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Miftachul Mujib
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Jurnal Manajemen dan Dinamika Bisnis
Published by Universitas Dian Nuswantoro
ISSN : -     EISSN : 28295978     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen dan Dinamika Bisnis (JMDB) is a fully refereed (double-blind peer review) and an open-access online journal for academics, researchers, graduate students, early-career researchers and undergraduate students, published by Management Program Study, Faculty of Economics and Business Dian Nuswantoro University. JMDB is a periodical publication (two times a year, in May and November) with the primary objective to disseminate scientific articles in the fields of Management, Business, and Economics. JMDB is accept your manuscript written in Bahasa Indonesia and English.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 46 Documents
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PENGARUH DAYA TARIK EVENT DAN CONTENT MARKETING TERHADAP KEPUTUSAN BERKUNJUNG KE EVENT MEDAN RASA BANGKOK Aina Aulia Nasution; Tambunan, Sarah Rouli
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik event dan content marketing terhadap keputusan berkunjung pada event Medan Rasa Bangkok 2025, yang merupakan bagian dari Roadshow Kuliner Viral Indonesia. Pengumpulan data dilakukan melalui kuesioner menggunakan Google Form kepada masyarakat yang berusia ≥17 tahun dan telah mengunjungi event tersebut, dengan jumlah responden sebanyak 96 orang. Metode penelitian yang digunakan adalah kuantitatif dengan teknik analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa daya tarik event dan content marketing berpengaruh positif dan signifikan terhadap keputusan berkunjung (p < 0,05), baik secara parsial maupun simultan. Nilai adjusted R² sebesar 0,79 menunjukkan bahwa kedua variabel mampu menjelaskan 79% variasi keputusan berkunjung, sedangkan 21% lainnya dipengaruhi oleh faktor lain di luar penelitian. Kata Kunci: Daya Tarik Event; Content marketing; Keputusan Berkunjung
PENGARUH MEDIA SOSIAL DAN DAYA TARIK EVENT TERHADAP KEPUTUSAN BERKUNJUNG PADA CLEO FESTIVAL KULINER DI KOTA MEDAN Hastami, Cut Ella Fadilla; John Sihar Manurung
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

Cleo Festival Kuliner Medan 2025 merupakan salah satu acara hiburan populer yang menggabungkan pengalaman kuliner dengan pertunjukan musik. Festival berskala besar ini berhasil menarik perhatian masyarakat melalui berbagai tenant kuliner dan penampilan artis terkenal. Namun, hasil observasi lapangan menunjukkan adanya keluhan terkait ketidakjelasan informasi di media sosial, yang menekankan pentingnya peran media sosial dan daya tarik event dalam memengaruhi keputusan pengunjung untuk hadir. Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan daya tarik event terhadap keputusan pengunjung menghadiri Cleo Festival Kuliner Medan 2025. Dengan menggunakan pendekatan kuantitatif dan metode survei, kuesioner dibagikan kepada 96 responden berusia 17–35 tahun yang telah menghadiri acara tersebut. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa media sosial dan daya tarik event berpengaruh positif dan signifikan, baik secara parsial maupun simultan, terhadap keputusan berkunjung, dengan nilai R² sebesar 0,840, yang berarti 84% keputusan dipengaruhi oleh kedua faktor tersebut. Kata Kunci: Media Sosial; Daya Tarik Event;Keputusan Berkunjung
PENGARUH LITERASI KEUANGAN, INKLUSI KEUANGAN, DAN TINGKAT PENDAPATAN TERHADAP KEMAMPUAN PENGELOLAAN KEUANGAN PADA ASN DI KOTA SEMARANG Lestari, Sri; Herry Subagyo; Retno Indah Hernawati
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

