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Return : Study of Management, Economic and Bussines
Published by PT. Publikasiku Academic Solution
ISSN : 29640121     EISSN : 29633699     DOI : 10.57096
Core Subject : Economy,
Economics, Econometrics & Finance
The Journal RETURN is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by PT. Publikasiku Academic Solution. The Jurnal RETURN provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Economic, management and Bussines. Published articles are articles from critical and comprehensive research, studies or scientific studies on important and current issues, or reviews of scientific books
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 326 Documents
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Optimizing Marketing Strategy through SWOT Analysis in Sales Increase at PT Arhapro Hironimus Hilapok
Return : Study of Management, Economic and Bussines Vol. 4 No. 1 (2025): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i1.316

Abstract

In the era of the industrial revolution, 4.0 has opened up opportunities and challenges in increasingly fierce competition between companies in the same industry. Companies are required to utilize various effective strategies to increase sales results. This study aims to look at the application of SWOT analysis in building a marketing strategy that is expected to increase sales results at PT Arhapro. The method used is qualitative, with data obtained through interviews and literature studies. The results showed that the application of SWOT analysis was carried out through several stages, namely the identification of the company's internal strengths and weaknesses and opportunities and threats from the external environment. Through the analysis, researchers found that PT Arhapro's strengths lie in product quality and a loyal customer base, while its weaknesses include limitations in promotion. From the external side, the opportunities that can be utilized are the increasing market demand, while the threats come from aggressive competitors. The implication of this research is that SWOT analysis not only strengthens the theory but can be used as a practical guide for companies that can be applied by marketing practitioners in facing various increasingly modern market dynamics. Further research is needed with a wider sample and with more varied methods to deepen the understanding and application of SWOT analysis in various industrial contexts and market dynamics.
The Impact of Perceived Threat of Informal Actors, Core Competencies and Coopetition on Tourism Service Quality Ikram Faishal Muslim; Mira Maulida
Return : Study of Management, Economic and Bussines Vol. 4 No. 1 (2025): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i1.317

Abstract

Many developing countries' tourism economies rely heavily on the informal sector. This includes the set of economic activities, often but not exclusively carried out in small firms or by the self-employed, that evade government requirements such as registration, tax and social security obligations, and health and safety regulations, known as informal actors. Both informal and formal players collaborate with one another through mutual trust and shared resources, which has the potential to improve resource utilization and efficiency. This study aims to investigate the impact of cooperative practices on tourism service quality, examine how informal actors influence cooperative practices and service quality, and analyze the role of core competencies among formal actors in shaping tourism service quality and cooperative dynamics. With 165 participants, this quantitative study made use of SPSS and structural equation modelling. We find that firms' core competencies influence tourism service quality, whether through coopetition or direct relations, whereas informal actors' threat influences tourism service quality solely through coopetition. The factors that contribute the most in: 1) core competencies are marketing, finance, and human resource competence; 2) perceived threat of informal actors are market competitiveness, the existence of informal actors, impersonators of informal actors, and price competitiveness; 3) coopetition are market commonality, resource similarity, and willingness to cooperate; and 4) tourism service quality are assurance, responsiveness, and empathy. This research contributes to the strategic management literature by expanding on basic game theory, transactional cost theory, resourcebased theory, dynamic capabilities theory, and social network theory, all of which have the potential to lead to win-win situations and mutual benefits.
Resource Wealth and Happiness: Evaluating The 'Resource Curse' VS. 'Resource-Based Development' Theories Muhammad Ichsan Fadillah
Return : Study of Management, Economic and Bussines Vol. 4 No. 1 (2025): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i1.318

Abstract

The wealth of natural resources in different countries has a complex impact on economic development and people's welfare. The aim of this research is to critically evaluate the influence of natural resource wealth on happiness, assess the effectiveness of governance and policy in mediating this relationship, and provide actionable recommendations for policymakers to optimize the benefits of resource extraction. The analysis was conducted using data from 116 countries over the period 2017-2022. Linear regression models were used to examine the effect of mining production and national GDP on happiness. Data was taken from World Mining Data, the World Bank, and the World Happiness Report. The model used includes two approaches: one that measures the effect of national GDP on happiness, and another that considers the interaction between national GDP and mining production. Results show that national GDP has a significant positive correlation with happiness, supporting the “resource-based development” theory. However, the interaction between national GDP and mining production shows a negative effect, reflecting aspects of the “resource curse” theory. Variability in the impact of mining production was also observed, suggesting that the social and economic context influences this relationship. This research highlights the importance of effective natural resource management to improve people's happiness. While resource wealth can support economic growth, over-reliance on resource spending can reduce its positive impact. The findings provide insights for policymakers to formulate balanced strategies to utilize natural resources for sustainable social welfare.
Business to Business (B2b) Marketing Strategy for Construction Industry Equipment Manufacturing Company, CV. Ziaulhaq Solution Tsany Zia Ulhaq
Return : Study of Management, Economic and Bussines Vol. 4 No. 1 (2025): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i1.319

