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Neo Journal of economy and social humanities
Published by International Publisher
ISSN : -     EISSN : 28286480     DOI : https://doi.org/10.56403/nejesh
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of economics and social humanities, and Scope this journal: Macro and micro economics Accounting, Banking, Taxation, Human Resource Management, Administration Marketing, Transportation Management, Industrial Management, Informatics Management, Public relations, Advertising Communication and Media Management, Social Welfare, Science Public administration, Socio-Political Science, Public policy Tourism
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 151 Documents
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The Influence of Social Media Marketing and Influencer Marketing on Consumen Behaviour (Case Study of Gen-Z In Kota Depok, West Java) Wijaya, Hadi; Listiana, Nora; Nugroho, Feri; Hertin, Revita Desi; Istiqomah, Nurul Aslamiah; Maghfuriyah, Alfi; Anjara, Febria
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.203

Abstract

This study examines the influence of Social Media Marketing (SMM) and Influencer Marketing on the consumer behavior of Generation Z (Gen Z) in Depok City, West Java. Utilizing a quantitative research approach, data were collected from 100 respondents through an online questionnaire. The findings from the multiple linear regression analysis indicate that both Social Media Marketing and Influencer Marketing significantly affect consumer behavior. Social Media Marketing, which is measured through variables such as content engagement, brand awareness, interactive features, and ad recall, has been shown to increase consumer engagement and influence purchasing decisions among Gen Z. Meanwhile, Influencer Marketing, which encompasses trust in influencers, influencer credibility, purchase intention, and content quality, plays a critical role in shaping the attitudes and behaviors of Gen Z consumers, leading to increased brand loyalty and purchase intentions. The study's coefficient of determination (R²) value of 78.1% suggests that these variables collectively explain the majority of the variability in consumer behavior among Gen Z in Depok City. These results align with previous research, underscoring the effectiveness of digital marketing strategies in shaping consumer behavior and offering valuable insights for businesses targeting Gen Z through social media and influencer channels.
The Effect of Compensation on Work Quality With Work Motivation as An Intervening Variable in BPJS Employment Regional Office Of Northern Sumatra Sinaga, Richard Alex Stepanus; B, Mesra
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.204

Abstract

In this study, researchers wanted to see the direct and indirect effects between the Compensation variable as an independent variable and Work Motivation as an intervening variable and Work Quality as the dependent variable. This type of research uses quantitative, this research was conducted BPJS Employment Regional Office of North Sumatra. The population of this study was 80 employees and the sample used was all the population using the saturated sample technique. The data source used is primary data sources and data collection is done by distributing questionnaires. The research model used is phat analysis with smart PLS version 3.3.3. as a research measurement tool. The results of this study are as follows Compensation has a positive and significant effect on work quality with an original sample value of 0.617 and P values of 0.000. Compensation has a positive and insignificant effect on work motivation with an original sample value of 0.099 and p values of 0.406. Work quality has a positive and significant effect on work motivation with an original sample value of 0.717 and p values of 0.000. Compensation has a positive and significant effect on work motivation through work quality indirectly with original sample results of 0.443 and p values of 0.000.
The Effect of Transactional Leadership on Work Performance with Organizational Commitment as A Mediating Variable In BPJS Ketenagakerjaan Branch Office Se-Medan Raya Syahrani, Desi; B, Mesra
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.205

Abstract

In this study, researchers wanted to see the direct and indirect effects between transactional leadership variables as independent variables and organizational commitment as a mediating variable and work performance as the dependent variable. This type of research uses quantitative, this research was conducted at BPJS Employment Branches throughout Greater Medan consisting of BPJS Employment City Medan Branch Office, North Medan Branch, Tanjung Morawa Branch and Binjai Branch. The population of this study was 82 employees and the sample used was all the population using the saturated sample technique. The data source used is primary data sources and data collection is done by distributing questionnaires. The research model used is phat analysis with smart PLS version 3.3.3. as a research measurement tool. The results of this study are as follows transactional leadership has a positive and significant effect on organizational commitment with an original sample value of 0.683 and P values of 0.000. Transactional leadership has a positive and significant effect on work performance with an original sample value of 0.391 and p values of 0.012. Organizational commitment has a positive and significant effect on job performance with an original sample value of 0.177 and p values of 0.001. Transactional leadership has a positive and significant effect on work performance through organizational commitment directly with the original sample result of 0.124 and p values 0.003.
The Influence of Work Discipline and Teamwork on Employee Performance with Organizational Citizenship Behavior as An Intervening Variable In The Employment BPJS Branch Se-Medan Raya Deliana, Lasmaida Susy; Ferine, Kiki Farida
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.206

