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Jurnal Bisnis Event

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Published by Politeknik Negeri Jakarta

ISSN : - EISSN : 29631971 DOI : https://doi.org/10.32722

Core Subject : Social,

Social Sciences

Jurnal Bisnis Event adalah jurnal yang menerbitkan hasil penelitian di bidang bisnis MICE (Meeting, Incentive, Convention and Exibition). Jurnal Bisnis Event menerima artikel yang berhubungan dengan bisnis, perdagangan, perdagangan elektronik, pameran, pariwisata, organizer, manajemen, sumberdaya manusia, dan logistik Jurnal ini diterbitkan empat kali setahun, pada bulan Februari, Mei, Agustus dan November oleh Politeknik Negeri Jakarta, Indonesia. Jurnal Bisnis Event menerbitkan edisi pertamanya: Vol. 1, No. 1, 2020 pada bulan Februari dan jurnal menerbitkan artikelnya dalam bahasa Indonesia. Proses review dalam jurnal ini menggunakan double-blind peer-review, yang berarti identitas reviewer dan penulis dirahasiakan dari reviewer, dan sebaliknya.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 67 Documents

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Pariwisata Sebagai Faktor Pendukung Kesejahteraan Masyarakat Firman Syah
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

The ideals of the Indonesian people are very noble and prioritize the interests of the community. This concept is the initial foothold from the government, namely Article 33 of the 1945 Constitution. This means that citizens are an important part of tourist destinations. On this basis, the idea was born that tourism is a supporting factor for community welfare. This research activity uses qualitative methods. The results of research in the field that tourism that tourism program that can support the welfare of the community is the cooperation and coordination between the government and the community. Because the largest area is rural, the tourism sector can enter the countryside. The tourism model can be in the form of managed natural resources such as adventure tourism, agro tourism, marine tourism, culinary tourism, cultural and historical tourism, and creative tourism.

Proses Kegiatan Sponsorship pada Event Royal Jogja Sand Dunes Geospatial Run 2019 Desy Nurelya; Heri Setyawan
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

The research problems of this study is how to sponsor activities in an effort to establish business cooperationbetween events and sponsors target of The Royal Jogja Sand Dunes Geospatial Run 2019. The objectives of thisstudy is to study the process of sponsorship activities at The Royal Jogja Sand Dunes Geospatial Run 2019. Thistype of research is a descriptive qualitative research by collecting, processing and presenting data obtained in theform of complete and correct information. Data collection techniques used in this study were the method ofobservation, interviews and documentation. The results show that the process of sponsoring activities carried out atThe Royal Jogja Sand Dunes Geospatial Run 2019 through several examples, namely: 1) preparing sponsorshipactivities from starting to make proposals, determining the target sponsors, communicating with sponsors, holdingmeetings with sponsors. with the agreement of cooperation; 2) carrying out sponsorship activities, namelycontrolling control and service to sponsors; 3) evaluation and feedback on sponsorship activities, namely sendingfinal report documents and re-establishing communication with the sponsor.

Strategi Pemilihan Media Partner dan Influencer Dalam Penyelenggaraan Pameran CRAFINA 2019 Sakana Bill Haqi; Imam Syafganti
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

This research discusses the strategy of selecting media partner and influencer in promotional activities at theCRAFINA 2019 exhibition. The purpose of this research is to understand the process in the selection strategy of mediapartner and influencer in promotional activities in organizing exhibition from the planning stage of the strategy to theimplementation. This research used qualitative research methods. Data collection techniques using interviews,observation and documentation. The focus of the research was conducted at the 2019 CRAFINA exhibition at theJakarta Convention Center. The results of this research identified that There are three factors in the selection ofmedia partners and influencers, namely the budget for the promotion of the exhibition, the conformity with the conceptof the exhibition and the system of media partner cooperation and there were two stages in the strategy of selectingmedia partner and influencer in organizing the exhibition, namely planning and implementation. At the planning stagethe activities carried out are the making of promotional plans that contain media partner and influencer targets, createa media and influencer database that matches the targets of the promotion plan and make proposals for submittingcooperation to be sent to the target media partner and influencer.

