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Neo Journal of economy and social humanities
Published by International Publisher
ISSN : -     EISSN : 28286480     DOI : https://doi.org/10.56403/nejesh
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of economics and social humanities, and Scope this journal: Macro and micro economics Accounting, Banking, Taxation, Human Resource Management, Administration Marketing, Transportation Management, Industrial Management, Informatics Management, Public relations, Advertising Communication and Media Management, Social Welfare, Science Public administration, Socio-Political Science, Public policy Tourism
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 151 Documents
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Utilizing Corporate Social Responsibility to Strengthen Brand Equity Dewi Indriani Jusuf
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.148

Abstract

This research aims to analyze and evaluate the role of using Corporate Social Responsibility (CSR) in strengthening a company's brand equity. Utilizing CSR has become a major focus for companies that want to improve their brand image in the eyes of consumers and society. This research uses qualitative analysis methods with descriptive methods. The research results show that effective implementation of the Corporate Social Responsibility (CSR) program provides significant benefits in strengthening a company's brand equity. Active participation in CSR activities not only improves a company's reputation in the eyes of consumers, but also differentiates the brand from competitors, builds close relationships with consumers, and increases customer loyalty. In addition, engagement in CSR also helps companies manage reputational risks related to social and environmental issues, while ensuring compliance with relevant CSR regulations and standards. Thus, CSR has an important role in establishing a strong and responsible brand image, which ultimately supports a company's long-term growth and sustainability in a competitive market.
The Impact of Social Media Promotion on Purchasing Decisions at Jetiga Ala Caffe Syamsurizal; Iffah Fuztu Warobil Ka'bah
Neo Journal of economy and social humanities Vol 2 No 4 (2023): Neo Journal of Economy and Social Humanities, December 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i4.152

Abstract

This research aims to determine the impact of social media promotions on purchasing decisions at Jetiga Ala Cafe. This research uses quantitative methods, with non-probability sampling techniques and sampling using accidental sampling. The population in this study was 188 cafe-style Jetiga Instagram followers with a sample size of 128 respondents used in this study. Based on the data obtained, the calculated t value is 10.196 with a significance of 0.000 <0.05. It can be concluded that social media promotion has a positive and significant effect on purchasing decisions, and based on the coefficient of determination test, the R Square value is 0.452 or 45.2% of the purchasing decision variable. influenced by social media promotions while the rest is influenced by other factors not discussed in this research.
The Effect Positive of Learning Agility on Salespeople Turnover Intention in The Automotive Sector Aulia Khoirunnisa; Usman
Neo Journal of economy and social humanities Vol 3 No 1 (2024): Neo Journal of Economy and Social Humanities, March 2024
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i1.159

Abstract

This research aims to examine and analyze the influence of job satisfaction, learning agility and work engagement on salespeople turnover intention in the automotive sector. This study uses a quantitative approach, collecting data from 113 respondents in a sample using questionnaires. Structural Equation Modeling - Partial Least Square (SEM-PLS) with SmartPLS 3.0 software was used for data analysis and hypothesis testing in this research.. The findings of research on turnover intention show that job satisfaction and learning agility have a direct and significant influence on turnover intention. Meanwhile, the results of research on employee engagement do not have a significant direct influence on turnover intention, and work engagement cannot mediate between job satisfaction and learning agility on sales force turnover intention in the automotive sector.
The Influence Of Work Life Balance, Emotional Intelligence And Work Environment On Employee Performance Puskesmas Klatak Banyuwangi Kusumawati, Diva Hanessa; Hakim, Arif Rahman; Fahrurrozi, Moh
Neo Journal of economy and social humanities Vol 3 No 1 (2024): Neo Journal of Economy and Social Humanities, March 2024
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i1.164

