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INDONESIA
Jurnal Manajemen USNI
Published by Universitas Satya Negara Indonesia
ISSN : 25287044     EISSN : 28095103     DOI : https://doi.org/10.54964/manajemen/
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering
The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI Management Journal invites academics, practitioners, and students in the fields of Economics and Business to participate in submitting Scientific research articles and sharing ideas to JM-USNI. With the scope of articles related to Financial Management, Investment and Risk, Marketing, Human Resources, Organizational Behavior, business strategies and policies, creative and innovative ideas in the use of technology for business development. The USNI Management Journal is published by the Faculty of Economics and Business, Universitas Satya Negara Indonesia periodically twice a year, namely in February and August.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 131 Documents
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Pengaruh PENGARUH DEWAN KOMISARIS INDEPENDEN, UKURAN PERUSAHAAN, DAN KEBIJAKAN DIVIDEN TERHADAP NILAI PERUSAHAAN INDEKS KOMPAS 100 Yuslinda Nasution; Rani Dyah Setyowati
Jurnal Manajemen Vol 7 No 2 (2023): Volume 7 No 2 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v7i2.241

Abstract

The purpose of this research is to ascertain how the Independent Board of Commissioners, Company Size, and Dividend Policy affect Company Value. Companies that are Kompas100 Index members that are listed on the Indonesia Stock Exchange in 2020 make up the population. 46 busnesses were used as samples in this research, which used the Purposive Sampling method. Analytic method used is multiple linear regression by using SPSS 25. The results of this study state that the results of simultaneous testing of the Independent Board of Commissioners, Company Size, and Dividend Policy Affect the Company's Value. The Independent Board of Commissioners and the Dividend Policy affects the Value of the Company, the Size of the Company does not affect the Value of the Company.
PENGARUH DESAIN PRODUK, CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA MEREK ADIDAS (Studi pada Mahasiswa FEB Universitas Satya Negara Indonesia) Fahri Rehansyah; Lucy Nancy Simatupang
Jurnal Manajemen Vol 7 No 2 (2023): Volume 7 No 2 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v7i2.244

Abstract

This study aims to determine the Influence of Product Design, Brand Image, and Lifestyle on the Purchasing Decision of Adidas brand sports shoes on Students of the Faculty of Economics and Business, Satya Negara University Indonesia. The data used is primary data collected through the distribution of questionnaires to 110 students who use Adidas brand sports shoes. The method used in this study used quantitative methods with causal design and research results based on respondents' answers using the Likert scale. The data analysis methods used in this study are the Multiple Linear Regression Test, F Test, t Test, and Coefficient of Determination.The results of this study show that simultaneously (test F) Product Design, Brand Image, and Lifestyle affect Purchasing Decisions. Partially (test t) Product Design does not affect the Purchase Decision, Brand Image affects the Purchase Decision, and Lifestyle affects the Purchase Decision.
PENGARUH DEBT TO EQUITY RATIO (DER), TOTAL ASSET TURNOVER (TATO), DAN NET PROFIT MARGIN (NPM) TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2016 - 2020 Yolanda Manurung Yolanda Manurung; Arifin Siagian
Jurnal Manajemen Vol 7 No 2 (2023): Volume 7 No 2 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v7i2.245

Abstract

Every company has a goal to gain profit growth in its business. This research was conducted to examine the effect of Debt to Equity Ratio (DER), Total Asset Turnover (TATO), and Net Profit Margin (NPM) on Profit Growth partially or simultaneously with data collection methods using secondary data in the form of financial reports on food and beverage companies listed on the Indonesia Stock Exchange. The population in this study were 33 food and beverage companies listed on the Indonesia Stock Exchange (IDX) for the 2016-2020 period. The sample in this study were 13 companies using purposive sampling technique. The analytical methods used in this research are Descriptive Statistical Analysis, Coefficient of Determination Analysis, and Multiple Linear Analysis. The results of this study indicate that simultaneously Debt to Equity Ratio (DER), Total Asset Turnover (TATO), and Net Profit Margin (NPM) have an effect on Profit Growth. Partially Debt To Equity Ratio (DER) has an effect on profit growth, Total Asset Turnover (TATO) has no effect on profit growth, and Net Profit Margin (NPM) has an effect on profit growth
DIGITALISASI UMKM MELALUI E-COMMERCE SEBAGAI PENINGKATAN PENDAPATAN NASIONAL Yuli Setiawan
Jurnal Manajemen Vol 7 No 2 (2023): Volume 7 No 2 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v7i2.250