Pengaruh Telemarketing dalam Kegiatan Business Matching dalam Pameran Indonesia Maritime Expo 2019 Prita Indah Pertiwi; Djuni Akbar
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

The MICE industry (Meetings, Incentives, Conferences, and Exhibitions) is one of the short -term sectors in thetourism industry that is economically important for tourism. Marketing activities are very instrumental inmarketing MICE events. One part of marketing is telemarketing activities. In the B2B exhibition, there aremandatory activities, namely Business Matching. Business Matching is a scheduled business meeting between business people, retailers, agents, distributors and potential investors or partners. The Indonesia Maritime Expo 2019 exhibition is an international-scale business to business (B2B) exhibition. This research is a quantitative study. The sampling method used is the Purprosive Sampling Method. Sampling based on special selection in accordance with the criteria given. The purpose of this research is intended to determine the effect of telemarketing activities as one of the marketing activities at international exhibition events. Telemarketing activities can influence potential buyers in convincing and deciding to do business matching. Telemarketing activities can also provide more detailed information to potential buyers to create new business opportunities with prospective colleagues.

Proses Persiapan Special Event Lomba Lukis Kolektif Pelajar Tingkat Nasional 2018 oleh CV Multi Arta Mayida Maulidya Khairani; Tuty Herawati
Bisnis Event Vol. 1 No. 3 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

This study aims to determine the process of preparing for events and pre-event management of the Lomba Lukis Kolektif Pelajar Tingkat Nasional 2018 organized by MAM EO. The method used in this study is a descriptive method where MAM EO is the object of research. This data collection technique is done through interviews, observation, documentation and literature study. The results of this study indicate that MAM EO applies pre-event management in the implementation of the Lomba Lukis Kolektif Pelajar Tingkat Nasional 2018 which are concept development, feasibility study, decision making, and implementation. The results of this study were MAM EO as the organizer of the Lomba Lukis Kolektif Pelajar Tingkat Nasional 2018 which was quite good at carrying out pre-event management even though there were some shortcomings. However, the event went according to the purpose of this event, which was to provide space for students to express their creativity and increase their potential in creating fine arts.

Model Event Planning dalam Penyelenggaraan Training Masa Persiapan Pensiun oleh PT Arga Nusa Persada Rana Mustika Silmi; Etty Kongrat
Bisnis Event Vol. 1 No. 4 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Following an event planning model will guide an event organizers to make a successful event. An-event planning used as a systematic framework consisted of several stages of planning an event. This research conduct in PT Arga Nusa Persada, as an event organizer for pre-retirement training. The purpose of this study was to determine the event planning model of the training organizers as one of the market leader for pre-retirement training vendor in Indonesia. The data used by the authors in this study is a qualitative data. Data was collected by observation and structured interview, these data were then written on descriptive way. The research resulting event planning model that used by the organizer is helpful to create a successful event, the step-by-step event planning model can be explained as follows : Decision, Detailed Planning, Implementation and Evaluation.

Alur Laporan Pertanggungjawaban Setelah Kegiatan Workshop Persiapan International Monetary Fund – World Bank Group oleh Kementerian Pariwisata RI Despriyanti Despriyanti; Sudarno Sudarno
Bisnis Event Vol. 1 No. 4 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

The execution of the activity report after the event takes place is part of the Post Event stage. Basically an event report is a form of presenting facts about a situation or an activity, the facts presented are related to the responsibilities assigned to the reporter. Activity report or accountability report is an overview of the things implementing the activity that must be delivered by the coach to the party who gave the task as the responsibility of the activities that took place. The Ministry of Tourism held a workshop to educate the public and the Central Bureau of Statistics, that it was important to properly understand how the MICE business in Indonesia and the need for detailed calculations for state revenues obtained from MICE businesses in Indonesia, the workshop can be said as a successful event not only when the event takes place, but there is a Post Event that is very important for the event, namely the making of accountability reports, the accountability report must include all original documents in the form of; Visum, Letter of execution of duties, Statement of responsibility, official travel warrant, list of real expenses, details of official travel expenses, receipts, lodging invoices, electronic tickets, boarding passes, and reports on workshop activities, the accountability report has a path that must be passed, namely; Endorsement from Officials submitting official events and trips. On this occasion the author uses the Methods of Observation Analysis, Interviews, and Documentation.