Abstract

The construction industry in Indonesia drives economic growth through large-scale infrastructure projects, increasing demand for reliable testing equipment like CV. Ziaulhaq Solution’s Laboratory Test Sieve. Despite robust production capabilities of 1,254 units per month, the company faces challenges due to reliance on offline distribution and intensifying market competition. The purpose of this study is to identify and analyze the challenges faced by the company in the face of intensifying market competition and shifting buyer behavior towards digital platforms. This research used qualitative methods, data was collected through in-depth interviews, document analysis, and triangulation. Tools such as PESTEL, 7P Marketing Mix, STP analysis, SWOT, and TOWS Matrix assessed market dynamics and strategic positioning. Findings highlight the integration of offline channels with digital strategies, including e-catalog registration for government procurement, improved after-sales service, and partnerships with educational institutions. Digital promotion through social media, value-based pricing, and certification for compliance are essential. This study provides actionable insights for manufacturers to align marketing efforts with decision-making processes, improving market competitiveness and customer trust. By combining traditional and digital approaches, CV. Ziaulhaq Solution can meet industry demands, achieve sustainable growth, and create longterm value for customers.
Sustainable Human Resource Practices: Analyzing Their Impact on Organizational Resilience and Employee Retention Muhammad Syafri; Andi Rasyid
Return : Study of Management, Economic and Bussines Vol. 4 No. 1 (2025): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i1.320

Abstract

Human resources (HR) are a critical asset for organizations, and sustainable HR management is essential to fostering organizational resilience and retaining high-quality employees. Sustainable HR practices focus on maintaining the long-term well-being of the workforce while meeting the evolving needs of the organization. This study aims to analyze the impact of sustainable human resource management (HRM) practices on organizational resilience and employee retention, particularly in the Medan area. This study used a quantitative approach using a survey questionnaire distributed to 40 employees from various companies in Medan. The questionnaire assessed aspects of welfare policy, career development, and organizational culture. Data were analyzed using descriptive statistics and simple linear regression. The findings show that sustainable HRM practices significantly positively impact organizational resilience and employee retention. Specifically, an increase in sustainable HR policies was associated with an increase in organizational resilience by 0.45 and employee retention by 0.38. The study concludes that implementing sustainable HRM practices can strengthen organizational stability and improve employee retention in the long run. These insights provide valuable guidance for organizations in designing effective HRM policies that support resilience and retention.
Dynamics of Food Consumption in West Java Province Munida Hasna Shifwatun Najma; Kania Agustini; In In Indah Zakiah; Iwan Setiawan; Ahmad Choibar Tridakusumah
Return : Study of Management, Economic and Bussines Vol. 4 No. 1 (2025): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i1.321

Abstract

West Java Province is the most populous province in Indonesia, facing significant food insecurity challenges, particularly among poor households. With a growing population and increasing poverty rates, understanding food consumption dynamics is critical for policy-making. his study aims to analyze the impact of price, income, and socio-demographic factors on food consumption in poor households in West Java Province, both in urban and rural areas. The analysis method was carried out using the Linear Approximation Almost Ideal Demand System (LA-AIDS) model. The results of the study show that the food consumption of poor households in West Java is generally influenced by the own price of the commodity, the price of other commodities, income, number of household members, type of region (rural/urban), education of the household head (average years of schooling of the head of household) and the type of work of the head of the household (agriculture/nonagriculture). The overall expenditure elasticity of poor households shows the results of positive expenditure elasticity. This means that all groups of food commodities are normal goods and some of them fall into the category of luxury goods. The government should make a policy to control food demand through controlling food prices, through decreasing food prices so that household food demand increases.
Proposed Marketing Strategy for Talanoa Kopi and Space Nadila Estelita Putri G; Atik Aprianingsih
Return : Study of Management, Economic and Bussines Vol. 4 No. 2 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i1.314

