Neo Journal of economy and social humanities
journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of economics and social humanities, and Scope this journal: Macro and micro economics Accounting, Banking, Taxation, Human Resource Management, Administration Marketing, Transportation Management, Industrial Management, Informatics Management, Public relations, Advertising Communication and Media Management, Social Welfare, Science Public administration, Socio-Political Science, Public policy Tourism
Articles
151 Documents
<![CDATA[Analysis Of Quality Of Service Using The Swot Method At Pertamina Of Ihc Dental And Oral Poly Clinic In Jakarta ]]>
<![CDATA[Syamsurizal]]>
<![CDATA[ Neo Journal of economy and social humanities Vol 2 No 3 (2023): Neo Journal of Economy and Social Humanities, September 2023 ]]>
Publisher : <![CDATA[International Publisher (YAPENBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56403/nejesh.v2i3.124
<![CDATA[The purpose of this study was to analyze the quality of service using the SWOT method at the dental and oral clinic of the Pertamina IHC Clinic in Jakarta. The method used in this study uses a qualitative SWOT analysis model. The results of the study are the results of the SWOT strategy analysis, 1) Strength opportunities (SO) strategy, namely implementing service standards and improving the quality of existing services, increasing consumer confidence, expanding the target market. 2) Weaknesses opportunity (WO) strategy, namely completing medical equipment and supply of goods. 3) Strength threat (ST) strategy, namely developing competitiveness, increasing the response of health workers, continuing to provide the best service in serving patients. 4) Weaknesses threat (WT) strategy, namely paying attention to patient comfort, equipping equipment and fittings to support service quality, immediately do digitalization so that it is easier for employees to work]]>
<![CDATA[Utilization of Information and Communication Technology in Performance Management: For a Better Organization ]]>
<![CDATA[I Gede Putu Kawiana]]>
<![CDATA[ Neo Journal of economy and social humanities Vol 2 No 3 (2023): Neo Journal of Economy and Social Humanities, September 2023 ]]>
Publisher : <![CDATA[International Publisher (YAPENBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56403/nejesh.v2i3.126
<![CDATA[Rapid developments in ICT have provided new opportunities for organizations to improve operational efficiency, communication and human resource management. However, the concrete impact of ICT implementation on performance management still requires more in-depth research. This study aims to investigate how the use of Information and Communication Technology (ICT) can influence and improve performance management in an organizational context. This research will use a qualitative approach with descriptive methods. This study underscores the importance of performance management in achieving organizational goals. By linking strategic planning and tactical execution, ensuring administrative efficiency, managing human resources well, and encouraging individual development, performance management becomes an important foundation for company growth and success. The use of Information and Communication Technology (ICT) in this process strengthens effectiveness by simplifying performance reviews, providing more targeted feedback, and creating a fair and personalized environment. In today's dynamic era, the combination of strong performance management and ICT utilization provides the necessary tools for organizations to adapt, develop and achieve competitive advantage.]]>
<![CDATA[Calculation, Deposit, Reporting and Recording of VAT Accounting With E-Invoice On PT. Cipta Medika Indonesia ]]>
<![CDATA[Enggun Gunawan]]>;
<![CDATA[Regita Adhia Pramesti]]>
<![CDATA[ Neo Journal of economy and social humanities Vol 2 No 3 (2023): Neo Journal of Economy and Social Humanities, September 2023 ]]>
Publisher : <![CDATA[International Publisher (YAPENBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56403/nejesh.v2i3.127
<![CDATA[VAT is a single tax that will be imposed on all transactions, both sales and purchases of goods and services that take place in Indonesia at a single rate as of April 2022, which is 11%. VAT is charged to individual taxpayers or business entities that obtain the status of a Taxable Entrepreneur (PKP). VAT and PPnBm have the same legal basis, namely Law Number 42 of 2009, which has been replaced or revoked by Law Number 7 of 2021 concerning Harmonization of Taxes. The purpose of this study is to find out how to calculate, deposit, report and record VAT with e-Faktur at PT Cipta Medika Indonesia. The data collection technique used is by using observation and interview methods. The data taken is real based on what is in the company. The results of this study indicate that calculating, depositing, reporting and accounting records VAT through the e-Faktur applications are very helpful and facilitate the process from accounting records to reporting at PT Cipta Medika Indonesia.]]>
<![CDATA[Effect of Financial Ratios on Firm Value with Profit Growth As Moderating Variable On Acquisition Companies in Indonesia ]]>
<![CDATA[Ima Andriyani]]>;
<![CDATA[Amrillah Azrin]]>;
<![CDATA[M.Khairul Imam]]>
<![CDATA[ Neo Journal of economy and social humanities Vol 2 No 3 (2023): Neo Journal of Economy and Social Humanities, September 2023 ]]>
