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Jurnal Ilmu Manajemen dan Bisnis
Published by Universitas Bina Mandiri Gorontalo
ISSN : 23026723     EISSN : 29869331     DOI : https://doi.org/10.47918/jhts.v3i1.334
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other
Journal of management and business science contains the writings of lecturers and students from the management and business majors both from within UBMG and outside the University environment. Articles in this journal are published in three times a year.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
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DIGITAL MARKETING STRATEGY ON BUSINESS PERFORMANCE WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN GORONTALO Darman; Patamani, Flora; Landjani, Nur Afni
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 1 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i1.2262

Abstract

The growth of MSMEs in Gorontalo Province plays a significant role in driving the regional economy, yet challenges in utilizing digital marketing strategies remain a major obstacle to optimizing business performance. On the other hand, customer satisfaction is a key factor that can strengthen the relationship between marketing strategies and business outcomes. This study aims to analyze the effect of digital marketing strategies on MSME business performance in Gorontalo with customer satisfaction as a mediating variable. A quantitative approach was employed, involving 52 purposively selected MSME respondents. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS 4 software. The results indicate that digital marketing strategies have a direct and significant effect on business performance with a T-statistic value of 2.003 and a P-value of 0.045. Customer satisfaction also has a direct and significant effect on business performance with a T-statistic of 5.699 and a P-value of 0.000. Furthermore, the mediation analysis reveals that customer satisfaction significantly mediates the relationship between digital marketing strategy and business performance (T-statistic = 5.232; P-value = 0.000). These findings highlight the critical role of customer satisfaction in enhancing the effectiveness of digital marketing. Therefore, MSME actors are encouraged to focus not only on technical aspects of digital marketing but also on service quality and customer satisfaction in a comprehensive manner.
DEVELOPMENT OF HUMAN RESOURCES (TEACHERS) TO IMPROVE THE QUALITY OF SMP N 3 SUWAWA. Mahmud, Nelviyanti; Podungge, Djamila; Ngabito, Yolanda
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.1501

Abstract

The study aims to determine the factors that influence the development of human resources (teachers) to improve the quality of SMP N 3 Suwawa. The data in this research are primary and secondary data. The data sources in this research are informants and documentation. The method in this research uses descriptive qualitative methods with data collection techniques using observation, interviews and documentation. The subjects of this research were four people, namely the principal, deputy principal, and two supporting teachers. The result shows that there are two factors that influence the development of human resources (teachers) in improving the quality of SMP N 3 Suwawa, namely internal and external factors. Several obstacles that are often faced mean that teachers at SMP Negeri 3 Suwawa have not been able to participate in comprehensive development programs. Therefore, this has an impact on improving the quality of SMP Negeri 3 Suwawa.
THE RELATIONSHIP OF PERFORMANCE WITH EMPLOYEE CAREER DEVELOPMENT AT THE CENTRAL STATISTICAL AGENCY (BPS) OF BONE BOLANGO DISTRICT Botutihe, Yowanda; Rachman, Aziz; Musa, Maman
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.1507

Abstract

This research aims to determine the magnitude of the relationship between performance and employee career development at the Central Statistics Agency (BPS) of Bone Bolango Regency. This type of research uses quantitative methods with an associative approach. The population and sample in this study were all 24 employees at the Central Statistics Agency (BPS) of Bone Bolango Regency. Data collection techniques use observation, questionnaires and documentation. The analysis method uses simple regression. The research results show that performance (X) is significantly related to Employee Career Development (Y) at the Central Statistics Agency (BPS) of Bone Bolango Regency. Based on the results that have been carried out, it can be seen from the Tcount result of 5.813 with a significance level of 0.000 <0.05. From the data processing results, a sig value of 0.000 was obtained with a probability value of 0.05. Because the sig value is <0.05, performance (X) is significantly related to employee career development (Y). So (Ha) is acceptable. Thus stating that: (Ha) there is a relationship between performance and employee career development (accepted) and Ho there is no relationship between performance and employee career development (rejected).
HUMAN CAPYTAL MANAGEMENT IN TORISM MANAGEMENT AT THE GORONTALO CITY TOURISI AND CULTURE OFFICE Maulana, Tri Setiawati
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.1525

