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Proceedings of The International Conference on Business and Economics
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29639794     EISSN : 29634733     DOI : 10.56444
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management research (such as Marketing Management, Financial Management, HR Management, Operations/Production Management, Business Management, etc.) and/or Entrepreneurship as knowledge development Tourism research (hospitality, hotels and restaurants, tourist destinations, tourism development, tour and travel, etc).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 119 Documents
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STRATEGY MARKETING DEVELOPMENT OF UMKM (CASE STUDY IN BOYOLALI DISTRICT-CENTRAL JAVA) Natalia Arta Malau; Teguh Pamuji Tri Nur H
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.358 KB) | DOI: 10.56444/icbeuntagsmg.v1i1.293

Abstract

The role of the MSME sector is very important for the economic growth of a region. Where this sector reflects the local economy, a region and as a driving force for the regional economy. The existence of the Covid 19 pandemic has caused MSMEs actors to have new challenges and problems, regarding marketing in the form of digitalization. Therefore, a strategy is needed, which is able to answer these problems. This MSME Marketing Development Strategy is to see the types and characteristics of MSMEs, potentials and problems as well as strategies for handling them. The case of this research is MSMEs Boyolali Regency. The results of this study are SWOT analysis, which requires MSME marketing activities based on MSME digitization through increased product marketing through Social Media and E-Commerce.
THE EFFECT OF FINANCE AND DIGITAL LITERATURES AND FINACIAL MANAGEMENT ON UMKM PERFORMANCE IN THE CILACAP DISTRICT Indra Rachmawati; Nursanti Dwi Yogawati; Tri Yuwono; Fajar Nur Wibowo; Rizki Nugroho
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.275 KB) | DOI: 10.56444/icbeuntagsmg.v1i1.294

Abstract

This study aims to determine the effect of financial and digital literatures and financial management on the performance of UMKM. This research used quantitative research using associative approach. Data collection was carried out by distributing questionnaires to 30 respondents of UMKN business actors in Cilacap District. The data analysis method used is quantitative analysis using Path Coefficients Test, Modes of Goodness Test, and Hypothesis Testing. Path coefficient value of the influence of financial management on the performance of UMKM. The results of the linear test and the output of column coefficients and T-tables are known that financial management has a significant effect on performance as seen from the p value 0.005 <0.05. Good and correct financial management will provide benefits and advantages for UMKM actors. Several related institutions can provide financial and digital literatures training assistance. Training not only provides theoretical knowledge but also provides activities such as workshops and mentoring continuously.
STUDY OF THE COMPETITIVENESS AND SUSTAINABILITY OF THE MSME CLUSTER IN THE CITY OF SEMARANG Ade Nantera; Tri Widayati
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.239 KB) | DOI: 10.56444/icbeuntagsmg.v1i1.295

Abstract

Development of MSME Clusters in Semarang City is carried out to support the activities of MSME actors who are grouped into various types. This research was conducted by taking a sample of 70 MSME actors in various clusters. The competitiveness and sustainability of the clusters are determined using the AHP (Analytic Hierarchy Process) Method. From the results of the analysis it was found that Clusters in Semarang City, it can be seen that based on the HR variable, all clusters in Semarang City fall into the criteria/category of Sustainable Clusters. However, when viewed from the competitiveness variable, there are 3 (three) clusters that fall into the less sustainable category, namely Metals, Tourism, and Furniture. So, in general, the results of the cluster categories in the city of Semarang show that the problems facing cluster sustainability are more like an inability to compete
DESIGN OF NON-CRITICAL ITEM SUPPLIER SELECTION PROCEDURE USING FUZZY ANALYTICAL HIERARCHY PROCESS (FUZZY AHP) AND TRAFFIC LIGHT SYSTEM (TLS) METHODS Rachmansyah Rizal Hidayat; Bambang Purwanggono; Arfan Bakhtiar
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.258 KB) | DOI: 10.56444/icbeuntagsmg.v1i1.297

Abstract

Suppliers play an important role in determining product quality, costs, product development, and access to finance for companies. If the company is less selective in choosing its suppliers, the costs incurred may become ineffective. This study aims to develop or design a supplier selection model for non-critical items in Fast Moving Consumer Good companies. In this study, a literature review approach is used by examining 10 journals that have discussed supplier selection procedures. Each journal used as a basis for this study also has different problem objects, models, variables, methods and results. The results of the cross-reference analysis are used to design a procedural model for selecting suppliers for non-critical items. The design of the non-critical item supplier selection model uses several criteria which will later be used as the basis for selecting non-critical item suppliers. From several journals that have been studied, several criteria are obtained that are in accordance with the company that the researcher will conduct research, and will later be re-elected according to the company's needs. This study aims to develop or design a supplier selection model for non-critical items in FMCG (Fast Moving Consumer Good) companies. By using the F-AHP (Fuzzy – Analytical Hierarchy Process) and TLS (Traffic Light System) model, companies that have never had a procedure for selecting suppliers for non-critical items can carry out this procedure so that in the future this procedure can become a standard in companies in terms of choosing supplier.
THE INFLUENCE OF AUDITORY AND VISUAL PRODUCTS ON CONSUMER PURCHASE DECISIONS (Study on Consumers of Local Coffee Shop in Semilir Semarang) Imam Gozali; Fira Salsabila Zahroh
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (103.182 KB) | DOI: 10.56444/icbeuntagsmg.v1i1.298

