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Jurnal Comparative : Ekonomi Dan Bisnis
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 27459632     DOI : DOI : 10.31000/combis
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Comparative: Ekonomi Dan Bisnis merupakan sarana bagi para penulis dan dosen untuk melaksanakan salah satu tridarma perguruan tinggi yaitu penelitian. Jurnal ilmiah ini untuk membantu para dosen Fakultas Ekonomi dan Bisnis baik program studi manajemen dan akuntansi serta dosen pada umumnya untuk mempublikasikan hasil penelitian tulisan dan kajian bidang ekonomi dan bisnis Adapun ruang lingkup jurnal yang akan dipublikasikan ekonomi, akuntansi, manajemen dan bisnis
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 27 Documents
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Search results for , issue "Vol 7, No 1 (2025): February" : 27 Documents clear
DESIGN AND IMPLEMENTATION OF NEW STUDENT ADMISSION APPLICATION AS A MARKETING MEDIUM WITH AGILE METHOD AT AL-HIKMAH KINDERGARTEN Yohanah, Yohanah; Suryadi, Suryadi; Komara, Dewi
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13656

Abstract

The process of accepting new students, which is still manual, can contain several obstacles such as administrative complexity, time-consuming. Therefore, through the implementation of the online system, Al-Hikmah Kindergarten hopes to accelerate and facilitate the admission of new students, provide better services to parents or guardians of students, and improve administrative management. In addition, the system can provide useful information about educational programs. Al-Hikmah Kindergarten is a must and strategic to improve the quality of educational services and meet the demands of sustainable development in an increasingly digital era. The qualitative research method is called a new method, because its popularity has not been long ago, it is called the postpositivistic method because it is based on the philosophy of postpositivism. This method is also called the artistic method, because the research process is more artistic (less patterned), and is called an interpretive method because the data from the research is more related to the interpretation of the data found in the field. Agile design method The concept of Agile Software Development was initiated by Kent Back and 16 of his colleagues stated that the concept of Agile Software Development is a way of building software by doing it and helping others and building it at the same time. From the results of this research, it can make it easier for Al-hikmah Kindergarten schools to receive the registration process and documentation process so that all processes that run can be used online and structured in the registration process. The online system can also reduce long queues, minimize the risk of loss and damage to prospective student data and speed up the data verification process. Continuous development, continue to evaluate and develop periodically to adjust to user needs and technological changes. User feedback should be integrated into every development interaction.
ANALYSIS OF BUSINESS POLICY STRATEGIES ON CHICKEN WILLIAM MSMES IN BANDUNG CITY Nurianputri, Awfa Azka; Aldina, Aurellia Thania; Ayurizki, Nourani; Abiyyu, Muhammad Refi; Jaya, Fadi Nurrayhan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13161

Abstract

Micro, Small, and Medium Enterprises (MSMEs) significantly contribute to Indonesia's economic growth, especially in the Food & Beverage (F&B) sector, which represents 75% of MSMEs in Bandung City as of 2023. This study examines the business strategies of Chicken William MSME through qualitative methods, including interviews, FGDs, and secondary data. Using PESTEL, Porter’s Five Forces, and SWOT analyses, the study identifies challenges and opportunities. Findings highlight that product innovation, operational optimization, digital marketing, halal certification subsidies, and partner collaborations can enhance competitiveness. These strategies are also applicable to other MSMEs in the competitive F&B sector.
TRANSFORMATION OF HIGHER EDUCATION HUMAN RESOURCE DEVELOPMENT: BUILDING DIGITAL COMPETENCIES IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 Marlina, Marlina; Jayanti, Prita Steady; Thama, Tuti Adhi; Nuraini, Intan; Muljadi, Muljadi
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13145

