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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : https://doi.org/10.25170/interact
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal InterAct is published twice a year (May and November). Each edition discusses materials and current issues on corporate communication, marketing communication, media and communication. These are including, but not limited to: Corporate Communication - Public relations - Media relations - Investor relations - Government relations - Corporate Social Responsibility - Customer relations - Organizational communication - Cross-cultural communication - Digital corporate communication Marketing Communication - Branding and image development - Consumer perception - Promotions - Digital marketing communication Media and Communication - Communication technology - New media - Social media - Advertising message analysis - Media placement - Political communication Each edition receives original articles that will be reviewed by internal and external editors through a blind review based on their expertise. After the editing, a reviewer is assigned based on relevancy and related article. Jurnal InterAct will publish selected paper(s) under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 77 Documents
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Analisis Strategi Komunikasi Korporasi Badan Pengurus Cabang Perhumas Pekanbaru Rosmala
Jurnal InterAct Vol. 13 No. 1 (2024): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v13i1.5183

Abstract

Corporate communication refers to the communication process carried out by a company with the aim of establishing and maintaining positive relationships with various stakeholders, both external and internal like customers, investors, government and society, as well as employees. This research aims to analyze the corporate communication strategy of an organization called Perhumas. This research uses qualitative methods with descriptive data analysis. The analysis technique is carried out using observation, interviews and document analysis. The participants in this research were 5 officers of BPC Perhumas Pekanbaru. The research results show that the corporate communication strategies carried out by BPC Perhumas Pekanbaru members consist of (1) Activities carried out to maintain identity, image and reputation; (2) Internal communication system; (3) Media; (4) CSR; (5) Marketing communications; (6) Communication crisis; (7) Relations with investors; (8) Relations with the government. The research conclusion shows that communication strategy can create better relations with the government, collaborate with the media, create a relevant internal communication system, but investor relations and marketing communications need to make improvements to the activity program at BPC Perhumas Pekanbaru maintain corporate communications capabilities to build trust and provide a positive influence on organizational sustainability.
Penerapan Literasi Digital di Kalangan Biarawan Terra, Heinrich; Lewi Pramesti, Olivia
Jurnal InterAct Vol. 13 No. 1 (2024): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v13i1.5412

Abstract

Digital literacy competence needs to be possessed by monks even though they experience limitations in the use of digital media in their daily lives. The purpose of this research is to determine the application of digital literacy competence among catholic monks of generations Y and Z. The theory used is the ten digital literacy competencies according to the Jaringan Pegiat Literasi Digital (Japelidi) or Digital Literacy Activist Network. This research uses a qualitative descriptive method with a comparative study approach. The research subjects are catholic monks of the Ordo Fratrum Minorum (OFM) from generations Y and Z in the Community of St. Bonaventure Monastery, Yogyakarta. There are five monks who interviewed by author. The results show that monks of generation Y are only unable to apply collaborative competence, while monks of generation Z are unable to apply analytical, distributive, and collaborative competencies.
Persepsi Masyarakat Kabupaten Pati atas Televisi Digital Albab, Choirul Ulil; Imron, Alif Akbar
Jurnal InterAct Vol. 14 No. 1 (2025): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v14i1.6355

Abstract

The government’s policy to transition from Analogue Switch Off (ASO) to digital television has an impact on people’s information consumption patterns. This research aims to examine the influence of the level of public knowledge about digital television and the ease of accessing it on the public’s perception of digital television itself. Researchers use the Diffusion of Innovation theory. This research used quantitative methods with aspects of level of knowledge and ease of access as independent variables and public perception as the dependent variable. Data was obtained from questionnaires distributed to 100 respondents in 10 sub-districts in Pati Regency. Pati is a region located in Central Java Province, and an area where most of its population lives in rural areas. The results show that the public's perception regarding digital television is a good policy and a solution to broadcasting problems. Statistical test results show that these two variables can influence public perception of digital television by 70.1%. It shows that the transition is welcomed to contribute to a more open information distribution in society.
Strategic Health Service Communication to Strengthen Competitive Advantages in BPJS Partner Clinics Novianty, Suci Marini; Ningsih, Diana Hestya; Butarbutar, Benny Siga
Jurnal InterAct Vol. 14 No. 1 (2025): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v14i1.6515

