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Jurnal Manajemen USNI
Published by Universitas Satya Negara Indonesia
ISSN : 25287044     EISSN : 28095103     DOI : https://doi.org/10.54964/manajemen/
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering
The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI Management Journal invites academics, practitioners, and students in the fields of Economics and Business to participate in submitting Scientific research articles and sharing ideas to JM-USNI. With the scope of articles related to Financial Management, Investment and Risk, Marketing, Human Resources, Organizational Behavior, business strategies and policies, creative and innovative ideas in the use of technology for business development. The USNI Management Journal is published by the Faculty of Economics and Business, Universitas Satya Negara Indonesia periodically twice a year, namely in February and August.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 131 Documents
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Analisys STRATEGI PEMASARAN PT. SUKSES INTERNASIONAL TOUR & TRAVEL DALAM MENGHADAPI PERSAINGAN BISNIS HAJI DAN UMRAH DI BUKITTINGGI: STRATEGI PEMASARAN PT. SUKSES INTERNASIONAL TOUR & TRAVEL DALAM MENGHADAPI PERSAINGAN BISNIS HAJI DAN UMRAH DI BUKITTINGGI Maharani, Tetti; Nurani, Khadijah
Jurnal Manajemen Vol 10 No 2 (2025): Volume 10 Nomor 2 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i2.427

Abstract

ABSTRACT Marketing strategy is a fundamental tool designed to achieve company goals by developing sustainable competitive advantages to enter the market and serve predetermined target markets. The increasing public interest in carrying out the Hajj and Umrah has resulted in Hajj and Umrah travel popping up in Bukittinggi. Therefore, PT. Successful International Tour & Travel needs to develop a good marketing strategy in order to face competition in the Hajj and Umrah business in Bukittinggi. The purpose of this research is to find out how the marketing strategy of PT. Success of International Tour & Travel in Facing Hajj and Umrah Business Competition in Bukittinggi. This type of research is qualitative research carried out at PT. Success of International Tour & Travel Bukittinggi through observation, interviews and documentation regarding research objects. The data analysis technique used in this research is SWOT analysis. The results of research conducted at PT. Bukittinggi Tour & Travel International Success: Marketing Strategy Development carried out by PT. International Tour & Travel's success in facing competition in the Hajj and Umrah business in Bukittinggi is using the SO strategy, namely (1) Providing varied packages (2) Offering various prices according to facilities (3) Providing satisfactory service (4) Providing quality human resources (5) Providing complete facilities and infrastructure.
PENGARUH GOOD CORPORATE GOVERNANCE (GCG), CORPORATE SOCIAL RESPONSIBILITY (CSR), DAN UKURAN PERUSAHAAN TERHADAP KINERJA KEUANGAN PERUSAHAAN (Studi Empiris Pada Perusahaan Manufaktur Sektor Consumer Non-Cyclicals Yang Terdaftar di BEI Pada Tahun 2018-2022) Anisa, Anisah Lathifah; Nasution, Yuslinda
Jurnal Manajemen Vol 10 No 2 (2025): Volume 10 Nomor 2 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i2.459

Abstract

The aim of this research is to find out and obtain empirical evidence about the influence of Good Corporate Governance (GCG), Corporate Social Responsibility (CSR) and Firm Size on Company Financial Performance in Manufacturing Companies in the Consumer Non Cyclical Sector listed on the Indonesia Stock Exchange for the 2018-2022 Period. The company characteristic factors used in this research include: Managerial Ownership, Institutional Ownership, Independent Board of Commissioners, Audit Committee, CSR, Firm Size and ROA. Measurement of corporate social responsibility is based on the Global Reporting Initiative (GRI) which is seen from the company's annual report. The sample in this study used a purposive sampling method to obtain 39 companies that met the criteria. Meanwhile, the data used in this research is secondary data obtained by accessing the official website www.idx.co.id. The results of this research simultaneously show that Good Corporate Governance (GCG), Corporate Social Responsibility (CSR) and Firm Size influence the Company's Financial Performance. Partially, Good Corporate Governance (GCG) has no effect on Company Performance, while Corporate Social Responsibility (CSR) has an effect on Company Performance and Company Size has no effect on Company Performance.
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA BIRO UMUM DI SEKRETARIAT JENDERAL DEWAN PERWAKILAN DAERAH REPUBLIK INDONESIA Assofa Marwah; Erica, Denny
Jurnal Manajemen Vol 10 No 2 (2025): Volume 10 Nomor 2 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i2.469

