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Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 419 Documents
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PENGARUH EMOSI POSITIF SEBAGAI VARIABEL LAIN PADA PEMBELIAN IMPULSIF DI TOKO OFFLINE PRODUK FASHION MEREK NIKE Bethanya E. Mangundap; Cynthia Anna Wijayanti
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This research aimed to examine and analyze the role of positive emotion as another variable in impulsive buying behavior of Nike products, specifically in Nike retail stores in Indonesia. Preliminary studies have shown that pleasant emotions can mediate other factors that impulsively influence buying of Nike products. One hundred sixty-five participants who purchased at Nike retail stores in Indonesia were included in this study. The participants were selected through purposive sampling using Google Forms and analyzed using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method with SmartPLS software. Through one-way testing, it was found that hedonic shopping motives, fashion involvement, and positive emotion positively and significantly impact unplanned purchases at Nike retail stores. Additionally, hedonic shopping motives, fashion involvement, and store atmosphere greatly influence positive feelings, but store atmosphere was found to have an inverse effect on unplanned purchases at Nike retail stores. The managerial implications of this study include recommendations for Nike retail stores to focus on enhancing promotions, providing comprehensive product information on their online store website, improving product arrangement in-store, and enhancing comfort and attractiveness in the shopping experience, which in turn will enhance positive emotions that contribute to impulsive buying.Bahasa Indonesia Abstrak: Penelitian ini bertujuan untuk menguji dan menganalisis peran emosi positif sebagai variabel lain yang berpengaruh pada perilaku pembelian impulsif produk Nike, khususnya di gerai ritel Nike di Indonesia. Studi awal menunjukkan bahwa emosi yang menyenangkan dapat memediasi faktor-faktor lain yang memengaruhi pembelian impulsif produk Nike. Sebanyak 165 peserta yang telah melakukan pembelian di gerai ritel Nike di Indonesia menjadi bagian dalam penelitian ini. Peserta dipilih melalui metode sampling purposive menggunakan Google Form dan dianalisis menggunakan metode Partial Least Squares - Structural Equation Modeling (PLS-SEM) dengan menggunakan perangkat lunak SmartPLS. Melalui pengujian satu arah, ditemukan bahwa motif belanja hedonis, keterlibatan dalam fesyen, dan emosi positif memiliki pengaruh positif dan signifikan terhadap pembelian tanpa terencana di gerai ritel Nike. Selain itu, motif belanja hedonis, keterlibatan dalam fesyen, dan atmosfer toko juga berpengaruh signifikan terhadap emosi positif, namun atmosfer toko terbukti memiliki pengaruh yang berkebalikan terhadap pembelian tanpa terencana di gerai ritel Nike. Implikasi manajerial dari penelitian ini termasuk rekomendasi bagi gerai ritel Nike untuk memperkuat promosi, menyediakan informasi produk yang komprehensif di situs web toko online, meningkatkan penataan produk di dalam toko, serta meningkatkan kenyamanan dan daya tarik dalam pengalaman berbelanja, yang pada akhirnya akan meningkatkan emosi positif yang berkontribusi pada pembelian tanpa terencana
PENGARUH SERVICE QUALITY, SOCIAL MEDIA ACTIVITY, DAN SERVICESCAPE TERHADAP CUSTOMER SATISFACTION RELOAD BYHP Zoel Hutabarat
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The growth of members at a fitness center during the pandemic did not significantly impact. The pandemic has made people more aware of the importance of health. Therefore, this study wanted to see the effect of service quality, social media activity, and servicescape on customer satisfaction at the Reload Byhp fitness center membership in Senopati, Jakarta. This study uses quantitative research methods with the census method because the number of Reload Byhp members is only 260. The questionnaires distributed were submitted with a google form via social media. The results of this study indicate a positive and significant effect of the service quality variable on customer satisfaction. The social media activity and servicescape variables positively and significantly impact customer satisfaction. These results show that members of Reload Byhp, in addition to getting excellent service, also more for easy access from the office, making it easier for members to exercise every day. In addition, public figures at the fitness center are a magnet for members to build networking while exercising.
