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PUSAT RISET DAN INOVASI NASIONAL UNIVERSITAS SAINS DAN TEKNOLOGI KOMPUTER Alamat: Jl. Majapahit No.304, Palebon, Kec. Pedurungan, Kota Semarang, Jawa Tengah 50199
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Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)
Published by Pusat Riset dan Inovasi Nasional
ISSN : 28290283     EISSN : 28290186     DOI : 10.55606
Core Subject : Art,
Arts
Sub Rumpun ILMU SENI PERTUNJUKAN 1 Senitari 2 Seni Teater 3 Seni Pedalangan 4 Seni Musik 5 Seni Karawitan 6 Seni Pertunjukkan Lainnya yang Belum Disebut Sub Rumpun ILMU KESENIAN 1 Penciptaan Seni 2 Etnomusikologi 3 Antropologi Tari 4 Seni Rupa Murni (seni lukis) 5 Seni Patung 6 Seni Grafis 7 Seni Intermedia 8 Bidang Ilmu Kesenian Lain Yang Belum Tercantum Sub Rumpun ILMU SENI KRIYA 1 Kriya Patung 2 Kriya Kayu 3 Kriya Kulit 4 Kriya Keramik 5 Kriya Tekstil 6 Kriya Logam (dan Logam Mulia/Perhiasan) 7 Bidang Seni Kriya Lain Yang Belum Tercantum
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 260 Documents
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Video Mapping Sebagai Strategi Komunikasi Visual untuk Transformasi Institusional UNU Pasuruan Zulkif, Senjaya Machfudi; Jamil, Amidatus Sholihat; Astuti, Eka Rini Widya; Zenmira, Kharisma Nanda
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.8722

Abstract

This study was designed to create a visual communication medium in the form of a video mapping depicting the institutional change process from the Nahdlatul Ulama Institute of Technology and Science (ITSNU) Pasuruan to the Nahdlatul Ulama University of Pasuruan (UNU Pasuruan). This institutional status change represents a strategic moment that needs to be communicated to the public through a creative and engaging media approach. The research approach used the Research and Development (R&D) method, referring to Sugiyono's development framework, which consists of ten stages: identification of potential and problems, data collection, product design, design validation, design refinement, product testing, product refinement, implementation trials, final product revisions, and mass production (if necessary). Data collection techniques included in-depth interviews, field observations, documentation studies, and validation by media and content experts. The research output is a video mapping product, approximately 7 minutes in length, that has undergone a validation process and is deemed suitable as a means of communicating institutional change. This product is expected to serve both as a visual archive and as a more effective and communicative institutional promotion instrument.
Penanaman Nilai Karakter melalui Pembelajaran Ekstrakurikuler Drumband di SD N 2 Musuk Kecamatan Musuk Kabupaten Boyolali Elsa Meylani; Udi Utomo
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.8728

Abstract

This study aims to explain how to instill character values ​​through extracurricular drumband activities at SD N 2 Musuk, located in Boyolali Regency. The rationale behind this research is because extracurricular activities are important in shaping students' character in accordance with the institution's vision and mission. The method applied in this study is descriptive qualitative. As research subjects, there are 45 students from grades 4, 5, and 6, and involving the principal, teachers, and coaches as sources of information. Data collection was conducted through observation, interviews, questionnaires, and documentation, which were then analyzed descriptively through data reduction, information presentation, and drawing conclusions. The research findings indicate that character instillation is carried out through a well-planned program and regular, scheduled practice. The character values ​​that were successfully instilled include discipline, responsibility, hard work, independence, collaboration, as well as religious attitudes and tolerance. The results of this activity are increased self-confidence and social skills of students, as well as the achievement of non-academic achievements that are a source of pride for the school.
Peran Pembelajaran Musik Gambus dalam Menumbuhkan Apresiasi terhadap Tradisi Lisan Melayu Riau di Perguruan Tinggi Laila Fitriah; Djulian Anggara; Tengku Ritawati; Nike Suryani
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.9113

