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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 657 Documents
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Financial Sector Development and Real Sector Expansion in Nigeria Iriabije, Alex Oisaozoje; Effiong, Ubong
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1295

Abstract

This paper examined the effect of financial sector development on the growth of the real sector of the Nigerian economy from 1981 to 2022. Financial sector development was measured using the interest rate spread which measures the intermediation efficiency of the financial system while the growth rate of real gross domestic product was used to capture real sector expansion. The study utilized time series data which were obtained from the World Bank and the Central Bank of Nigeria statistical bulletin. The autoregressive distributed lag model (ARDL) model was utilized for the analysis. Findings from the study indicated that financial sector development exerted a negative and significant effect on economic growth in the short run while the effect becomes positive and significant in the long run. It was concluded that greater interest rate spread arises from high transaction cost associated in financial intermediation in developing economies with infrastructural deficiency. The paper recommended that there is need to further deepen the Nigerian financial system by a narrower interest rate spread. This can be achieved through provision of necessary infrastructure to cut down the transaction costs which are usually factored into the lending rate.
The Effect of Consumer Satisfaction on Loyalty and Word of Mouth in Fast Food Restaurants Among Gen Z Amelia, Rika; Nisa, Puspita Chairun
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1296

Abstract

Customer satisfaction a very important role in marketing strategies that can be implemented by fast food restaurants by presenting high-quality menus and providing optimal service to consumers, fast food restaurants strive to create positive experiences that can increase customer trust. The purpose of this study was to determine how much influence customer satisfaction has on consumer loyalty and Word of Mouth in fast food restaurants among generation Z. This type of research is quantitative with a purposive sampling technique distributed through questionnaires fast food consumer’s restaurant respondents aged 18-27 years and domiciled in the Bekasi area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the food quality variable has the greatest direct influence on customer satisfaction, then the trust variable does not moderate the relationship between customer satisfaction and customer loyalty. This study contributes to fast food restaurants in maintaining and increasing customer satisfaction can be seen from several factors, namely prioritizing food quality as an effort to improve restaurant quality, especially related to the menu offered. High quality will provide greater customer satisfaction, of course it will be more in demand by generation Z. For further research, researchers plan to expand the research area and look for objects in other fields.
Electronic Cigarette: The Influence of Lifestyle, Health Perspective and Product Characteristic to Switching Behaviour in Surabaya, Indonesia Paramitha, Intan Tirzana; Mujanah, Siti; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1301

Abstract

The purpose of this research is to understand the electronic cigarette user about their lifestyle profile, health perception, product experience and how this contribute to their switching behaviour from conventional cigarette to be e-cigarette user. This online survey with sample used consisted of 100 respondents in Surabaya. Indonesia - who are currently use electronic cigarette, as dual user or already fully switched from conventional cigarettes. Sampling was conducted randomly through an online questionnaire using a Likert scale. Data analysis was carried out using the Structural Equation Modeling (SEM) approach with the Partial Least Squares (PLS) methodology. The results of this research indicate that product experience use have significant and strong influence to the switching decision. Health perception also have significant and positive influence in switching behaviour, meanwhile the the Lifestyle apparently have weak influence to switching behaviour. The implication of this study can be used by business to tailor marketing communication strategy for middle-upper social segment where to emphasize more to the product experience and health benefit rather than lifestyle to support switching behaviour to electronic cigarettes from conventional cigarettes.
Green HRM Practices to Improve Environmental Performance through Green Culture in Employees PT. Industri Pangan in Mojokerto Handayani, Trisna Duwi; Kusmaningtyas, Amiartuti; Mujanah, Siti
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1306