PENGETAHUAN KENDARAAN HIBRIDA DAN KEPERDULIAN LINGKUNGAN MEMPENGARUHI NIAT PEMBELIAN TERHADAP KENDARAAN HIBRIDA Sylvia Samuel; Daniel Widjaja
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Kendaraan hibrida merupakan salah satu solusi untuk mengurangi ancaman degradasi lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh kepedulian lingkungan dan pengetahuan kendaraan hibrida terhadap niat beli kendaraan hibrida di Indonesia. Sampel sebanyak 396 pemilik mobil di Indonesia telah dikumpulkan untuk memprediksi niat membeli kendaraan hibrida dengan menggunakan Theory Planned Behavior. Hasil empiris menunjukkan bahwa kepedulian lingkungan dan pengetahuan kendaraan hibrida secara langsung mempengaruhi niat beli yang dimediasi oleh sikap, dan persepsi kontrol perilaku.
THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND EQUITY AND BRAND LOYALTY WITH BRAND REPUTATION AS A MEDIATING VARIABLE Yokie Radnan Kristiyono; Michael Fernando Djoni
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This research aims to analyze the positive influence of Corporate Social Responsibility on Brand Reputation at PT. Astra International Tbk, to analyze the positive influence of Corporate Social Responsibility on Brand Equity at PT. Astra International Tbk, to analyze the positive influence of Corporate Social Responsibility on Brand Loyalty at PT. Astra International Tbk, to analyze the positive influence of Brand Reputation on Brand Equity at PT. Astra International Tbk, to analyze the positive influence of Brand Reputation on Brand Loyalty at PT. Astra International Tbk, to analyze whether Brand Reputation can mediate the influence of Corporate Social Responsibility on Brand Equity at PT. Astra International Tbk, and to analyze whether Brand Reputation can mediate the influence of Corporate Social Responsibility on Brand Loyalty at PT. Astra International Tbk. This research uses a quantitative study approach with data collection through a questionnaire from 210 respondents. The population in this study is consumers of PT. Astra International Tbk who are aware of the company's Corporate Social Responsibility program. The analytical method used in this study is partial least squares (PLS) and the data processing is done using Smart-PLS 3 software.
THE EFFECT OF BRAND EXPERIENCE ON BRAND LOYALTY WITH THE MEDIATION OF BRAND TRUST AND BRAND SATISFACTION OF THE IPHONE APPLE BRAND IN JABODETABEK Jennifer Chandra; Pauline Henriette P. Tan
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

In era of globalization, the geographical boundaries that used to separate one country from another no longer serve as obstacles to communicating or engaging with one another. This is supported by the availability of smartphones that employ highly advanced technology. This research aims to examine the impact of brand experience on brand loyalty via brand satisfaction and brand trust as a mediator. The object of this research is a foreign technological brand, namely Apple, and specifically its smartphone product, the iPhone. The research contribution for this research is Apple brands and those included in the international business scope will be able to continue to provide the best brand experience to retain their customers by stabilizing the quality of their goods and services. This study employed a quantitative methodology based on questionnaires. Researchers disseminate questionnaires using Instagram, WhatsApp, and LINE for personal dissemination. This research was carried out in Indonesia, specifically in Jabodetabek area. There were 209 respondents for the actual test. Using the outer model and inner model, Smart-PLS 3.2.9 is utilized to analyse data. The outer model comprises validity and reliability tests, whereas the inner model uses R-square, T-statistics, Original Samples, and P-square to analyse the relationship between variables. Based on the results obtained, researchers can conclude that Brand Experience, Brand Satisfaction, Brand Trust and Brand Loyalty have a significant positive relationship, with Brand Satisfaction and Brand Trust as mediators between Brand Experience and Brand Loyalty.