Abstract

This study aims to analyze the role of Gambus music education in fostering appreciation for Riau Malay oral traditions in higher education. Amidst the wave of globalization, oral traditions such as pantun, syair, and gurindam are losing their space of actualization among the younger generation. This research employs a descriptive qualitative approach with a case study design at the Universitas Islam Riau. Data were collected through participant observation, in-depth interviews, and documentation. The results indicate that Gambus music learning, which integrates experiential learning methods through three main stages textual analysis, musical practice, and contextual reflection is effective in increasing students' cultural awareness. The integration of oral tradition texts into musical materials allows students to deeply internalize moral, religious, and social values. Despite challenges such as limited curriculum time allocation, the involvement of expert practitioners serves as a key supporting factor in providing an authentic learning experience. The study concludes that Gambus music in higher education functions as a strategic educational instrument to revitalize oral traditions as a "living archive" and strengthen students' cultural identity.
Pengelolaan Konten Instagram dalam Kampanye Digital untuk Meningkatkan Minat Generasi Z terhadap Layanan Transpakuan Bogor Muhammad Avicenna; Vivien Febri Astuti; Fahmi Fuad Cholagi
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.9177

Abstract

This study discusses the production of digital campaign content for Perumda Transpakuan Bogor through Instagram and videotron as part of public transportation communication strategies targeting Generation Z. The study aims to analyze and implement digital content production processes that are visually engaging, informative, and relevant to young audiences. This research used a qualitative descriptive approach with a project-based applied research orientation. Data were collected through participatory observation, documentation, and Instagram Insight analysis. The project resulted in nine Instagram contents in the form of reels, carousel posts, infographics, and interactive posts, as well as one public service advertisement video for videotron media. The findings show that the use of storytelling, relatable visuals, and short-form video formats effectively increased audience reach and engagement. Instagram reels became the most effective format in attracting Generation Z audiences, while videotron strengthened message distribution in public spaces. The study implies that integrating social media and digital outdoor media can support more effective public communication campaigns for public transportation services.
Strategi Komunikasi Digital Dinas Komunikasi, Informatika, dan Statistik DKI Jakarta dalam Penyebaran Informasi Publik melalui Media Sosial Instagram @katakotajakarta Khansa Deliylah; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.9178

Abstract

This study aims to analyze the digital communication strategy implemented by the Jakarta Communication, Informatics, and Statistics Office (Diskominfotik) in the dissemination of public information through the @katakotajakarta Instagram account. The research method uses a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and literature studies. The results of the study show that there is a shift in communication patterns from one direction to a more interactive two-way, characterized by the use of visual content, the use of casual language, and systematic content planning. The use of the Reels feature has proven to be effective in increasing audience reach, especially from non-followers. However, the challenges faced include fluctuations in engagement and the risk of information overload that can reduce the effectiveness of communication. This study concludes that adaptive and data-based digital communication strategies are able to increase the effectiveness of public communication and strengthen the relationship between the government and the community. These findings provide practical implications for the management of public communication in the digital era, especially in utilizing social media as an interactive means that support transparency and public participation.
Peran Media Sosial Instagram BPBD Sumatera Barat dalam Penyebaran Informasi Bencana Alam di Sumatera Barat Hafizul Hamda; Yusalina Yusalina
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.9208

Abstract

West Sumatra is one of the Indonesian regions with high exposure to natural hazards, making fast, accurate, and accessible disaster information essential. This study aims to analyze the role of the Instagram account of the West Sumatra Regional Disaster Management Agency (BPBD) in disseminating disaster information, examining both institutional management practices and public interpretation of the messages. The study used a descriptive qualitative approach. Data were collected through semi-structured interviews with ten external informants and six internal BPBD informants, supported by observation and documentation of Instagram-based disaster communication. The data were analyzed through reduction, data display, and conclusion drawing. The findings show that Instagram functions as a channel for early warning, emergency updates, disaster education, documentation, and public interaction. Internal informants described content production through field documentation, editing, 5W+1H-based narration, verification, and coordination with related agencies. Public informants perceived BPBD information as clear, credible, and useful for daily preparedness, although they expected faster updates, simpler visuals, and more interactive content. The study implies that disaster communication through Instagram needs to strengthen verification procedures, real-time updates, human resources, and two-way engagement.
Strategi Konten Kreatif Viciety Ambassador dalam Meningkatkan Engagement Media Sosial Instagram Wina Athifah Zahrah; Bayu Suriaatmaja Suwanda
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9166

