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Jurnal Ilmu Manajemen dan Bisnis
Published by Universitas Bina Mandiri Gorontalo
ISSN : 23026723     EISSN : 29869331     DOI : https://doi.org/10.47918/jhts.v3i1.334
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other
Journal of management and business science contains the writings of lecturers and students from the management and business majors both from within UBMG and outside the University environment. Articles in this journal are published in three times a year.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
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INTEGRATING SOCIAL ENTREPRENEURSHIP AND ADAPTIVE LEADERSHIP IN STRENGTHENING INCLUSIVE MSMEs Dunggio, Titin; Hamzah, Ariyati; Airmas, Meylani; Tumampas, Putri Adtirah; Karim, Cindrawati H.
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.2293

Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as the backbone of Indonesia’s economy, contributing significantly to Gross Domestic Product (GDP) and employment absorption. However, MSMEs continue to face major challenges, such as limited access to capital, technology, markets, and a low adaptive capacity in responding to the dynamic business environment. In this context, social entrepreneurship and adaptive leadership emerge as innovative approaches with great potential to enhance the resilience and inclusivity of MSMEs. Social entrepreneurship emphasizes the simultaneous creation of social and economic value, while adaptive leadership enables organizations to innovate amid uncertainty. This study aims to comprehensively analyze how the integration of these two approaches can strengthen inclusive MSMEs in Indonesia, using a systematic literature review method of accredited national journals. The findings reveal that their integration generates a strong synergy, promoting financial sustainability alongside social impact, such as empowering vulnerable groups and increasing business resilience. Practically, MSME actors are encouraged to adopt impact-based business models and develop adaptive leadership capacities. Meanwhile, policymakers are advised to formulate support frameworks that foster innovation and inclusion. Theoretically, this research enriches the literature on inclusive entrepreneurship by proposing an integrative model that aligns with the context of developing countries. Further empirical research is recommended to validate the proposed model.
ADAPTIVE STRATEGIC LEADERSHIP IN DEVELOPING THE INNOVATION CAPACITY OF UMKM IN THE CREATIVE SECTOR Sudarsono; Patamani, Flora; Biahimo, Suci Ramadani I; Idrus, Iska Pramishella
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.2294

Abstract

Adaptive strategic leadership is crucial in driving innovation, especially for Micro, Small and Medium Enterprises (MSMEs) in the creative sector that operate in a dynamic and uncertain business environment. This study aims to analyze the role of adaptive strategic leadership in developing the innovation capacity of creative sector MSMEs in Indonesia. Using a qualitative approach with a systematic literature study, data was collected from various relevant accredited national journals. The results show that adaptive strategic leadership, characterized by the ability to adapt to change, foster organizational learning, and facilitate rapid decision-making, significantly contributes to improving the innovation capacity of MSMEs. Adaptive leaders are able to identify new opportunities, manage risks, and create an environment conducive to experimentation and creativity. The implications of this study highlight the importance of developing adaptive leadership competencies for creative sector MSME actors to ensure sustainability and competitiveness in the global market. This research provides theoretical contributions by enriching the literature on leadership and innovation in the context of MSMEs, as well as practical implications for leadership training and development programs in the creative MSME sector.
THE ROLE OF DIGITAL STORYTELLING IN IMPROVING THE COMPETITIVENESS OF CREATIVE ECONOMY MSMES Djou, Sitti Husna Noviana; Nasila, Rahmat; Husain, Putra Arisandi; Lukum, Marlon Mohamad
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.2295

Abstract

This research examines the crucial role of digital storytelling in improving the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in the creative economy sector. In an increasingly competitive and digitized business landscape, MSMEs are faced with the challenge of attracting consumer attention and building brand loyalty. Digital storytelling, as a marketing communication strategy that utilizes narratives through various digital platforms, offers an innovative solution to create emotional connections with audiences. This research method uses qualitative approach with a comprehensive literature study of relevant accredited national journals. The analysis shows that digital storytelling enables MSMEs to communicate the unique value of their products or services, build a strong brand identity, and differentiate themselves from competitors. Effective implementation of digital storytelling is proven to increase brand visibility, expand market reach, and ultimately, contribute to improving the competitiveness of creative economy MSMEs in domestic and global markets. The practical implication of this research is the recommendation for MSMEs to integrate digital storytelling as a core component in their marketing strategy, supported by adequate training and mentoring.
EDUCATIONAL INTERVENTION DIGITAL FINANCE ON THE SUSTAINABILITY OF CREATIVE ECONOMY MSMEs Mahadi, Nur Rizky Putri; Maintji, Mohamad Rizki; Hidayah, Magfira Nurul; Haju, Fadel
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.2296

Abstract

This study examines the effectiveness of digital financial education interventions in improving the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the creative economy sector. MSMEs, as pillars of the national economy, often face challenges in financial management and digital technology adaptation. Digital financial education is crucial for equipping MSMEs with the knowledge and skills needed to utilize digital financial instruments, manage risks, and make sound financial decisions. The research method employs a qualitative approach with a comprehensive literature review of accredited national journals. The analysis results indicate that digital financial education interventions significantly contribute to improving MSME financial literacy, financial technology adoption, operational efficiency, and ultimately, business sustainability. Structured and continuous education, tailored to the characteristics of creative economy MSMEs, can drive innovation and competitiveness in the digital era. The practical implications of this research are recommendations for policymakers and related institutions to design inclusive and relevant digital financial education programs to support the growth of creative economy MSMEs.

Page 9 of 9 | Total Record : 84

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