PENGARUH PROFITABILITAS, CAPITAL STRUCTURE, FREE CASH FLOW TERHADAP NILAI PERUSAHAAN DENGAN EARNING PER SHARE SEBAGAI VARIABEL MODERASI Eduard Ary Binsar Naibaho; Gabeando Edgar
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study aims to determine the effect of profitability, capital structure, and free cash flow on firm value with earnings per share as a moderating variable for five countries in Southeast Asia, namely Indonesia, Malaysia,the Philippines, Vietnam, and Thailand. enterprise value using TobinQ proxies. Data sources in this study used secondary data from companies available on S&P Capital IQ with a total of 300 observations that matchthe criteria used using a purposive sampling technique from consumer goods industry companies for Southeast Asian countries, namely Indonesia, Malaysia, the Philippines, Vietnam, and Thailand, for the period 2017–2021. This study found that profitability and free cash flow have a positive effect on firm value, while capital structure has a negative effect on firm value. This study also shows earnings per share as a moderating variable does not strengthen the relationship between profitability on firm value but strengthening the relationship between capital structure and free cash flow on company value.Bahasa Indonesia Abstrak: Penelitian ini memiliki tujuan mengetahui pengaruh profitabilitas, Capital Structure, Free Cash Flow terhadap nilai perusahaan dengan earning per share sebagai variabel moderasi untuk lima negara di Asia Tenggara yaituIndonesia, Malaysia, Filipina, Vietnam, Thailand. Nilai perusahaan menggunakan proksi TobinQ. Sumber data yang digunakan dalam penelitian menggunakan data sekunder dari perusahaan yang tersedia di S&PCapital IQ dengan total 300 observasi yang sesuai kriteria yang digunakan dengan menggunakan teknik purposive sampling dari perusahaan industry consumer goods untuk negara Asia Tenggara yaitu Indonesia, Malaysia, Filipina, Vietnam, Thailand periode 2017-2021. Penelitian ini mendapatkan hasil bahwa profitabilitas dan Free Cash Flow memiiliki pengaruh positif terhadap nilai perusahaan, sedangkan Capital Structure memiliki pengaruh negatif terhadap nilai perusahaan. Penelitian ini juga menunjukan Earning per Share sebagai variable moderasi tidak memperkuat hubungan antara profitabilitas terhadap nilai perusahaan namun memperkuat hubungan antara Capital Structure dan Free Cash Flow terhadap nilai perusahaan.
PENGARUH RISIKO KREDIT TERHADAP KINERJA KEUANGAN PERUSAHAAN KEUANGAN YANG TERDAFTAR DI BEI Timotius Jason Revydo; Valentino Budhidharma
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Industri perusahaan keuangan adalah salah satu industri yang memiliki kontribusi yang besar dalam kestabilan perekonomian Indonesia. Kinerja keuangan yang bagus dari perusahaan keuangan dapat meningkatkan perekonomian Indonesia. Tetapi ada 1 risiko yang dapat mengganggu keberlangsungan dari perusahaan ekonomi dan dapat berdampak langsung terhadap perekenomian Indonesia secara umum, yaitu adalah risiko kredit. Risiko kredit pada perusahaan keuangan adalah hutang macet yang diberikan oleh perusahaan keuangan kepada kreditur, tetapi pada saat jatuh temponya kreditur gagal untuk memenuhi tanggung jawabnya. Jumlah risiko kredit yang tiba – tiba meledak dapat menyebabkan krisis ekonomi di Indonesia, seperti yang terjadi di Amerika Serikat pada tahun 2008 dimana banyak hutang macet yang tidak terpenuhi meyebabkan terjadi krisis tidak hanya di negara tersebut tetapi juga ke seluruh dunia. Sehingga dapat diartikan bahwa risiko kredit semakin tinggi maka kinerja dan profitabilitas perusahaan keuangan akan menurut, begitu juga dengan sebaliknya jika risiko kredit semakin rendah maka kinerja keuangan dan profitabilitas perusahaan keuangan akan semakin meningkat.
