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Outline Journal of Management and Accounting
Published by Outline Publisher
ISSN : -     EISSN : 29623650     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
This Outline Journal of Management and Accounting (OJMA) accepts articles on the results of studies in the fields of marketing management, financial management, human resource management, and accounting. OJMA invites manuscripts in the areas of: Human Resource Management Financial management Marketing Management Operation management Accountancy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 62 Documents
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The Effect Of Pricing Strategy and Business Capital on UMKM Income In Sidorejo Hilir Medan Laras Fitri Aini Hasibuan; Bio Hasian Siregar; Hera Wati
Outline Journal of Management and Accounting Vol. 4 No. 2 (2025): Agustus - Desember
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/j8ddpj81

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, but still face various challenges that affect their income. This study aims to analyze the influence of pricing strategies and business capital on the income of MSMEs in Sidorejo Hilir, Medan. The research method used is a quantitative approach with data collection techniques through questionnaires given to 30 MSMEs as research samples. The data obtained were analyzed using multiple regression tests with the help of SPSS 23.0 software. The results of the study indicate that pricing strategies do not significantly affect MSME income, while business capital has a positive and significant effect on income. Simultaneously, pricing strategies and business capital have a significant influence on MSME income, with a contribution of 54.6%, while 45.4% is influenced by other factors not examined in this study. The results of this study provide insights for MSME actors to focus more on business strategies on business capital management to increase their income.
Application of the Hungarian Assignment Method to Minimize Normal Cases in Cinderella Tempe Chips MSMEs Pesta Gultom; Ester Sabrina Aruan; Ribka Callista Simangunsong; Viona Anggraini br Ketaren; Winda Rosianna Tampubolon
Outline Journal of Management and Accounting Vol. 4 No. 2 (2025): Agustus - Desember
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/yw4scy33

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy, including the Cinderella Tempeh Chips MSME. To address efficiency and productivity challenges, an appropriate management approach is needed, one of which is the Hungarian minimization method for production assignment. This research explores the application of the Hungarian method to solve minimization assignment problems at the "Cinderella" Tempeh Chips MSME. By transforming production activity data, such as processing, frying, and packaging, into a cost/time matrix, this method aims to minimize the total operational time or cost. The main stages involve row and column reduction to create zero elements, covering zeros with the minimum number of lines, and matrix adjustments until an optimal solution is found. Previous studies in MSMEs, service industries, and warehousing have shown that this method provides significant optimal solutions. The results obtained can help MSMEs improve production efficiency and market competitiveness. 

Page 7 of 7 | Total Record : 62

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