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Optimal: Jurnal Ekonomi dan Manajemen
Published by Amik Veteran Purwokerto
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 276 Documents
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Meningkatkan Daya Saing UMKM Lokal melalui Strategi Pemasaran Digital di Era Digital Vera Maria; Ahmad Fauzan Aziz; Depi Rahmawati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3471

Abstract

This research explores the implementation of digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in an increasingly competitive digital era. Through a descriptive approach, practical steps in adopting digital marketing strategies are identified, including creating responsive websites, strategically using social media, developing quality content, SEO optimization, and data-driven marketing. The challenges faced by MSMEs in implementing these strategies are also analyzed, along with tips and tricks to overcome them. Additionally, recommendations for the government and stakeholders are presented, including policies and programs that support MSMEs in digital marketing, as well as collaboration with digital platforms and service providers. In conclusion, with the right combination of strategies and continuous support, MSMEs can leverage the full potential of digital marketing to enhance their competitiveness and growth in the digital era.
Peran Customer Service (CS) Dalam Meningkatkan Loyalitas Nasabah Produk Tabungan Bank Sumut Cabang Syariah Sibolga Yola Aprilia Sibagariang; Khairina Tambunan
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3476

Abstract

In providing services, the role of customer service is directly related to consumer choices, so reliable customer service is needed. This research aims to explain the role of customer service in increasing customer loyalty. The research method uses qualitative methods with data collection techniques through interviews and literature studies. The results of this research show that the role of customer service in increasing customer loyalty is very important through the services provided by the customer service department. Customer service is in the form of providing convenience to customers, because customer service is a connecting bridge or intermediary for banks and customers who want to obtain available bank services or products. Customer loyalty can be determined by their desire to continue using the services of Bank Sumut Syariah Branch in Sibolga City, this can be shown by their satisfaction with the services provided so far. The creation of customer satisfaction shows the loyal attitude of customers towards Bank Sumut Syariah Branch in Sibolga City.
Peran Perlindungan Konsumen dalam Era Digitalisasi Perbankan Bagi Konsumen Rizka Azizah; Revana Anggraeni; Yowa Selvia Bayu Mustika
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3489

Abstract

This study aims to investigate the concept of consumer protection in the context of digital banking, with a focus on gaining a deep understanding of the concept, developments, and related regulations. A qualitative approach is utilized to explore the complexity of this phenomenon through a literature review method, allowing for an analysis of theories, concepts, regulations, and relevant literature in the fields of consumer protection and digital banking. Research steps include identifying the research topic, literature search, selection of relevant literature, data collection from selected literature, and systematic data analysis. The findings of this study are expected to provide a deeper understanding of the concept of consumer protection in digital banking, as well as its theoretical and practical implications in a continuously evolving context. By employing a qualitative approach and literature review method, this research is anticipated to offer valuable insights for the development of theories and practices in the fields of consumer protection and digital banking.
Penerapan Teknologi Digital Pada Administrasi Perkantoran Fadillah, Apriliana Dian; Marsofiyati Marsofiyati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3547

Abstract

The application of digital technology in office administration has a significant impact on work efficiency and productivity. This study aims to evaluate the effectiveness of the application of digital technology in office administration, identify the challenges faced, and the solutions that can be applied. The research method used is a qualitative approach with correlational analysis through literature review. The results of the study show that digital technology improves work efficiency, productivity, and the quality of office products. However, there are challenges in its application, such as the need for training and adaptation to new technology. The proposed solutions include improving the digital competence of employees and developing technology-based administration systems. This research is expected to provide insights for office practitioners in facing the digital era and improving the effectiveness of office administration.
Efektivitas Pelatihan Dan Pengembangan Sumber Daya Manusia Untuk Meningkatkan Kualitas Pendidikan di TK PKK Majidi masbullah, Masbullah; Salmi Yuniar Bahri; Moh. Juhad
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3548

Abstract

This study aims to investigate Human Resource Development management as an effort to improve the quality of education at TK PKK Majidi. The study involves 10 teachers from TK PKK Majidi as its subjects. The results indicate improvement, although not yet fully optimal. The school principal endeavors to enhance teacher quality by prioritizing HR development and skills training. Therefore, the next HR development strategy involves mandatory monthly training sessions for teachers. There are various types of training available for teachers to enhance their skills and competencies, ranging from leadership training, skills development, motivation, creativity, to participation in children's training activities. The findings suggest that when children become creative, teachers have achieved good quality in creative education.
Pengambilan Keputusan Dalam Organisasi Ansori Ansori; Alifa Audy Angelya; Naziha Amani; Siti Ainunnisa; Sudirman Sudirman
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3590

