Tuasan Medan Branch. The sample consisted of eighty respondents, namely all company employees from various work units using proportional random sampling technique. Data was collected by distributing questionnaires to respondents and then processed using multiple regression analysis. It was found that locus of control has an effect on employee performance, on the other hand not with responsibility. Simultaneously locus of control and responsibility affect employee job satisfaction. To improve the performance of the employees of PDAM Tirtanadi, Tuasan Medan, several suggestions are given in this article.
PENGARUH PENGGUNAAN TIKTOK TERHADAP KEPERCAYAAN DIRI DALAM MEMILIH HOTEL Ribka Nababan; Sintia Rejeki Lumban Tobing; Marianti Daeli; Aksa Salsabila Damanik; Lasroha Limpaulus Purba; Renwick Refanhil Barasa; Agus Rahmadsyah
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i7.7252

Abstract

Penggunaan konten di TikTok telah menjadi salah satu cara pemasaran yang sudah terbukti dalam industri perhotelan saat ini. Penelitian ini bertujuan untuk menganalisis pengaruh konten di TikTok terhadap kepercayaan diri dalam memilih hotel. Sampel pada penelitian ini yakni masyarakat yang melihat dari TikTok. Penelitian ini menggunakan metode kuantitatif dengan paradigma positivistik. Hasil penelitian menunjukkan bahwa review positif dari influencer meningkatkan minat para pengunjung untuk menginap dan berkontribusi pada ulasan positif terhadap kualitas layanan. Hasil penelitian ini dapat di gunakan sebagai referensi untuk merancang strategi pemasaran yang terbukti dapat menarik kepercayaan. Hasil penelitian menunjukkan bahwa pengaruh positif dari TikTok dapat meningkatkan kepercayaan diri masyarakat dalam memilih hotel. Hasil penelitian mengungkapkan bahwa terdapat pengaruh penggunaan TikTok terhadap kepercayaan diri masyarakat dalam memilih
PENGARUH STORE ATMOSPHERE DAN RESPONSIVENESS TERHADAP KEPUASAN KONSUMEN LIVING ROOM MUTIA GARDEN Nurazizah Nurazizah; Nur Ajijah Ritonga; Alya Sabrina Pasaribu; Abdan Masykuri; Abdillah Satia; Tulus Panjaitan; Agus Rahmadsyah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 10 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i10.2689

Abstract

To analyze the influence of store atmosphere and responsiveness on customer satisfaction at Living Room Mutia Garden Medan, this research was conducted using a survey method among restaurant customers. Store atmosphere includes elements such as interior design, lighting, and comfortable atmosphere, while responsiveness measures the speed and accuracy of staff in serving customers. The aim is to determine whether there is a significant influence from the interaction between the atmosphere and respondents regarding user tendencies, where the combination of the two can increase user tendencies more than the sum of their parts inseparably. This research method includes primary data sources through in-depth interviews and observations of Mutia Garden Restaurant customers. Data analysis uses qualitative descriptive methods. The research results show that the store atmosphere and responsiveness at Living Room Mutia Garden are quite good, providing customer satisfaction.
STUDI LITERATUR : PENGARUH KUALITAS FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI LIU’S NELAYAN DI CEMARA ASRI MEDAN Devi Adinda Putri; Mutiara Sani; Najwa Athanya; Irnawati Irnawati; Agus Rahmadsyah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 10 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i10.2690

Abstract

This research aims to analyze the influence of facility quality and service quality on customer satisfaction at Liu's Nelayan Cemara Asri Medan restaurant. As one of the leading restaurants in the region, Liu's Fisherman faces the challenge of maintaining and increasing customer satisfaction levels amidst increasingly fierce competition. This research uses quantitative methods by collecting data through questionnaires distributed to restaurant customers. Data analysis was carried out using multiple linear regression to test the influence of the independent variables, namely facility quality and service quality, on the dependent variable, namely customer satisfaction. The research results show that facility quality and service quality have a significant influence on customer satisfaction. The quality of facilities including comfort, cleanliness and restaurant aesthetics makes a positive contribution to the customer's dining experience. Apart from that, service quality which includes friendliness, speed and professionalism of staff is also a main factor that increases customer satisfaction. Thus, improving the quality of facilities and services is recommended to maintain customer loyalty and restaurant competitiveness.
Pengaruh Harga Dan Segmentasi Pasar Terhadap Penjualan Hasil Laut Pada PT. Yasuriang Samudera Rezeki Agus Vianus; Agus Rahmadsyah; Lokot Muda Harahap
Outline Journal of Management and Accounting Vol. 1 No. 2 (2022): December
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v1i2.27

Abstract

This study aims to determine the effect of partially or simultaneously price and market segmentation on the sale of seafood at PT. Yasuriang Samudera Rezeki. The population in this study are customers of PT. Yasuriang Samudera Rezeki for 52 customers. The sampling technique in this study used saturated samples, which amounted to 52 customers. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. T test results indicate that the price of a positive and significant effect on the sale of marine products at PT. Yasuriang Samudera Rezeki and Market Segmentation has a positive and significant effect on the sale of seafood at PT. Yasuriang Samudera Rezeki. F test results indicate that the price and market segmentation has a positive and significant effect on the sale of seafood at PT. Yasuriang Samudera Rezeki. The coefficient of determination test results (R2) shows that 68% of the Sales variable is influenced by the Price and Market Segmentation variable, while the remaining 32% is influenced by other variables outside of this study such as service quality, distribution channels, and personal selling.
Co-Authors Abdan Masykuri Abdillah Satia Adisty Andriyani Agus Vianus Aksa Salsabila Damanik Alvin Caesar Alya Sabrina Pasaribu Anisa Br Sinulingga Aprinawati, Aprinawati Aqilah Alifiyah Ulfah Asima Winola Siahaan Bonia Johannes Simatupang Cantika Salsabila Jasmine Chantika Firanda Dava Febrianda Devi Adinda Putri Dian Kartika Sari Dwi Utami Cahyati Erick Daniel Tampubolon Faisa Yusvini Felix Wilbert Siburian Fenny Cindy Amelia Fidelis Iwan Syahputra Sihombing Gita Rahayu Agustina Simanjuntak Haikal Rahman Hilma Harmen Intan Jamilah Irfan Hafizi Nasution Irnawati Irnawati Irvan Surya Ivana Narga Graysella Sitompul Jihan Abiah Rahma khafi puddin Lasroha Limpaulus Purba Lestari, Marwah Lokot Muda Harahap Marcilino Lefrans Purba Mardiyah Mardiyah Marianti Daeli Mauren Avelina Mickael Pranata Saragih Musa Christian Siringoringo Mutiara Sani Najwa Athanya Nisa Zahra Winnetou Nur Ajijah Ritonga Nurazizah Nurazizah Refi Adiyaksa Harahap Reinaldo Siagian Renwick Refanhil Barasa Ribka Nababan Rini Noviardani Rizkia Zahra Rizkika Khairatun Hisan Lubis Rizky Abdillah Manurung Roberto Evanbert Ginting Sesylya Sri Alvina Br Tarigan Sintia Rejeki Lumban Tobing Sri Rezeki Stheny, Eveline Suci Sartika Wulandari2 Thaliah Azka Ivani Tulus Panjaitan Viory Salsabila