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Proceedings of The International Conference on Business and Economics
Published by Universitas 17 Agustus 1945 Semarang
ISSN : 29639794     EISSN : 29634733     DOI : 10.56444
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management research (such as Marketing Management, Financial Management, HR Management, Operations/Production Management, Business Management, etc.) and/or Entrepreneurship as knowledge development Tourism research (hospitality, hotels and restaurants, tourist destinations, tourism development, tour and travel, etc).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 141 Documents
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Exploring The Intersection Of AI And Business Ethics: A Qualitative Study On Digital Marketing Development In Indonesia Ekawahyu Kasih; Ngadi Permana; Farah Qalbia; Muhamad Chaidir
Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i2.1457

Abstract

This research delves into the nuanced landscape of digital marketing evolution in Indonesia, particularly at the intersection of artificial intelligence (AI) and business ethics. The study aims to elucidate the current state of digital marketing practices in Indonesia, exploring how AI technologies are integrated and the ethical considerations surrounding their implementation. Employing a qualitative research approach, the study utilizes in-depth interviews and focus group discussions with key stakeholders in the Indonesian digital marketing ecosystem. The sampling technique involves purposive sampling to ensure representation from various industry sectors and perspectives. Data analysis is conducted through thematic analysis, allowing for the identification of emerging themes and patterns related to AI adoption and ethical implications in digital marketing strategies. Preliminary findings suggest a complex interplay between technological advancements, ethical dilemmas, and regulatory frameworks, highlighting the need for a balanced approach to AI utilization in digital marketing within the Indonesian context.
The Role Of Artificial Intelligence In Fostering Ethical Business Practices: A Qualitative Study On Digital Marketing Advancements In Indonesia Muhammad Rizal; Eri Kusnanto; Farah Qalbia; Benardi Benardi
Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i2.1458

Abstract

This qualitative inquiry aims to explore the impact of Artificial Intelligence (AI) on promoting ethical business practices within the realm of digital marketing in Indonesia. The research model adopts a qualitative approach, utilizing semi-structured interviews with key stakeholders in the digital marketing sector. Sampling techniques involve purposive sampling to ensure representation from various sectors such as industry professionals, policymakers, and consumer advocacy groups. Data analysis employs thematic analysis, allowing for the identification of recurring themes and patterns related to the integration of AI in digital marketing practices and its influence on ethical considerations. Preliminary findings suggest that AI implementation in digital marketing facilitates transparency, personalization, and accountability, thereby fostering ethical practices among businesses operating in Indonesia's digital landscape. This study contributes to the ongoing discourse on the ethical implications of AI adoption in emerging markets, providing insights for policymakers and industry stakeholders to develop frameworks that promote responsible AI use in business operations.
The Role Of Financial Literacy On MSMEs : A Qualitative Investigation Benardi Benardi; Grace Yulianti; Ekawahyu Kasih; Farah Qalbia
Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i2.1459

Abstract

This study aims to investigate the significance of financial literacy in empowering Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to explore the nuanced factors affecting financial literacy among MSME owners and its impact on their businesses. A purposive sampling technique is employed to select participants from diverse MSME sectors. Data is collected through in-depth interviews and focus group discussions. The analysis utilizes thematic coding to identify patterns and themes within the qualitative data. The findings highlight the crucial role of financial literacy in enhancing the resilience and sustainability of MSMEs. Moreover, the study underscores the need for tailored financial education programs targeted at MSME owners to improve their financial management practices and foster business growth in a dynamic economic landscape.
Financial Management Proficiency For MSMEs Mohammad Chaidir; Grace Yulianti; Seger Santoso; Cahyatih Kumandang
Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i2.1460

