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INDONESIA
Jurnal Manajemen dan Bisnis
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : -     EISSN : 28292103     DOI : https://doi.org/10.54259/manabis
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
MANABIS (Jurnal Manajemen dan Bisnis) adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemaaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. MANABIS (Jurnal Manajemen dan Bisnis) diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero dengan periode penerbitan 4 (empat) kali dalam setahun yaitu Bulan Maret, Juni, September dan Desember. Tujuan dari Jurnal Manajemen dan Bisnis (ManaBis) adalah untuk memfasilitasi para Ilmuwan, Peneliti maupun Praktisi agar dapat menyebar luaskan hasil penelitian yang mengedepankan kebaruan yang memberikan kontribusi bagi pengembangan ilmu pengetahuan dibidang manajemen dan bisnis. Artikel dapat ditulis dalam bahasa Indonesia atau bahasa Inggris.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 23 Documents
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Search results for , issue "Vol. 4 No. 4 (2025): Desember 2025" : 23 Documents clear
Pengaruh Motivasi dan Efikasi Diri terhadap Minat Berwirausaha Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Aceh Arinal Haqqi; Agus Ariyanto; M.Yamin
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5652

Abstract

Entrepreneurial interest among university students is a strategic factor in driving economic growth and expanding job opportunities. However, not all students share a strong interest in entrepreneurship. One of the main reasons is the low level of motivation and self-efficacy. This study aims to examine the extent to which motivation and self-efficacy affect students’ entrepreneurial interest. The research method employed was a quantitative approach with an associative design to analyze the relationship between variables. The population consisted of all active undergraduate students of the Faculty of Economics, Muhammadiyah University of Aceh, enrolled in the Even Semester of the 2022 cohort, totaling 1,350 students. The sample was determined using Slovin’s formula, resulting in 93 respondents. They were selected randomly, or through incidental sampling, by inviting students willing to complete a Google Form and provide their WhatsApp numbers. The findings indicate that both motivation (X1) and self-efficacy (X2) have a positive and significant effect on entrepreneurial interest (Y), both partially and simultaneously.
Pengaruh Social Media Influencers terhadap Brand Image dan Purchase Intention pada Produk Scarlett Whitening Cornellius Raditya Bagaskoro; Yuliasti Ika Handayani
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5736

Abstract

This study aims to examine the influence of social media influencers on purchase intention and the role of brand image as a mediator for Scarlett brand beauty products. This research is a quantitative study involving 196 respondents as the research sample, with data collected through an online survey. Data analysis was performed using Structural Equation Modelling (SEM) software with the SmartPLS 3.0 program. The results obtained in this study indicate that social media influencers have a significant impact on purchase intention, whereas brand image does not have a significant impact on purchase intention. Brand image significantly mediates the influence of social media influencers on purchase intention. The fact that brand image does not have a significant influence on purchase intention suggests that other factors, such as price, product quality, promotion, and recommendations from others, remain more dominant in influencing consumer purchase intentions. This study provides additional information on the influence of social media influencers on purchase intention with brand image mediation for Scarlett products. Practical suggestions and recommendations for further research are also presented in the final section.
Analisis Kelayakan dan Keberlanjutan Model Bisnis Hidroponik (Studi Kasus: AA Hidroponik Surakarta) Rahmad Nur Sidiq; Setiyani, Rahmawati; Sepfrian, Bimoseno
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5839

Abstract

The hydroponics business is showing strong growth trends, supported by high market demand and lucrative opportunities, especially amid increasing demand for fresh produce and awareness of food safety in regions with limited agricultural land such as the Surakarta Residency. The purpose of this study is to analyze the feasibility and sustainability of the hydroponic business model at AA Hydroponic, a growing business experiencing increased demand in Surakarta. The research method used is a case study at AA Hydroponic, conducted over a period of six months, from March to August 2025. Data collection was carried out through documentation, interviews, and direct observation with business actors. The main data analysis used a SWOT matrix to formulate business strategies and Efficiency Analysis to evaluate operational systems, particularly product distribution. The SWOT analysis results show that the business development of AA Hydroponic is on a healthy and positive trend, capable of utilizing its strengths to exploit opportunities. Furthermore, analysis of product distribution efficiency shows a value of 0.33 or 33%. This value indicates that the company is able to produce and distribute vegetables at a relatively low cost. The AA Hydroponics business model shows strong sustainability, driven by clear market segmentation (B2B and B2C) and healthy profit potential. Finally, this case study shows the potential for healthy profits, and with market maintenance and consistency, the sustainability of this hydroponic business model is very promising in the future.
Penguatan Kolaborasi Guru SMK melalui Outbound Training: Perspektif Experiential Learning Dinis Cahyaningrum; Ni Wayan Adelia Mutiara Asri; Isra Dewi Kuntary Ibrahim; Muhammad Najib Roodhi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5844

