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Journal of Student Research
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 29639859     EISSN : 29639697     DOI : 10.55606
Core Subject : Economy, Humanities, Health, Science, Education, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences
Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis.
Arjuna Subject : Umum - Umum
Articles 544 Documents
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Pengaruh Promosi Digital Marketing Dan Word Of Mouth terhadap Keputusan Konsumen Dalam Memilih Jasa Wedding Organizer Siapnikah.Id Ulfi Maranisya; Reza Ardian Putra
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2838

Abstract

This research was carried out at Siapnikah.Id which is located in Pancoran Mas Depok. Researchers are interested in conducting research to find out whether digital marketing and Word of Mouthinfluence consumer decisions in choosing WO Siapnikah.Id services. Therefore, it is important to understand how digital marketing and Word of Mouthcan achieve the goal of consumer satisfaction in finding wedding organizer services. This research uses a descriptive quantitative research method with a survey approach. The population in this research is wedding organizer consumers totaling 47 people. The sample for this research was determined using numerical data which was processed using statistics. The technique used for data collection is a questionnaire or questionnaire. In the research, 2 independent variables are used, namely digital marketing (X1), Word of Mouth(X2). The dependent variable used in this research is consumer decision (Y). The results of this research are that digital marketing and Word of Mouthget different data, where digital marketing has a significant and influential effect on consumer decisions, while Word of Mouthhas no influence and is not significant on consumer decisions in choosing Siapnikah.Id wedding organizer services.
Evaluasi Layanan Referensi Perpustakaan Universitas Bung Hatta Thomas Yundra Putra; Ardoni Ardoni
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2839

Abstract

The aim of this research is to describe the evaluation of reference services which is then seen from the CIPP Evaluation Model theory. This type of research is quantitative with descriptive methods. The variable in this research is library reference services with sub variables, namely library service evaluation using the CIPP evaluation model. The population in this study is visitors to reference services at the Bung Hatta University Library from January 2023 to November 2023 with sampling using the non-probability silling formula with an accidental sampling technique. The number of samples is 61 users. The main instrument used is a research questionnaire which has been tested for validity and reliability. Data collection was carried out through questionnaires. The data were analyzed through the stages of examination, tabulation, and drawing conclusions. The results of the research are First, in the evaluation of the context, namely the reference service function, there are 3 statements which have an average score of 3.11. This score is on a scale of 2.50-3.24 which means good. Second, in the input evaluation there are 3 sub-indicators, (1) librarian which consists of 4 statements and has an average score of 3.24. This score is on a scale of 2.50-3.24 which means good; (2) a collection consisting of 5 statements and having an average score of 3.24. This score is on a scale of 2.50-3.24 which means good; (3) a catalog consisting of 3 statements and having an average score of 3.09. This score is on a scale of 2.50-3.24 which means good. Third, in the evaluation process there are 2 sub-indicators, (1) library reference services which consist of 5 statements and have an average score of 3.25. This score is on an interval scale of 3.25-4.00 which means very good; (2) information search service which consists of 3 statements and has an average score of 3.16. This score is on a scale of 2.50-3.24 which means good. Fourth, in product evaluation there are 2 sub-indicators, (1) visitor data which consists of 3 statements and has an average score of 3.20. This score is on a scale of 2.50-3.24 which means good; (2) the level of user satisfaction which consists of 3 statements and has an average score of 3.20. This score is on a scale of 2.50-3.24 which means good.
Pengaruh Preferensi Dan Motivasi Terhadap Kepuasan Pengunjung Gen Z Di Museum Macan Ulfi Maranisya; Rasya Maulida Rahma
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2840

Abstract

This research aims to evaluate the influence of preferences and motivation on the level of satisfaction of visitors, especially Gen Z at the MACAN Museum. The data analysis method used in this research is quantitative descriptive analysis. Through regression model analysis, several significant conclusions can be drawn. First, a constant value of 3.168 implies that if the preferences and motivation of visitors to the MACAN Museum is 0, then the level of visitor satisfaction is 3.168. Second, the regression coefficient for variable X1 of 0.070 indicates that preferences have a positive impact on the level of visitor satisfaction, while third, the regression coefficient for variable has a positive and significant impact on Generation Z Visitor Satisfaction (Y) at the MACAN Museum
Pengaruh Harga Tiket Dan Motivasi Dalam Keputusan Berkunjung Di Event Raisa Live In Concert Farrah Puspita Fauzy; Ulfi Maranisya
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2842