Abstract

Indonesia's economy relies heavily on Micro, Small and Medium Enterprises (MSMEs), which contribute greatly to GDP and employment. Among them, the food and beverage (F&B) industry has experienced tremendous growth, driven by consumer trends and the increasing popularity of coffee. The purpose of this study is to suggest strategies to improve the competitiveness of Talanoa Kopi and Space, a coffee shop located in Cibubur, by increasing brand awareness, consumer attitudes, and purchase intention. Structural Equation Modeling Partial Least Squares (SEM-PLS) was used to test the hypotheses regarding Marketing Mix, Brand Awareness, Consumer Attitude, and Purchase Intention in this study, which used a quantitative approach. The results show that Customer Attitude and Purchase Intention are substantially influenced by Brand Awareness, both directly and through mediation. In the same way, Marketing Mix affects Customer Attitude, but its effect on Purchase Intention is mediated by Customer Attitude. These observations underscore the importance of improving brand recognition and adjusting marketing strategies to meet consumer expectations. Proposed business solutions include implementing a multi-channel ordering system, launching a loyalty program, diversifying product offerings, and improving customer experience through innovative services and interactive engagement. This research contributes to the academic understanding of the interaction between marketing variables and consumer behavior while providing actionable recommendations for MSMEs in the food and beverage sector. Future research can explore similar frameworks in different contexts to validate these findings and increase generalizability.
The Effect of Liquidity, Operational Efficiency, and Profitability on Dividend Policy Andralie Wijaya; Neneng Susanti
Return : Study of Management, Economic and Bussines Vol. 4 No. 2 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i2.332

Abstract

The dividend policy, proxied by dividend payout ratio, of conventional commercial banks in Indonesia from 2019 to 2023 showed a downward trend, giving a negative sentiment to the market. The purpose of this study is to analyze the effect of liquidity, operational efficiency, and profitability on dividend policy applied by conventional commercial banking companies listed on the Indonesia Stock Exchange between 2019 and 2023. This study uses a quantitative approach with panel data regression method. Secondary data were taken from the annual financial statements of 11 conventional commercial banking companies, which were selected through purposive sampling. Data analysis was performed using EViews 13 software. The results show that liquidity has a negative and significant influence on dividend policy, operational efficiency also has a negative and significant impact, while profitability shows a positive and significant influence on dividend policy. This study suggests that companies balance loan distribution and third-party funds for liquidity while efficiently managing cash flow, reducing operating costs, and diversifying revenue to enhance profitability and dividend policy. This study provides valuable insights for managers and investors in making decisions related to dividend policy amidst changing economic dynamics. Further research is expected to explore other variables that may be influential in a broader context.
The Influence of Profitability, Growth Ratio, and Firm Size on Firm Value with Stock Price as an Intervening Variable in Healthcare Sector Companies Listed on the Indonesia Stock Exchange for the 2021-2023 Period Sri Murtiasih; Nandhita Listya Putri
Return : Study of Management, Economic and Bussines Vol. 4 No. 2 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i2.333

Abstract

The rapid growth of the business world in an increasingly competitive era of globalization has made economic actors, including companies in the health sector, face increasingly fierce competition. Companies strive to increase and maximize company value to attract investors, because higher company value guarantees greater shareholder prosperity. This study aims to examine the effect of Profitability, Growth Ratio, and Company Size on Firm Value, with Stock Price as the intervening variable, in health sector companies listed on the IDX during the period 2021-2023. This study uses secondary data from the annual reports of 12 selected companies. The analysis methods used include descriptive statistical tests, measurement model evaluation and structural model evaluation. Data processing is done using the SmartPLS program. The findings show that the model used is Fit. Profitability and Share Price significantly affect Firm Value, while Growth Ratio and Firm Size do not. In addition, Share Price is not a viable intervening variable in this study.
Integrated Curriculum Management in Religious and Science Education at Madrasah Aliyah Nenda Nenda; Armai Arif; Widia Winata
Return : Study of Management, Economic and Bussines Vol. 4 No. 2 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i2.335

Abstract

This research focuses on integrated curriculum management at Madrasah Aliyah (MA) Al Baqiyatusholihat Bekasi, with the aim of overcoming the gap between religious and science education. This research aims to analyze the process of planning, organizing, implementing, and evaluating the integrated curriculum at MA Al Baqiyatusholihat, as well as identifying effective curriculum integration models between religious and science education. This research uses a descriptive qualitative approach with data collection methods through interviews, documentation, and observation. The resource persons consisted of the head of madrasah, deputy head of madrasah, teachers, and students. The results showed that integrated curriculum management at MA Al Baqiyatusholihat involves planning which includes integration of curriculum objectives and content, organization of intracurricular and extracurricular curriculum, and implementation which involves religious habituation. Curriculum evaluation is carried out using the CIPP (context-input-process-product) model. The curriculum integration model implemented at MA Al Baqiyatusholihat shows effectiveness in creating knowledgeable and moral students. However, there are still challenges in implementation that need to be overcome to achieve more holistic educational goals. This research contributes significantly to the development of an integrated curriculum model that can be adopted by other madrasahs, and recommends the need for a more systematic approach to curriculum management to improve the relevance of education in Indonesia.

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