Abstract

The objectives of this research are 1) To find out how Human Capital Management contributes to Tourism Management at the Gorontalo City Tourism and Culture Office. 2) To find out the determining factors of Human Capital Management in Tourism Management at the Tourism and Culture Office in Gorontalo CityThe method in this research uses a qualitative case study method with data collection techniques of observation, interviews and documentation.The research results show that 1) Contribution in the Gorontalon City Tourism and Culture Office increases regional tourism achievements, especially in regional income. Apart from that, of course the tourism sector plays a very important role because it is a social sector even though it is not a mandatory matter. Regional government, however, refers to elective affairs and the tourism sector provides a large share. Because every year the achievements in the Tourism and Culture Department are in the top 5 with the highest regional income achievements in the Gorontalo City Tourism and Culture sector. Apart from that, the skills possessed by each employee receive their own awards. 2) The determining factor is HR (Human Resources) both in terms of overall purpar and the structural apparatus as a whole, with the leadership model or leadership style on achievement and work motivation, and economic matters related to appreciation. Of course, managing a budget requires experience.
THE INFLUENCE OF E-COMMERCE AND SUPPLY CHAIN MANAGEMENT ON THE GROWTH OF MSME INCOME IN GORONTALO Sudarsono; Noe, Ismiyati A; Biahimo, Suci Ramadani I; Idrus, Iska Pramishella Idrus
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 1 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i1.2267

Abstract

The development of digital technology has driven a transformation in MSME business models, particularly in the use of e-commerce and supply chain management to increase income. This phenomenon highlights the need for empirical studies on the strategic role of these two variables in supporting MSME growth. This study aims to analyze the effect of e-commerce and supply chain management on the income growth of MSMEs. A quantitative research approach was used with Structural Equation Modeling–Partial Least Squares (SEM-PLS) as the analytical method, involving a sample of 66 MSMEs. The results showed that e-commerce has a positive and significant effect on MSME income growth, with a T-Statistic value of 3.210 and a P-Value of 0.001. Similarly, supply chain management also has a positive and significant effect, with a T-Statistic value of 7.497 and a P-Value of 0.000. These findings indicate that digital technology integration in marketing and efficient supply chain operations are key factors in enhancing income and ensuring MSME sustainability. Therefore, it is essential for MSME actors to strengthen their digital and managerial capabilities through appropriate training and infrastructure support from the government and business partners.
THE INFLUENCE OF MANAGERIAL SKILLS ON THE SUCCESS OF YOUNG ENTREPRENEURS IN THE DIGITAL ERA MEDIATED BY BUSINESS NETWORKS Dunggio, Titin; Airmas, Meylani; Tumampas, Putri Adtirah; Karim, Cindrawati H.
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 1 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i1.2277

Abstract

The growing of young entrepreneurs in the digital era reflects a new dynamic in the entrepreneurial landscape, particularly with the rise of digital transformation that has reshaped how businesses operate. However, behind this growth, many young entrepreneurs face challenges in managing their ventures effectively. This study aims to analyze the influence of managerial skills on the success of young entrepreneurs in the digital era, by considering the mediating role of business networks. A quantitative approach was applied using a sample of 52 MSME actors. The data were analyzed using Partial Least Square Structural Equation Modeling (SEM-PLS). The results show that managerial skills have no direct significant effect on business success (T-statistic = 0.127; P-value = 0.899). However, managerial skills significantly influence business success through the mediation of business networks (T-statistic = 5.207; P-value = 0.000). These findings highlight the crucial role of digital business networks as a bridge between managerial competencies and business performance. The study provides essential implications for digital entrepreneurship development programs that emphasize the synergy between managerial skills and networking strategies.
THE INFLUENCE OF INNOVATION CAPACITY ON THE PERFORMANCE OF MSMES IN GORONTALO MEDIATED BY THE BUSINESS ENVIRONMENT Djou, Sitti Husna Noviana; Husain, Putra Arisandi; Lukum, Marlon Mohamad Lukum; Ente, Moh Nur Hafis
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 1 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i1.2278