Abstract

Digital transformation in higher education is urgent in the 4.0 era, with the use of technologies such as AI, IoT and Big Data analytics. This study examines the strategy of the University of Muhammadiyah Tangerang in developing digitally competent human resources. This research uses a qualitative design based on case studies, involving bibliometric analysis, interviews with policy makers, lecturers, staff, as well as policy analysis and observation of human resource development practices. The results of the study show the urgent need for digital competencies in higher education. UMT has designed strategic initiatives such as technology-based training, the use of LMS, and collaboration with technology companies. However, the challenges of budget constraints, disparities in digital capabilities and resistance to new technologies remain. Great opportunities come with affordable technology developments and national policy support. His recommendations strengthen technology-based policies, the integration of digital elements of the curriculum, and strategic partnerships with industry. This step supports UMT's vision to contribute to the development of sustainable human resources in future education. Obstacles include budget constraints and resistance to the adoption of new technologies.
THE EFFECT OF PRUDENCE, FINANCIAL DISTRESS, AND INSTITUTIONAL OWNERSHIP ON TAX AVOIDANCE WITH LEVERAGE AS A MODERATION VARIABLE Ranggala, Qadar; Duni, Duni; Rambe, Hikma Agustina; Kurniaaningsih, Ika
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13220

Abstract

The purpose of this study was to determine the effect of prudence, financial distress and institutional ownership on tax avoidance with leverage as a moderating variable in primary consumer goods manufacturing companies (Consumer Non-Cyclicals) listed on the Indonesia Stock Exchange (IDX). The research time period is 5 years, namely the 2018-2022 period. The population of this research is manufacturing companies listed on the Indonesia Stock Exchange (BEI) for the 2018-2022 period. The sampling technique uses purposive sampling technique. Based on the predetermined criteria, 16 companies were obtained. The type of data used is secondary data obtained from the Indonesian Stock Exchange website. The analytical method used is Moderated Regression Analysis (MRA) with the help of SPSS version 25 software. The results of this study partially show that Prudence, financial distress, and Institutional Ownership have a significant effect on tax avoidance. Leverage is unable to moderate the relationship between prudence, financial distress and institutional ownership on tax avoidance.
ANALYZE OF FACTORS AFFECTING GENERATION Z'S INVESTMENT INTEREST IN THE CAPITAL MARKET Wulandari, Vina Yuliantika; Supeni, Retno Endah; Hafidzi, Achmad Hasan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.12949

Abstract

The results of this research are also in line with the researcher who is carried out by factors that affect the desire of generation Z, especially KSPM students at universities in Jember Regency, to invest in the capital market. Generation Z as a digital generation that is familiar with technology has special characteristics that need to be understood in the context of investment behavior and researchers are more focused on choosing KSPM as the object of research because KSPM is an extension of the capital market in general for students. The population of this study includes generation Z, especially students who take part in KSPM at the University of Jember Regency which totals 152 students who were taken as research samples using non-probability sampling techniques, data processing was analyzed by multiple linear regression, with hypothesis testing using t-test. The researcher's research shows that the impact of investment knowledge, minimum capital, risk preferences and social media influencers significantly affects investment interest.
THE EFFECT OF SENSORY MARKETING ON THE REPURCHASE INTEREST OF KFC JEMBER CONSUMERS WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE Prabatwati, Titis Alvita; Sari, Maheni Ika; Wibowo, Yohanes Gunawan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13553

Abstract

This research endeavors to analyze the impact of sensory marketing on the repurchase intentions of KFC patrons in Jember City, considering consumer satisfaction as a mediating variable. The study is grounded in the competitively expanding fast-food industry in Indonesia, where KFC holds a prominent position. Sensory marketing strategies, encompassing the stimulation of senses through aromas, interior aesthetics, ambient music, and food textures, are posited to elevate consumer experience and engender loyalty. Employing a quantitative approach, the study utilizes Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Data were gathered via questionnaires administered to 150 respondents, selected through purposive sampling, who had previously patronized KFC Jember. Analytical results indicate that sensory marketing exerts a positive and significant influence on both repurchase intention (β=0.548; p<0.05) and consumer satisfaction (β=0.321; p<0.05). Furthermore, consumer satisfaction demonstrably impacts repurchase intention positively (β=0.296; p<0.05). Consumer satisfaction also functions as a significant partial mediator in the relationship between sensory marketing and repurchase intention (β=0.095; p<0.05). These findings underscore that sensory marketing elements, such as the distinctive aroma of the food and the inviting ambiance of the restaurant, augment consumer satisfaction, thereby cultivating a positive impression and fostering repurchase inclinations. Practically, this research advocates that KFC Jember should fortify sensory elements, diversify its menu offerings, and provide enhanced customer service training to its staff.
THE INFLUENCE OF TRUST, INNOVATION AND SERVICE QUALITY ON CUSTOMER LOYALTY Akmalia, Atika Firmanda; Supeni, Retno Endah; Izzudin, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13351

