Media Bina Ilmiah
Media Bina Ilmiah, ISSN 1978-3787 (print) | 2615-3505 (online), diterbitkan 12 (Dua Belas) nomor dalam setahun (Januari-Desember) oleh BINA PATRIA. Jurnal ini merupakan sarana komunikasi dan penyebarluasan informasi hasil-hasil penelitian dan pengembangan, kajian serta pemikiran dalam bidang multidsiplin ilmu secara berkala.Redaksi menerima tulisan atau artikel ilmiah bidang Sosial. Redaksi berhak mengedit tulisan tanpa merubah maknanya. Media Bina Ilmiah adalah jurnal nasional terakreditasi SINTA 4.
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<![CDATA[PENGARUH CONTENT MARKETING, LAYANAN, DAN KEPUASAN TERHADAP KEPESERTAAN AKTIF YANG BERLANJUT PADA BPJS KETENAGAKERJAAN ]]>
<![CDATA[Rahmayanie, Elli]]>;
<![CDATA[Jovial Kevin Ondian Sianturi]]>;
<![CDATA[Yessica, Yessica]]>;
<![CDATA[La Mani]]>
<![CDATA[ Media Bina Ilmiah Vol. 18 No. 9: April 2024 ]]>
Publisher : <![CDATA[LPSDI Bina Patria ]]>
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DOI: 10.33758/mbi.v18i9.690
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh Pengaruh Content marketing Dan Layanan Peserta Terhadap Kepuasan dan Loyalitas peserta. Populasi dalam penelitian ini adalah seluruh Peserta Aktif BPJS Ketenagakerjaan DKI Jakarta yaitu 6.791.489 peserta (Data Bulan Agustus 2023). Jumlah sampel yang diambil menggunakan rumus Slovin maka besarnya sampel yang digunakan dalam penelitian ini sebanyak 100 orang. Pengambilan sampel menggunakan stratified proportional sampling. Analisis data yang digunakan yaitu analisis kuantitatif dalam penelitian ini menggunakan menggunakan program WarpPLS 7.0. Berdasarkan hasil penelitian: Terdapat pengaruh yang signifikan antara Content marketing terhadap kepuasan peserta. Terdapat pengaruh yang signifikan antara layanan peserta terhadap kepuasan peserta. Terdapat pengaruh yang signifikan antara Content marketing terhadap Loyalitas peserta. Terdapat pengaruh yang signifikan antara layanan peserta terhadap Loyalitas peserta. Terdapat pengaruh yang signifikan antara kepuasan peserta terhadap Loyalitas peserta. Variabel Content marketing dan pelayanan berpengaruh tidak langsung dan signifikan terhadap variabel loyalitas peserta melalui variabel kepuasan peserta serta variabel kepuasan peserta mampu memediasi secara parsial]]>
<![CDATA[STRATEGI PEMERINTAH DESA DALAM UPAYA PEMANFAATAN KAIN TENUN SASAK SEBAGAI BRANDING IMAGE DI DESA SADE ]]>
<![CDATA[Lalu Putrwandi Karjaya]]>;
<![CDATA[Nune Ganggas Eka Arowana]]>;
<![CDATA[Muhammad Fahier Fabian]]>;
<![CDATA[Suliza Nurbayani Karniala]]>;
<![CDATA[Zikry Aulia Ghifary Fajar]]>
<![CDATA[ Media Bina Ilmiah Vol. 18 No. 9: April 2024 ]]>
Publisher : <![CDATA[LPSDI Bina Patria ]]>
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DOI: 10.33758/mbi.v18i9.750
<![CDATA[The development of tourism in Indonesia has led to the emergence of various types of tourism, one of which is tourism based on the customs and culture of a region. One of the traditional tourist areas that can be found in Indonesia is the Dese Sade traditional cultural tourist village which is located on the island of Lombok. The Dese Sade traditional cultural tourism offers various types of commodities and one of them is the typical Dese Sade sasak woven cloth commodity. This commodity is quite popular among local and international communities, so it has the potential to be used as a branding image for the Dese Sade traditional cultural tourist village itself.Empowerment of the typical Dese Sade sasak woven cloth commodity has considerable potential as a branding image in the area. In this era of modernization, many people are interested in the traditional cultures of a region which can then be used as souvenirs or souvenirs when they visit and have the opportunity to learn more about the customs and culture that exist in an area. Therefore, Dese Sade traditional cultural tourism offers these commodities as a way of promotion in branding their own traditional and cultural village tourism.In writing this research, the author tried to examine in more depth the empowerment of the typical Dese Sade sasak woven cloth as a commodity in terms of branding the area's image. The author uses the theory/concept of branding image to find out more deeply about the empowerment efforts carried out by the village government (traditional leaders) in utilizing the typical Dese Sade sasak woven cloth commodity. Then the method used in this writing is descriptive qualitative to provide a clear picture of the efforts made by the village government in branding its traditional tourism villages in a specific and structured manner]]>
