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INDONESIA
Jurnal Ekonomika Manajemen Dan Bisnis
Published by CV ITTC Indonesia
ISSN : -     EISSN : 29629322     DOI : https://doi.org/10.47233/jemb
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) (E-ISSN : 2962-9322) diterbitkan oleh CV.ITTC INDONESIA. JEMB menyediakan forum bagi Mahasiswa dan Dosen untuk mengeksplorasi masalah dan merefleksikan penelitian kuantitatif. JEMB adalah jurnal daring yang didedikasikan untuk publikasi penelitian berkualitas tinggi yang berfokus pada implementasi penelitian yang berfokus di bidang Maanajemen dan Bisnis Misi dari JEMB adalah menjadi jurnal interdisipliner peer-review terkemuka untuk memajukan teori dan praktik yang terkait dengan segala bentuk penelitian khususnya di Manajemen dan Bisnis.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 398 Documents
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Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian Jasa Kreatif pada UMKM Desain Aja Dulu Dede Crystien Panjaitan; Fransisca Herta Manik; Bobby Hartanto; Willy Cahyadi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.4981

Abstract

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to optimize digital marketing strategies and improve service quality in order to strengthen competitiveness and influence consumers' purchasing decisions. In creative service businesses, which are predominantly intangible, purchasing decisions are determined not only by effective digital marketing but also by the quality of services delivered to customers. This study aims to analyze the influence of digital marketing and service quality on purchasing decisions for creative services at Desain Aja Dulu MSME in Tebing Tinggi City. This research employed a quantitative approach using a causal explanatory design. The population consisted of 500 consumers, while 84 respondents were selected using the Slovin formula and purposive sampling technique. Primary data were collected through questionnaires using a five-point Likert scale, whereas secondary data were obtained from company documentation. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 3.0 software. The findings indicate that digital marketing has a positive and significant effect on purchasing decisions with a path coefficient of 0.407, a t-statistic of 3.042, and a p-value of 0.002. Service quality also has a positive and significant effect on purchasing decisions with a path coefficient of 0.447, a t-statistic of 3.244, and a p-value of 0.001. Furthermore, the R-Square value of 0.648 indicates that digital marketing and service quality jointly explain 64.8% of the variance in purchasing decisions, while the remaining 35.2% is explained by other variables outside the scope of this study. The study concludes that effective digital marketing supported by excellent service quality can significantly improve purchasing decisions in creative service MSMEs. These findings provide practical insights for MSME practitioners in developing digital marketing strategies and improving service quality to enhance business competitiveness.
GCG Sebagai Pilar Enterprise Risk Management: Studi Kasus PT. Martine Berto Tbk 2021-2023 Lusiana Mufidah; Elok Fauzia; Retno Wulandari; Yasmin Kamila; Putri Intan Nur Rizkiyah; Achmad Afandi; M. Cholilur Rochman
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5020

Abstract

The beauty and personal care industry in Indonesia has been growing rapidly with increasingly tough competition, so companies need to manage risks optimally. PT Martina Berto Tbk has recorded consistent net sales growth during the 2021–2023 period, but its net profit growth hasn’t shown the same stability. This study aims to analyze how the implementation of Good Corporate Governance (GCG) can support the implementation of Enterprise Risk Management (ERM). The method used in this study is a descriptive qualitative approach with a case study, conducted through an analysis of the 2021–2023 Annual Reports and Sustainability Reports. The results show that the GCG structure consistently supports the process of identifying, evaluating, mitigating, and monitoring risks, thereby increasing the effectiveness of ERM implementation.  
Analisis Corporate Governance Characteristics Dalam Mendukung Pengelolaan Risiko Pada PT Bank Pembangunan Daerah Jawa Timur Tbk (Bank Jatim) Cabang Purwosari Pasuruan Moch Zainul Fanani; Agung Chandra Wahyudi; Ahmad Afandi; Fauzi Irawan; Melyfin Afranza; Ali Muzaky
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5022

