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INDONESIA
Jurnal Manajemen Informatika dan Bisnis Digital
Published by Yayasan Literasi Sains Indonesia
ISSN : -     EISSN : 28303016     DOI : https://doi.org/10.55123/jumintal
Core Subject : Science,
Computer Science & IT
JUMINTAL (Jurnal Manajemen Informatika dan Bisnis Digital) merupakan wadah jurnal ilmiah yang terbuka bagi peneliti, dosen dan mahasiswa yang ingin mempublikasikan hasil dan pengembangan ilmu baik secara konseptual maupun teknis yang berkaitan dengan bidang Manajemen Informatika dan Bisnis Digital. JUMINTAL ini diterbitkan oleh Yayasan Literasi Sains Indonesia dan terbit 2 (dua) kali dalam setahun pada bulan Mei dan November.
Arjuna Subject : Ilmu Komputer (semua kategori) - Ilmu Komputer (Lain-Lain)
Articles 78 Documents
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Perilaku Konsumtif Gen Z dan Kesadaran Keamanan Digital dalam Ekonomi Digital Indonesia Diky Budiman; Yudi Sutrasna; Sakum, Sakum
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 2 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i2.6776

Abstract

This study aims to examine the consumptive behavior of Generation Z within the context of digital security awareness and its implications for the digital economy in Indonesia. Using a literature review methodology, this research collects and analyzes theories from various supporting academic articles. The findings indicate that digital security awareness plays a crucial role in shaping more responsible and sustainable consumption behaviors in digital spaces. Additionally, the convenience offered by digital transactions must be accompanied by improved digital literacy and a stronger understanding of data privacy. These factors are essential in strengthening trust and ensuring the sustainability of the digital economy ecosystem among Generation Z. This study contributes a new perspective by integrating the dimensions of consumptive behavior and digital security into the analysis of young people's economic behavior in the era of digital transformation. It is the first study to simultaneously integrate three dimensions consumptive behavior, cybersecurity awareness, and the digital economy within the Indonesian Gen Z context. In Indonesia, the rapid rise of digital transactions has not been fully matched by improvements in digital security literacy. This gap creates a paradox in which fast digital economic growth coexists with increasing potential security vulnerabilities.
Peran Ukuran Teks dalam Meningkatkan Daya Tarik Promosi Digital Vanessa Julia Ang
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 2 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i2.6826

Abstract

Instagram is a widely used visual-based social media platform that serves as an effective medium for digital promotion due to its strong emphasis on imagery and concise communication. In the realm of visual content design, text size functions as a critical typographic element that influences audience attention, message clarity, and overall visual appeal. This study adopts the Design Thinking methodology, consisting of observation, interviews, and design testing stages, to examine how text size affects the attractiveness and communicative strength of promotional content. The findings demonstrate that larger text sizes significantly improve visual focus, enhance readability, and increase user engagement with the presented promotional material. Furthermore, the use of proportional and well-structured text sizes strengthens visual hierarchy, thereby enabling viewers to identify key messages more efficiently. These results underscore that determining an appropriate text size is not merely an aesthetic choice but a strategic component of effective digital promotional design on Instagram. The study highlights the importance of integrating typographic considerations into broader communication strategies to achieve visually compelling, informative, and impactful promotional outputs. It is expected that these insights will contribute to the development of more user-centered and visually optimized digital promotional designs across various creative and marketing practices.
Transformasi Kesenjangan Digital Multi-Level: Analisis Akses, Literasi Strategis, dan Dampak pada Kinerja Akademik Mahasiswa NTT Maria Florentina Rumba; Valencia Bonaventura Ina Atawolo; Vinsensius More Nggori; Yuliana Logi Tukan; Indrianingsih Chandra
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 2 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i2.6849

