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Nia Sarinastiti
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nia.sarinastiti@atmajaya.ac.id
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interact@atmajaya.ac.id
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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : https://doi.org/10.25170/interact
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal InterAct is published twice a year (May and November). Each edition discusses materials and current issues on corporate communication, marketing communication, media and communication. These are including, but not limited to: Corporate Communication - Public relations - Media relations - Investor relations - Government relations - Corporate Social Responsibility - Customer relations - Organizational communication - Cross-cultural communication - Digital corporate communication Marketing Communication - Branding and image development - Consumer perception - Promotions - Digital marketing communication Media and Communication - Communication technology - New media - Social media - Advertising message analysis - Media placement - Political communication Each edition receives original articles that will be reviewed by internal and external editors through a blind review based on their expertise. After the editing, a reviewer is assigned based on relevancy and related article. Jurnal InterAct will publish selected paper(s) under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
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KOMUNIKASI KELOMPOK DI DALAM RUMAH REHABILITASI KELUARGA KEMBANG CAHAYA Prewitasari, Kuswidianti Dharma; Novianti, Wiwik Novianti
Jurnal InterAct Vol. 8 No. 1 (2019): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v8i1.3997

Abstract

During this millennial era, the rise of drug abuse is increasingly worrying. Many users or addicts actually come from children who are still underage. This is certainly a serious problem for the government, society and the Indonesian people. The purpose of this study is to find out more about how the pattern of group communication is carried out in the rehabilitation center for former drug addicts. This research method uses a descriptive qualitative approach with data collection techniques through observation and interviews. One of the rehabilitation sites for former drug addicts is located in the city of Purwokerto, Banyumas, Central Java. The place is a rehabilitation house under the name Kembang Cahaya Family Community (Kekaca). This community is a community engaged in the social field with a focus on helping former drug addicts in the healing process after drug use. The results of this study indicate that the existence of a community such as Kekaca can be a solution and a breath of fresh air for former drug addicts who want to recover through a community that is engaged in the focus of rehabilitation for former drug addicts. The conclusion is that by using a family communication pattern in the healing process carried out in the Keluarga Kembang Cahaya (Kekaca) community, it is considered effective as one of the efforts taken to help the healing process totally after drug use.
IMPACT OF THE CHANGE MANAGEMENT PROGRAM ON CHANGES IN ATTITUDES OF ATMA JAYA HOSPITAL EMPLOYEES Temaluru, Yohanes
Jurnal InterAct Vol. 8 No. 1 (2019): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v8i1.3998

Abstract

Menuju masyarakat 5.0, Indonesia perlu perubahan signifikan, seperti perubahan organisasi untuk menciptakan manajemen cerdas yang mampu mempertahankan dan mengembangkan masyarakat 5.0. Berbicara tentang perubahan organisasi, tidak ada yang baru selain perubahan di dalam organisasi itu sendiri. Dalam proses perubahan organisasi, dibutuhkan tidak hanya aspek kognitif, tetapi juga aspek afektif dan perilaku, yang dapat dilakukan dengan komunikasi aktif dan persuasif. Penelitian ini membahas tentang Manajemen Perubahan di Rumah Sakit Atma Jaya, dengan tujuan utama untuk mengubah sikap karyawan, baik dari aspek kognitif, aspek afektif dan aspek perilaku. Manajemen Perubahan dilakukan melalui program, metode, agen perubahan dan dukungan manajerial. Penelitian ini menggunakan metodologi pendekatan kuantitatif, dengan kuesioner sebanyak 201 responden. Penelitian ini menunjukkan bahwa manajemen perubahan benar-benar mempengaruhi ketiga aspek sikap karyawan Rumah Sakit Atma Jaya. Berarti, Manajemen Perubahan yang dibuat melalui program, metodologi, agen perubahan dan dukungan manajerial memiliki pengaruh signifikan pada aspek kognitif, afektif dan perilaku. Secara umum, hal-hal dari program manajemen perubahan mempengaruhi perubahan sikap secara signifikan.
CHILDREN IN CONFLICT WITH THE LAW WITHIN THE ONLINE MEDIA FRAME Ilahi, Hani Noor
Jurnal InterAct Vol. 7 No. 1 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i1.4037