Abstract

Currently, the era of the digital economy has become a momentum for businessmen to compete in creating innovative and sustainable business strategies. Advances in digital technology have also had a significant impact on various aspects of the global economy, one of the units that contribute to national income is Micro, Small, and Medium Enterprises (MSMEs). nowadays, the number of MSMEs that have gone digital is still around 12% of the total MSMEs in Indonesia. This research method uses qualitative methods, through investigation, description, and explanation of the quality or importance of digitizing MSMEs through e-commerce on national income which cannot be explained, measured, and described through a quantitative approach. The results of this study indicate that the digitization of MSMEs has a significant influence on increasing national income.
Pengaruh Kepemimpinan dan Lingkungan Kerja terhadap Kepuasan Kerja dengan Stres Kerja sebagai Variabel Intervening pada PT Wasteforchange Alam Indonesia Hendri Jopanda
Jurnal Manajemen Vol 7 No 2 (2023): Volume 7 No 2 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v7i2.251

Abstract

Human resources is one of the keys to the success of an organization, this is because human resources makes company work properly. Good employee performance will support the achievement of organizational goals and one of the triggers is the level of employee job satisfaction. Many factors can affect job satisfaction, some of them are leadership, work environment, and job stress. This research aims to find out and analyze the effect of leadership and work environment on job satisfaction with job stress as an intervening variable. The sample used in this research is all employees at PT Wasteforchange Alam Indonesia. The method used in this research is Path Analysis with SPSS 2.4 software as a tool for data processing. The results showed that leadership had a significant positive effect on employee job satisfaction, work environment has significant positive effect on employee job satisfaction, and job stress has significant negative effect on job satisfaction. Leadership has significant negative effect on work stress and work environment has significant negative effect on work stress. Leadership has a direct effect on employee job satisfaction without going through work stress, and work environment has a direct effect on employee job satisfaction without going through work stress.
ANALISA REAKSI PASAR TERHADAP INVASI RUSIA KE UKRAINA PADA PERUSAHAAN INDUSTRI ENERGI YANG TERDAFTAR DI BEI Nasution, Yuslinda; Ristiana
Jurnal Manajemen Vol 8 No 1 (2023): Volume 8 Nomor 1 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v8i1.258

Abstract

ABSTRACTSince the Russian invasion of Ukraine caused a shift in stock prices and sales levels, this is the reason researchers conduct research related to differences in stock prices. Observations were made 30 days before and 30 days after the announcement of the Russian invasion of Ukraine. Sampling used a purposive sampling technique, the sample in this study consisted of 73 energy companies listed on the Indonesia Stock Exchange. The Wilxocon sign test was used in this study. From the results of the study, it was found that the stock price and sales volume did not change before and after the Russian invasion of Ukraine. There is no difference in stock prices and sales volume as evidenced by the fact that usually abnormal returns and trading volume did not increase or decrease significantly either from the beginning or after the attack from Russia on UkraineKeywords: Announcement of the Russian Invasion of Ukraine, Corporate Actions, Average Abnormal Return, Trading Volume Activity.
STRATEGI E- MARKETING DAN BRAND AWARENESS MELALUI PEMASARAN ONLINE MEDIA SOSIAL TIKTOK TERHADAP MINAT BELI KONSUMEN PADA CAFE COFFEE ISEFF DI KABUPATEN TANGERANG: Indonesia Putri Nurjanah, Putri Nurjanah; Wahyono, Agus
Jurnal Manajemen Vol 8 No 1 (2023): Volume 8 Nomor 1 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v8i1.260