Abstract

This study aims to analyze the effectiveness of experiential learning-based outbound training in strengthening teacher collaboration in vocational high schools (SMK). Collaboration is viewed as a crucial foundation for developing a collective work culture and improving the quality of teaching and learning. The research employed a mixed-method approach with a sequential exploratory design, involving 78 teachers from three departments at SMK GS through pretest–posttest, participatory observation, and in-depth interviews. The results showed an average increase of 49.4% in collaboration scores, with the highest improvement in the group processing aspect, indicating teachers’ enhanced ability to evaluate and manage teamwork reflectively. Qualitative data supported these findings, revealing changes in teachers’ mindsets and collaborative behavior across departments. The study concludes that experiential learning-based outbound training is an effective transformational learning strategy for strengthening teacher collaboration and fostering a professional culture in vocational education settings.
Profitabilitas, Likuiditas dan Leverage Pengaruhnya terhadap Nilai Perusahaan dengan Kebijakan Dividen sebagai Variabel Moderasi Saeful Fachri; Rahmat Taufik; Rival Aldiano; Intan Pandini
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5888

Abstract

This study aims to analyze profitability, liquidity and leverage on firm value and examine role of dividend policy as a moderating variable in this interaction. Based on Signaling and Pecking Order Theories, profitability is measure through Return on Assets (ROA), liquidity through Current Ratio (CR), leverage through Debt to Equity Ratio, firm value through Price to Book Value (PBV) and dividend policy through Dividend Payout Ratio. A quantitative approach was used with a population of 47 companies listed on the Jakarta Islamic Index (JII) during the 2019-2023 period, resulting in 65 observation samples. Data analysis used Moderated Regression Analysis (MRA) and multiple linear regression to test the hypothesis. The results show that ROA has a positive and significant effect on PBV, indicating profit efficiency that increases investor confidence in accordance with signaling theory. CR does not have a significant positive effect on PBV in line with pecking order theory which prioritizes internal financing. DAR has a significant positive effect on PBV indicating the effective use of debt for expansion in accordance with pecking order theory. The interaction between ROA and DPR is not significant on PBV indicating that dividend policy is less effective as a signal in this context. DPR significantly as a signal in this context. DPR significantly moderates the effect of CR on PBV confirming dividends as a signal of financial stability. The interaction between DAR and DPR is not significant on PBV indicating that other factors such as profitability are more dominant in investor assessment.
Hubungan Kegagalan Tata Kelola dan Pelanggaran Etika Bisnis terhadap Reputasi Kinerja Keuangan & Non-Keuangan Perusahaan: Studi Kasus PT Shell Moch Herdin Batistuta Akbar; Octavianunisa, Widuri; Hakim, Adi Lukman
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5939

Abstract

This study aims to analyze the impact of business ethics violations on the reputation and performance of PT Shell, by identifying the forms of violations that occur and the mechanism of their impact on the company's financial and non-financial aspects. The research uses a qualitative approach with a case study design. Data was collected through documentation studies of annual reports, media coverage, government institution reports, as well as in-depth interviews with key informants consisting of former PT Shell officials, energy market analysts, and senior journalists. Data were analyzed using thematic analysis techniques. The results reveal that PT Shell faced various business ethics violations, primarily in the areas of corporate governance (corruption), operational safety (fires and oil spills), and community relations (social and environmental conflicts). These violations functioned as negative signals that significantly damaged the company's reputation, reflected in declining trust from the public, investors, and other stakeholders. The impact on company performance was complex, including direct financial losses (fines, cleanup costs) and indirect losses (project delays, increased cost of capital), as well as non-financial losses such as decreased employee morale, worsened relations with regulators, and increased resistance from communities. It is concluded that there is a strong causal relationship between business ethics violations, reputation decline, and performance decline of PT Shell. This research confirms that ethical integrity and the strong implementation of Good Corporate Governance are not a cost burden, but rather a strategic asset and critical investment for protecting reputation and ensuring sustainable company performance.
Integrasi Human-Tech dalam Manajemen Sumber Daya Manusia Mahasiswa untuk Meningkatkan Motivasi dan Disiplin Akademik Perguruan Tinggi Erlin Setyaningsih
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.5985

