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Miftachul Mujib
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INDONESIA
Jurnal Manajemen dan Dinamika Bisnis
Published by Universitas Dian Nuswantoro
ISSN : -     EISSN : 28295978     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen dan Dinamika Bisnis (JMDB) is a fully refereed (double-blind peer review) and an open-access online journal for academics, researchers, graduate students, early-career researchers and undergraduate students, published by Management Program Study, Faculty of Economics and Business Dian Nuswantoro University. JMDB is a periodical publication (two times a year, in May and November) with the primary objective to disseminate scientific articles in the fields of Management, Business, and Economics. JMDB is accept your manuscript written in Bahasa Indonesia and English.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 53 Documents
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ANALISIS STRATEGI TRANSFORMASI DIGITAL PADA PERUSAHAAN ASURANSI UMUM DI INDONESIA DALAM RANGKA MENCAPAI KINERJA BERKELANJUTAN Anggia Nugrahaning Sasanti; Effin Zulhakim Fudheel; Aris Budi Setyawan
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 5 No. 1 (2026): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

ABSTRACT This study aims to analyze the strategic priority factors and determine the most effective strategic choice to achieving sustainable performance in general insurance companies in Indonesia. Using the Analytic Hierarchy Process (AHP) Method, data collected from six expert and senior general insurance industry practitioners. The analysis identified Top Management Behavior as the most critical factor, with Visionary Leadership being the most important subcriterion. Between the two strategic alternatives evaluated, the Insurtech Partnership Strategy received higher global weight and was deemed more effective than the Transformational Leadership Strategy. The conclusion suggests that in order to achieve sustainable performance, general insurance companies may strengthening Visionary Leadership at Top Management Level while prioritize strategic partnership with Insurtech entities. Keywords: Digital Transformation, Sustainable Performance, General Insurance ABSTRAK Penelitian ini bertujuan untuk menganalisis faktor prioritas strategi transformasi digital pada perusahaan asuransi umum dan menentukan pilihan strategi yang paling efektif untuk mencapai kinerja berkelanjutan. Penelitian menggunakan metode Analytic Hierarchy Process (AHP) menggunakan data yang dikumpulkan dari enam praktisi ahli dan senior di industri asuransi umum di Indonesia. Hasil analisis mengidentifikasikan bahwa Perilaku Top Management sebagai faktor paling kritis dengan Kepemimpinan Visioner menjadi subkriteria terpenting. Diantara dua alternatif strategi yang dievaluasi, strategi Kemitraan dengan Insurtech memiliki global weight yang lebih tinggi dan dinilai lebih efektif dibandingkan dengan strategi Kepemimpinan Transformasional. Untuk meningkatkan kinerja berkelanjutan, perusahaan asuransi dapat memperkuat kepemimpinan visioner di level Top Management sambil memprioritaskan kerjasama dengan Insurtech sambil secara bersamaan Kata Kunci: Transformasi Digital, Kinerja Berkelanjutan, Asuransi Umum
EXPERIENTIAL MARKETING'S IMPACT ON CUSTOMER LOYALTY THROUGH SATISFACTION: GOJEK USERS IN SEMARANG Rindang Nurtantio Swasono; Yohan Wismantoro
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 5 No. 1 (2026): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

In the rapidly evolving ride-hailing industry, experiential marketing plays a crucial role in fostering customer satisfaction and loyalty, particularly amid intense competition among platforms like Gojek in urban areas such as Semarang, Indonesia. This study addresses gaps in prior research, which have often focused on the retail or fintech sectors, by examining the impact of experiential marketing on transportation services, where customer experiences directly influence retention and business sustainability. This research aims to investigate the relationship between experiential marketing and customer loyalty, mediated by customer satisfaction, among Gojek users in Semarang. A quantitative approach was employed, targeting Gojek users in Semarang. Data were collected from 100 respondents via purposive sampling and questionnaires. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for analysis, incorporating outer and inner model evaluations, hypothesis testing, and mediation effects. These findings highlight the mediating role of satisfaction in fostering loyalty through positive experiences, offering practical insights for ride-hailing companies to prioritize comprehensive customer engagement strategies.
SEMARTOUR : IMPLEMENTING SMART TOURISM FOR THE FUTURE OF SEMARANG CITY TRAVEL Tiya Dwi Rachmanti; Amron Amron; Febrianur Ibnu Fitroh Sukono Putra
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 5 No. 1 (2026): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

The research aims to explore the benefits, challenges, and barriers associated with the adoption of smart tourism technologies in the local tourism industry. A qualitative approach was used, with purposive sampling selecting 22 key stakeholders, including destination managers, accommodation providers, technology developers, and government officials. Data were collected through in-depth interviews, participatory observation, and social media analysis. Thematic analysis was employed to interpret the findings, which revealed that “SEMARTOUR” Smart Tourism, such as location-based applications and IoT in accommodations, have significantly improved resource management and visitor satisfaction. However, challenges such as high implementation costs, limited digital infrastructure, and data security concerns remain as significant barriers. The study contributes to the growing body of knowledge on smart tourism by providing practical insights for both the tourism sector and policymakers, offering recommendations for enhancing the adoption of “SEMARTOUR” Smart Tourism in other cities.

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