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International Journal of Economics (IJEC)
Published by PT Inovasi Pratama Internasional
ISSN : -     EISSN : 2961712X     DOI : https://doi.org/10.55299/ijec
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Economics (IJEC) E-ISSN. 2961-712X is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 657 Documents
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Analysis of the Application of Marketing Mix to Increase Sales at Store Dikromoshop Bandar Lampung Novita, Atika; Rinova, Dora
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1249

Abstract

When running a business, a company implements a marketing strategy to reach a predetermined target and optimize sales results. One marketing strategy implemented by Dikromoshop is a marketing mix strategy consisting of, product, price, place, promotion, people, process, and physical evidence. This study analyses the extent of the marketing mix strategy applied by Dikromoshop to increase sales and the factors that play a role in supporting or inhibiting the application of marketing mix strategies to increase sales at Dikromoshop stores. This research uses a qualitative descriptive approach by collecting data directly through observation, interviews, and documentation with the owner, employees, and consumers of Dikromoshop Bandar Lampung. The results of this study indicate that the application of the marketing mix Strategy by Dikromoshop in an effort to increase sales volume has been carried out to the maximum in accordance with the principles of relevant theory, which proved to have a crucial role in increasing sales volume. The supporting factors are quality products at affordable prices, products that are not market, social media promotions, and discounts such as flash sales given on twin dates. Then, the inhibiting factors are competition and lack of innovation in clothing products, followed by the payment process, which only supports payments via cash and transfers to one bank.
The Influence of Perceived Ease of Use and Perceived Security on Customer Satisfaction Using QRIS (Case Study: Bank Bri Unit Bandar Lampung) Supiati, Tina; Rinova, Dora
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1250

Abstract

The learning wants to deepen how the perception of ease and security of QRIS affects customer satisfaction at Bank BRI Unit Bandar Lampung. As the national digital payment standard, QRIS has seen significant adoption. However, its success relies not only on ease of use but also on how secure customers feel using it. Data from Bank BRI Unit Bandar Lampung indicates that the number of QRIS users has reached 6,887, highlighting the need to explore the factors that impact customer satisfaction with this digital payment service. Through a literature review, this research identifies two main factors influencing customer satisfaction: ease of use and the security of the payment system. It is hoped that the results can support sales growth digital payment services, especially QRIS. By understanding what influences customer satisfaction, service providers can enhance service quality and increase the user base of QRIS. Then the learning can become material for the next study that explores other aspects of digital payment technology adoption in Indonesia.
The Influence of Job Satisfaction and Work Motivation on the Performance of Employees at Service Bureau Princess Bandar Lampung Nadila, Dea; M. Oktaviannur
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1251

Abstract

Service bureau Princess is a company operating in the service sector, which offers vehicle administration services such as driving courses, making driver's licenses and tax payments located in Bandar Lampung. Service bureau Princess in running its business experiences challenges such as experiencing instability in employee performance appraisals and employee absenteeism which can be influenced by job satisfaction and work motivation in employees of Service bureau Princess Bandar Lampung. This analysis intends to examine the impact of job satisfaction and work motivation on employee performance in Bandar Lampung. This analysis utilizes primary data collected through questionnaires and then analyzed using SPSS software version 27. This research applies a quantitative approach Employing multiple linear regression models. Sampling in this study was carried out using the census techpnique by taking the entire population into the participants in this research, namely all employees of Service bureau Princess Bandar Lampung. Based on the results of the R-squared value test, with an R Square value of 0.574, which signifies that the job satisfaction and work motivation variables affect the employee performance variable by 57.4% as well as the others 42.6% is influenced by external aspects in this analysis.
The Effect of Environmental Uncertainty, Company Size, Strategic Changes on Financial Performance and Company Value with Good Corporate Governance as a Moderation Variable in Manufacturing Companies Listed on the Indonesia Stock Exchange Firmansyah, Muhammad Nizar; Nugroho, Mulyanto; Rahmiyati, Nekky
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1255

