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Jurnal Manajemen USNI
Published by Universitas Satya Negara Indonesia
ISSN : 25287044     EISSN : 28095103     DOI : https://doi.org/10.54964/manajemen/
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering
The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI Management Journal invites academics, practitioners, and students in the fields of Economics and Business to participate in submitting Scientific research articles and sharing ideas to JM-USNI. With the scope of articles related to Financial Management, Investment and Risk, Marketing, Human Resources, Organizational Behavior, business strategies and policies, creative and innovative ideas in the use of technology for business development. The USNI Management Journal is published by the Faculty of Economics and Business, Universitas Satya Negara Indonesia periodically twice a year, namely in February and August.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 137 Documents
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PENGARUH INDONESIA: PENGARUH KUALITAS PELAYANAN, FASILITAS PAKET IBADAH UMRAH TERHADAP TINGKAT KEPUASAN JEMAAH PT AMANAH TRAVEL INDONESIA PROVINSI SUMBAR adelismasari; Zulhelmi
Jurnal Manajemen Vol 9 No 2 (2024): Volume 9 Nomor 2 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v9i2.419

Abstract

Service is one of the priorities given by companies, especially companies operating in the service sector. This is a special attraction for the congregation so that they can feel satisfaction with the services provided by the service provider company. The facility factor is no less important, the congregation chooses the best facilities to use, therefore facilities must be a concern. The management of the service provider must make every effort to develop and carry out various strategic steps in an effort to achieve congregational satisfaction. The aim of the research is to find out how the influence of the Umrah Worship Package Facility Service Quality Variable on the level of Congregation Satisfaction at PT Amanah Travel Indonesia, West Sumatra Province. The research used was a research instrument, namely a questionnaire (Likter Scale) with a research sample of 74 respondents. The data analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and R2 Test. The method used is the Quantitative Method. The results of the research conducted show that the Service Quality Variable and the Umrah Worship Package Facilities Variable partially have a significant influence on the level of Congregation Satisfaction at PT Amanah Travel Indonesia Area, West Sumatra Province. And the Simultaneous Test also had a significant influence on the level of Congregation Satisfaction of PT Amanah Travel Indonesia, West Sumatra Province.
PENGARUH GAYA KEPEMIMPINAN DAN KOMPENSASI TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABLE INTERVENING PADA PT. KARUNIA JAYA GLOBAL Prasetya, GL Hery; Hendarto, Rizki Tri
Jurnal Manajemen Vol 9 No 2 (2024): Volume 9 Nomor 2 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v9i2.424

Abstract

This research aims to determine leadership style and compensation on employee performance through work motivation as an intervening variable at PT. Karunia Jaya Global. The sample used in this research was employees of PT. Karunia Jaya Global has a sample size of 55 employees. Based on the hypothetical test results in Sub Structure Path Analysis 1, the results showed that leadership style and compensation had a direct positive and significant effect on work motivation. Meanwhile, the results of hypothesis testing in Sub Structure Path Analysis 2 showed that leadership style, compensation, and work motivation had a direct positive and significant effect on employee performance. Likewise, leadership style and compensation positively and significantly indirectly affect employee performance through work motivation as an intervening variable.
UPAYA MENINGKATKAN BRAND AWARENESS PRODUK SARIAYU MELALUI MACS STRATEGIC Yuli Setiawan
Jurnal Manajemen Vol 9 No 2 (2024): Volume 9 Nomor 2 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v9i2.425

Abstract

The cosmetics industry in Indonesia experienced growth of up to 20.6%. In July 2022, the cosmetics industry increased from 819 to 913; SMEs dominated this increase at 83%. The market potential for body care products (skincare) in Indonesia is due, in part, to the increasing number of young people or the millennial generation. The total market in Indonesia has reached 267 million people, with a demographic population of women running 130 million people, and around 68% of them are women of productive age. Due to the enormous potential of skincare products in the Indonesian market, cosmetics entrepreneurs have emerged by bringing new brands and offering various advantages and modern marketing strategies. This condition is a big challenge, especially for old skincare entrepreneurs whose brands have long been known to the Indonesian public, one of which is Sariayu from Martha Tilaar. This research uses qualitative methods, which refer to journal data collection, expert opinions, and interviews, to obtain a formula for the Sariayu business development strategy. MACS's strategy can be a recommended solution for improving the branding of Sariayu's product.
Analisa Ratio lancar Dan Perputaran Piutang Terhadap Tingkat Pengembalian Asset Bisnis Makanan Dan Minuman Yang Tercatat Di Pasar Modal Indonesia Nasution, Yuslinda; Sawitry, Ina; Noviarti
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.446