Abstract

This research was conducted to analyse the integration of human and technological aspect in student as human resource management (HRM) to improve academic motivation and discipline in higher education. The rationale of this research is the phenomenon of increasing digitalization of education that has not been fully balanced by character development and the intrinsic motivation of students. This study uses a qualitative descriptive approach with data collection techniques through in-depth interviews, participatory observation, and documentation analysis of students, lecturers, and administrative staff at universities that have implemented technology-based academic management systems. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña which includes data reduction, data presentation, as well as drawing conclusions and verification. The results of the study indicate that the implementation of technology such as Learning Management System (LMS) and academic monitoring systems has a positive impact on the efficiency and accessibility of information, but its success is greatly influenced by intrinsic motivation and discipline of students. Effective human-tech integration requires a balance between technological innovation and character development through mentoring, coaching, and interpersonal feedback. The study's conclusion confirms that the success of human-tech-based student human resource management is determined not only by technological advancements, but also by the university's ability to build a humane, communicative academic environment that is oriented toward strengthening disciplinary values ​​and fostering sustainable learning motivation.
Pengembangan Sumber Daya Manusia dan Motivasi Kerja terhadap Kinerja Perawat RS KIA PKU Muhammadiyah Kotagede Hodiri Adi Putra; Debby Yulianthi Maria
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.6008

Abstract

Nurse performance is influenced by several factors, including human resource development (HRD) and work motivation. HRD development plays a strategic role in improving the quality of the workforce, including nurses. This development includes training, education, and skills development aimed at ensuring nurses have competencies that are in line with developments in health science and patient needs. The purpose of this study was to determine the effect of HRD development and motivation on nurse performance. The research method was quantitative with a cross-sectional approach. The sampling technique was total sampling, meaning that all 30 nurses were sampled. The analysis used univariate, bivariate using the t-test, and multivariate analysis using the F-test. The t-test results for the significant value of the HRD development variable were 0.000 <0.05, and work motivation was 0.519 >0.05. Simultaneously, the F-test obtained a significant value of 0.000 <0.05, so that all independent variables had a significant effect on the dependent variable together. Simultaneous testing showed the influence of human resource development and work motivation on nurse performance at the PKU Muhammadiyah Kotagede Special Hospital for Women and Children, Yogyakarta.).
Peningkatan Kualitas Sumber Daya Manusia sebagai Investasi Strategis melalui Peran Lembaga Pendidikan, Pemerintah, dan Widyaiswara Desta Janu Kuncoro
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.6011

Abstract

Enhancing human resource (HR) quality is a strategic priority for strengthening national competitiveness amid global dynamics and rapid digital transformation. This effort requires an integrated contribution from educational institutions, government agencies, and widyaiswara as key pillars in the national education and training system. This study aims to analyze the strategic roles of educational institutions, government agencies, and widyaiswara in enhancing human resource (HR) quality as a long-term investment within the national education system. The primary focus is to identify role disparities, assess institutional synergy, and formulate collaborative strategies for holistic, adaptive, and sustainable HR competency development. This research employs a systematic review approach following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. A total of 27 selected scientific articles out of 400 initial publications were analyzed through literature screening, inclusion–exclusion filtering, data extraction, and thematic analysis to gain a comprehensive understanding of HR investment through education and training. The findings reveal that educational institutions play a vital role in producing high-quality human resources through relevant curricula and competency-based learning innovation. The government supports this process through strategic policies, civil service capacity development, and institutional strengthening of training programs. Meanwhile, widyaiswara act as agents of change who bridge theory and practice in continuous professional development. The synergy among these three elements forms a critical foundation for building professional, competitive, and globally competent human resources in the era of digital transformation.
Optimalisasi Strategi Digital Public Relations melalui TikTok dalam Membangun Branding Kuliner di Bali I Gusti Putu Putra Artika; Ni Luh Yulyana Dewi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v4i4.6012

Abstract

The rapid development of Digital technology has transformed public communication and marketing strategies across various sectors, including the culinary industry. Social media platforms such as TikTok have become essential tools for business owners to strengthen their brand image and build engagement with audiences through creative and interactive visual content. This study aims to analyze the optimization of Digital Public Relations (PR) strategies through TikTok in developing culinary branding in Bali. The research employs a literature review approach by examining national and international scholarly articles published within the last five years that discuss Digital communication, public relations, and culinary branding strategies. Data were collected through a systematic search using relevant keywords across academic databases. The findings reveal that effective Digital PR strategies on TikTok consist of four main components: audience research, culturally based content planning, participatory two-way communication, and continuous evaluation supported by consumer trust. This approach enhances audience engagement and strengthens the brand image of Balinese culinary products as representations of local cultural identity. The study concludes that TikTok serves not only as a promotional platform but also as a Digital cultural communication space that connects traditional values with modern communication strategies in a sustainable manner.

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