Publisher : <![CDATA[International Publisher (YAPENBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56403/nejesh.v2i3.129
<![CDATA[This study aims to determine and analyze the effect of financial ratios on firm value with profit growth as a moderating variable in Indonesian Acquisition Companies, both directly and indirectly. The population in this study are all Acquisition Companies listed on the Indonesia Stock Exchange during the 2018-2022 period, by taking samples using a purposive sampling method, where the determination of the sample is based on certain criteria. Based on these criteria, seven companies were sampled in this study. Data analysis used in this research is to use the Moderated Regression Analysis (MRA) method which is operated through the views 12 program. The results of this study indicate that the variable financial ratios consisting of liquidity ratios, leverage ratios, profitability ratios and activity ratios both directly and significantly influence firm value, as well as indirectly, where liquidity ratios, leverage ratios, profitability ratios and ratios activity has a significant effect on firm value through profit growth. The results of the determinant coefficient test can be interpreted that the independent variable is able to explain or is able to describe the dependent variable as a whole.]]>
<![CDATA[Augmented Retail Marketing: Comprehending Customer Satisfaction by AR Marketing Media ]]>
<![CDATA[Tito Suryawijaya]]>;
<![CDATA[Diana Aqmala]]>
<![CDATA[ Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023 ]]>
Publisher : <![CDATA[International Publisher (YAPENBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56403/nejesh.v2i4.139
<![CDATA[This research aims to explore the role of Augmented Reality (AR) as a marketing medium in the context of the post-pandemic retail sector. This research adopts a quantitative approach using the SEM - PLS model. Data was obtained through an online survey using a Google Form-based questionnaire filled out by 100 respondents who had used the AR feature to purchase retail products more than twice. Research findings indicate that AR has great potential to increase customer satisfaction and influence consumer purchasing behavior in the post-pandemic retail sector. The implication of this research is that retail companies can utilize AR technology as an effective marketing tool to improve consumer experience, customer satisfaction and business growth. This research also contributes to the AR-based marketing literature, especially in the post-pandemic retail sector, which can be called "Augmented Retail Marketing". Thus, this research illustrates the important role of AR in shaping the future of retail marketing.]]>
<![CDATA[Legal Analysis of Real Estate Transfer Taxation Provisions in Notarial Transaction Agreements in the Context of the Digitalization of Society 5.0 ]]>
<![CDATA[Albert Siahaan]]>
<![CDATA[ Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023 ]]>
Publisher : <![CDATA[International Publisher (YAPENBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56403/nejesh.v2i4.140
<![CDATA[This study aims to find alternative ways to use digital technology to solve the problem of applying land and building taxes in deeds of sale and purchase. Real estate transfer tax is mandatory in notarized transaction contracts and is levied according to the law. The real estate transfer tax is composed of income tax, value added tax, sales tax on luxury goods and the fee for transferring the title deed. The tax is calculated according to the Regional Tax and Equalization Law and is based on the maximum value of the sale or transaction value of the taxable property. This leads to legal uncertainty, as there are many cases where the basis of calculation has been invented to reduce the tax due before the contract is signed. This leads to a great potential loss for the State if the calculation is based on the Regional Tax and Equalization Law. This study is a normative legal research using books, laws, articles and other legal materials. The results indicate that the basis for calculating property transfer tax in notarial transaction agreements should not be taken from the highest value between the Sales Value of the Taxable Object or transaction value, but rather from the fair market value. The Regional Tax and Retribution Law should be revised with the support of digitalization so that tax potential can increase.]]>
<![CDATA[The Influence Of The Loan-To-Deposit Ratio On The Return On Assets In Banking Companies Listed On The Indonesian Stock Exchange During The Period 2015-2019 ]]>
<![CDATA[Alfi Maghfuriyah]]>;
<![CDATA[Ayu Intan Permatasari]]>;
<![CDATA[Nurjaya]]>;
<![CDATA[Teddy Setiawan]]>
<![CDATA[ Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023 ]]>
Publisher : <![CDATA[International Publisher (YAPENBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56403/nejesh.v2i4.141
