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Neo Journal of economy and social humanities
Published by International Publisher
ISSN : -     EISSN : 28286480     DOI : https://doi.org/10.56403/nejesh
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
journal principles aimed at publishing scientific works resulting from research, development and literature studies in the field of economics and social humanities, and Scope this journal: Macro and micro economics Accounting, Banking, Taxation, Human Resource Management, Administration Marketing, Transportation Management, Industrial Management, Informatics Management, Public relations, Advertising Communication and Media Management, Social Welfare, Science Public administration, Socio-Political Science, Public policy Tourism
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 151 Documents
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Analysis of the AUKUS Agreement on Security in the South China Sea Region Widya Setiabudi Sumadinata
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v1i4.72

Abstract

Rich in natural oil and gas resources, the South China Sea region is one of the busiest shipping zones in the world. This area has been claimed by China as its sovereign territory, prompting protests from Vietnam and the Philippines, among others. This makes this region extremely conflict-prone. The existence of this possible war has prompted the United States to compete with China for influence in this region, rather than remaining mute. The United States, Britain, and Australia created the AUKUS Security Treaty to increase their power. Therefore, the purpose of this study is to assess the AUKUS security treaty for the South China Sea region. This study employs a qualitative methodology with descriptive techniques. Geopolitical dynamics have resulted in competition for supremacy in the South China Sea Region, according to the findings of this study. This has an effect on the region's security vulnerabilities. The formation of the AUKUS Pact was motivated by the need to reduce Chinese dominance in the South China Sea region. The inability of countries in the South China Sea region to sustain security stability in the region is a result of their contradictory traits. The author says that countries in the South China Sea region, particularly ASEAN members, have two options for sustaining security stability in the region: power balancing or diminishing China's dominance by backing the AUKUS Pact.
Challenges of Private Higher Education in Facing Sustainable Development Goals by Implementing Sustainable Strategies Supriyatin
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v1i4.75

Abstract

The purpose of this study is to analyze the challenges of private tertiary institutions in Facing Sustainable Development Goals by implementing sustainable strategies. This research uses a qualitative approach with descriptive methods. The research results show that in achieving the SDGs, private tertiary institutions can carry out a typology strategy of Sustainability Report, Corporate Governance, Motivation and Incentives, Health and Safety, Human Capital Development, Ethical Behavior and Human Rights, No Conflict of Interest, No Corruption Activities and Awareness of Same , Corporate Citizen. This research is expected to be able to provide an overview of the sustainability strategies implemented by private universities in Indonesia in achieving the Sustainable Development Goals.
Building a Strong Brand: Marketing Strategy to Increase Brand Awareness and Consumer Loyalty Ian Zulfikar
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v1i4.79

Abstract

Building a strong brand and increasing brand awareness and consumer loyalty is a key focus for business success. This study aims to describe effective marketing strategies to build strong brands and increase brand awareness and consumer loyalty. The research was conducted by conducting a literature review from various sources related to marketing strategy. The research findings show that some effective marketing strategies in building a strong brand are brand differentiation, use of social media, product and service development, and customer experience. By implementing these strategies in business practices, companies can strengthen brands and increase brand awareness and consumer loyalty.
Realizing Excellent and Quality Public Policy through Emergency Call 112 Service in Probolinggo City Nurul Jannah Lailatul Fitria; Siti Marwiyah; Ach. Noor Busthomy
Neo Journal of economy and social humanities Vol 2 No 1 (2023): Neo Journal of Economy and Social Humanities, March 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i1.78

Abstract

Policy challenges include conflicts with other regulations, inconsistencies, multiple interpretations, and inoperability, along with lack of evidence. Public policy is related to decisions in allocating resources in order to utilize and provide benefits to society with the intervention of leaders and policy analysis. The policy that needs to be considered is the government's readiness policy in assisting and saving the community in urgency and emergency conditions. It is applied to NTPD 112 in Probolinggo City. This attracts the author to conduct research related to NTPD 112 which is aligned with the principles of public policy. This research is a descriptive qualitative research to examine the concept of excellent and quality public policy with a pilot call 112 service in Probolinggo City. Data and information were collected through interviews, observations, and literature studies. The Probolinggo City Government has formulated public policies on 112 emergency call services with the main principles of excellent policies, including policies for the public; irrevocable policies; great and good policies; policies with management; policies with moral values; policies with systems; policies are a gift to the community; policies are an honor; policies to glorify the community; and policies as learning.
Effect of Profitability and Leverage on Firm Value with Dividend Policy as an Intervering Variable in LQ45 Companies on the IDX Manisah; Ima Andriyani; Linda Oktarina
Neo Journal of economy and social humanities Vol 2 No 1 (2023): Neo Journal of Economy and Social Humanities, March 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i1.83