Abstract

A comfortable work environment and effective leadership play a big role in boosting employee performance. These two aspects support and complement each other. If both work well, employees will be encouraged to give their best and work responsibly, so that their performance increases and has a positive impact on the company. This research aims to analyze the influence of leadership style and work environment on the performance of General Bureau employees at the Secretariat General of the Regional Representative Council of the Republic of Indonesia. The methodology used is quantitative statistics by distributing questionnaires via Google Form. The population and sample for this study consisted of employees of the General Bureau at the Secretariat General of the Regional Representative Council of the Republic of Indonesia, totaling 70 respondents. Based on the hypothesis, this research was tested using the t test and F test. The research results showed that partially leadership style had a positive and significant influence on employee performance. This is indicated by the calculated t value of 2,485 > t table 1,668 with a sig value. 0.015. The work environment also partially has a positive and significant effect on employee job satisfaction, which is indicated by a calculated t value of 3,073 > t table 1,668 and a sig.0.003 value. Simultaneously, leadership style and work environment have a positive and significant effect on employee performance, with a calculated F value of 8,552 > F table 3,136 and a sig. 0,000.
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN CHATIME DI OUTLET CABANG PLAZA SLIPI JAYA Simatupang, lucy63; Tiara, Ester
Jurnal Manajemen Vol 10 No 2 (2025): Volume 10 Nomor 2 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i2.471

Abstract

ABSTRACT This study aims to determine whether Brand Image, Product Quality and Price affect Purchasing Decisions at Chatime in Plaza Slipi Jaya. The population in this study were all consumers who made purchases Chatime and the sample in this study was 100 respondents. The design of this study used quantitative methods and the results of this study were based on respondents' answers using a Likert scale. Sampling using non-probability sampling technique. Data analysis method technique in this study was multiple regression linear analysis,simultaneous (F test), partial (t test) and coefficient of determination test (Adjusted R Square) with the help of SPSS 25 software. The results of this study indicate that by simultaneous (F test), there is an influence significant difference between Brand Image, Price, and Promotion on Purchasing Decisions. The partial (t test) shows that Brand Image has a significant effect on Purchase Decisions, Product Quality has not significant effect on Purchase Decisions, and Price has a significant effect on Purchase Decisions.
Analisis Dampak Likiditas,Return On Equity Dan Total Asset Terhadap price Book Value Yang Listing Di LQ 45 Bursa Efek Indonesia Periode 2019 - 2022 Nasution, Yuslinda; Sarumaha, Trifena; Noviarti; Stefhani, Yosi
Jurnal Manajemen Vol 10 No 2 (2025): Volume 10 Nomor 2 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v10i2.479

Abstract

Penelitian ini bertujuan melihat dampak Likuiditas, Return on equity serta Total asset  terhadap Price book value. Populasi yang dimanfaatkan yaitu bisnis yang listing di LQ45 Pasar Modal Indonesia (BEI) saat 2019-2022. Dengan penggunaan metode purposive sampling ada 20 perusahaan yang dijadikan contoh dalam karya ilmiah ini. Karya ilmiah ini memakai analisa deskriftif dan regresi linear berganda ketika menganalisis data. Observasi ini menunjukkan dengan cara bersamaan, Likuiditas, Return On Equity, serta Total Assets mempengaruhi Harga Perusahaan (harga nilai buku saham). Namun, ketika diuji secara terpisah, Likuiditas (Current Ratio) tidak menunjukkan pengaruh terhadap Nilai Perusahaan (Price to Book Value), sementara Profitabilitas (ROE) dan Ukuran Perusahaan (Total Harta) terbukti memengaruhi Harrga Perusahaan (harga nilai buku saham).
PENGARUH BEBAN KERJA, KOMUNIKASI DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PT. TIRTA VARIA INTIPRATAMA Hardianto, Shony; Sitorus, Guston; Wahyono, Agus
Jurnal Manajemen Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v11i1.486

Abstract

This study aims to analyze the effect of workload, communication, and work culture on employee performance with work motivation as an intervening variable at PT. Tirta Varia Intipratama. Employee performance is a crucial aspect in achieving company goals, where factors such as workload, communication, and work culture can affect the level of employee motivation and productivity. The research method used is a quantitative approach with path analysis techniques. Data were collected by distributing questionnaires to employees of PT. Tirta Varia Intipratama. The results of the study indicate that workload, communication, and work culture have a significant effect on work motivation. In addition, work motivation is proven to be an intervening variable that strengthens the relationship between these factors and employee performance. These findings provide implications for company management to pay more attention to workload balance, improve effective communication, and build a positive work culture in order to improve employee motivation and performance.
Pengaruh Budaya Organisasi Dan Pelatihan Kerja Terhadap Kinerja Pegawai Pada Suku Dinas Kependudukan Dan Pencatatan Sipil Kota Administrasi Jakarta Pusat Rachel Darmajadi
Jurnal Manajemen Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v11i1.521

