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Nia Sarinastiti
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Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : https://doi.org/10.25170/interact
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal InterAct is published twice a year (May and November). Each edition discusses materials and current issues on corporate communication, marketing communication, media and communication. These are including, but not limited to: Corporate Communication - Public relations - Media relations - Investor relations - Government relations - Corporate Social Responsibility - Customer relations - Organizational communication - Cross-cultural communication - Digital corporate communication Marketing Communication - Branding and image development - Consumer perception - Promotions - Digital marketing communication Media and Communication - Communication technology - New media - Social media - Advertising message analysis - Media placement - Political communication Each edition receives original articles that will be reviewed by internal and external editors through a blind review based on their expertise. After the editing, a reviewer is assigned based on relevancy and related article. Jurnal InterAct will publish selected paper(s) under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 72 Documents
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Analisis Strategi Komunikasi Korporasi Badan Pengurus Cabang Perhumas Pekanbaru Rosmala
Jurnal InterAct Vol. 13 No. 1 (2024): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v13i1.5183

Abstract

Corporate communication refers to the communication process carried out by a company with the aim of establishing and maintaining positive relationships with various stakeholders, both external and internal like customers, investors, government and society, as well as employees. This research aims to analyze the corporate communication strategy of an organization called Perhumas. This research uses qualitative methods with descriptive data analysis. The analysis technique is carried out using observation, interviews and document analysis. The participants in this research were 5 officers of BPC Perhumas Pekanbaru. The research results show that the corporate communication strategies carried out by BPC Perhumas Pekanbaru members consist of (1) Activities carried out to maintain identity, image and reputation; (2) Internal communication system; (3) Media; (4) CSR; (5) Marketing communications; (6) Communication crisis; (7) Relations with investors; (8) Relations with the government. The research conclusion shows that communication strategy can create better relations with the government, collaborate with the media, create a relevant internal communication system, but investor relations and marketing communications need to make improvements to the activity program at BPC Perhumas Pekanbaru maintain corporate communications capabilities to build trust and provide a positive influence on organizational sustainability.
Penerapan Literasi Digital di Kalangan Biarawan Terra, Heinrich; Lewi Pramesti, Olivia
Jurnal InterAct Vol. 13 No. 1 (2024): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v13i1.5412

Abstract

Digital literacy competence needs to be possessed by monks even though they experience limitations in the use of digital media in their daily lives. The purpose of this research is to determine the application of digital literacy competence among catholic monks of generations Y and Z. The theory used is the ten digital literacy competencies according to the Jaringan Pegiat Literasi Digital (Japelidi) or Digital Literacy Activist Network. This research uses a qualitative descriptive method with a comparative study approach. The research subjects are catholic monks of the Ordo Fratrum Minorum (OFM) from generations Y and Z in the Community of St. Bonaventure Monastery, Yogyakarta. There are five monks who interviewed by author. The results show that monks of generation Y are only unable to apply collaborative competence, while monks of generation Z are unable to apply analytical, distributive, and collaborative competencies.

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