Proses Penyelenggaraan Brand Activation Perusahaan Farmasi (Fahrenheit) dalam Upaya Re-Branding Produk Muhammad Kasthe Firdaus; Rimsky K. Judiseno
Bisnis Event Vol. 1 No. 4 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Corporate Events are activities that are fully funded by companies that have specific objectives to promote their products, create good image for consumers, or give awards to internal parties. For example in research conducted by the author about brand activation activities carried out by pharmaceutical companies to promote their products. Carrying out the activation activities is not only to promote the product, but the company will not increase public recognition of the product. If the requested activity goes well and the services provided by the company to consumers, convey a good impression, of course this will give positive results for the company. Today many private companies are struggling to inject large-scale funds just to improve their good image, public awareness, and appreciation of the products they produce. Because people today are very addictive with the use of gadgets, the thing that companies do is to support their products through social media, which of course costs more than print or physical media. Thus, activating the brand is done in a unique way so that it can attract the interest of the community to take these activities. In this study, the authors used the Observation and Documentation Analysis Method. The results of this study will be given to the campus as an assignment to fulfill the seventh semester graduation requirements at the Jakarta State Polytechnic, Commerce Administration Department, MICE Study Program.

Prosedur Pembayaran Booth pada event Indonesia International Hospital Expo 2018 divisi finance PT Okta Sejahtera Insani Endah Retno Nawang Wulan; Dewi Winarni Susyanti
Bisnis Event Vol. 1 No. 4 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

This research aims to find out how the booth payment procedure at the Indonesia International Hospital Expo 2018. The research method used by the author is a qualitative method accumulation of observation and interviews in finance division team and leader of Indonesia International Hospital Expo 2018. From the results of the research with using the method, the authors obtain the results of research that the booth payment procedure at the Indonesia International Hospital Expo 2018 is arranged to high up efficiency in service provider activities as PEO (Professional Exhibition Organizer) to exhibitors.

Pengaruh Event Service Quality terhadap Kepuasan Pengunjung dalam Event HOMEDEC 2018 Jessica Pingkan Nikita
Bisnis Event Vol. 1 No. 4 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

The purpose of this study is to show how the value of service quality, and convenience encourage customer satisfaction among visitors of HOMEDEC 2018. The design of this study used a survey to interview visitors for testing hypothesis. Meanwhile the data needed for this study are about service quality of the event and the convenience of the event as the dependent variable and satisfaction with the venue as an independent variable. The aggregate number of visitors who were respondents this study was 186 visitors. Analysis of the data used in this study using questionnaires. The result of this research concludes that perceived service from the visitor of Event HOMEDEC 2018 is The Event is good enough because the event achieved high level of satisfaction from the quality of services expected to achieve event satisfaction.

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Contact Name
Firman Syah

Contact Email
firman.syah@bisnis.pnj.ac.id

Phone
+628567170783

Journal Mail Official
firman.syah@bisnis.pnj.ac.id

Editorial Address
Gedung Administrasi Niaga Politeknik Negeri Jakarta Jl. Prof. DR. G.A. Siwabessy, Kampus Universitas Indonesia Depok 16425

Location
Kota depok,

Jawa barat

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Firman Syah

Contact Email firman.syah@bisnis.pnj.ac.id

Phone +628567170783

Journal Mail Official firman.syah@bisnis.pnj.ac.id

Editorial Address Gedung Administrasi Niaga Politeknik Negeri Jakarta Jl. Prof. DR. G.A. Siwabessy, Kampus Universitas Indonesia Depok 16425

Location Kota depok, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

Contact Name
Firman Syah

Contact Email
firman.syah@bisnis.pnj.ac.id

Phone
+628567170783

Journal Mail Official
firman.syah@bisnis.pnj.ac.id

Editorial Address
Gedung Administrasi Niaga Politeknik Negeri Jakarta Jl. Prof. DR. G.A. Siwabessy, Kampus Universitas Indonesia Depok 16425

Location
Kota depok,

Jawa barat

INDONESIA