Abstract

The research aims to evaluate the impact of the current ratio and accounts receivable turnover on the return on assets of the Food and Beverage business on the Indonesian Capital Market (BEI) for the 2019 - 2022 period separately and together. The research population consisted of 84 companies and 24 companies were sampled using certain consideration methods (criteria). The test results explain that current assets have a directly proportional impact on the level of return on assets, where the t table (3.272 ≥ 1.98552) is at a significance level of 0.002. Meanwhile, receivables turnover also individually influences ROA, with t table results (2.142 ≥ 1.98552) with a significance level of 0.035. Overall, the current ratio and receivables turnover have an influence on ROA of 6.957 at a significance level of 0.002. The results of the coefficient of determination (R2) show that the influence of the current ratio and receivables turnover on ROA is 0.111, indicating that 11% of the variation in ROA can be explained by these two variables. . And 89% are outside the variables studied. Keywords: Current Ratio, Receivables Turnover, ROA  
Pengaruh Viral Marketing, Experiential marketing Dan Persepsi Harga Terhadap Minat Beli Ulang produk Mixue Ice Cream & Tea Pada gen Z Agustinus Herinama, Agustinus; Setiawan, Yuli
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.449

Abstract

This study aims to determine the effect of viral marketing, experiential marketing, and price perceptions on repurchase interest in mixue ice cream & tea products in Gen Z, both simultaneously and partially. This research design uses quantitative methods with non-probability sampling techniques. The population of this study is Generation Z, which has consumed Mixue at the Gandaria City branch. A sample of 80 respondents used the Roscoe formula. The data analysis method used is multiple linear regression analysis, F test (simultaneous), t-test (partial), and Coefficient of Determination (Adjusted R Square) with the help of SPSS 25 software. This study's results indicate a simultaneous influence between the variables Viral Marketing, Experiential Marketing, and Price Perception on Repurchase Interest. Partially, Viral Marketing and Experiential Marketing have a positive effect on Repurchase Interest. Meanwhile, Price Perception hurts Repurchase Interest. Keywords : viral marketing, experiential marketing, price perception, on repurchase interest.
Pengaruh Predatory Pricing, Sikap Konsumen dan Pemasaran Interaktif terhadap Peningkatan Penjualan UMKM di TikTok Shop (Studi kasus UMKM kuliner di Jakarta Selatan) Trian Desa Putra, Trian; Setiawan, Yuli
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.450

Abstract

This study aims to examine the impact of predatory pricing, consumer attitudes, and interactive marketing on the increase in sales of SMEs on TikTok Shop, both simultaneously and partially. The research design uses a quantitative method with non-probability sampling techniques. The population of this study consists of culinary SMEs in South Jakarta using TikTok Shop, with a sample size of 100 respondents determined using the Roscoe formula. Data analysis methods include multiple linear regression analysis, uji auto korelasi, F-test (simultaneous), t-test (partial), and Coefficient of Determination (Adjusted R Square) using SPSS 25 software. The results indicate a simultaneous significant effect of the variables Predatory Pricing, Consumer Attitudes, and Interactive Marketing on Sales Improvement. Partially, Predatory Pricing and Consumer Attitudes significantly affect Sales Improvement, while Interactive Marketing does not substantially impact Sales Improvement Keywords: Predatory Pricing, Customer Attitudes, Interactive Marketing, Sales Improvement
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI PEMILIHAN KARIR DI STARTUP PADA GENERASI Z (STUDI KASUS PADA PT. XYZ) Muhamad Ivan Akbar, Ivan
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.453