Abstract

In everyday life, we are always presented with many choices that require decisions. Decisions are the result of evaluating various available alternatives. For both individuals and organizations, decision making has a very important role. The decisions taken can have varying levels. Several decision making theories, such as the rational model, normative model, trash can model and bias model, are used to overcome the problems faced. Factors such as individual dynamics, group dynamics and environmental dynamics can also influence the decision-making process carried out by leaders or managers.
Konsep Dasar Prilaku Dan Budaya Organisasi Ansori Ansori; Hotia Hotia; Juliana Sholehah; Ayu Zahrotul Mila; Remo Andika Putra
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3591

Abstract

Examining the organizational behavior aspect also known as organizational behavior is the goal of this study. The organization is the primary subject of study for organizational behavior, much like it is for other disciplines that focus on organizational dynamics. Members of an organization are governed by the rules and values that make up its culture. One indicator of great organizational performance is a robust organizational culture. Motivation from high performance can boost an organization's efficacy and production.
Analisis Fundamental Makro, Fundamental Mikro Terhadap Nilai Perusahaan Dengan Struktur Kepemilikan Dan Struktur Modal Sebagai Variabel Intervening Pada Perusahaan Sektor Makanan Dan Minuman Yang Terdaftar di Bursa Efek Indonesia Nurmala Galuh Pramesthi; Hwihanus Hwihanus
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.3651

Abstract

The aim of this research is to test and analyze the influence of Micro Fundamentals on Company Value with Ownership Structure and Capital Structure as Intervening Variables in Food and Beverage Sector Companies Listed on the Indonesian Stock Exchange. The population of this research is food and beverage companies listed on the Indonesia Stock Exchange (BEI) with a total research sample of 3 companies in 1 company selected for 10 years from 2010-2019, this technique uses Smart-PLS4 based analytical and statistical methods. in this research is a quantitative method with secondary data collection with independent and dependent variables. Data taken from financial reports or annual reports. Macro Fundamentals have a significant influence on Company Value, Macro Fundamentals have a significant influence on Ownership Structure, Macro Fundamentals have a significant influence on Capital structure, Micro Fundamentals have a significant influence on Company Value, Micro Fundamentals have a significant influence on Ownership Structure, Micro Fundamentals have a significant influence on Capital structure, Ownership Structure significant effect on capital structure, Ownership Structure has a significant effect on Company Value, Capital Structure has a significant effect on Company Value
Analisis Struktur Kepemilikan, Growth Opportunity Terhadap Nilai Perusahaan Dengan Struktur Modal, Margin Laba Dan Kinerja Keuangan Sebagai Variabel Intervening Pada Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia Diva Damai Maharani; Hwihanus, Hwihanus
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.3652

Abstract

This research aims to analyze how ownership structure and growth opportunities influence the value of banking companies listed on the Indonesia Stock Exchange by considering capital structure, profit margins and financial performance as intervening variables. This research method uses purposive sampling with a sample size of 5 companies in 2016-2023. This research is expected to provide theoretical contributions in the field of financial management and corporate governance as well as provide practical guidance for banking company management in making strategic decisions to increase company value. The model used in this research was processed using the smart-PLS application. The research results explain that ownership structure has a significant effect on capital structure, while growth opportunity does not have a significant effect on capital structure. Capital structure has a significant effect on profit margins, while financial performance does not have a significant effect on company value. An increase in the number of assets as an illustration of company size and banking companies can consider capital structure management and growth opportunities to improve the quality of financial performance in the future. Apart from that, it provides advice for investors in making the right decisions
Faktor Yang Menyebabkan Kredit Macet Pada Debitur Di Bank Bri Unit Pasar Baru Balikpapan Afifah Zakiati; Ovigeria Subroto Sinaga
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.3677

Abstract

Indonesian population growth has influenced the growth of the economy. Banks are needed to support economic activity. To boost economic growth, the banking sector plays an important role in the economy in raising funds and re-routing them. The purpose of the research is to find the credit factor blocked by the bank in the distribution of funds carried out. Analysed using qualitative descriptive methods, the factors causing credit crashes are so diverse and include complex internal and external factors that require good risk management, careful assessment of debtors, as well as an in-depth understanding of the economic and legal conditions applicable in reducing the risk of credit crises.

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