Abstract

In this study, the researcher wants to see the direct and indirect influence between the variables of Work Discipline, Teamwork as independent variables with Organizational Citizenship Behavior as intervening variables and Employee Performance as dependent variables. This type of research uses quantitative, this research was conducted at BPJS Ketenagakerjaan Kanwil North Sumatra. The population of this study was 82 employees and the sample used was the entire population using saturated sampling techniques. The data source used is the primary data source and data collection was carried out by distributing questionnaires. The research model used is phat analysis with smart PLS version 3.3.3. as a research measuring tool. The results of this study are as follows Work Discipline has a positive and insignificant effect on employee performance with an original sample value of 0.585 and P values ​​0.218. Work Discipline has a negative and significant effect on Organizational Citizenship with an original sample value of -0.949 and p values ​​0.000. Teamwork has a negative and insignificant effect on Employee Performance with an original sample value of -0.694 and p values ​​0.304. Teamwork has a positive and significant effect on Organizational Citizenship with an original sample value of 1.720 and p values ​​of 0.000. Organizational Citizenship has a positive and significant effect on Employee Performance with an original sample value of 1.024 and p values ​​of 0.003. Work Discipline has a negative and significant effect on employee performance through organizational citizenship indirectly with an original sample result of -0.981 and p values ​​of 0.011. Teamwork has a positive and significant effect on employee performance through organizational citizenship indirectly with an original sample result of 1.775 and p values ​​of 0.001.
The Influence of Mutation, Promotion And Compensation, on Employee Performance Through Job Satisfaction In Cross-Functional Programs at The Ministry Of Finance Moh. Ali Imron; Budisaptorini, Anasthasia Triwulan; Geraldina, Ira
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.208

Abstract

For human resource development, enhancing organizational synergy and collaboration, the Ministry of Finance implements a cross-functional program involving mutation and promotion among Echelon I Units of the Ministry of Finance. The main point of this research is how job satisfaction and performance are affected by this cross-functional program, considering mutation, promotion, and compensation in their new positions. This research focuses on forty supervisory-level employees who are directly engaged in the cross-functional program, spread across various regions in Indonesia. The independent variables in this research are mutation, promotion, and compensation, while the dependent variable is performance, with job satisfaction acting as an intervening variable. The variables were measured using a Likert scale. Subsequently, data were analyzed using PLS 3.0. The research results indicate that mutation does not significantly influences job satisfaction, promotion and compensation, however, have a positive impact on job satisfaction. Job satisfaction, mutation, and compensation collectively affect performance, while promotion does not exert a significant influence on performance. Furthermore, job satisfaction does not mediate the relationship between mutation and performance, but it does mediate the effects of promotion and compensation on performance.
The Influence of Digital Economy Development on the Income of Micro, Small, and Medium Enterprises in East Alok District Pana, Kristianus; Mitan, Wilhelmina; Lamawitak, Paulus Libu
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.209

Abstract

This study aims to determine the influence of digital economy development on the income of Micro, Small, and Medium Enterprises in East Alok District, Sikka Regency. This research explores data sourced from Micro, Small, and Medium Enterprises (MSMEs) in Sikka Regency because Sikka Regency has many office facilities, schools, and shops, and is a center for culinary tourism in East Alok District. In this research, the author uses quantitative research. The population in this study is MSMEs in East Alok District, Sikka Regency which totals 1,548 MSMEs. In this study, the size of the sample was determined using the Slovin formula so that the number of samples to be used as samples in this study was 94 MSME Units. The purposive sampling technique is used to determine the type of sample to be used in this study. The results of the study show that the Digital Economy affects the income of MSME actors in Alok District, Sikka Regency. By leveraging digital technology, individuals and organizations can improve efficiency, reach more customers, and develop new, sustainable revenue streams.
The Effect of Job Training on Employee Performance Mediated by Employee Quality in The Employment BPJS Branch In Medan Raya Ramza, Sakinah; B, Mesra
Neo Journal of economy and social humanities Vol 3 No 2 (2024): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i2.210