<![CDATA[In this study, the impact of the Loan to Deposit Ratio (LDR) on Return on Assets (ROA) in banks listed on the Indonesia Stock Exchange from 2015 to 2019 is to be examined. The information used in this study is secondary information. Three companies were collected as research samples after the sample was chosen using a purposive sampling technique from banking data obtained at the Indonesia Stock Exchange over a five-year period. Using documentation as a data collection tool. The traditional assumption test and the simple linear regression test are the analysis methods employed. The Pearson product moment correlation study indicates that the LDR and ROA have a positive and significant association, with a result of 0.748. While the results of simple linear regression analysis show a coefficient of determination (r2) of 0.560, this study's regression model can only account for 56% of the relationship between the independent variable LDR and the dependent variable ROA; the remaining 44% is determined by independent factors or variables unrelated to the study.]]>
<![CDATA[The Role Of Workers Organization And Wage Level In Improving Employee Productivity In Electronic Companies In West Java, Indonesia ]]>
<![CDATA[Sabil]]>
<![CDATA[ Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023 ]]>
Publisher : <![CDATA[International Publisher (YAPENBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56403/nejesh.v2i4.142
<![CDATA[The role of workers' organizations is significant for companies and employees because it impacts wage levels and employee productivity. This study aims to analyze the effect of workers' organizations on wage levels and the effect of workers' organizations and wage levels on work productivity in electronic companies. This research is a type of quantitative research where data is collected by sharing questionnaires with 200 employees who work in the electronics sector in West Java, Indonesia. Data analysis techniques used are descriptive statistics and structural equation modeling (SEM) using PLS.3 software. The results show that Workers' organization directly affects work productivity with significant (0.004 <0.05), Workers' organization directly affects wage level with significance (0.000 <0.05), Wage level directly affects work productivity with insignificant matter (0.986 >0.05), The indirect effect of Workers' organization on Work productivity is through Wage level. P Values are 0.986>0.05, and the impact is not significant.]]>
<![CDATA[Strengthening Policy Networks to Create Effective Public Policies ]]>
<![CDATA[Rizky Ilhami]]>
<![CDATA[ Neo Journal of economy and social humanities Vol 2 No 3 (2023): Neo Journal of Economy and Social Humanities, September 2023 ]]>
Publisher : <![CDATA[International Publisher (YAPENBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56403/nejesh.v2i3.143
<![CDATA[Quality public policy is an important factor in achieving sustainable development goals and community welfare. However, many public policies currently face challenges in their implementation due to a lack of coordination and synergy between the various parties involved in the policy formulation process. This research aims to investigate the role and importance of strengthening policy networks in the process of formulating effective public policies. Through a qualitative approach, data will be collected through in-depth interviews and analysis of relevant policy documents. This research will also analyze various case studies of public policy scenarios at various levels of government and sectors. The research results show that policy networks play an important role in an inclusive and responsive policy formulation process. By involving various actors and interest groups, policy networks are able to create broader consensus, increase policy legitimacy, and produce more informed decisions. Through close collaboration between government, the private sector and civil society organizations, policy networks can respond to complex issues with more holistic solutions, while ensuring transparency, accountability and a balanced distribution of power. Thus, strengthening policy networks as a whole is the key to creating effective and sustainable public policies.]]>
<![CDATA[Improving Sales Volume To Maintain Business Sustainability Through Digital Marketing And Financial Literacy For Msmes In Cilodong, Depok ]]>
<![CDATA[Nur Fitri Dewi]]>
<![CDATA[ Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023 ]]>
Publisher : <![CDATA[International Publisher (YAPENBI) ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.56403/nejesh.v2i4.147
<![CDATA[Along with the dynamics of MSMEs in Indonesia, their development faces several problems related to whether the sustainability of MSMEs in Indonesia can be tested in the long term. The aim of this research is to determine the influence of digital marketing and financial literacy on sales volume and its impact on business sustainability in MSMEs in Cilodong, Depok, West Java. The population of this study is MSMEs Cilodong District, Depok City, West Java. The data collection method was a questionnaire distributed to 60 samples of MSMEs in Cilodong, Depok. The collected data was processed using SPSS 27.00 with t test and Path Analysis. The research results show that digital marketing and financial literacy have a positive effect on sales volume. Digital marketing and financial literacy also have a positive influence on business sustainability, both directly and indirectly, mediated by sales volume. Apart from that, sales volume has a direct effect on business sustainability. The results of this research can be useful for MSMEs as input and consideration in determining strategies, especially regarding Sales Volume and Business Sustainability of MSMEs in Cilodong, Depok.]]>