<![CDATA[EDUKASI UPAYA PENURUNAN PREVALENSI STUNTING MELALUI PENYADARAN DAMPAK MEROKOK KEPADA KADER PKK KABUPATEN PASANGKAYU, SULAWESI BARAT ]]>
<![CDATA[Vissy Puteri Utama]]>;
<![CDATA[Renny Nurhasana]]>
<![CDATA[ Media Bina Ilmiah Vol. 18 No. 9: April 2024 ]]>
Publisher : <![CDATA[LPSDI Bina Patria ]]>
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DOI: 10.33758/mbi.v18i9.761
<![CDATA[Studi ini bertujuan untuk mengetahui dampak edukasi penyadaran merokok terhadap upaya penurunan prevalensi stunting di Kabupaten Pasangkayu, Sulawesi Barat. Menggunakan desain studi kasus, subjek penelitian utama adalah Kader Pemberdayaan Kesejahteraan Keluarga (PKK). Dalam melakukan proses mengumpulkan data melalui pemanfaatan metode yang berupa Focus Group Discussion (FGD). Ditemukannya hasil studi yang memberikan petunjuk dimana terdapat kesepakatan diantara informan penelitian untuk melakukan pengendalian konsumsi rokok untuk upaya penurunan prevalensi stunting di wilayah PKK setempat. Hal ini terutama dilakukan di wilayah yang masih banyak ditemukan perokok yang berpotensi memaparkan asap rokok ke anak-anak dalam lingkungan rumah tangga. Sosialisasi ini memberikan dampak positif terhadap pengetahuan dan kesadaran Kader PKK mengenai hubungan merokok dan stunting. Tindak lanjut yang diusulkan, seperti kampanye anti-merokok di rumah tangga, menunjukkan komitmen PKK untuk mengubah pengetahuan menjadi tindakan nyata. Penurunan prevalensi merokok dan stunting di Kabupaten Pasangkayu memerlukan pendekatan holistik yang melibatkan edukasi, kampanye, dan implementasi kebijakan yang kuat, agar memberikan kontribusi di wilayah setempat. Hal ini membutuhkan komitmen pemerintah daerah dalam membuat kebijakan yang formal dan lebih kuat]]>
<![CDATA[THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON FINANCIAL PERFORMANCE MEDIATED BY GREEN HUMAN RESOURCE MANAGEMENT ]]>
<![CDATA[Dewi Khornida Marheni]]>;
<![CDATA[Kelvin Kwek]]>;
<![CDATA[Arienda Gitty Ramadani]]>
<![CDATA[ Media Bina Ilmiah Vol. 18 No. 9: April 2024 ]]>
Publisher : <![CDATA[LPSDI Bina Patria ]]>
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DOI: 10.33758/mbi.v18i9.762
<![CDATA[This study focuses on analyzing the implementation of Corporate Social Responsibility (CSR) strategies with a role through Green Human Resource Management (GHRM) on financial performance in hotels. The surveys were distributed via Google Forms to HR Managers, Front Office Managers, and Front Desk staff from luxury hotels in Batam City. This study utilized a one-shot study sampling approach, collecting data simultaneously over a specified period, aligning with the problem at hand. The analysis method employed in this study is Structural Equation Modeling (SEM) using the software called Smart-PLS. The test results indicate that customer value does not significantly affect financial performance. Furthermore, the results also reveal that society does not have a significant effect on performance. The insignificance of the CSR dimension concerning society and customers is noted regarding financial performance. The impact of implemented CSR activities by luxury hotels in Batam City has not been uniformly felt, possibly due to the influence of the Covid-19 pandemic, which has significantly impacted financial performance. However, when testing using other CSR dimensions, it is observed that GHRM has a positive impact on the financial performance of luxury hotels in Batam City]]>