Abstract

This research investigates the financial management proficiency essential for the success of Micro, Small, and Medium Enterprises (MSMEs). The study aims to explore the strategies employed by MSMEs to effectively manage their finances and navigate challenges. The research model adopts an interpretivist approach, utilizing semi-structured interviews with MSME owners and managers. A purposive sampling technique is employed to select participants representing diverse industries and geographic locations. Data analysis involves thematic coding to identify patterns, themes, and insights regarding financial management practices. Preliminary findings suggest a variety of strategies, including budgeting, cash flow management, and strategic investment decisions, play pivotal roles in MSME success. Additionally, the study identifies common challenges faced by MSMEs in financial management, such as limited access to financial resources and lack of financial literacy. This research contributes to understanding the nuanced dynamics of financial management within the MSME sector, providing valuable insights for policymakers, practitioners, and MSME owners striving for sustainable growth and success.
Strategic Financial Fluency: Catalyst For Growth In Micro, Small, And Medium Enterprises Eri Kusnanto; Ngadi Permana; Benardi Benardi
Proceeding of The International Conference on Business and Economics Vol. 1 No. 2 (2023): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v1i2.1461

Abstract

This qualitative research aims to explore the role of Strategic Financial Fluency (SFF) as a catalyst for growth in Micro, Small, and Medium Enterprises (MSMEs). The study employs a multi-method approach integrating literature review, case studies, and expert interviews to construct a comprehensive understanding of SFF and its impact on MSMEs' growth trajectories. Sampling techniques involve purposive sampling of MSMEs representing diverse industries and geographical locations to ensure comprehensive data collection. Data analysis employs thematic analysis, focusing on identifying patterns and themes related to SFF adoption, utilization, and its influence on business growth. The findings reveal that MSMEs equipped with Strategic Financial Fluency demonstrate higher adaptability, resilience, and growth potential. Moreover, SFF facilitates informed decision-making, efficient resource allocation, and strategic planning, thus fostering sustainable growth in MSMEs. This research contributes to the existing literature by highlighting the pivotal role of financial literacy and strategic financial management in enhancing the competitiveness and growth prospects of MSMEs in a dynamic business environment.
Improving Community Performance Through Salary, Work Environment, And Workforce Training In Sunggal District, Deli Serdang Darmilisani Darmilisani; Dian Yulis Wulandari; Yohanes Parsaoran Tamba
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1480

Abstract

A person who achieves the best performance will be appreciated by the company with good rewards. And with poor performance, will get punishment. The extent to which they can give their best performance depends on how they want to improve their competence and willingness (motivation) to do their best work. The purpose of this study is to improve community performance through salary, work environment, and labor training in Sunggal District, Deli Serdang. This research is a qualitative descriptive study using the literature review method through library studies based on previous research journals. The results of this study explained that several things can improve community performance in Sunggal District, Deli Serdang Regency such as the amount of income or salary, a supportive work environment, and job training needed to improve skills and knowledge at work. To achieve an improved quality of community performance, it is necessary to do several things, namely reviewing the amount of salary as a reward to the community and paying overtime hours reasonably by the overtime time used, reviewing the workforce training program which is considered less attractive, unclear direction and objectives, so that interest in participating in the workforce training program is low. And open the widest possible space for outstanding people to get promoted to a higher career level.
Do Financial Access, Digitalization Adoption, Innovation, and Market Orientation Influence Business Performance of Micro-Small Enterprises? Ida Puspitowati; Carunia Mulya Firdausy; Sarwo Edy Handoyo
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1530

Abstract

The improvement of performance for Micro and Small Enterprises (MSEs) is a must to achieve business performance growth. To achieve business performance successfully, the MSEs partly need to investigate factors that influence it. This study aims to examine whether or not financial access, digitalization adoption, product innovation, and market orientation influence MSEs' business performance. The source of data was obtained by distributing questionnaires to 135 women who engaged in MSEs in Belitung Regency as one of the main locations of women MSEs in Indonesia. These data were then analyzed statistically by applying the Partial Least Square-Structural Equation Modeling (PLS-SEM. The main findings of this research are: (i) the path coefficient of the variables financial access, product innovation, and market orientation has a positive and significant effect, (ii) the path coefficient of digitalization adoption has a positive but not significant effect on MSE business performance. The results of this research provide input for women's MSEs in Belitung Regency to be able to improve their market orientation to overcome marketing obstacles that may be experienced and to improve the business performance of women's MSEs in Belitung Regency.
Analysis of Financial Ratio to Economic Value Added at PT. Sharia People's Financing Bank (BPRS) Puduarta Insani Deli Serdang Nina Andriany Nasution; Fitri Yani Panggabean; Khairani Agustin
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1589