Abstract

Human resources are key in organisations, especially government organisations, it is influenced by organisational culture and job training on employee performance. This study aims to determine whether organisational culture and job training have a significant effect on employee performance partially or simultaneously. This study uses a quantitative method where the data collected is then processed using the SPSS version 25 application to analyse the results of the questionnaire and measure all existing variables with several tests, including validity test, reliability test, classical assumption test, normality test, multicollinearity test, heteroscedasticity test, and hypothesis testing using multiple linear regression, determination test (R²), f test and t test. The results of the coefficient of determination (R²) use an R square value of 0.156, it can be concluded that organisational culture (X1) and job training (X2) simultaneously affect the employee performance variable (Y) by 15.6%. From the results of the f test and t test calculations, it can be seen that all organisational culture and job training variables simultaneously have a positive and significant effect on employee performance with a Sig value. 0.034 <0.05, and for the value of fcount is 3.688> ftabel is 3.23.
PENGARUH WORK LIFE BALANCE DAN BEBAN KERJA TERHADAP KINERJA PEGAWAI PADA SUKU DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA ADMINISTRASI JAKARTA PUSAT: Studi Kasus Pada SUKU DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA ADMINISTRASI JAKARTA PUSAT Zhulia Choirun Nisa
Jurnal Manajemen Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v11i1.522

Abstract

Human resources are a crucial component influencing the success of an institution, particularly government institutions. This study aims to analyse the impact of work-life balance and work load on employee performance at the Population and Civil Registration Office of the Jakarta Central Administrative City. Employees face dynamic workloads, making work-life balance a significant challenge. The method used is quantitative with a descriptive approach. Data collection techniques included observation, interviews, and the distribution of questionnaires to 43 respondents using a saturated sampling method. Data processing was conducted using SPSS version 26, with a series of statistical tests including: validity tests, reliability tests, classical assumption tests, multicollinearity tests, heteroskedasticity tests, hypothesis tests (t-test and F-test), multiple linear regression tests, and determination coefficient tests (partial and simultaneous). The test results showed that all instruments were valid and reliable. The variables Work-Life Balance and Workload each had a significant partial effect on Employee Performance with a t-value of 3.842 > t-table 1.684 and a Sig. value < 0.05. Meanwhile, the simultaneous test yielded an F-calculated value of 12.382 > F-table 3.23 with Sig. 0.000, meaning that both variables together have a significant effect on Employee Performance. The simultaneous coefficient of determination (R²) of 0.382 indicates that 38.2% of the variation in performance is explained by the two independent variables. Keywords: Human Resources, Work-Life Balance, Workload, Employee Performance
Pengaruh Brand Image,Personal Branding Endorser Dan Customer Experience Terhadap Minat Beli Bolosego Di Toko Camilan Cibubur Rishawa, Dena; Nasution, Yuslinda
Jurnal Manajemen Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v11i1.524

Abstract

This study aims to determine the influence of Brand Image, Endorser Personal Branding, and Customer Experience on purchase intention of bolosego product at Toko Camilan Cibubur. The study was conducted quantitatively with 40 respondents, using non – probability sampling techniques and multiple linear analysis using SPSS 26. The results showed that all three variables simultaneously influenced purchase intention. However partially, only Customer Experience had a significant effect, while Brand Image and Endorser Personal Branding did not. The coefficient of determination of 22,8% indicates that purchase intention is explained by these variables, while 78,2% is influenced by other factors outside this study. Keywords: : Brand Image,Personal Branding Endorser,Customer Experience
DICCIO BUSINESS FRAMEWORK SEBAGAI STRATEGI PERTUMBUHAN UMKM (USAHA MIKRO, KECIL DAN MENENGAH) DI INDONESIA Deni; Saraswati, Koleta; Setiawan, Yuli; Stefhani, Yosi; Wahyono, Agus
Jurnal Manajemen Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemen.v11i1.527

Abstract

MSMEs in Indonesia play an essential role in the economy but still face challenges in terms of growth and competitiveness. This research discusses the implementation of the DICCIO Business Framework for the development of MSMEs in Indonesia. DICCIO's business framework includes four main pillars: digital marketing, cause collaboration, influencer marketing, and omnichannel marketing. The research objective is to analyze the framework's effectiveness in improving the growth and competitiveness of MSMEs. The research method used is qualitative to obtain an in-depth understanding of the framework's application. Data analysis is done descriptively, and secondary data is obtained from relevant agencies such as BPS, BI, and the Ministry of Cooperatives and SMEs. The study shows that the DICCIO Business Framework can help MSMEs develop effective Digital Marketing strategies. Implementing digital and influencer marketing has increased MSMEs' visibility and market reach. Meanwhile, cause-collaboration and omnichannel marketing can increase consumer trust and sales. In conclusion, the DICCIO Business Framework is an effective strategy to drive the growth and competitiveness of MSMEs in the digital era. This framework can be recommended to be implemented by MSMEs in Indonesia.

Page 13 of 14 | Total Record : 131

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