<![CDATA[LINGUISTIC POLITENESS STRATEGIES USED BY LANGUAGE TEACHERS FOR EFFECTIVE CLASSROOM COMMUNICATION ]]>
<![CDATA[Ida Bagus Nyoman Mantra]]>
<![CDATA[ Media Bina Ilmiah Vol. 18 No. 9: April 2024 ]]>
Publisher : <![CDATA[LPSDI Bina Patria ]]>
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DOI: 10.33758/mbi.v18i9.763
<![CDATA[The code of conduct established by a specific community and accepted as necessary for a peaceful living environment is known as politeness. Being courteous involves more than just acting appropriately; it also involves communicating with proper language. A speaker might lessen the undesirable outcomes by employing politeness techniques. This study intended to examine the many forms of linguistic politeness that language teachers use in classroom communication. In this study, descriptive analysis was combined with a qualitative research design. The study's findings suggested that there were specific basic rules for language politeness and positive and negative politeness techniques for putting them into practice. Therefore, teachers are expected to continually use polite forms of language to create a conducive learning environment]]>
<![CDATA[PELATIHAN PERLINDUNGAN TERHADAP ANAK YANG BERHADAPAN DENGAN HUKUM DI DESA KUMELEMBUAI KABUPATEN MINAHASA SELATAN ]]>
<![CDATA[Lesza Leonardo Lombok]]>;
<![CDATA[Sam Julius Richard Saroinsong]]>;
<![CDATA[Lega Ikhwan Herbayu]]>
<![CDATA[ Media Bina Ilmiah Vol. 18 No. 9: April 2024 ]]>
Publisher : <![CDATA[LPSDI Bina Patria ]]>
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DOI: 10.33758/mbi.v18i9.764
<![CDATA[Deprivation of a child's liberty is carried out as the last resort and for the minimum necessary period (in the shortest possible time). The main goal in child protection is to realize the best interests of the child. This service aims to provide training for parents, law enforcers and elements of society in handling children in conflict with the law and is carried out by giving lectures through training seminars. It is hoped that through the training seminars will solve the problems and lack of knowledge of the community in Kumelembuai Village in handling problems of children in conflict with the law can be resolved by prioritizing the best interests of the child]]>
<![CDATA[DRIVING FACTORS OF IMPULSIVE BUYING DECISIONS: THE CASE OF BUY NOW PAY LATER SERVICE ]]>
<![CDATA[Wiyata, Wiyata]]>;
<![CDATA[Datu Arya Kusuma]]>
<![CDATA[ Media Bina Ilmiah Vol. 18 No. 9: April 2024 ]]>
Publisher : <![CDATA[LPSDI Bina Patria ]]>
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DOI: 10.33758/mbi.v18i9.765
<![CDATA[This paper investigates the driving factors behind impulsive buying decisions in the context of Buy Now Pay Later (BNPL) services. Impulse buying is a common behavior characterized by spontaneous purchases without prior planning. With the rise of BNPL services offering convenient payment options, understanding the determinants of impulsive buying within this framework is crucial. Drawing on consumer behavior theories and empirical research, this study examines key factors influencing impulsive buying decisions in the case of BNPL. Factors such as installment payment, conspicuous consumption, critical mass, and price discount are explored. To test our research model and hypotheses, we conducted a questionnaire survey and used structural equation modeling based on data collected from 120 respondents in Indonesia. Results from the empirical investigation show that consumer lifestyle affects consumer adoption of new ICT products, partially through the value preferences they form towards new ICT products along various product attributes, including functional, symbolic, and cost attributes.]]>
<![CDATA[PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP PROSES KEPUTUSAN PEMBELIAN PRODUK TOLAK ANGIN ]]>
<![CDATA[Reiza Benyamin]]>;
<![CDATA[Martani Huseini]]>
<![CDATA[ Media Bina Ilmiah Vol. 18 No. 9: April 2024 ]]>
Publisher : <![CDATA[LPSDI Bina Patria ]]>
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DOI: 10.33758/mbi.v18i9.766