Abstract

The banking industry is the most regulated sector globally due to its strategic role as a financial intermediary and guardian of national economic stability, making the implementation of Good Corporate Governance (GCG) an absolute prerequisite for sound and accountable banking operations. This study aims to evaluate corporate governance (CG) characteristics and their role in supporting risk management at PT Bank Pembangunan Daerah Jawa Timur Tbk (Bank Jatim), Purwosari Pasuruan Branch. A qualitative descriptive approach with a single case study design was employed. Data were collected through in-depth interviews with four key informants (Branch Head, Senior Credit Officer, Head of Operations, and Internal Audit Coordinator), direct observation, and a focused group discussion (FGD) with the branch risk management team, supplemented by document analysis of Bank Jatim’s annual reports, internal audit reports, and risk management policies for 2021–2023. Data analysis followed the interactive model of Miles, Huberman, and Saldana (2014), encompassing data condensation, data display, and conclusion drawing/verification. The findings indicate that Bank Jatim Purwosari Pasuruan Branch has consistently applied the five GCG principles—transparency, accountability, responsibility, independency, and fairness (TARIF)—which proved effective in controlling credit risk through 5C analysis, mitigating operational risk via dual control procedures, and managing compliance risk by adhering to OJK regulations. The branch NPL remained below 2% (averaging 1.76%) during 2021–2023. This study contributes theoretically to the development of an adaptive GCG framework for regional banks in Indonesia, with practical implications including recommendations for strengthening credit decision independence, internalizing risk culture for new employees, and updating the GCG framework to accommodate digital transformation risks.
Pengaruh Leverage, Profitabilitas, Dan Likuiditas Terhadap Tax Avoidance (Studi Empiris Pada Perusahaan Sektor Teknologi yang Terdaftar di BEI 2022-2024) Al Hadiid; Rahmat Kurniawan
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 1 (2026): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i1.5036

Abstract

Tax avoidance has become an increasingly important issue in corporate tax management, as it is carried out legally byexploiting loopholes in tax regulations. This is frequently observed in companies within the technology sector, which arecharacterised by high growth, significant funding requirements and a predominance of intangible assets, all of which havethe potential to influence a company’s tax burden management strategy. This study aims to analyse the influence of leverage,profitability and liquidity on tax avoidance among technology sector companies listed on the Indonesia Stock Exchange(IDX) for the period 2022–2024. This study employs a quantitative approach using an associative research design. The studypopulation comprises all technology sector companies listed on the IDX during the observation period (2022–2024). Thesample was determined using purposive sampling based on specific criteria, resulting in 110 observations that met the study’seligibility criteria. The data used were secondary data obtained from the companies’ annual financial statements andanalysed using multiple linear regression with the aid of SPSS version 25 software. The research findings indicate thatleverage and profitability have a positive and significant effect on tax avoidance, whilst liquidity has no significant effect ontax avoidance. Taken together, leverage, profitability and liquidity have a significant effect on tax avoidance. These findingssuggest that a company’s capital structure and its ability to generate profits are the key factors influencing tax avoidancepractices in the technology sector. It is hoped that the findings of this study will provide useful insights for companymanagement, investors and regulators in formulating policies that enhance tax compliance and enable more effectivemanagement of corporate financial structures
Always-on Culture dan Fear of Being Replaceable terhadap Burnout melalui Toxic Productivity serta Dampaknya pada Kepuasan Kerja Karyawan Generasi Z di Era Artificial Intelligence Dinda Fadila Sari; Miswanto .
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5070

Abstract

The rapid advancement of Artificial Intelligence (AI), digital transformation, and flexible work arrangements has significantly reshaped organizational work practices. The widespread adoption of AI and digital technologies has accelerated the emergence of an always-on culture, in which employess are expected to remain constanly connected to worl beyond reguler working hours. Simultaneously, concerns about being replace by AI have intensified employees’fear of being replaceable, creating psychological pressure that may foster toxic productivity, increase burnout, and ultimately reduce job satisfaction, particulary among Generation Z employees, who represent the most technology-oriented workforce. This study aims to examine the effects of always-on culture and fear of being replaceable on toxic productivity, investigate the influence of toxic productivity on burnout and job satisfaction, and analyze the mediating roles of toxic productivity and burnout in the relationship between the independent variables and job satisfaction among Generation Z employees in the era of Artificial Intelligence. This study employed a quantitative explanatory research design using a survey method. The research population consisted of Generation Z employees in Indonesia who utilize digital technologies and Artificial Intelligence in their daily work activities. A total of 200 responden were selected through purposive sampling based on predetermined criteria, including being 18-27 years old, having at least six months of experience, and regulary using digital technology at work. Primary data were collected through an online questionnaire distributed via Google Forms using a five-point Likert scale. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4 software. The findings reveal that always-on culture and fear of being replaceable have positive and significant effects on toxic productivity. Furthermore, toxic productivity has a positive and significant effect on burnout and a negative and significant effect on job satisfaction. Burnout also negatively and significantly influences job satisfaction. In addition, both toxic productivity and burnout significantly mediate the relationships between always-on culture, fear of being replaceable, and job satisfaction. The findings indicate that excessive work connectivity and concerns about AI-driven job replacement reduce employees’job satisfaction by increasing toxic productivity by increasing toxic productivity and burnout. Therefore, organizations should foster healthier work environments by promoting work-life balance, supporting employees’ psychological well-being, and enhancing digital competencies to ensure that AI-driven workplace transformation improves productivity without compromising employee job satisfaction.
Analisis Efektivitas Saluran Suku Bunga dalam Transmisi Kebijakan Moneter terhadap Sektor Industri Indonesia Pada Periode 2016:09-2025:12 Clarisa Angelita Heriadi; Irma Febriana MK; Dian Fajarini
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5090