OPTIMASI STRATEGI PEMASARAN DIGITAL PADA UMKM UCI GARDEN Tussi Sulistyowati; Nur Elfi Husda
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Pandemi Covid-19 telah memukul perekonomian Indonesia, termasuk Usaha Mikro, Kecil, dan Menengah (UMKM). Survei menunjukkan bahwa sebagian besar UMKM mengalami penurunan penjualan. Selain itu, perilaku konsumen juga berubah menjadi lebih mengandalkan belanja online. Pemasaran digital menjadi alternatif yang baik bagi UMKM untuk menjangkau pasar yang lebih luas dengan biaya yang terjangkau. Namun, pemasaran digital memerlukan personel yang memiliki keterampilan digital, dan perusahaan harus menciptakan pengalaman pelanggan yang inovatif melalui strategi pemasaran yang khusus. Studi kasus dilakukan pada UMKM Uci Garden yang mengalami penurunan penjualan tanaman hias pada masa pasca pandemi Covid-19, dan penulis merumuskan strategi pemasaran SOSTAC yang tepat bagi UMKM tersebut untuk meningkatkan penjualannya.. Untuk itu dalam penelitian ini peneliti melakukan analisa mengenai pemasaran digital tanaman hias dengan menggunakan analisa SOSTAC yang diterapkan oleh UMKM Uci Garden. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif. Kesimpulan dari penelitian ini adalah website www.ucigarden.com masih perlu ditingkatkan performanya dalam menarik perhatian pengunjung dengan memperkaya konten yang ditawarkan. Performance akun Facebook sudah cukup baik namun dapat lebih ditingkatkan lagi. Sementara itu, Instagram Ucibatamflora dapat meningkatkan daya tarik postingannya agar dapat menarik pengunjung yang bukan follower, sehingga memperluas jangkauan pengaruh akun Instagram tersebut. Dalam hal pemasaran digital, penggunaan Google Analytics, Facebook, dan Instagram dapat membantu UMKM seperti Uci Garden dalam mengukur performa dan memperbaiki strategi pemasaran digitalnya.
PENGARUH CITRA MERK HIJAU, KETERIKATAN MERK HIJAU, KEPERCAYAAN HIJAU TERHADAP NIAT PEMBELIAN KEMBALI HIJAU Diccio Diccio; Sabrina O. Sihombing
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan untuk mengetahui adanya hubungan positif antara citra merk hijau, keterikatan merk, kepercayaan hijau, niat pembelian kembali hijau. Penelitian ini menggunakan pendekatan penelitian kuantitatif dimana data dikumpulkan melalui kuesioner online Google Forms. Penelitian ini dilakukan di Indonesia dan mengambil responden dari kota Jabodetabek. Sampel dalam penelitian ini adalah sebanyak 170 responden. Data dianalisis menggunakan outer model dan inner model melalui SmartPLS 3.3. Outer model terdiri dari uji validitas dan uji reliabilitas, sedangkan inner model diuji melalui R-square, uji hipotesis (bootstrapping), dan uji multikolinearitas. Hasil penelitian ini menunjukkan bahwa ada pengaruh yang positif yang signifikan dalam hubungan antara citra merk dan niat pembelian kembali hijau, terdapat pengaruh yang positif yang signifikan terhadap hubungan antara citra merk dan keterikatan merk, bahwa terdapat suatu pengaruh positif yang signifikan dalam hubungan antara citra merk dan kepercayaan hijau, terdapat suatu pengaruh positif yang signifikan dalam hubungan antara keterikatan merk dan niat pembelian kembali hijau, terdapat suatu pengaruh positif yang signifikan dalam hubungan antara kepercayaan hijau dan keterikatan merk, pengaruh positif yang signifikan hubungan antara kepercayaan hijau dan niat pembelian kembali hijau, kepercayaan hijau menjadi mediasi hubungan citra merk terhadap niat pembelian kembali hijau, kepercayaan hijau menjadi mediasi hubungan citra merk terhadap niat pembelian kembali hijau.
FINANCIAL PERFORMANCE, MACRO ECONOMICS, AND FIRM VALUE WITH CAPITAL STRUCTURE AS MODERATING VARIABLE Partogian Sormin; Mulyadi Noto Soetardjo; Tasya Salfira
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The objective of this study is to figure out what firm worth is meant for by monetary execution and macroeconomic elements. Companies in the non-cyclical consumer goods industry that were listed on the Indonesia Stock Exchange between 2016 and 2020 were the focus of this study. Multiple regression analysis and purposeful sampling were utilized for the data analysis. Macroeconomics and monetary execution are the free factors in this examination. Financial performance is assessed using indicators like leverage, dividend payments, and profit margin. Macroeconomic metrics include inflation, interest rates, and the gross domestic product. The study's findings demonstrate that firm value is affected simultaneously by macroeconomics and financial performance. After that, leverage can make a company's value more proportional to its gross profit margin and dividend payments. Firm value is unaffected by gross domestic product, interest rates, or inflation, despite the fact that financial performance has a positive impact. This study used leverage as a moderating variable, and the results were able to strengthen the connection between firm value and dividend payout. The novelty or distinction between this study and previous ones is as follows: Leverage was typically used as an independent variable by previous researchers. Partners will find this encouraging news.

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