Abstract

This research aims to analyze the Financial Ratio to Economic Value Added at PT. Sharia People's Financing Bank (BPRS) Puduarta Insani Deli Serdang. Specifically, to analyze the measurement of Return On Equity (ROE) and Debt to Equity Ratio (DER) on Economic Value Added (EVA). The research approach uses Quantitative with Regression Data Type from 2016 - 2023, Multiple Linear Regression analysis techniques. The results of this research are: 1) Return On Equity (ROE) has a positive and partially significant effect on Economic Value Added (EVA), because an increase in equity can increase the added value of positive Economic Value Added (EVA) at PT. Sharia People's Financing Bank (BPRS) Puduarta Insani Deli Serdang; 2) Debt to Equity Ratio (DER) has a negative and partially significant effect on Economic Value Added (EVA), because debt that exceeds the asset value can reduce the equity value. Low Equity will cause a negative Economic Value Added (EVA) value at PT. Sharia People's Financing Bank (BPRS) Puduarta Insani Deli Serdang; 3) Return On Equity (ROE) and Debt to Equity Ratio (DER) simultaneously have a positive and significant effect on Economic Value Added (EVA) at PT. Sharia People's Financing Bank (BPRS) Puduarta Insani Deli Serdang.
The Influence of Benevolent Funds and Zakat Funds on The Reputation of Bank Syariah Indonesia for The 2018-2022 Period Wewis Gilang Sari; Awaluddin Awaluddin; Loso Judijanto; Iiz Izmuddin; Al-Amin; Hadi Subeno; Fahmi Sulaiman
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1590

Abstract

Reputation has the potential to influence a company's performance, the support it receives from the public, and the bank's ability to obtain the necessary funding. This research aims to evaluate the impact of benevolent funds and zakat funds on the reputation of Indonesian sharia banks (BSI) in the 2018-2022 period. The research uses quantitative methods with the aim of understanding the relationship between construction variables which include several variables and other variables, to predict variable X1 (benevolent funds), variable X2 (zakat funds), and variable Y (reputation) on BSI. The data used is document data, especially annual reports published by BSI every quarter on the Indonesia Stock Exchange (BEI) in the 2018-2022 period and collected via the official BSI website. The research results show that, partially, the path coefficient for the use of benevolent funds (PDK) has a positive value of 0.18 with a p-value of 0.18. This means that the use of benevolent funds has a positive effect on reputation with a contribution of 18%. Meanwhile, the use of zakat funds (PDZ) on reputation has a positive path coefficient of 0.53 with a p-value of 0.1 which is smaller than 0.05. This shows a positive relationship between the use of zakat funds and reputation, with a contribution of 49%. In the indirect and total effects table, the use of zakat funds shows a positive and significant relationship to reputation with a contribution of 53%. Both the use of benevolent funds and zakat funds have a positive impact on reputation, with a p-value of 0.002 which is smaller than 0.05. In addition, the R-squared for the reputation variable is 0.487, indicating that the contribution of the PDK (X1) and PDZ (X2) variables to reputation (Y) is 48.7%, and the remaining 51.3% is influenced by other variables outside the model study.
Effect of Investment Decisions, Funding Decisions and Dividend Policies on Company Value in The Jakarta Islamic Index Mesis Rawati; Iiz Izmuddin; Anggi Setya Prayoga; Loso Judijanto; Al-Amin; Hadi Subeno
Proceeding of The International Conference on Business and Economics Vol. 2 No. 1 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i1.1591

Abstract

This research aims to test whether investment decisions, funding decisions and dividend policy influence company value. The data used in the research is secondary data. The population of this research is companies registered in the Jakarta Islamic Index (JII) 70 for 2018-2021. Determining the sample in the research used the porpusive sampling method with special criteria to obtain 68 data. The results of this research prove that the influence of investment decisions on company value is 0.256 > 0.05 and the calculated t value is 1.147 < 1.99714. There is no influence of investment decisions on value. Company. The influence of funding decisions on company value is 0.000 < 0.05 and t count is 6.384 > 1.99714. There is a significant influence of funding decisions on company value. The influence of dividend policy on company value is 0.116 > 0.05 and the calculated t is 1.595 < 1.99714 so it can be concluded that there is no influence of dividend policy on company value.

Page 6 of 15 | Total Record : 141

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