Abstract

This study aims to analyze the influence of environmental uncertainty, company size, and strategic changes on financial performance and company value in manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) for the 2020-2022 period. With a quantitative approach using SEM-PLS, this study analyzed 111 data from 37 companies based on financial statements and annual reports. The results show that environmental uncertainty does not have a significant influence on financial performance or company value, either directly or through financial performance mediation. In contrast, the size of the company has a significant influence on the company's financial performance and value, reflecting the stability and attractiveness of large companies in the eyes of investors. However, strategic changes do not have a significant effect on financial performance or company value, either directly or through financial performance as a mediator. In addition, the implementation of Good Corporate Governance (GCG) also does not mediate the relationship between financial performance and company value significantly. These findings underscore the importance of company size and financial performance as key determinants of company value in the stock market, while environmental uncertainty and strategic changes require further study to understand their impact.
Implementation of Good Corporate Governance and Sharia Bank Performance Aryati, Aryati
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1265

Abstract

Bank financial performance is the achievement of activities within a certain period, especially related to the collection, distribution of funds, and other bank operational activities. Good Corporate Governance (GCG) can improve bank performance. One of the important objectives of implementing GCG in Sharia banking is to improve bank performance. A number of important factors are used to measure the implementation of a bank's level, one of whicht is the implementation of GCG.  The level of Islamic banks is an important part of the efforts to increase the trust of shareholders, the public, and customers. The implementation of GCG can help and facilitate Sharia bank management in developing business strategies and making it easier to achieve goals. This study aims to determine the effect of GCG implementation on the level of Islamic banks in Indonesia.  Using the bank's internal respondents. The use of these respondents was expected to provide information related to the implementation of banks. This stud uses a quantitative discrete analysis approach. The research results show that the implementation of GCG has a significant effect on the level of sharia banking. Continuous efforts are needed to implement GCG in the future, especially to increase competitiveness.
Tourism Development Strategy to Improve Community Economy Post Covid 19 Pandemic Jaya, Rahmat; Suhaeb, M. Iqbal; Hidayat, Novit; Rasna, Rasna; Arifin, Herjuno Ariwibowo
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1270

Abstract

This research aims to examine the possibility of a tourism development strategy in improving the community's economy after the Covid 19 pandemic. This research uses a qualitative method by conducting a literature study. This type of research is a type of research by presenting a collection of data from various literatures that are closely related to the side of the world tourism development strategy in improving the economic sector of the post Covid-19 pandemic community. The data taken can be in the form of scientific journals, books, articles and other sources of information relevant to the research topic. In the literature review research method, researchers usually carry out the process of searching and collecting data through various sources of information. After that, the collected data are analyzed and evaluated to support the formulation of hypotheses, theoretical frameworks, or conclusions in the research and then draw red threads and conclusions. The results of this study concluded that tourism is a very important sector for Indonesia, both in terms of economy and cultural promotion to foreign countries. To revive tourism in East Java after the COVID-19 pandemic. The East Java Provincial Government has made various efforts, including: tourism promotion strategies through public relations strategies, development of tourism destinations with various facilities, cooperation with public development, tourism, with a marine base.
The Role of Transformational Leadership in Improving Organisational Performance: A Human Resource Management Perspective Taufiq Hidayah
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1271

Abstract

This study explores the role of transformational leadership in enhancing organizational performance from a Human Resource Management (HRM) perspective. Utilizing qualitative methods, including semi-structured interviews and focus group discussions with 30 participants across various industries, the research identifies key themes that illustrate how transformational leadership behaviors influence employee motivation, job satisfaction, organizational commitment, and innovation. Findings reveal that visionary leadership fosters a shared sense of purpose, while empowerment and trust enhance employee engagement and ownership. Intellectual stimulation encourages creativity and collaboration, contributing to an innovative culture. Furthermore, supportive HRM practices, such as leadership development programs and performance management systems, are crucial in nurturing transformational leaders. The results underscore the significant impact of transformational leadership on organizational effectiveness and highlight the importance of strategic HRM initiatives in cultivating leaders who can inspire teams to achieve shared goals. This research contributes to the understanding of effective leadership dynamics within organizations and offers practical implications for HRM practices aimed at fostering high-performance cultures.
Increasing Brand Awareness through Digital Marketing and Digital Transformation: A Literature Review Sugiat, Jajang
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1289