Abstract

In a variety of mass communication literature, such as McQuail, Baran and Davis, or John Vivian the topic of media and its role toward children is always being discussed. However, although it plays a strategic role in the lives of children, not all media institutions have a child-friendly orientation. These can be seen, one of them through the news of children in conflict with the law that lately often reported, along with a significant increase in numbers from year to year. Although on the one hand the news has a positive impact as a means of public advocacy for victims' families, but on the other hand, media coverage, especially the online mass media, has the potential to form a negative stigma against children in conflict with the law with its tendentious language and trial (trial by the press). Using the Critical Discourse Analysis model of Norman Fairclough, this study reveals how children in conflict with the law are still discriminated through coverage that ignores the best interests of the child. Although there is a policy that regulates the issue of children in conflict with the law, but the in the reality, there is no law enforcement over the mistakes mad by the media. The patriarchal ideology that still exists in society and the lack of journalist sensitivity to child-friendl coverage is some of the reasons behind the ignorance.
PUBLIC RELATIONS IN THE DIGITAL ERA: CASE STUDY OF THE USE OF SOCIAL MEDIA BY GOVERNMENT PUBLIC RELATIONS IN ANRI Kharisma, Tiara; Kurniawan, Firman
Jurnal InterAct Vol. 7 No. 1 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i1.4038

Abstract

In the digital era, public organizations are inevitably required to adapt interactions with the public and manage information through online communication. This activity became one of the tasks carried by government public relations (PR). The objective of this research describes how the use of micro-level social media in public organizations to achieve PR objectives. The research locus is the National Archives of the Republic of Indonesia (ANRI). The research method used is qualitative. Data were collected through interviews and document studies. The result indicates that micro social media has been used ANRI since 2014, namely: Twitter and Facebook. In managing of social media, it is found that the PR model is asymmetric, the PR strategy is dominated by the proactive strategy with transparent communication type. The reactive strategy used deliberate inaction strategy. Social engagement in social media is still considered minimal. There is some information content that has significant attention, which is considered to have relevance to current issues, humanist and has a high historical value. PR in ANRI have realized the importance of managing social media and communication models that should be implemented, but in reality, hasn't been able optimally. This is because there are obstacles related to the organization policy, the capacity of social media managers.
THE ANALYSIS OF THE USE OF COMMUNICATION TECHNOLOGY TO THE EFFECTIVENESS OF INTERNAL COMMUNICATION Adam , Evants; Kartikawangi, Dorien
Jurnal InterAct Vol. 7 No. 1 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i1.4039

Abstract

In this digital era, the development of Information and Communication Technology has changed the way people communicate. Marked by the booming of smartphone in previous years, ICT quickly becomes a trend is both daily and work life. It is also created a new way for organization to convey it messages. This study discusses about that matter. Based on qualitative methods, this research covering about the utilization of Instant Messenger and Video Conference in Internal Communication at SIBBC Consulting Organization, a Swiss-based consulting organization. The aim of this research to look and gain a deeper insight about the uses of ICT. The theories used as a basis are organizational communication, internal communication, information and communication technology, and the effectiveness of communication. The data collected by doing an in-depth interview to five (5) subjects and observation results by the writer. The study finds that the use of Instant Messenger and Video Conference for internal communication were assessed positively and able to facilitate the needs of communication in the organization. The challenges in this study was the difficulties to reach the manager-level to get their in-depth feedback for the use of the ICT.
ENVIRONMENTAL NEWS IN MEDIA: AS SOCIAL RESPONSIBILITY AND PRODUCTION COMMODITY Mihardja, Eli Jamilah; Azmawati, Azman Azwan; Kurnia, Ari
Jurnal InterAct Vol. 7 No. 1 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i1.4042

Abstract

Previous studies have suggested that mass media plays a role in raising public awareness on environmental issues (Jurin, 2010), disseminating information to the community (Campbell, 1999) and educating the public on environmental issues. Media is also an important translator of scientific information and policy for audience (Boykoff, 2009). However, there are many barriers to the media to do those, especially in Indonesia (Mihardja, 2017). This paper describes the production process of environmental stories in Indonesia's mainstream media as well as various factors that influencing this process. The description is reviewed with a discussion of Media Theory to understand the challenges and opportunities faced by the media to carry out its role to participate in efforts to maintain the quality of the environment.
THE EFFECT OF INTERNAL PUBLIC RELATIONS CAMPAIGN PROGRAMME TOWARDS EMPLOYEES BEHAVIORAL CHANGES Lestari, Ruth Esther Ken; Hartanti, Lisa Esti Puji
Jurnal InterAct Vol. 7 No. 1 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i1.4046