Abstract

This research aims to analyze Green HRM Practices to improve Environmental Performance through Green Culture among PT Food Industry in Mojokerto. Green HRM integrates traditional HR functions such as recruitment, training, performance management, and employee engagement with environmentally conscious practices to foster cultural sustainability and environmental performance within an organization. The research method used in this research is a quantitative approach. The data collection technique used was a survey using a questionnaire instrument. The population used was 940 employees, the sample used was 90 employees using Slovin calculations, and the sampling technique used was Random Sampling. The data analysis technique uses path analysis with the help of SmartPLS 4 software. The research results show that the Green HRM Practices variable has a significant effect on Green Culture. The Green Culture variable has no significant effect on Environmental Performance. The Green HRM Practices variable has a significant effect on Environmental Performance. The Green HRM Practice variable on Environmental Performance with Green Culture as a mediator has no significant influence on PT Food Industry in Mojokerto. Variables that are proven to have a more dominant influence are at least retained, if possible, they can be improved.
HR Strategies to Support Creativity and Innovation: Evaluation Based on Ambidextrous Organisational Theory and Knowledge Management Paroli, Paroli
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1307

Abstract

Innovation and creativity are important keys to the sustainability and competitiveness of organisations, especially in the face of rapid change and global competition. This study aims to evaluate the role of Human Resource (HR) strategy in supporting organisational creativity and innovation, by relating it to the theory of ambidextrous organisation and knowledge management. The type of research used is qualitative descriptive research with a literature review approach. The research population includes articles and previous studies relevant to the research topic, obtained from leading academic databases such as Google Scholar, Scopus, and JSTOR. The sampling technique used is purposive sampling, with a total of 30 literature samples selected based on the relevance and quality of the sources. The results show that HR policies that support exploration and exploitation can create a culture of sustainable innovation. In addition, effective knowledge management, both explicit and tacit, plays an important role in accelerating the innovation process and increasing the organisation's capacity to adapt. This research provides practical implications for organisations to formulate more flexible HR strategies and encourage effective collaboration through knowledge sharing between employees.
The Role of Electronic Word of Mouth in Mediating the Influence of Social Media on Brand Image and Brand Trust Evelyn, Patriciaa; Arief, Muhammad; Baskara, Ika
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1315

Abstract

The rapid development of technology and information currently encourages coffee shop entrepreneurs to utilize social media as a marketing platform, especially through electronic word of mouth (E-WOM), in conveying information about their products and business premises. An effective viral marketing strategy through social media plays an important role in building a brand image that can influence brand trust. This study aims to analyze the influence of social media, E-WOM, and brand image on increasing brand trust. This study was conducted in Bekasi with a descriptive causality research design, using a quantitative approach and purposive sampling technique. The research data were collected from 175 respondents targeting active Instagram users as the general population and Kopi Tuku lovers in Bekasi as the specific population. The conceptual model analysis was conducted using Path Analysis using the Statistical Package for the Social Sciences (SPSS). The results showed that social media significantly increased E-WOM and brand image. E-WOM was proven to increase brand image and brand trust, while brand image also directly increased brand trust. In addition, social media has a positive influence on brand image and brand trust through E-WOM mediation. This study provides an important contribution for coffee shop entrepreneurs in developing social media-based marketing strategies. By utilizing E-WOM and building a strong brand image, business actors can increase brand trust, which ultimately encourages interest in purchasing products and visits to business premises.
Economic Preferences of Medicinal Plants and Chemical Medicines by Communities in the Working Area of Dolago Tanggunung Forest Management Unit Gaibu, Jein Trivena; Umar, Syukur; Pribadi, Hendra; Anwar, Anwar; Rachman, Imran; Hamzari, Hamzari
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1316

Abstract

This research investigates the economic patterns of expenditure and preferences regarding medicinal plants and chemical drugs by people living around the forest in the working area of ​​the Dolago Tanggunung Forest Management Unit. This research aims to analyze people's economic preferences in the use of medicinal plants and chemical drugs by identifying the types of medicinal plants used, their economic value, and comparison of expenditure between the two types of drugs. This research used the Stratified Random Sampling method with 100 respondents, and data analysis was carried out using the paired t-test and multiple linear regression with the t test to measure the influence of various factors on the frequency of use of medicinal plants. The results of the research show that there are 60 types of medicinal plants from 35 families that are used by the local community. The effectiveness factor (β=0.30, p=0.003) has the strongest influence on the frequency of use of medicinal plants, followed by reasons for use (β=0.15, p=0.035) and the price of chemical drugs (β=-0.25, p=0.007). The high price of chemical drugs encourages people to turn to medicinal plants as an alternative. On the other hand, the level of trust in medicinal plants (p=0.215) did not have a significant effect on the frequency of use. Thus, economic and effectiveness factors are more dominant in determining people's preferences for medicinal plants compared to trust factors. Integration between traditional and modern medicine can be a solution to improve public health in a sustainable manner.
The Influence of Human Capital, Infrastructure Availability and Minimum Wages on Labor Absorption in Eastern Indonesia Aisyah, Siti; Suharto, Rahcmad Budi; Jiuhardi, Jiuhardi; Amalia, Siti
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1319