Abstract

This study investigates the multi-layered digital divide among university students in East Nusa Tenggara (NTT), a region characterized by significant geographical and socioeconomic disparities. Utilizing a mixed-methods approach involving surveys and interviews across various NTT universities, the research examines the digital divide across three levels: Access (Level 1), Skills (Level 2), and Outcome (Level 3). The findings reveal that the primary Level 1 barrier is not device ownership, but rather the poor reliability and high cost of internet access, which is largely dictated by uneven geographical infrastructure distribution. At Level 2, students demonstrate high proficiency in basic operational skills (e.g., office software) but exhibit significant weaknesses in higher-order digital literacy, particularly in digital security, information credibility assessment, and strategic academic usage. Crucially, the Level 3 gap is defined by a significant disparity in outcome, where the aspiration for using technology for productivity and self-development ranks highest, yet the actual capacity for advanced strategic functions remains the lowest, underscoring a fundamental gap between awareness and practical empowerment. This study confirms that the digital divide in NTT is a shift from access to strategic capability, demanding targeted policy interventions focused on network equity and advanced digital literacy training.
Strategi Retensi Nasabah Perbankan Lokal Berbasis Machine Learning: Analisis Perbandingan Algoritma Klasifikasi dan Teknik Resampling Ravensca Matatula; Marchello Gefan Salenussa; Riyoly, Marvelous Marvin
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 2 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i2.7090

Abstract

Customer retention has become an increasingly important strategic challenge for local banking institutions amid intensifying competition and the acceleration of digital transformation, making an understanding of customer loyalty patterns essential for designing effective and data-driven retention strategies. This study aims to analyze and compare the performance of machine learning algorithms in predicting customer loyalty in a local banking context, as well as to evaluate the impact of class imbalance handling techniques on model performance. Three classification algorithms—Decision Tree, Random Forest, and Logistic Regression—are employed in this study, with methodological stages including data preprocessing, model development, and performance evaluation. To address class imbalance in customer data, three approaches are applied, namely class weight adjustment, up sampling, and down sampling. Model performance is evaluated using the F1-Score and the Area Under the Receiver Operating Characteristic Curve (AUC-ROC). The results indicate that the Random Forest algorithm combined with the up sampling technique demonstrates the most consistent performance compared to the other algorithms tested, particularly in handling the minority class. The model achieves an F1-Score of 60% and an AUC-ROC value of 84%, indicating a good balance between precision and recall as well as adequate class discrimination capability. These findings suggest that ensemble-based machine learning models, supported by appropriate class imbalance handling techniques, can serve as effective decision-support tools for customer retention strategies in the context of local banking.
Adopsi Platform Digital pada UMKM Kuliner: Peran Persepsi Kemudahan, Kualitas Layanan Elektronik, dan Kepercayaan Asrithoifah, Asrithoifah; Yusmedi Nurfaizal; Anisa Nur Andina
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 2 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i2.7266

Abstract

The rapid growth of internet usage in Indonesia has created significant opportunities for micro, small, and medium enterprises (MSMEs) to enhance business performance through online food delivery platforms. GoFood, a service integrated within the Gojek application, is currently one of the leading online food delivery providers in Indonesia. This study aims to examine the effects of perceived ease of use and e-service quality on usage decisions, with trust serving as a mediating variable, among culinary MSMEs in Purwokerto. A quantitative research design was employed using survey data analyzed with SPSS 27. Data analysis techniques included validity and reliability testing, classical assumption tests, multiple linear regression, t-tests, and coefficient of determination analysis. The findings reveal that perceived ease of use significantly influences usage decisions, while e-service quality does not have a direct effect. Trust significantly affects usage decisions and is positively influenced by both perceived ease of use and e-service quality. Furthermore, trust is found to mediate the relationship between perceived ease of use and usage decisions, as well as between e-service quality and usage decisions. These results highlight the pivotal role of trust in shaping MSMEs’ adoption decisions toward online food delivery services.
Perancangan UI/UX Aplikasi Pelayanan Masyarakat di Kantor Kecamatan Muara Sugihan Menggunakan Metode Design Thinking Chearly Cantika Putri; Ahmad Farisi
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 2 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i2.7405