Abstract

The purpose of this study was to determine the effect of work life balance, emotional intelligence, and work environment on the performance of Klatak Health Center employees. The population of this study were employees of the Klatak Health Center, Banyuwangi Regency, East Java. The data collection method of this study used a questionnaire distributed to 52 samples of Klatak Health Center employees. This research method used is multiple linear regression, t test, and F test. The results showed that work life balance variables, emotional intelligence and work environment simultaneously affect employee performance. Emotional intelligence and work environment variables partially affect employee performance while work balance variables have no effect on employee performance at the Klatak Banyuwangi Health Center.
The Influence Of Brand Image, Packaging, And Promotion On Purchasing Decisions For Mineral Water King Oseng At CV. Maju Terus Bahagia Sejahtera Sentosa Banyuwangi Sary, Indah May; Riyanto, Agus; Fahrurrozi, Moh.
Neo Journal of economy and social humanities Vol 3 No 1 (2024): Neo Journal of Economy and Social Humanities, March 2024
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i1.165

Abstract

This study aims to analyze the effect of brand image, packaging and promotion on purchasing decisions for King Oseng Mineral Water products at CV. Maju Terus Bahagia Sejahtera Sentosa Banyuwangi, both simultaneously and partially. The population in this study were customers of King Oseng Mineral Water products at CV. Maju Terus Bahagia Sejahtera Sentosa Banyuwangi. The sampling method used is nonprobability sampling, data collection using purposive sampling. The data was collected using a questionnaire in which the sampling was 40 respondents. This type of descriptive quantitative research uses instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing (T & F tests), and the coefficient of determination. The results in this study show that the brand image (X1), packaging (X2) and promotion variables (X3) simultaneously (F test) have a positive and significant influence on purchasing decisions. While the results partially (T test) that the brand image variable has no effect and is insignificant to purchasing decisions, the packaging variable has no effect and is insignificant to purchasing decisions, and the promotion variable has a positive and significant effect on purchasing decisions. With the coefficient of determination (Adjust R Square) obtained of 0.474 or 47.4%. This means that 47.4% of purchasing decisions can be explained by independent variables, while the remaining 52.3% is likely to be explained by other independents that are not included in this study.
The Effect of Location, Service Quality, and Store Atmosphere on purchasing decisions at gedoh Coffee Singojuruh Aulia, Jiean Okta; Riyanto, Agus; Aini, Winda Hurotul
Neo Journal of economy and social humanities Vol 3 No 1 (2024): Neo Journal of Economy and Social Humanities, March 2024
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i1.167

Abstract

This study aims to analyze the effect of location, service quality, and store atmosphere on purchasing decisions at Gedoh Coffee Singojuruh, both simultaneously and partially. The population in this study were consumers who made purchases at Gedoh Coffee Singojuruh. The sampling method used is non probability sampling, data collection using accidental sampling. Data is collected by observation, questionnaires, interviews, and documentation. Where sampling is 40 respondents. This type of research is quantitative descriptive using multiple linear regression analysis, coefficient of determination, hypothesis testing, namely partial test (t test), and simultaneous test (F test), and classical assumption test, namely normality test, multicollinearity, and heteroscedasticity test. Based on the SPSS results obtained, the value of multiple linear regression analysis is 0.768, this means that the proportion of variation in the Purchasing Decision variable can be explained by the Location, Service Quality, and Store Atmosphere variables by 76.8%, while the remaining 23.3% is explained by other variables. The results of this study found that Location, Service Quality, and Store Atmosphere simultaneously have a positive and significant effect on Purchasing Decisions at Gedoh Coffee Singojuruh.
Exploring the Potential of Architectural Semiotic in Realizing the Smart City Concept Muktiono, Ayub
Neo Journal of economy and social humanities Vol 3 No 1 (2024): Neo Journal of Economy and Social Humanities, March 2024
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i1.170