Abstract

In this study, researchers wanted to see the direct and indirect effects between training variables as independent variables and employee quality as mediating variables and employee performance as the dependent variable. This type of research uses quantitative, this research was conducted at the BPJS Employment BPJS Branch Office in Greater Medan which consists of BPJS Employment Medan City Branch Office, Branch, North Medan, Tanjung Morawan Branch and Binjai Branch. The population of this study was 80 employees and the sample used was all the population using the saturated sample technique. The data source used is primary data sources and data collection is done by distributing questionnaires. The research model used is phat analysis with smart PLS version 3.3.3. as a research measurement tool. The results of this study are as follows Job training has a positive and significant effect on employee performance with an original sample value of 0.463 and P values of 0.000. Job training has a positive and significant effect on employee quality with an original sample value of 0.590 and p values of 0.000. Employee quality has a positive and significant effect on employee performance with an original sample value of 0.511 and p values of 0.000. Job training has a positive and significant effect on employee performance through employee quality directly with original sample results of 0.302 and p values of 0.000
Implementation Of The Employment Guarantee Program In An Effort To Improve The Psychological Well-Being Of Employees Of The South Sidoarjo Pratama Tax Service Office Rockyanto; Rahayu, Sri; Sundjoto; Fitrianty, Rifda
Neo Journal of economy and social humanities Vol 3 No 3 (2024): Neo Journal of economy and social humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i3.220

Abstract

Labor social security is needed by informal sector workers or workers outside the relationship. One of the employment security programs established under the auspices of the DGT is CBB (Perkumpulan Cakti Budddhi Bhakti). This research examines what the implementation of the CBB employment guarantee program in the South Sidoarjo Pratama Tax Service Office looks like, then find out how to improve the psychological well-being of employees of the South Sidoarjo Pratama Tax Service Office, with the implementation of the CBB employment guarantee program and to find out effective strategies in realizing the implementation of the CBB employment guarantee program. This research was conducted on 5 resource persons representing each division in the South Sidoarjo Pratama Tax Service Office. This research uses descriptive qualitative research methods with a case study approach. The data collection method was carried out by interview. The results of the study found that the implementation of the CBB job guarantee program is quite good, but there are still obstacles in the field. One of them is the delivery of knowledge information about the CBB work guarantee program is still very minimal, the implementation of the CBB work guarantee program can improve the psychological well-being of employees of the South Sidoarjo Pratama Tax Service Office, and strategies that can be done to improve the implementation of the CBB work program, one of which is to involve the central party as the authority for this program, in socializing to all DGT employees without exception.
The Role of Savings and Loan Cooperatives in Efforts to Develop Micro, Small, And Medium Enterprises (MSMEs), Especially in Fostered Vegetable Business Field KSP Kopdit Hiro Heling Beding, Yohanes Bosko; Herdi, Henrikus; Jaeng, Wihelmina Maryetha Yulia; Bosko, Marselus Don
Neo Journal of economy and social humanities Vol 3 No 3 (2024): Neo Journal of economy and social humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i3.221

Abstract

This research aims to optimize the role of savings and loan cooperatives in efforts to develop micro, small, and medium enterprises, especially in the field of vegetable business fostered by KSP. Kopdit Hiro Heling. In this study, qualitative data is used, namely data in the form of words or non-numbers. The qualitative data used in this study were obtained through interviews and observations. The analysis technique used in this study is by using an interactive analysis model. This model is used to dig up information about the credit risk that occurs. The results of the study show that KSP Kopdit Hiro Heling has a strategic position in developing the economic potential of its members through the provision of business capital, training, and marketing support. With a comprehensive strategy, this cooperative helps its members increase productivity, competitiveness, and business sustainability. KSP Kopdit Hiro Heling also has a significant role in improving the quality of life of its members through skills training, family economic stability, and collaboration support with external parties. These cooperatives not only meet basic economic needs but also help their members achieve personal success and social well-being.
Improving the Economic Welfare of Members through Productive Loan Services at KSP Kopdit Guru Kelubagolit Jawa, Sardiyanto Kedeng; Herdi, Henrikus; Lamawitak, Paulus Libu; Patty, Thadeus Fransesco Quelmo
Neo Journal of economy and social humanities Vol 3 No 3 (2024): Neo Journal of economy and social humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i3.222

Abstract

This study aims to determine the level of economic welfare of members through productive loan services of KSP Kopdit Kelubagolit.  The qualitative data used in this study were obtained through interviews and observations, the qualitative research method is used to research the natural condition of the object. This research focuses on how the internal and external factors of savings and loan cooperatives are managed, namely the management of cooperative institutions and members closely related to MSMEs. This interview was conducted with 1 manager, 1 General Manager, and 3 members of productive borrowers. The results of the study show that activities in the fields of finance, credit, loan surveys, and administrative management support each other to ensure smooth transactions, data accuracy, and transparency in member loan management. Productive loan service mechanism at KSP. Kopdit Guru Kelubagolit is designed to ensure that loans are used effectively in productive activities by evaluating the business feasibility and ability of members, which is also prioritized for members with a history of current loans. Productive loans at KSP. Kopdit Guru Kelubagolit has a significant role in increasing members' income by expanding their business and improving product quality. In addition, it also significantly improves the economic welfare of members through increased income, better expenditure management, increased access to education, health, and better housing.

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