<![CDATA[Business competition occurs in this era of globalization between the conventional market communications industry and the integrated market communications sector. Therefore, in choosing a product, customers can choose a product that meets their needs and desires. The purpose of this research is to try to find out how much influence integrated marketing communications has on the current decision process for purchasing Tolak Angin products. In this research, a quantitative approach with an explanatory nature is used, with a research target of 100 respondents who are graduate students at Pelita Harapan University Class of 2018, faculty of communication, with fill out a questionnaire in the form of a Google Form. The questions asked to respondents are considered valid and reliable. The R-square value in this study was 3.4%. The F test has a value of 3.423 which is greater than F table so it has an influence. Meanwhile, to test the hypothesis itself, it has a value of 1.850 which is greater than the T table value so that Ha is proven. This research produces an indication of a positive value or hypothesis of the influence between the Integrated Marketing Communication variable (X) and the Purchase Decision Process variable (Y) which is proven, even though the value that influences These two variables are small, only 3.4%, so this research can answer the problem formulation and objectives that the researchers have prepared.]]>
<![CDATA[PEMANFAATAN MEDIA SOSIAL OLEH UMKM (USAHA MIKRO, KECIL, DAN MENENGAH) ]]>
<![CDATA[Debora Molina Dyanti]]>
<![CDATA[ Media Bina Ilmiah Vol. 18 No. 9: April 2024 ]]>
Publisher : <![CDATA[LPSDI Bina Patria ]]>
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DOI: 10.33758/mbi.v18i9.767
<![CDATA[Setiap tahun, jumlah pengguna internet Indonesia meningkat seiring kemajuan teknologi. Salah satu keuntungan dari kemajuan teknologi dan internet adalah media sosial. Berbagai kalangan saat ini sudah banyak menggunakan banyak hal tak terkecuali adalah UMKM. UMKM harus dapat menggunakan media sosial untuk mengembangkan dan mempromosikan bisnis mereka. Namun, beberapa UMKM tidak dapat memanfaatkan media sosial sepenuhnya. Dalam penelitian ini sendiri memiliki tujuan memaksimalkan penggunaan media sosial. Penelitian ini menggunakan sample UMKM yang menggunakan media sosial dengan aktif. Dalam penelitian ini memiliki temuan yang nanti digunakan sebagai pengetahuan untuk khalayak umum dan UMKM secara khusus.]]>
<![CDATA[ANALISIS POTENSI PENGEMBANGAN KAMPUNG TENUN SEBAGAI OBJEK WISATA DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT PULAU NGENANG , BATAM , INDONESIA ]]>
<![CDATA[Devid Trinaldo Simatupang]]>;
<![CDATA[I Wayan Thariqy K Pristiwasa]]>;
<![CDATA[Cover Yonas V Purba]]>;
<![CDATA[I Nyoman Budiartha]]>
<![CDATA[ Media Bina Ilmiah Vol. 18 No. 9: April 2024 ]]>
Publisher : <![CDATA[LPSDI Bina Patria ]]>
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DOI: 10.33758/mbi.v18i9.768
<![CDATA[Pulau Ngenang Salah satu pulau yang pemerintah daerahnya berstatus sebagai desa tenun adalah Batam . Permukiman Nongsa meliputi Pulau Ngenang yang terletak tidak jauh dari kota Batam . Masyarakat Pulau Ngenang menjalani kehidupan yang menyenangkan dan memiliki alam sekitar yang indah. Namun penulis penelitian ini berbicara tentang potensi Pulau Ngenang untuk meningkatkan perekonomian lokal. Potensi objek wisata di pulau tersebut dalam mendongkrak pendapatan masyarakat dalam kehidupan sehari-hari menjadi motivasi penelitian ini. Metode penelitian yang digunakan adalah penelitian kualitatif. Metode pengumpulan data ini menggunakan wawancara, observasi, dokumentasi, dan studi pustaka. Selanjutnya data dibandingkan dan disajikan dengan menggunakan teknik penelitian. Pengembangan potensi Kampung Atraksi Tenun dalam meningkatkan perekonomian masyarakat di Pulau Ngenang memerlukan beberapa strategi dalam memasarkan potensi yang ada di pulau tersebut, diantaranya adalah dengan adanya peran digital marketing agar potensi alam yang terdapat di pulau tersebut dapat dikenal hingga ke berbagai mancanegara]]>