Abstract

Smart City is an urban development paradigm that integrates information and communication technology to improve the quality of life of residents, efficient resource management and environmental sustainability. Architectural semiotic, as the embodiment of visual language in architecture, has an important role in creating a smart and sustainable environment. This research aims to explore the potential of architectural semiotic in realizing the Smart City concept. This research uses a qualitative approach with descriptive methods. The results of this research reveal that the potential of architectural semiotic in the Smart City concept can be optimized through steps such as literature study and concept analysis, use of modern technology, interdisciplinary collaboration, community participation, and development of design guidelines. By engaging architects, data scientists, engineers, and the public, and creating practical guidance, this research details how architectural semiotic can be effectively integrated in smart city development. It is hoped that these results will make a significant contribution in creating a smart, efficient, aesthetic and sustainable urban environment in accordance with Smart City principles.
The Influence of Employee Training and Implementation of Company Operational Procedure Standards on Improving Employee Performance in Prima Freshmart Bogor City Ningsih, Rosmalia; Udriyah; Ridho, Ali
Neo Journal of economy and social humanities Vol 3 No 1 (2024): Neo Journal of Economy and Social Humanities, March 2024
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i1.181

Abstract

Human resources are the most important asset in an organization, and an important factor in employee performance plays an important role in optimizing their contribution. Companies need training programs and an understanding of SOPs so they tend to be better prepared to carry out their duties. In this case, the Company's target was not achieved and the Company assessed that employee performance had decreased. This research aims to measure the significant influence of training and implementation of SOPs on the performance of Prima Freshmart employees. The results of hypothesis testing and multiple linear regression show that employee training and implementation of SOPs have a positive and significant impact on improving employee performance at Prima Freshmart, Bogor City. The value of the Coefficient of Determination (Adj R2) is 0.826, which means that this indicates that the contribution of the independent variables, namely Employee Training and SOP, to the dependent variable, namely Employee Performance, is 82.6%, while the remaining 17.4% is influenced by other variables that have not yet been determined. researched or not included in the regression in this study.
Conflict Management Strategies in Human Resources Management Work Teams Rismayadi, Budi
Neo Journal of economy and social humanities Vol 3 No 1 (2024): Neo Journal of Economy and Social Humanities, March 2024
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i1.183

Abstract

This research aims to investigate effective conflict management strategies in the context of human resource management (HR) work teams. Conflict in the workplace, especially in HR teams, can be a significant challenge that affects productivity and harmony among team members. This research uses a qualitative approach with descriptive methods. The research results show that the implementation of conflict management strategies in human resource management work teams has a significant positive impact in improving harmonious and productive working relationships in the workplace. By implementing an open communication approach, teams can easily share information, express opinions, and resolve conflicts more effectively. Collaborative conflict resolution also allows team members to work together to find a solution that is satisfactory for all parties involved, thereby reducing the possibility of larger conflicts arising in the future. Additionally, through developing communication skills, team members can improve their ability to listen, express thoughts clearly, and understand others' perspectives, all of which are important aspects of managing conflict wisely.
Generation Z Adoption of QRIS in Semarang City : Role of Financial Risk Tolerance Rachma, Annisa Luthfiyah; Kusuma, Pradana Jati
Neo Journal of economy and social humanities Vol 3 No 3 (2024): Neo Journal of economy and social humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v3i3.217

Abstract

 This study explores Generation Z's adoption of QRIS in Semarang City using the UTAUT framework. It examines how performance expectancy, effort expectancy, social influence, and facilitating conditions impact financial risk tolerance and intentions to use of digital payment QRIS. According to Bank Indonesia, QRIS has seen significant growth, with 50.50 million users in 2024 and a 226.54% increase in transactions compared to the previous year. Data from 165 respondents aged 18–27, analyzed with SEM-PLS, revealed that all UTAUT variables positively influence financial risk tolerance, which in turn impacts QRIS adoption. Performance expectancy had the strongest effect, while facilitating conditions showed minimal impact, indicating the need for infrastructure improvements. Recommendations include enhancing security, upgrading infrastructure, and educating users to promote QRIS as a reliable digital payment tool in Indonesia.

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