Abstract

This study aims to determine the effect of auditory and visual products on consumer purchasing decisions at local coffee shops in Semilir Semarang in 2021. The data in this study are primary data from questionnaires with 100 respondents at local coffee shops in Semilir Semarang, using accidental sampling. The analytical tool used is Multiple Linear Regression analysis. The results of the study show that Auditory and Visual Products have a significant positive effect on consumer purchasing decisions.
The Influence of SEA and E-WoM on The Decision To Study In The Digital Business Study Program, AL-Irsyad University Cilacap Fajar Nur Wibowo; Zulfikar Yusya Mubarak; Nuni Wulansari; Annisa Rahayu P; Dani Setyawan
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.258 KB) | DOI: 10.56444/icbeuntagsmg.v1i1.318

Abstract

This study aims to analyze the influence of SEA and E-WoM on college decisions for Digital Business Study Program, Universitas Al Irsyad Cilacap, The object of this research is the Digital Business Study Program at Al-Irsyad Cilacap University, while the subjects are students of the Digital Business Study Program at Al-Irsyad University Cilacap. sampling with purposive sampling technique. The number of samples in this study were 31 respondents. Data was obtained through questionnaires which were distributed directly to digital business students at Al-Irsyad University, Cilacap. The data analysis technique uses SPSS version 22. Based on the results of the analysis carried out, it shows that SEA has a positive effect on digital business study study decisions, E-WoM has a positive effect on digital business study study decisions.
Analysis of Children’s Language Ability In Pematang Serai Village Related to The Quality of Child Human Resources From Early Rusyda Nazhirah Yunus; Munisa Munisa
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i1.442

Abstract

Based on initial observations made by researchers in Pematang Serai Village, some children had difficulty speaking because they were still used to the language used in the family environment, and it was difficult to listen to what other people were saying other than using their mother tongue. For example, some children still use their mother tongue or are carried away by the language used at home when they want to ask others for help, which is sometimes difficult to understand. Another problem faced by the people of Pematang Serai Village is moral degradation. Low levels of education and interest in reading are suspected to be the cause of the decline in the character values of the millennial generation. Data analysis was adjusted to the problem formulation questions to be investigated using a quantitative descriptive method that processes numerical data into words, then changes recorded data from interviews. There is an influence of mother tongue on the listening ability of children aged 4-5 years in Pematang Serai Village, the influence of mother tongue on the listening ability of children aged 4-5 years in Pematang Serai Village is 27.8%, and the rest is influenced by cultural factors, community environment and intensity social interaction of 72.2%.
The Effect of Rice Crop Production and Farmer Exchange Rate on Farmers' Income In Medan Krio Village Anggia Ramadhan
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i1.443

Abstract

The research was conducted in Medan Krio Village, Sunggal District, Deli Serdang Regency, North Sumatra Province. The purpose of this study was to analyze the variables of crop production and the exchange rate of farmers to the income of rice farmers in Medan Krio Village both partially and simultaneously. The research data used are primary. In addition, secondary data is also used as support for primary data. The data analysis technique used is a direct interview of respondents with the help of a questionnaire that has been prepared. The data analysis method used is Multiple Linear Regression. The results of this study variable crop production have a significant effect on the income of rice farmers in Medan Krio Village. And the variable exchange rate of farmers has an insignificant effect on the income of rice farmers in Medan Krio Village. The simultaneous variables of crop production and farmer exchange rates simultaneously do not affect the income of farmers in Medan Krio Village. The suggestion in the research is that there is a need for intervention from the government and the private sector to increase farmers' crop production to improve the welfare of farmers.
Effectiveness Of Business Capital In Terms Of Business Opportunity Analysis In Klambir Lima Kebun Village, Hamparan Perak District, Deli Serdang Regency Nina Fadilah; Tri Wulandari
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i1.497

Abstract

Business actors have a purpose in analyzing the business that is run some of the objectives are to condition the effectiveness of the use of capital so that the capital used is not used with things that are not yet important in running a business, for example in buying equipment that should not need to be purchased because the old equipment is still feasible and can be used. One of the businesses that can be done business analysis is a business that produces cakes, one of which is donuts. Potato Donuts are a variety of products that are in demand both from old people, teenagers and children. Revenue = Rp. 2.500,00 x 500 = Rp. 1.250.000,00, Profit = Rp. 232,500.00 Business Profit Analysis that can be done is as follows: With income of Rp. 1,250,000.00, a profit of 232,500 per day can be obtained if multiplied for the amount of demand for a fixed product, then a month's income of 12 x Rp. 232,500.00 = Rp. 2,790,00.00 or usually rounded up to Rp. 2. 790. 000,00. With the analysis of business opportunities, it can also be known whether the capital used so far has been effective, it can be seen from the amount of profit obtained always increases in each time period.
Development Of Tourism Villages With The Application Of Simple Accounting To Business Actors In Pematang Serai Village, Langkat District Nur Aliah; Miftha Rizkina
Proceeding of The International Conference on Business and Economics Vol. 1 No. 1 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i1.501

Abstract

This study aims to determine the application of simple accounting carried out by the Pematangs erai tourism village community who have a business. This research approach with qualitative descriptive method. The sample of this research is a business actor in the village of Pematang Serai which is as many as 8 business actors. The data analysis technique used is direct observation using interviews and documentation. The results of this study are Pematang serai is a village in langkat district that has potential in the development of village tourism, the development of this tourist village is supported by the langkat government, people who have a business in the village have not applied simple accounting records.

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