Abstract

This study aims to determine whether Consumer Purchase Interest (Y), E-Marketing Strategy (X1), Brand Awareness (X2), Online Marketing (Z) Social Media TikTok has a positive, significant effect on Cafe Coffee Iseff in Tangerang Regency. The research methodology uses quantitative methods, on primary data obtained from distributing questionnaires to 100 respondents who wish and who have visited, and the research results are obtained from the answers of respondents using a Likert scale. Using the path analysis test tool in the SPSS application version 25.0 2022. The results of the study stated that the E-Marketing Strategy had no direct effect on Online Marketing. Brand Awareness has a direct, significant effect on Online Marketing. The E-Marketing Strategy has a positive, significant direct effect on Consumer Purchase Interest. Brand Awareness has no direct effect on Consumer Purchase Interest. Online Marketing has a direct effect on Consumer Purchase Interest. The E-Marketing Strategy has no indirect effect on Consumer Purchase Interest through Online Marketing. Brand Awareness has an indirect effect on Consumer Purchase Interest through Online Marketing.
PENGARUH KEPERCAYAAN, PERSEPSI KEMUDAHAN, DAN PERSEPSI RISIKO TERHADAP MINAT MENGGUNAKAN M-BANKING PADA NASABAH BANK BTN KC BINTARO JAYA JOPANDA, HENDRI; Fauzi, Agus
Jurnal Manajemen Vol 8 No 1 (2023): Volume 8 Nomor 1 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v8i1.261

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan, persepsi kemudahandan persepsi risiko terhadap minat menggunakan m-banking pada nasabah Bank BTN KCBintaro Jaya. Sampel yang digunakan dalam penelitian ini adalah nasabah Bank BTN KCBintaro Jaya dengan jumlah sampel sebanyak 100 responden. Berdasarkan hasil uji hipotesisyang dilakukan dengan menggunakan Uji F menunjukkan bahwa secara simultan variabelkepercayaan, persepsi kemudahan dan persepsi risiko berpengaruh positif dan signifikanterhadap kepuasan kerja. Sedangkan hasil uji hipotesis dengan menggunakan Uji t menunjukkanbahwa variabel kepercayaan, persepsi kemudahan dan persepsi risiko berpengaruh positif dansignifikan terhadap minat menggunakan m-banking. Besarnya persentase sumbangan pengaruhvariabel kepercayaan, persepsi kemudahan dan persepsi risiko terhadap minat menggunakan mbanking pada nasabah Bank BTN KC Bintaro Jaya adalah sebesar 98,10% dan sisanya 10,90% dipengaruhi variabelyang tidak digunakan dalam penelitian ini
PENGARUH CITRA MEREK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN FRIED CHICKEN D’KRIUK TEROGONG CILANDAK BARAT Simatupang, lucy63; Putra, Satria Dwi
Jurnal Manajemen Vol 8 No 1 (2023): Volume 8 Nomor 1 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v8i1.271

Abstract

ABSTRACT This exploration was controlled on Fried Chicken D’Kriuk Terogong West Cilandak consumer. The spirit of this study was to decide the performance of brand image, price and location on buy compromise of Fried Chicken D’Kriuk Terogong Cilandak Barat. The sample used within this study make to 100 a respondents. This type of exploration is a casual test an whichever appoint the relationship or control between one or even other independent variables on the dependent variable. The exploration method use collaborative linear regression analysis beside the help of data processing using SPSS software version 26. The results of this study signify that brand image and price to have a significant reaction on purchase decision, while location has no significant reaction on purchase decision.
ANALISIS PERSISTENSI LABA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE 2020-2021 Stefhani, Yosi; Febrianti, Hana Difa
Jurnal Manajemen Vol 8 No 1 (2023): Volume 8 Nomor 1 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v8i1.273

Abstract

The purpose of this study is to analyze the impact of Accrual Reliability, Operating Cash Flow, Sales Volatility, and Company Size on the Profit Persistence of the company. The sample consists of 29 manufacturing companies listed on the Indonesia Stock Exchange during the 2020 – 2021 period, selected using a purposive sampling method. Data analysis involved a descriptive approach and multiple linear regression. The data used is secondary. The results of the partial test show that Accrual Reliability, Operating Cash Flow and Sales Volatility affect Earnings Persistence, while Company Size has no significant effect. Overall, the test results state that Accrual Reliability, Operating Cash Flow, Sales Volatility, and Company Size simultaneously affect Earnings Persistence.

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