Abstract

Nowadays, environmental crisis becomes our challenge. Therefore, we must take care of our environmental problems together. Atma Jaya Catholic University of Indonesia as one of the educational institutions in Indonesia also contributes to take care of our environmental problems through an environmental awareness campaign program named #CerMatKerLAP (Saving Papers, Electricity, Water, and Plastics Smartly). The main purpose of this research is to understand the effect of the program towards Atma Jaya’s employee behavioral changes. Then, publication is needed to support the internal public relations campaign program, also as the communications tools, so the messages will be well delivered to the public. The theories used by this research are the types of publication based on the internal public relations campaign (printed materials, spoken & visual words, media gathering) and the five steps of behavioral changes by Everett Rogers (Awareness, Interest, Evaluation, Trial, Adaptation – AIETA Model). The method used by this research is quantitative with questionnaire as the data collection method. The sampling technique used by this research is stratified sampling with Atma Jaya’s permanent employees who know the campaign as the respondents of this research. The sample obtained for this research are 90 respondents. The result shows that the #CerMatKerLAP internal public relations campaign affects positively and significantly contributes to the behavioral changes of Atma Jaya’s permanent employees.
ANALYSIS OF PERSONAL BRANDING AND LEADERSHIP BRANDING COMPANY OWNER AND COMPANY REPUTATION Situmorang, Fitri Apriyani R; Salamah, Ummi
Jurnal InterAct Vol. 7 No. 2 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i2.4066

Abstract

Today, many profit or nonprofit organizations, as well as commercial companies, are owned by people who have very strong character in society. With the characteristic of the person's personality, will give the impression to the company as well. Personal branding itself is a planned process in which people make efforts to market themselves. People have to differentiate themselves and stand out from a crowd. Then is to develop an active communication through managing behavior, communication and symbolism. Leadership brand is a reputation for developing exceptional managers with a distinct set of talents that are uniquely geared to fulfill customers 'and investors' expectations. A company with a leadership brand inspires faith that employees and managers will consistently make good on the firm's promises. How is the use of personal and leadership branding, if the person is the owner of a company? What makes the personal and leadership branding matter to the company reputation? Company reputation is the goal as well as an achievement to be achieved for the world Public Relations. For the company, reputation is a form of trust from the society. So, if a company experiences a public trust crisis it will have a negative impact on reputation and will require a lot of effort to grow and rebuild trust, and reputation of course. The reputation that we want to see in this study is from the stakeholders of the company. But how is the relationship between personal branding and leadership branding of company owner on corporate reputation in the eyes of stakeholders?
ANALYSIS OF CORPORATE REPUTATION BUILDING THROUGH CORPORATE STORY STRATEGY: (CASE STUDY ON GO-JEK ONLINE-BASED TRANSPORTATION SERVICE) Fevrieranty, Wiisti Fenty
Jurnal InterAct Vol. 7 No. 2 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i2.4067

Abstract

Reputation is important to strengthen the attractiveness of a company. Company with a positive reputation can more easily attract the target market by showing the uniqueness of the company as a competitive advantage. Nowadays, more and more companies are trying to build a positive reputation in order to maintain its success for long term. The purpose of this study is to analyze how the reputation building at Gojek as one of the technology-based companies through corporate story strategy that followed. This study uses qualitative research method by conducting content analysis techniques and in-depth interviews to many customers as their stakeholders. Content analysis was carried out on the content of www.go-jek.com site and the results showed that activity is a key element and is most strongly represented the corporate story in their official website. By implementing this corporate story strategy, Gojek can build a reputation platform by presenting elements of "mission", "morality" and "behavior" that can guide stakeholder belief and perception to a good reputation.
THE USE OF CORPORATE COMMUNICATION EFFORT TO MAINTAIN A GOOD CORPORATE BRAND, BRAND IDENTITY, AND CORPORATE REPUTATION IN RESTAURANT OUTLETS H. Pand, Regina Pinasthika; Kartikawangi, Dorien
Jurnal InterAct Vol. 7 No. 2 (2018): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v7i2.4068

Abstract

This study examines about corporate brand and corporate identity that will succeed if the company does branding along with corporate communication effort of the company. This company is a F&B business that has been running in the past few years in several cities and already has four outlets; located at Jakarta, Bali, and Yogyakarta. The first restaurant has been running for three years; began the business with ‘degustation’ private dining restaurant which is already expanded to casual dining restaurant in late 2015. This company already has brand identity and reputation in Jakarta and wants to maintain the brand identity and reputation in the other outlet of this company in Yogyakarta. The target market of the company is middle up to level A+, because this company wants to maintain regular clients that this company already have in all outlets. Moreover, brand identity of the restaurant is classy, elegant, Spanish authentic restaurant, and has a grade A quality. This study used literature review as a research method. With the tools of corporate communication by Hatch, Schultz, and Larsen (2001); brand identity and reputation of the restaurant in Jakarta will be implemented in Yogyakarta’s branch; which is already open for public last July. Given the difference of culture and region with Jakarta, it’s seen that some differences may apply to standard and perception to brand identity and reputation in Yogyakarta. Therefore, this research will discuss how to make these four things applicable in Yogyakarta by not reducing information and/or standard in Jakarta, by corporate communication effort.

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