Abstract

Everyone dreams of achieving a successful and promising career. Therefore, this dream must be achieved with hard work. When a person's dream has been achieved, all the desires can be realized. Thus, everyone must have supporting qualities and focus on developing and improving their performance and responsibilities. For this reason, preparation is needed to face competition and challenges in an increasingly competitive world of work. The method is carried out using descriptive qualitative research methods. The data collection tool used was through in-depth interviews. Career Path shows that career path is a factor for Generation Z when choosing a career at a startup. They consider clear career prospects and opportunities for development to be significant. Work Environment shows that the work environment is a factor that influences generation Z's decision to choose a career at a startup. A flexible work environment is considered an essential factor for Generation Z. Work Culture shows that work culture is a factor for Generation Z in choosing a career at a startup. They look for a culture aligning with their values and a workplace supporting innovation and teamwork. Social Values show that social values are a factor in Generation Z's career choices in startups. Generation Z chooses companies whose social values align with their values, such as sustainability and social responsibility. Keywords: Career Path, Work Environment, Work Culture, and Values Social
ANALISIS PERSONAL BRANDING WILLIAM ADITYA SARANA SEBAGAI POLITISI MUDA MELALUI MEDIA SOSIAL INSTAGRAM Aldapratiwi, Cyntia; Wahyono, Agus
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.454

Abstract

The revolution in the digital era, supported by current technological advancements, makes it easier for people to connect and interact with each other. Social media, especially Instagram, has become an effective tool for political figures to build personal branding and conduct digital political campaigns. This study focuses on the formation of William Aditya Sarana's personal branding on Instagram using Rampersad's (2008) authentic personal branding criteria, which includes eight characteristics: authenticity, integrity, consistency, specialization, relevance, visibility, persistence, and good behavior. This research uses a qualitative descriptive approach and a case study research method. Data were obtained through in-depth interviews and document studies. The results of the study show that William Aditya Sarana successfully fulfills the eight characteristics of authentic personal branding, enabling him to build a strong, authentic, and positive personal brand on Instagram. This effective personal branding fosters trust in the minds of the audience, attracting more people and increasing their interest in his political development, thereby gaining votes in elections. These findings indicate the importance of social media in personal branding strategies for political figures in the digital era. Keywords: personal branding, Instagram, social media.
ANALISIS INTEGRASI PASAR MODAL INDONESIA DENGAN PASAR MODAL ASEAN PERIODE 2021-2023 Dwi, Dwi Nur Aeni; Stefhani, Yosi
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.455

Abstract

This study aims to determine whether there is a correlation between the Indonesian stock market and the stock markets ASEAN member countries. Namely Malaysia, the Philippines, Singapore, Thailand, and Vietnam, during the period 2021-2023. The population used in this study includes the ASEAN Stock Exchange Indices are: the Kuala Lumpur Stock Exchange (KLSE) Index, the Philippine Stock Exchange Index (PSE), the Straits Times Index (STI), the Stock Exchange of Thailand (SET), and the Vietnam Ho Chi Minh Stock Index (VNI). The data analysis method used is the Bivariate Pearson Correlation. The results of the study fund shows that there is a correlation between the Indonesian stock market and the markets of Malaysia and Singapore. However, there is no correlation with the stock markets of the Philippines, Thailand, and Vietnam.
Pengaruh Citra Merek, Harga, Kualitas Pelayanan terhadap Keputusan Pembelian Springbed pada Distributor PT. Duta Abadi Primantara Hana Pertiwi, Danik; Simatupang, Lucy Nancy
Jurnal Manajemen Vol 10 No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i1.456

Abstract

This research intends to understand the influence of Brand Image, Price and Service Quality on Springbed Purchasing Decisions at PT. Primantara Eternal Ambassador. The evidence used is primary evidence collected through gathering sources from 50 sources who have purchased spring beds at the distributor PT. Primantara Eternal Ambassador. The process in this research is Causal Design. The process used in this research is a quantitative method and the research effect is based on respondents' answers using the LikeArt scale method. The data analysis techniques used in this research describe the Normality Test, Multiple Linear Regression Test, F Test, t Test and Coefficient of Determination with the help of SPSS 23. The results of the observations state that simultaneously (F Test) a significant influence is received between the Brand Image variables (X1 ), Price (X2), and Service Quality (X3) on Purchasing Decisions (Y). Partially (t test) Brand Image (X1) received a significant influence on Purchasing Decisions, Price (X2) received a significant influence on Purchasing Decisions and Service Quality (X3) received a significant influence on Purchasing Decisions.

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