Abstract

This study attempts to determine and demonstrate the direct and indirect effects of profitability and leverage on firm value in LQ45 businesses listed on the Indonesia Stock Exchange (IDX) over the 2018–2022 period, with dividend policy serving as an intervening variable. The LQ45 index serves as the study's population. Only 45 listed firms make up the LQ45 index. Purposive sampling, which selects the sample based on certain criteria, was used to conduct the sampling for this study. 11 companies were chosen as samples for this study based on preset criteria, making a total of 55 research data from 11 companies multiplied by 5 years of observation. The views used in this study's data analysis were 12 programs. The study's findings show that the dividend policy is influenced by the profitability variable (ROE) (DPR). Influence of Leverage Variable (DER) on Dividend Policy (DPR). ROE, a profitability indicator, influences firm value (PBV). Firm Value is impacted by Leverage Variable (DER) (PBV). Firm Value is impacted by the Dividend Policy Variable (DPR) (PBV). With a probability value of 0.0100 0.05, the interaction between dividend policy (DPR) and profitability (ROE) indicates that dividend policy (DPR) can mitigate the impact of profitability (ROE) on firm value (PBV). With a probability value between Dividend Policy (DPR) and Leverage (DER) of 0.0163 0.05, Dividend Policy (DPR) is able to attenuate the impact of Leverage (DER) on Firm Value (PBV). The R-squared value is 0.3736, or 37.36%, according to the findings of the coefficient of determination test (R2 test). The company value (PBV) of 37.36%, which is the dependent variable, may be explained or described by the independent variables of profitability (ROE), leverage (DER), and dividend policy (DPR), according to the findings of the coefficient of determination test (R2 test). In addition, other factors not considered in this study account for or describe 62.64% of the data.
The Role Of Enterprise Risk Management And Digital Transformation On Sustainable Banking In Indonesia Indra Saputra; Etty Murwaningsari; Yvonne Augustine
Neo Journal of economy and social humanities Vol 2 No 1 (2023): Neo Journal of Economy and Social Humanities, March 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i1.85

Abstract

This research investigates the role of Enterprise Risk Management and Digital Transformation in banking sustainability in Indonesia. Banking demands good performance from its owners and shareholders to carry out operational activities on an ongoing basis. In this study, the target population is the Indonesian Banking Sector, which has a digital banking transformation experience. The data was collected by administering questionnaires to the Director/Manager/Division Head/Branch Head of the company. Data were analyzed using descriptive and verification analysis using Partial Least Square (PLS) Structural Equation Modeling (SEM). Additional moderation analysis was also employed to examine the element of mediation. The findings reveal that Enterprises Risk Management and Digital Transformation Banking significantly and positively influence banking sustainability in Indonesia. The Moderation Variable used is that knowledge management cannot improve the relationship between Enterprises Risk Management and Digital Transformation Banking on Banking Sustainability in Indonesia. The issue of sustainability in the financial services involve many aspects; therefore, the key to the sustainability strategy is the awareness from the banking sector of relevant impacts and robust risk management. Technological developments in the banking sector have significant implications for banking which have an impact on corporate survival.
Analysis of Dominant Factors And Financial Performance of BPD: Mediated Model of Non-Performing Credit Atang Hermawan
Neo Journal of economy and social humanities Vol 2 No 1 (2023): Neo Journal of Economy and Social Humanities, March 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i1.86

Abstract

This study aims to find out and obtain the results of an analysis of the dominant factors both internal and external factors in the Financial Performance of Bank BPD with a non-performing loan mediated model. The method used in this research is descriptive and verification method. The sampling technique used saturated or census sampling to obtain a sample of 26 Regional Development Banks (BPD) from 2014 to 2018. The analytical method used is panel data regression with the pooled least squares approach. The results of the study show that the Capital Adequacy Ratio (CAR), Loan Asset Ratio (LAR), Loan to Deposit Ratio (LDR), SBI Interest Rate, Gross Domestic Product (GDP) have an effect on non-performing loans (NPL) , while Bank Size (Size) and Exchange Rate (Exchange Rate) have no effect. Furthermore, non-performing loans have no effect on financial performance as proxied by Return on Assets (ROA).
The Concept of Social Entrepreneurship as a Form of Social Motives and Career Paths according to a Psychosocial Perspective Yulianah
Neo Journal of economy and social humanities Vol 2 No 1 (2023): Neo Journal of Economy and Social Humanities, March 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i1.87

Abstract

The notion of social entrepreneurship can offer answers to social problems prevalent in today's society, particularly in entrepreneurship and social innovation. The idea of social entrepreneurship is a brand-new and interesting research area that piques the interest of the vast majority of scholars currently working in the field. In the context of social entrepreneurship, this review aims to isolate pertinent research issues in social psychology. This investigation takes a qualitative approach and makes use of descriptive research tools. Due to the many investigative research, individual qualities, societal motivations, and a specific vocational identity were some of the possible psychosocial elements discovered necessary for this sort of entrepreneurship. In addition, various perspectives on society, organizational goals, and psychosocial aspects of organizational behaviour were incorporated.
Foreign Branding and Its Effect on Brand Perception: an Overview to Local Entrepreneurs Rizky Vita Losi; Ahmad Fadlan; Putri Selviani
Neo Journal of economy and social humanities Vol 2 No 1 (2023): Neo Journal of Economy and Social Humanities, March 2023
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v2i1.88

Abstract

Foreign branding is a branding strategy by giving a brand name using spelling or pronunciation in a certain foreign language, with the main target of influencing the dimensions of brand image, and influencing perceived quality, as well consumer attitudes towards products. The purpose of this research is to explain foreign branding and its effect on brand perception. A literature review from various sources related to foreign branding strategy was conducted as part of the research. According to the research findings, brand image, purchase decision, and brand admiration are the effects of foreign branding. Consumers tend to prefer foreign-sound products because it creates brand image as international products which have best quality. So it effects on how people decide to but the foreign products and people also admire foreign-sound products too much especially in young generation. Local entrepreneurs should learn a lot about foreign branding to compete and upgrade the level of their products and sales.
The Value of Moral Reasoning in Whistleblowing: A Milennal Generation Perspective Mulyaning Wulan; Surya Niwon Nai; Azzura Kania Arthamevia; Jihan Fafilla Tiarany; Sarah Ristira
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v1i4.89

Abstract

Whistleblowingis an action to report fraud or violations committed by a party within the organization. This study aims to examine moral reasoning regarding whistleblowing intentions. This study uses primary data with quantitative methods using questionnaire techniques. The population in this study is the millennial generation aged 25 to 40 years. The hypothesis in this study uses the Partial Least Square (PLS) application. The results of this study state that moral reasoning has a positive effect on the millennial generation's intention to do whistleblowing.

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