Abstract

This research aims to analyze the influence of price and motivation in the decision to visit the 2023 raisa live in concert event. The sample used in this research used primary data with data collection methods through questionnaires distributed to 96 respondents. The data analysis technique uses quantitative descriptive analysis. Based on the research findings, it can be concluded that the Price variable does not have a significant influence on the Decision to Attend the Raisa Live In Concert event. The research results indicate that the Motivation variable has a positive and significant impact on the Decision to Attend the Raisa Live In Concert event. The results show that the Price variable has a 0.016% impact, while the Motivation variable has a 0.244% impact on the Decision to Attend.
Penerimaan Teknologi ChatGPT Di Kalangan Mahasiswa: Studi Deskriptif Model TAM Pada Mahasiswa Program Studi Teknik Informatika Universitas Negeri Padang Rahayu Sukma Izzati Dasian; Desriyeni Desriyeni
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2847

Abstract

This research examines the acceptance of ChatGPT technology among students of the 2020 Informatics Engineering study program, Faculty of Engineering, Padang State University using the TAM model. This research aims to describe the acceptance of ChatGPT among students. The type of research used is quantitative research with a case study approach. The method used is descriptive research method. Data collection techniques through observation, interviews and questionnaires. Sampling in this research was by using saturated samples. Research data was obtained from the results of a questionnaire distributed to 89 samples who were informatics engineering students class of 2020. Based on the research results, it can be concluded that there is acceptance of ChatGPT technology among students of the Informatics Engineering Study Program Class of 2020, Faculty of Engineering, Padang State University, with five indicators which are obtained an average value of 2.61. The indicators include (1) Perception of ease of use, obtaining an average value of 2.64 whose interval scale is positive or categorized as good, meaning that the ease of use of ChatGPT so that it does not require special skills can be accepted by students of the Informatics Engineering Study Program Class of 2020. ( 2) Perception of user usefulness, obtained an average value of 2.65 whose interval scale is positive or categorized as good, meaning that ChatGPT provides benefits in helping user performance so that the indicator can be accepted by students of the 2020 Informatics Engineering Study Program. (3) Intention to use , obtained an average score of 2.57, which is a positive interval scale or categorized as good, meaning that the use of ChatGPT which will be reused over a longer period of time can be accepted by students of the 2020 Informatics Engineering Study Program. (4) Real conditions for using the system obtained an average score of 2.60 on a positive interval scale or categorized as good, meaning that users use ChatGPT truly to help user performance so that it can be accepted by students of the Informatics Engineering Study Program Class of 2020. (5) Attitude towards use, gain The average value is 2.61, the interval scale is positive or can be categorized as good, meaning that based on the evaluation of ChatGPT users, the impact of using ChatGPT can be felt so that this indicator can be accepted by students of the 2020 Informatics Engineering Study Program. Even though it is categorized as good, the use of ChatGPT can has a negative impact on students, such as dependence on ChatGPT which will affect students' critical thinking abilities in doing assignments and a lack of social interaction such as discussions because they rely too much on ChatGPT when doing assignments.
Pengaruh PENGARUH MODEL PEMBELAJARAN PROJECT BASED LEARNING (PjBL) MATERI PLANTAE TERHADAP HASIL BELAJAR SISWA DI SMA NEGERI 1 LANGSA: PENGARUH MODEL PEMBELAJARAN PROJECT BASED LEARNING (PjBL) MATERI PLANTAE TERHADAP HASIL BELAJAR SISWA DI SMA NEGERI 1 LANGSA Meli, Putri; Nursamsu Nursamsu; Setyoko Setyoko
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2851