Abstract

The rapid growth of MSMEs in Indonesia continues to face serious challenges in terms of competitiveness and business sustainability, especially amid global economic pressure and market uncertainty. One strategy believed to improve MSME performance is by strengthening innovation capacity. However, in practice, the influence of innovation capacity on business performance does not occur directly, but is significantly mediated by the business environment. This study employed a quantitative approach using SEM-PLS on 73 MSME respondents and found that innovation capacity has a positive and significant effect on MSME performance when mediated by the business environment (t-statistic = 5.232; p < 0.001). The findings highlight that innovations undertaken by MSMEs become more effective and impactful when supported by a favorable business ecosystem, including market access, regulatory policies, partnerships, and infrastructure. This study enriches the literature on innovation management in MSMEs and provides practical implications for policymakers and stakeholders to build a supportive business environment that enables innovation as a pathway to enhance performance
THE INFLUENCE OF DIGITALIZATION AND HUMAN RESOURCE MANAGEMENT ON THE COMPETITIVENESS OF MSMES IN GORONTALO Mahadi, Nur Rizky Putri; Maintji, Mohamad Rizki; Hidayah, Magfira Nurul; Haju, Fadel
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 1 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i1.2279

Abstract

Digital transformation has become a global phenomenon that compels Micro, Small, and Medium Enterprises (MSMEs) to adapt in order to remain competitive. However, field evidence suggests that digitalization does not necessarily enhance competitiveness unless accompanied by strengthened human resource (HR) capabilities. This study aims to analyze the effects of digitalization and HR management on MSME competitiveness using a quantitative method and Structural Equation Modeling–Partial Least Square (SEM-PLS) with 59 MSME respondents. The analysis reveals that HR management has a significant effect on competitiveness, with a t-statistic of 6.985 and a p-value of 0.000. Conversely, digitalization shows no significant influence, with a t-statistic of 0.816 and a p-value of 0.415. These findings affirm that MSME competitiveness is largely driven by internal factors such as HR training, leadership, and a productive work culture. Meanwhile, digitalization will only yield optimal outcomes when supported by skilled human resources and well-directed organizational strategies. This research contributes to the strategic understanding of strengthening MSME competitiveness and serves as a reference for HR-based MSME development policies.
RISK ANALYSIS OF THE LIFE INSURANCE PROGRAM FOR BINA MANDIRI UNIVERSITY STUDENTS GORONTALO Ishak, Rahayu agustina
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.2291

Abstract

Insurance has several benefits, including first, minimizing unexpected risks, second, the family will be more secure, third, many things can be prepared. Such as children’s education, monthly family expenses, fourth, various kinds of facilities can be obtained through life insurance, fifth, reassurance thoughts in the future. The method used in this research is descriptive qualitative, with the analysis technique of this research, namely reducing data, by means collect and summarize the main things obtained from the results of deep interviews with respondents, then processing them into data sources. The population in this study are students at the Bina Mandiri Gorontalo. With several assessments result sub-themes, namely insurance services welfare, social health security, management risk and financial literacy.
ADAPTIVE LEADERSHIP IN HUMAN RESOURCE MANAGEMENT FOR MSME DIGITALIZATION Napu, Iin Angraen; Darman; Noe, Ismiyati A
Jurnal Ilmu Manajemen dan Bisnis Vol. 13 No. 2 (2025): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v13i2.2292

Abstract

The phenomenon of digital transformation has significantly reshaped the operational landscape of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. However, many MSMEs have struggled to adopt digital technology effectively due to limitations in human resources and weak leadership during change management. This study aims to explore the role of adaptive leadership in managing human resources during the digitalization of MSMEs using a qualitative approach based on a narrative review. Data were synthesized from relevant national and international literature published within the last five years. The findings reveal that adaptive leadership plays a critical role in creating a flexible work environment, fostering organizational learning, and reducing resistance to digital change. Adaptive leaders not only formulate strategies but also promote human capital development through participatory training and cultural transformation. These insights emphasize that the success of MSME digitalization depends not only on technological readiness but also on leadership quality capable of navigating uncertainty with a reflective and collaborative approach. This study contributes conceptually to leadership theory development within the digital MSME context and offers a basis for designing MSME empowerment policies rooted in leadership capacity building.

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