Abstract

This study analyzes the effectiveness of the interest rate channel in transmitting monetary policy to Indonesia's industrial sector. The BI-Rate operates through a complex transmission chain from lending rates (SBK) and credit growth (GKD) to industrial output (GPI). Previous research generally examined these channels separately, leaving the price-to-quantity mechanism not fully integrated. This study aims to analyze the channel's effectiveness and measure the contributions of the BI-Rate, SBK, and GKD in explaining industrial production fluctuations. An explanatory quantitative approach with a Vector Autoregression (VAR) model is employed using monthly secondary data from Bank Indonesia and the Central Statistics Agency, including a COVID-19 dummy as a control variable. Analysis utilized stationarity tests, optimal lag tests, Granger causality, Impulse Response Function (IRF), and Forecast Error Variance Decomposition (FEVD). IRF results show BI-Rate shocks are positively and significantly responded to by SBK, peaking at 0.062% in the tenth period. GKD response to SBK fluctuated. GKD shocks elicited a same-direction response from GPI, peaking significantly at 1.715% in the fourth period. FEVD analysis revealed credit growth contributed most to industrial growth variance (5.54%), surpassing the BI-Rate (4.84%) and SBK (4.81%). These findings demonstrate that the interest rate channel, through the credit quantity effect, is dominant, warranting reinforcement with macroprudential instruments to encourage productive intermediation.
Pengaruh Komunikasi dan Motivasi Kerja Terhadap Kinerja Karyawan di Radisson Blu Bali Uluwatu Ni Luh Erawati Widhi Astuti; Ni Wayan Sumetri; Muhammad Panji Mahardika
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5092

Abstract

The fundamental urgency of this research stems from the empirical detection of a decline in several key performance indicators (KPIs) in the frontline departments of Radisson Blu Bali Uluwatu, reflecting the importance of human resource governance in maintaining service excellence within the hyper-competitive hospitality industry. Tujuan Penelitian] This study aims to critically examine and measure the magnitude of the influence of organizational communication and work motivation on employee performance achievement in the operational environment of Radisson Blu Bali Uluwatu. Metode Penelitian] This research employs a quantitative approach with a causal-associative design. The population includes the entire workforce (152 people), with a sample of 61 individuals drawn through simple random sampling using the Slovin formula. Primary data were collected through a Likert-scale questionnaire and evaluated using multiple linear regression, partial t-test, simultaneous F-test, and the coefficient of determination via SPSS software. The analytical results validate that organizational communication has a positive and significant effect on employee performance (significance value 0.011 < 0.05). Work motivation also provides a positive and highly significant effect on performance metrics (significance value 0.000 < 0.05). The simultaneous evaluation proves that both variables jointly influence performance significantly with a contribution (R-square) of 71.9%, while the remaining 28.1% is explained by other variables outside the model. In conclusion, communication and work motivation are essential pillars for operational success, where work motivation emerges as the dominant determinant driving employee performance in a luxury resort ecosystem.
Analisis Implementasi Program Pelatihan dan Pengembangan Karyawan di J4 Hotels Legian Ni Luh Putu Siki Widiasih; I Putu Yoga Laksana; I Nyoman Hendra Laksmana
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5093