Abstract

The problems that occur at Osing Barbershop, seen from the level of customer trust, innovation and quality of service indicate problems that need special attention, as well as the low level of customer loyalty at Osing Barbershop, from several factors it is necessary to conduct further research with the aim of increasing customer loyalty at Osing Barbershop. This study aims to determine and analyze the effect of trust, innovation and quality of service on customer loyalty at Osing Barbershop, Jember Regency. This type of research uses a quantitative method with a sample size of 195 respondents and uses the Non Probability Sampling sampling technique with a purposive sampling approach with the help of a questionnaire as the main tool in collecting respondent data. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficients of determination. The results of the analysis obtained show that trust, innovation and quality of service have a positive and significant effect on customer loyalty at Osing Barbershop, Jember Regency. The results of the f test have a simultaneous effect and the results of the R2 Determination Coefficient test with a contribution level of influence of 0.411 or 41%.
MSME BUSINESS POLICY STRATEGY: GROBBAK KOREA Puspita, Tita; Nustiawan, Alyaa Hasna Luthfiyah; Luna, Gaizka Tiara Meisya; Aurelya, Nadhira; Nadif, Muhammad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13177

Abstract

This study analyzes the business policy strategies of Grobbak Korea, a pioneer of Korean street food in Indonesia, in addressing market dynamics and shifting culinary trends. Using a qualitative descriptive approach, the research evaluates internal factors such as operational capacity, human resources, and financial management, alongside external factors such as industry competition, food trends, and consumer purchasing power. The analysis employs PESTEL, SWOT, Porter’s Five Forces, and TOWS frameworks. The findings indicate that Grobbak Korea benefits significantly from the rising popularity of Korean culture but faces considerable challenges, including operational limitations and dependency on centralized supplies. The study recommends product innovations that incorporate local flavors, community-based marketing strategies, and operational and logistical optimizations to enhance competitiveness and ensure business sustainability. 
NURSING SERVICE QUALITY STRATEGY IN INCREASING PATIENT LOYALTY AT BUNDA SEJATI HOSPITAL TANGERANG Tri Hutami, Wulan; Kustiyani, Rahmi; Janah, Miftahul; Muljadi, Muljadi
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13529

Abstract

Health institutions such as hospitals are a form of service in the field of services so they must provide the best form of service to patients to increase patient loyalty at Bunda Sejati Hospital Tangerang. Patient loyalty is one of the key indicators of a hospital's success. When patients feel satisfied and confident in the services provided, they are more likely to return for future treatment as well as recommend the hospital to their family and friends. The purpose of this study is to analyze the quality strategy of nursing services in increasing patient loyalty at Bunda Sejati Hospital Tangerang. In this study, direct observation techniques were used, then interviews and documentation. Based on the discussion in this study, the results obtained are that the service quality strategy consists of several indicators to increase patient loyalty at Bunda Sejati Tangerang Hospital.
ANALYSIS OF THE EFFECT OF RAW MATERIAL PLANNING, INVENTORY CONTROL, AND RAW MATERIAL QUALITY ON THE PRODUCTION PROCESS Wulandari, Aprilia Nadila; Fatimah, Feti; izzudin, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13602

Abstract

This study analyzes the influence of raw material planning, raw material control, and raw material quality on the production process at the Tofu Home Industry in Kaliwates District, Jember Regency. This study used a sample of 106 Tofu Home Industry employees in Kaliwates District, Jember Regency, who were selected using a census technique. The method used was multiple linear regression analysis. The results of the study showed that the three factors had a significant effect on the production process. This study has a novelty by focusing on the Tofu Home Industry and integrating three main variables in the analysis of the production process. The suggestions from this study provide practical direction for employees so that the industry always pays maximum attention to raw material planning, including monitoring its quality and quantity, to ensure that the production process runs smoothly and produces good quality products. Thus, the industry can meet market needs and increase customer satisfaction. Theoretically, this study contributes to the development of production process theory in small industries and opens up opportunities for further research.

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