Abstract

This study aims to determine and analyze the influence of health factors, education, infrastructure availability and minimum wages on labor absorption both directly and through private investment and economic growth. This study uses secondary data in the form of life expectancy data, average length of schooling, distributed energy, provincial minimum wages, private investment (PMA and PMDN), GRDP, economic growth, and the number of working population in each province in Eastern Indonesia. The data is in the form of N The results of the study show that directly health factors, education, and provincial minimum wages have a negative and significant effect on labor absorption while infrastructure availability has a positive and significant effect. Indirectly health factors, infrastructure availability and minimum wages are able to increase labor absorption both through investment and economic growth in contrast to the education factor which has not maximized labor absorption both through investment and economic growth. This is in line with the conditions of KTI which are still dominated by informal sector employment.
Factors Influencing the Realization of Smart and Comfortable City Development Study of Balikpapan City Suharto, Rahcmad Budi; Mas’ud, Rahmad; Jiuhardi, Jiuhardi; Roy, Juliansyah
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1320

Abstract

This study aims to determine and analyze the influence of health factors, education, infrastructure availability and minimum wages on labor absorption both directly and through private investment and economic growth. This study uses secondary data in the form of life expectancy data, average length of schooling, distributed energy, provincial minimum wages, private investment (PMA and PMDN), GRDP, economic growth, and the number of working population in each province in Eastern Indonesia. The data is in the form of N The results of the study show that directly health factors, education, and provincial minimum wages have a negative and significant effect on labor absorption while infrastructure availability has a positive and significant effect. Indirectly health factors, infrastructure availability and minimum wages are able to increase labor absorption both through investment and economic growth in contrast to the education factor which has not maximized labor absorption both through investment and economic growth. This is in line with the conditions of KTI which are still dominated by informal sector employment.
Product Diversification Strategy in Agribusiness to Increase Farmers' Profits and Economic Stability Rahmasari, Liisa Firhani; Abidin , Zainal
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1322

Abstract

Product diversification in agribusiness is an important strategy in increasing farmers' profits and economic stability, especially amidst the challenges of commodity price fluctuations, climate change, and dependence on one type of product. This study aims to analyze the effectiveness of product diversification in agribusiness and identify the most appropriate strategy for farmers to increase their profitability and economic resilience. Using a descriptive qualitative approach, this study was conducted in Berastagi , North Sumatra, as one of the areas with a rapidly growing agribusiness sector. Data were collected through observation, interviews, surveys, and literature studies, then analyzed using a thematic approach to understand diversification patterns and their impacts on farmers' economy. The results of the study indicate that the diversification strategies implemented in Berastagi include horizontal diversification (planting various types of commodities), vertical diversification (processing agricultural products into value-added products), and lateral diversification (development of agrotourism and livestock businesses). Diversification has been shown to increase farmers' income, reduce business risks due to price fluctuations, and expand market access. The success of this strategy is influenced by several main factors, namely access to markets, availability of capital, application of technology, and support from the government and related institutions. However, challenges such as limited capital, lack of skills in product processing, market uncertainty, and complex regulations are still obstacles in implementing diversification. Therefore, a more targeted strategy is needed, such as strengthening sustainable agricultural systems, technological innovation in processing and marketing, and collaboration between farmers, the government, and the private sector. The results of this study are expected to provide insight for farmers, policy makers, and agribusiness actors in developing more effective and sustainable diversification strategies, so as to improve farmer welfare and the resilience of the agribusiness sector as a whole.

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