Abstract

In the rapidly evolving digital era, companies are faced with the challenge of utilizing digital technology to increase brand awareness. Digital marketing and digital transformation have become major factors in strengthening brand awareness and creating a more personalized consumer experience. This study aims to analyze the relationship between digital marketing, digital transformation, and brand awareness in various industries. The type of research used is descriptive research with a quantitative approach. The population in this study were companies that have implemented digital marketing, with purposive sampling techniques and a sample size of 150 companies. The research locations were various companies in Indonesia that use digital channels in their marketing. The results showed that an integrated digital marketing strategy and the utilization of digital technologies such as artificial intelligence (AI) and big data analytics play an important role in increasing brand awareness. Consistency of brand messages and the use of the right channels greatly influence the success of marketing campaigns in building brand awareness. This research provides important implications for companies in designing and implementing more effective digital marketing strategies and utilizing digital technology to increase loyalty and brand awareness in a sustainable manner.
Analysis of Factors Affecting Broad Money of Five ASEAN Countries Bara' Tiku, Intan; Abd. Rahim; Sri Astuty; Diah Retno Dwi Hastuti; Muhammad Syafri
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1291

Abstract

This study evaluates the factors that influence the broad money of five ASEAN countries. Global economic uncertainty due to financial crises, geopolitical conflicts and pandemics has affected the region's economic stability. Central banks have a role in controlling broad money through monetary policy, but its effectiveness is affected by other factors such as GDP, interest rates and inflation. Moreover, the relationship between GDP growth, inflation, and interest rates with broad money is a major concern, as the trend of broad money growth in the 5 ASEAN countries continues to increase every year. The balance between broad money and price stability is crucial to prevent economic stress that could lead to a recession. Therefore, this study focuses on an in-depth analysis of the factors that influence money supply to help the government make decisions. The research sample consists of 100 data with five ASEAN countries, namely Vietnam, Indonesia, Thailand, Philippines and Malaysia with a time series of 2004-2023. This methodology uses a mixed approach, namely quantitative with secondary data from the World Bank & IMF with LSDV analysis. It was found that the adjusted r square value was 97%, which means that GDP, interest rates, and inflation used were able to explain the money supply of 5 ASEAN countries by 97% and 3% was influenced by other factors outside this study. GDP was found to have no significant effect while interest rates have a significant negative effect and inflation has a significant positive effect on the broad money of 5 ASEAN countries. The government is expected to better analyze the policies and actions taken, such as managing monetary policy wisely, especially in maintaining the stability of inflation and interest rates so that the money supply can be well controlled.
Analysis of the Long-Term Impact of Public Debt Policy on Macroeconomic Stability in Indonesia Buniarto, Edwin Agus; Umasugi, Mohbir; Musyarofah, Atiqatul; Setiawan, Johan; Hartoto, Hartoto
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1292

Abstract

Public debt policy plays an important role in the Indonesian economy, especially in supporting development financing and maintaining fiscal stability. This study analyzes the long-term impact of public debt on macroeconomic stability, considering indicators such as economic growth, inflation, fiscal balance, exchange rate, and interest rate. This study uses secondary data from Bank Indonesia (BI), Ministry of Finance (MoF), Central Bureau of Statistics (BPS), International Monetary Fund (IMF), and the Indonesian Central Bureau of Statistics (IBPS). Fund (IMF), and the World Bank to identify the relationship between debt policy and national economic stability. The results of the analysis show that although public debt can drive economic growth if used for productive investments such as infrastructure, education, and other strategic sectors, an increase in debt that is not managed properly risks causing fiscal imbalance, inflation, and dependence on foreign financing. The econometric model used in this study shows that Indonesia's economic growth tends to decline when the debt-to-GDP ratio increases significantly. In addition, fluctuations in the rupiah exchange rate and international interest rates also affect the amount of foreign debt payments. This study recommends a more transparent debt management policy that is oriented towards productive investment, diversification of financing sources to reduce exchange rate risk, and fiscal reform to increase state revenues and reduce dependence on debt. With the right strategy, public debt can function as an instrument of sustainable development without sacrificing long-term economic stability.

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