Abstract

This study is motivated by differences in engagement levels across content posted by Viciety Ambassadors on Instagram. Some posts generate high interactions (likes, comments, shares), while others receive minimal responses despite being created by the same ambassadors. This research aims to analyze the creative content strategies used by Viciety Ambassadors in increasing audience engagement. The study employs a descriptive qualitative approach. Data were collected through observation, in-depth interviews, documentation, and literature review. The findings indicate that engagement is influenced by several factors, including content consistency, message delivery, visual presentation, audience relevance, and adaptation to social media trends. Differences in creative processes and content execution also contribute to variations in engagement outcomes. The study highlights that effective creative content strategies require not only technical skills but also an understanding of audience preferences and platform dynamics. These findings provide both theoretical and practical contributions, particularly for developing more effective content strategies in digital marketing and social media contexts.
Kampanye Digital TeaIsGood dalam Membentuk Persepsi Konsumen Produk Teh Botol Sosro Hafiz Firjatullah; Guruh Ramdani
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9170

Abstract

The rapid development of digital technology has encouraged companies to utilize social media as a communication medium to shape consumer perceptions of products and brands. This study aims to analyze the influence of the TeaIsGood digital campaign on consumer perception of Teh Botol Sosro products through Instagram-based communication. The research employed a quantitative explanatory approach using an online survey of 100 respondents who had been exposed to the campaign. Data were collected through questionnaires and analyzed using simple linear regression with IBM SPSS version 31. The findings indicate that the TeaIsGood digital campaign has a positive and significant effect on consumer perception of Teh Botol Sosro products. The regression analysis shows that the campaign contributes 85.2% to consumer perception. The findings suggest that message credibility, relevance, clarity, and attractiveness are important elements in shaping positive consumer perceptions through digital communication. This study implies that social media campaigns can function not only as promotional tools but also as strategic media for building brand meaning and consumer perception in the fast moving consumer goods (FMCG) industry.
Instagram sebagai Media Informasi Digital Kota Bogor : Studi pada Konten Reels @Bogordailynews M Meyzal Kesyahda; Wahyu Budi Priatna
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9204

Abstract

The development of digital information media has changed the way people obtain information, especially in urban areas that require fast and up-to-date information. Instagram is now used not only for entertainment and social interaction but also as a digital information medium. One local media account that actively presents information about Bogor City through the Reels feature is @bogordailynews. This study aims to analyze the characteristics and types of information presented by @bogordailynews with the Reels feature and analyze the media functions reflected in the content. The study used a qualitative approach with a content analysis method. The research data consisted of Reels content uploaded by the @bogordailynews account over a certain period and collected through observation, documentation, and literature studies. The findings of this study indicate that Reels content is dominated by information about traffic conditions, social events, public policies, and community activities in Bogor City. Information is presented concisely, visually, quickly, and up-to-date, in accordance with the characteristics of digital media. Reels content demonstrates the media's function as an information provider, event explainer, and conveyor of social values. This study indicates that Instagram plays an important role as an information medium for urban communities.
Strategi Promosi Pre-Order Buku melalui Instagram: Analisis Model SOSTAC pada Penerbit Bukune Aisy Andini Savitri; Suparman Suparman
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9219

Abstract

This study analyzes how Bukune Publisher optimizes Instagram as a strategic channel for book pre-order promotion by applying the SOSTAC planning model. The growing reliance on social media as a primary source of reading recommendations and the intensifying competition among publishers in the digital ecosystem make structured promotional planning increasingly important, especially in the pre-order phase when readers decide to purchase before the physical book is available. The research aims to describe and explain the stages of Situation, Objectives, Strategy, Tactics, Action, and Control in Bukune’s Instagram-based promotion. This study uses a qualitative descriptive approach with a case study design. Data were collected through semi-structured interviews with the Social Media Specialist, marketing promotion staff, editor, and readers who follow Bukune’s Instagram account, as well as content observation on @bukune. The findings show that Bukune maps the initial condition of the account and author profiles, formulates emotional and sales objectives differentiated by author category, designs internal segmentation and positioning strategies, and translates them into a mix of Instagram formats and features supported by cross-functional coordination. The study implies that the SOSTAC model provides a useful framework for publishers to develop more structured, adaptive, and audience-oriented pre-order promotion strategies in digital book marketing

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