Abstract

Penelitian ini mengkaji komunikasi layanan kesehatan sebagai alat strategis untuk memperkuat keunggulan kompetitif klinik mitra BPJS di Jakarta, Bogor, Depok, Tangerang, dan Bekasi (Jabodetabek). Penelitian berfokus pada komunikasi yang bertujuan mengubah perilaku kesehatan masyarakat. Penelitian ini secara khusus meneliti praktik komunikasi dalam layanan klinis, termasuk komunikasi antarindividu, organisasi, dan digital yang membentuk pengalaman pasien, serta mempengaruhi daya saing klinik. Metode penelitian menggunakan campuran secara kuantitatif dan kualitatif, dengan data dikumpulkan melalui survei kepada 200 klinik mitra BPJS, wawancara dengan pemimpin bidang komunikasi BPJS, dan umpan balik pasien. Temuan menunjukkan bahwa komunikasi layanan kesehatan yang efektif, ditandai dengan kejelasan, empati, responsif, dan penyampaian di berbagai platform media dapat secara langsung meningkatkan indikator keunggulan kompetitif: kepercayaan, kepuasan, dan loyalitas pasien. Namun, perlu juga melakukan integrasi interaksi tradisional antara penyedia layanan dan pasien dengan platform digital, terutama aplikasi seluler JKN, karena secara signifikan dapat meningkatkan aksesibilitas layanan, penanganan keluhan, konsultasi jarak jauh, dan kelangsungan untuk perawatan. Klinik dengan sistem komunikasi yang kuat menunjukkan tingkat kepuasan pasien yang tinggi, efisiensi operasional, dan kepatuhan terhadap standar regulasi BPJS. Studi ini juga mengidentifikasi beberapa faktor yang mempengaruhi pencapaian komunikasi layanan kesehatan yang efektif, termasuk kompetensi komunikasi staf, kesiapan digital, kualitas infrastruktur, dan karakteristik demografis pasien. Indikator pengukuran yang digunakan dalam penelitian ini meliputi kualitas komunikasi yang dirasakan, ketahanan pasien, skor loyalitas, dan posisi kompetitif klinik. Meskipun manfaatnya telah terbukti, tantangan tetap ada, seperti literasi digital yang terbatas di kalangan pasien lanjut usia dan gangguan teknis secara periodik. Secara keseluruhan, studi ini menyimpulkan bahwa memprioritaskan komunikasi layanan kesehatan dalam kerangka kerja manajemen strategis, serta memanfaatkan inovasi digital seperti aplikasi JKN, merupakan hal esensial bagi klinik BPJS untuk mempertahankan daya saing dalam lingkungan kesehatan yang semakin kompleks.
Praktik Community Relations dalam Membangun Hubungan dan Advokasi Merek pada Komunitas Somethinc Town Grafiani, Cecilia; Raveena Alifia Sahara
Jurnal InterAct Vol. 14 No. 1 (2025): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v14i1.6690

Abstract

This study aims to analyze the role of community relations practices implemented by Somethinc through its digital community called Somethinc Town, in building relationships between the brand and consumers and in contributing to the formation of brand advocacy. The research employed a descriptive qualitative approach, with data collected through in-depth interviews, digital observation, and documentation of community activities. The data was analysed using the framework of Relationship Management Theory (RMT), which emphasizes five relational dimensions: trust, openness, involvement, commitment, and control mutuality. The findings show that Somethinc Town functions not merely as a communication or product promotion channel, but as a relational space that facilitates social interactions, shared experiences, and collective values. Community relations practices carried out through various online and offline activities encourage participatory two-way communication, enabling community members to move beyond passive message recipients to become actively involved in discussions, community activities, and brand development processes. The relational bonds formed through the five dimensions of RMT generate a level of support that exceeds brand loyalty, manifesting as brand advocacy. This is reflected in community members’ voluntary willingness to defend, recommend, and promote Somethinc products without financial incentives, as well as their contributions to public education regarding cosmetic safety and industry ethics. The study contributes theoretically by reinforcing the relevance of Relationship Management Theory in understanding digital consumer communities, and practically by offering guidance for local brands in designing authentic, participatory, and sustainable relationship strategies within Indonesia’s beauty industry.
Analisis Gaya Komunikasi Populis Prabowo Subianto dalam Kampanye Pemilihan Presiden 2024 Moke, Fridolin Edwin; Simarmata, Salvatore
Jurnal InterAct Vol. 14 No. 1 (2025): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v14i1.7417

Abstract

Populism has become popular around the world and in Indonesia in the last decade. Populism as a communication style dominated during the 2024 presidential election campaign. One of the candidates, Prabowo Subianto on various occasions often exercised a populist communication style. The purpose of this research is to analyze the populist communication style of Prabowo Subianto in the 2024 presidential election. The theories used in this research are political communication theory, digital media, election campaign, populist communication, populism, and populist communication style. The method in this research is content analysis of Prabowo Subianto's direct statements as reported by kompas.com and detik.com using a quantitative approach. The results showed that Prabowo Subianto's populist communication style in the 2024 presidential election was dominated by hostile behaviour using facts or events to polarize public opinion, provoking positive emotions by showing enthusiasm, hope and pride, simplifying complex problems, as well as charismatic leadership by displaying charismatic traits and positioning himself as the saviour of the nation. This study highlights the continuing significance of populist discourse in shaping electoral strategies and public perception in Indonesian democracy.  
Influencers as Policy Intermediaries: A Framing Analysis of Kompas.com and Tempo.co Pattiasina, Mutiara Kartini; Kartikawangi, Dorien
Jurnal InterAct Vol. 14 No. 1 (2025): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v14i1.7501

Abstract

Penelitian ini mengkaji pemberitaan media tentang Pembangunan Ibu Kota Negara (IKN) Nusantara yang membutuhkan dukungan publik, sehingga pemerintah melibatkan influencer media sosial sebagai bagian dari strategi komunikasi kebijakannya. Peran media daring menjadi penting dalam membingkai keterlibatan influencer tersebut. Penelitian ini bertujuan untuk menganalisis pembingkaian media daring Kompas.com dan Tempo.co terhadap peran influencer dalam pembangunan IKN Nusantara periode Juli–Agustus 2024. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan paradigma konstruktivis melalui analisis framing model Pan dan Kosicki yang mencakup struktur sintaksis, skrip, tematik, dan retoris. Hasil penelitian menunjukkan Kompas.com membingkai keterlibatan influencer sebagai dukungan patriotik terhadap pembangunan nasional, sementara Tempo.co menyoroti secara kritis praktik pemerintahan yang bersifat performatif dan pencitraan publik. Penelitian ini menegaskan peran framing media dalam membentuk persepsi publik serta menggambarkan posisi influencer sebagai perantara komunikasi kebijakan publik.

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