Abstract

Pembelajaran Berasis Projek atau yang disebut Project Based Learning menjadi alternatif untuk melaksanakan pembelajaran yang inovatif, kreatif dan menyenangkan sesuai dengan pembelajaran abad ke-2. Tujuan penelitian ini adalah untuk Mengetahui Model Pembelajaran Project Based Learning (PjBL) dapat meningkatkan hasil belajar siswa dan untuk mengetahui Peningkatan hasil belajar siswa terhadap Model Pembelajaran Project Based Learning (PjBL). Metode penelitian mencakup Waktu dan tempat penelitian yang dilakukan selama dua bulan yang dilakasanakan di sekolah SMA Negeri 1 Langsa. Jenis penelitian eksperimen bersifat kuantitatif yang memiliki dua variabel. Sampel yang digunakan adalah siswa kelas X SMA N1 Langsa dengan kelas kontrol (X MIA5) dan kelas Eksperimen (X MIA3) dengan jumlah keseluruhan siswa sebanyak 71 siawa. Analisis data dilakukan dengan Uji t dan N-Gain Score untuk melihat pengaruh model pembelajaran PjBL terhadap hasil belajar siswa di SMA N1 Langsa. Hasil penelitian yaitu terdapat peningkatan hasil belajar siswa sebesar 45,122% pada kelas eksperimen. Dengan efektifitas model kurang efektif dengan nilai N-Gain Score sedang pada kelas eksperimen. Kesimpulan penelitian ini adalah model pembelajran project based learning dapat meningkatkan hasil belajar siswa hal tersebut ditunjukkan dari hasil nilai perhitungan uji hipoteis menggunakan uji t dan uji N-Gain Score. Dari uji N-Gain score didapatkan pada kelas kontrol yaitu kurang efektif untuk kategoti tafsiran efektif dan pembagian N-Gainnya kurang. Sementara pada kelas eksperimen didapatkan kategori tafsiran kurang efektif dengan pembagian nilai N-Gainnya yaitu sedang. hal ini dikarenakan kurangnya motifasi berprestasi siswa sehingga mengakibatkan model pembelajaran project based learning mendapatkan nilai N-Gain sedang. Namun untuk hilai hasil belajar siswa tetap mengalami peningkatan.
Pengaruh Brand Awareness Dan Brand Trust Terhadap Keputusan Pembelian Pada Produk Revlon Mutya Afisa; Muhajirin Muhajirin
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2874

Abstract

This study aims to determine and analyze the effect of brand awareness and brand trust on purchasing decisions for Revlon products. This type of associative research with primary data and sourced from research instruments in the form of a questionnaire with a Likert scale so that the type of data used is quantitative data. The research population is all consumers who have purchased Revlon products whose number is not known with certainty. The sample of this research was 96 respondents using purposive sampling technique. Data were collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results of the study show that band awareness and brand trust have a simultaneous effect on purchasing decisions for Revlon products.
PERANCANGAN IDENTITAS DAN MEDIA PROMOSI YAYASAN DHARMA BHAKTI MUSLIM INDONESIA Ayyub Hamdanu Budi Nurmana; Mut Hanan Naufal
Journal of Student Research Vol. 2 No. 3 (2024): Mei: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i3.2933

Abstract

The Dharma Bhakti Muslim Indonesia Foundation is a foundation that runs in social and religious fields. When researched, YDBMI did not yet have an identity and promotional media to support the promotion of the Foundation. Therefore, Researcher wants to introduce YDBMI to the community. Researchers do promotional media design approach to introduce YDBMI to society, because promotional media is considered mass media the effects can be felt immediately. Promotional media used by researchers include: foundation identity. The selection of promotional media refers to STP analysis. Researchers hope that alternative solutions designed by researchers can make YDBMI more advanced and developed.
Faktor Self Service Technology Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Masalalu Cafe, Rawa Domba B Syariffudin Latif; Khoirotunnisa Nur Priyanti
Journal of Student Research Vol. 2 No. 3 (2024): Mei: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i3.2949

Abstract

The study aims to analyze the self-service technology and service quality factors of customer satisfaction at Masalalu Cafe, Rawa Domba, Jakarta. The sample used in this study uses primary data collected through questionnaires distributed to 94 respondents. Data analysis techniques use quantitative descriptive analysis. The results of the research are self-service technology and quality of service-generating data that have a positive combined and significant impact on customer satisfaction at Masalalu Cafe
PENGARUH BOPO TERHADAP ROE PADA PT. BANK NEGARA INDONESIA,TBK Uswatun Hasanah; Muniarty, Puji
Journal of Student Research Vol. 2 No. 3 (2024): Mei: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i3.2978

Abstract

This research aims to determine and analyze the significant influence of BOPO on ROE at PT. Bank Negara Indonesia, Tbk. This research is associative type using secondary data. The research instrument used is a list of tables containing data on operational expenses, operating income, net profit and total equity at PT. Bank Negara Indonesia, Tbk for 10 years, namely from 2013 to 2022. The population in this research is all financial reports of PT. Bank Negara Indonesia, Tbk has been listed on the IDX from 1996 to 2022, which is 26 years. The sample in this research is the financial report of PT. Bank Negara Indonesia, Tbk for 10 years, namely from 2013 to 2022. The sampling technique used in this research was purposive sampling. Data collection techniques use documentation and literature study. The data analysis technique in this research is to use component analysis of the ratio of BOPO (X) to ROE (Y) and statistical analysis consisting of simple linear regression analysis, simple correlation coefficient, determination test and t test. The research results show that there is a significant influence of Operational Costs on Operational Income (BOPO) on Return On Equity (ROE) at PT. Bank Negara Indonesia, Tbk with a strong level of relationship.

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