Abstract

This study aims to design a user interface (UI/UX) for a public service application in Muara Sugihan District to address the constraints of manual systems and geographic barriers for the community. Using the Design Thinking method, this study identified various pain points such as long physical queues, unclear document requirements, and the lack of an effective file tracking system. As a solution, a prototype application was developed that integrates features for submitting Family Cards, ID cards, permits, complaint services, and a real-time notification system. The test results using the System Usability Scale (SUS) showed a very satisfactory score, where the community group gave an Excellent rating (80.58), while the office staff group gave an Good rating (70.83). In addition, based on the User Experience Questionnaire (UEQ-S), this application was assessed as having pragmatic quality and an overall score above average, although the hedonic quality aspect still requires further development. Overall, this design has proven to be functionally effective in digitizing sub-district administrative services, increasing information transparency for residents, and optimizing the work efficiency of officers in systematically managing files.
Transformasi Digital Manajemen Aset Infrastruktur: Optimalisasi Operasional PDAM melalui Sistem Pelacakan QR Code Berbasis Web Indra Putra Mahayudi; Zikri Ezza Alhira; Triase, Triase
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 2 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i2.7406

Abstract

Pipeline network operations require fast and accurate asset identification, but manual processes in the field often cause delays in recording and data errors, contributing to increased Non-Revenue Water (NRW) levels. This article designs and evaluates a QR code-based pipeline asset management information system at Perumda/PDAM Tirtanadi to accelerate identification, organize history tracking, and improve maintenance information quality. The Rapid Application Development (RAD) approach was selected for its ability to accommodate dynamic operational requirements through iterative stakeholder involvement, reducing system failure risks compared to conventional waterfall methods. Qualitative data from field observations and structured interviews with operational staff were systematically transformed into Functional Requirement Specifications through requirement engineering frameworks. Functional evaluation was conducted through black-box testing and field workflow trials to assess scanning reliability, ease of use, and data consistency. The results demonstrate that the system operates stably with 100% functional test success rate, significantly improves asset traceability through real-time QR code scanning, and facilitates data-driven maintenance decision-making. Performance analysis indicates that QR code scanning reduces asset identification time by approximately 75% compared to manual document searching. The Model-View-Controller (MVC) architecture ensures system scalability for future Geographic Information System (GIS) integration. Further implementation is directed at GIS integration, refinement of data access policies in accordance with the Personal Data Protection Law (UU PDP), and expansion of coverage to other operational units. Thus, this system not only improves operational efficiency but also contributes to reducing water loss through faster damage handling, serving as a replicable model for other water utilities implementing technology-based asset management.
Analisis Layanan ITSM pada Dinas Keudayaan Kota Palembang Menggunakan ITIL V4 Muhammad Ikhsanul Iman; Mulyati, Mulyati
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 2 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i2.7505

Abstract

Information Technology (IT) service management plays an important role in supporting the quality and effectiveness of public services in government institutions. The Department of Culture of Palembang City has implemented information systems to manage cultural data, administrative processes, and documentation activities. However, IT service implementation still faces challenges, including the absence of standardized incident handling procedures, inconsistencies in service request fulfillment, and limited application of continual improvement practices. These conditions indicate the need for a structured evaluation of IT service management maturity. This study aims to measure the maturity level of Information Technology Service Management (ITSM) at the Department of Culture of Palembang City using the ITIL V4 framework. The assessment focuses on five key practices: Incident Management, Problem Management, Change Enablement, Service Request Management, and Continual Improvement. A descriptive quantitative approach was employed by distributing questionnaires using a five-point Likert scale to 25 respondents consisting of information system users and IT service management personnel. The results show that four practices have reached Level 3 (Defined), while Continual Improvement remains at Level 2 (Managed). Overall, the ITSM maturity level is at Level 3, indicating that IT service processes are documented and consistently implemented but still require measurable performance indicators for continuous improvement.

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