Abstract

The hospitality industry requires competent human resources to deliver excellent service. However, the gap between training blueprints and empirical operational realities frequently triggers persistent guest complaints, potentially harming the hotel's reputation in Bali's hypercompetitive tourism market. This research aims to evaluate the effectiveness of employee training and development programs at J4 Hotels Legian using the CIPP (Context, Input, Process, Product) evaluation framework. This study utilizes a qualitative approach with a descriptive phenomenological design. Data sources comprise primary and secondary data. Informants were selected through purposive sampling, involving four key department managers (F&B, Housekeeping, Front Office, and HRD). Data were collected via in-depth semi-structured interviews, covert non-participatory observations, and documentation studies. Data analysis was conducted interactively and validated using method and source triangulation. The CIPP analysis reveals that the Context dimension aligns with operational problem-solving needs. However, the Input dimension exposes a lack of leadership cultivation modules. In the Process dimension, significant temporal friction occurs due to conflicting training schedules and operational surges. Consequently, for the Product dimension, while mechanical work speed improved, the program remains ineffective in resolving guest complaints regarding assertive communication and frontline staff initiative during crises. Kesimpulan/Implikasi] In conclusion, the training implementation is suboptimal due to methods clashing with daily work rhythms. These findings imply that management must promptly apply adaptive strategic interventions. This study recommends transitioning toward immersive simulation methodologies, micro-learning digitalization, and continuous leadership incubation.
Analisis Beban Kerja dan Keseimbangan Kehidupan Kerja Terhadap Kesehatan Mental Karyaawan Pada Hotel Fairfield by Marriott Bali Legian Made Rosmita Cintya Dewi; I Putu Yoga Laksana; Muhammad Panji Mahardika
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5094

Abstract

The hospitality industry operates within an inherently dynamic ecosystem, often subjecting the workforce to intense physical and psychological strain to maintain service excellence. Grounded in the Job Demands-Resources Theory, job demands can impair mental well-being, while job resources act as a protective buffer. This study aims to analyze the causal impacts of workload intensity and work-life balance on the mental health of employees at Fairfield by Marriott Bali Legian. This quantitative research involved a population of 189 operational and administrative personnel. A total of 127 respondents were selected using proportionate stratified random sampling. Data were collected via validated questionnaires and analyzed using multiple linear regression with SPSS software. The empirical results indicate that excessive workload exerts a significant negative effect on employee mental health. Conversely, a supportive work-life balance paradigm projects a substantial positive influence. Simultaneously, both variables account for 73.1% of the statistical variance in mental health outcomes. The discourse unequivocally advocates for organizational leadership to dynamically re-engineer workload distributions and nurture a culture that champions work-life equilibrium to safeguard the workforce's cognitive longevity and operational resilience.
Pengaruh Current Ratio, Debt to Equity Ratio, dan Debt to Asset Ratio Terhadap Net Profit Margin Diah Ayu Puspita; Fazhar Sumantri; Theysa Sahlani Pratiwi
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5106

Abstract

Business competition is becoming increasingly intense, requiring companies to maintain financial performance to ensure business sustainability and improve profitability. One of the profitability indicators commonly used is Net Profit Margin (NPM), which may be influenced by a company’s liquidity and solvency conditions. However, previous studies examining the effects of Current Ratio (CR), Debt to Equity Ratio (DER), and Debt to Asset Ratio (DAR) on NPM have produced inconsistent findings.This study aims to analyze the effects of Current Ratio (CR), Debt to Equity Ratio (DER), and Debt to Asset Ratio (DAR) on Net Profit Margin (NPM) at PT Hexindo Adiperkasa Tbk during the 2000–2024 period. This research employed a quantitative approach with an associative research design. The data used were secondary data obtained from the annual financial statements of PT Hexindo Adiperkasa Tbk for the period 2000–2024. The population consisted of all published financial statements of the company, and a saturated sampling technique was applied, resulting in 25 observations. Data were collected through documentation methods and analyzed using multiple linear regression with IBM SPSS Statistics 26. The results indicate that, partially, Current Ratio, Debt to Equity Ratio, and Debt to Asset Ratio have no significant effect on Net Profit Margin, with significance values of 0.247, 0.863, and 0.634, respectively. Simultaneously, the three variables also have no significant effect on Net Profit Margin, with a significance value of 0.622. The coefficient of determination (R²) of 0.079 indicates that the model explains only 7.9% of the variation in Net Profit Margin. Therefore, the profitability of PT Hexindo Adiperkasa Tbk is influenced not only by liquidity and solvency ratios but also by other factors outside the research model.

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