This study aims to examine the effect of financial literacy, financial inclusion, and income level on financial management ability among Civil Servants (ASN) in Semarang City, with gender as a comparrison. A quantitative survey method was applied to 374 randomly selected respondents. Data were analyzed using SEM-PLS to test validity, reliability, and relationships between latent constructs. The results reveal that financial literacy, financial inclusion, and income significantly and positively influence financial management ability. Among these factors, financial inclusion emerged as the most dominant determinant. Gender did not significantly moderate the relationships, although minor differences appeared between male and female respondents. These findings highlight the importance of enhancing access to formal financial services, strengthening financial literacy, and optimizing income to improve the financial stability of civil servants.
IMPLICATIONS OF PRICE CONSCIOUSNESS AND PRODUCT QUALITY ON IPHONE USERS' PURCHASE INTENTION: THE ROLE OF SALE PRONENESS AS A MEDIATION FACTOR Thoriqotul A'iniyah; Wismantoro, Yohan; Mahmud, Mahmud; Pakarti, Piji
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

The iPhone is a premium smartphone product that has a higher price than competing brands So not everyone can afford it. Therefore, someone who wants to use an iPhone can find ways to get the product at a cheaper price. This study was conducted to determine the extent to which price consciousness and product quality contribute to purchase intentions, as well as the role of sale proneness as a mediating variable. The objects of this study are Generation Z and Millennials who have an interest in the old version of the iPhone. With sample criteria: consumers who buy their own iPhone, live in Semarang City, and are aged 17-44 years. The method used in this study is quantitative, with data collection carried out through questionnaires answered by 144 respondents. The analytical tool used in this study is SmartPLS software. The results of this study indicate that price consciousness has a positive and significant effect on sale proneness. In addition, product quality is also proven to have a positive and significant effect on sale proneness. Furthermore, both price consciousness and product quality have a positive and significant effect on purchase intention. Meanwhile, sale proneness also has a positive and significant effect on purchase intention. These findings indicate that both price consciousness, product quality, and sale proneness play an important role in shaping consumer purchase intention.
THE ROLE OF CELEBRITY ENDORSEMENT AND ONLINE CUSTOMER REVIEWS OF PURCHASE INTENTION OF MAKE OVER COSMETIC PRODUCTS WITH PURCHASES ON SHOPEE THROUGH BRAND TRUST AS AN INTERVENING VARIABLE Suryananda, Triska Marta; Mahmud, Mahmud; Amron, Amron; Pakarti, Piji
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

This study analyzes the effect of celebrity endorsement and online customer review on purchase intention of Make Over cosmetic products, with brand trust as an intervening variable on the Shopee platform. The research is based on the growing consumption of cosmetics through e-commerce and the crucial role of public figures and consumer reviews in influencing buying intentions. The study employs a quantitative method using the Partial Least Square (PLS) approach and purposive sampling of 126 respondents who have purchased Make Over products via Shopee. The results show that celebrity endorsement and online customer review have a significant positive effect on brand trust, which in turn affects purchase intention. Both factors also have an indirect effect through brand trust. These findings highlight the importance of building brand trust through appropriate endorser selection and active management of consumer reviews.
ANALISIS STRATEGI PEMELIHARAAN SUMBER DAYA MANUSIA Aprilia, Ade Sabrina Ayu; Risca, Rindi; Ghofur, Abdul; Hakim, Adi Lukman
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 4 No. 2 (2025): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

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Abstract

This article discusses the importance of human resource maintenance (HRM) as an organizational strategy to maintain productivity and sustainability. The study focuses on the concepts, objectives, and principles of HRM, workload and job satisfaction analysis, and the role of employee counseling. The research applies theories from Hasibuan, Robbins & Judge, Mathis & Jackson, and previous studies, using a literature review and qualitative analysis. The findings indicate that HRM includes compensation, safety, and welfare, and is based on the principles of benefit, justice, satisfaction, legality, and company capability. A balanced workload positively influences job satisfaction, while counseling supports employees’ mental health and motivation. Therefore, HRM is considered a strategic investment to enhance loyalty, reduce turnover, and develop a productive and adaptive workforce.

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