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All Journal Jurnal Manajemen Bisnis dan Kewirausahaan Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Ekonomika Manajemen Dan Bisnis eProceedings of Engineering Jurnal Manajemen Dan Bisnis Ekonomi SUBSERVE: Community Service and Empowerment Journal TECHNOVATE Jurnal Ekonomi, Manajemen, Akuntansi
I Nyoman Hendra Laksmana
Politeknik Negeri Bali, Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Perancangan Sistem Pendukung Keputusan Seleksi Sekolah Menengah Atas (sma Sederajat) Yang Akan Dikunjungi Pada Kegiatan Pemasaran Kampus Universitas Telkom Menggunakan Metode Ahp I Nyoman Hendra Laksmana; Eko Darwiyanto; Gede Agung Ary Wisudiawan
eProceedings of Engineering Vol 3, No 2 (2016): Agustus, 2016
Publisher : eProceedings of Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kunjungan dan sosialisasi ke sekolah-sekolah menengah atas merupakan salah satu program kerja tahunan yang rutin dilaksanakan oleh Universitas Telkom Bandung dengan tujuan memberikan informasi dan mengajak siswa-siswi untuk melanjutkan pendidikannya di Universitas Telkom Bandung. Tingginya jumlah sekolah- sekolah menengah atas di Indonesia menjadikan program kerja ini menemui kendala atau masalah yaitu tentang penentuan sekolah-sekolah yang akan dikunjungi dan diadakan sosialisasi mengingat tidak mungkin mengadakan kunjungan dan sosialisasi menuju seluruh sekolah-sekolah menengah atas di Indonesia secara serentak dalam satu periode program kerja. Sebuah sistem pendukung keputusan (SPK) menggunakan metode analytical hierarchy process (AHP) bisa menjadi salah satu solusi yang tepat untuk menentukan sekolah yang akan dikunjungi. Dibutuhkan data penunjang untuk membantu proses perancangan sistem. Data tersebut berupa data jumlah siswa, provinsi, jarak, jalur transportasi dan status sekolah. Seluruh data ini akan diproses dan nantinya akan dimasukkan ke dalam database sistem. Setelah data lengkap selanjutnya melakukan perhitungan sesuai alur perhitungan metode AHP untuk mendapatkan hasil akhir berupa ranking sekolah-sekolah yang nantinya akan menjadi referensi bagi Universitas Telkom dalam melaksanakan program kerja kunjungan dan sosialisasi. Setelah aplikasi terbentuk dilakukan pengujian dan didapatkan hasil: sistem berhasil melakukan perhitungan dengan benar sesuai perhitungan manual yang dibuat, sistem berhasil memproses dan menghitung seluruh data didalam database tanpa kesalahan atau error dan secara keseluruhan kinerja sistem dikatakan cukup baik. Kata kunci: kunjungan dan sosialisasi ke SMA, sistem pendukung keputusan (SPK), dan analytical hierarchy process (AHP)
Analysis of Success Factors of Gojek Startup Services Compared to Other Competitor Startup Services Laksmana , I Nyoman Hendra; Ningsih, Riska Apriliati
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 1 No. 1 (2024): January 2024
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.1.1.2024.1-8

Abstract

In the past few years, many startups starting to establish. This is because of the development of Information Technology which spurs the development of human life in today's digital era. However, does all established startups can survive and generate profits as expected by the company? Of the many failures experienced by startups, there are 2 factors that cause it, such as internal and external factors of the company. The company's internal factors that commonly occur include; less solid team, inaccurate business model, etc. While the company's external factors are the level of competition that is too high, inaccurate in targeting the target market, inaccurate marketing strategies, and many more. One of the startups that can survive and generate substantial profits in Indonesia is Gojek. Behind its success, there are several factors that support Gojek so that it can survive to this day compared to other competing startups. This study uses 2 research methods; Questionnaire and observation. The purpose of this research journal is expected to find out what factors are the success of Gojek. The results of research through questionnaires show that the many services, quality and information offered by Gojek have also become the reason users use this application compared to other competing startups.  
Export Packaging Training, Export Documents and Export Market Research at MHY Devata Bali Tabanan in Collaboration with Arkansas University Ketut Vini ELFAROSA; Ni Putu Rita SINTADEVI; Eldian RINALDI; Luh Kemala Putri WIDHIARI; Nyoman Hendra LAKSMANA
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i2.1153

Abstract

MHY Devata Bali is a local business created to accommodate semi-finished products from farmers in Pupuan to Selemadeg Tabanan to be processed, packaged, and marketed. The methods used are surveys, training, and mentoring to adjust the level of understanding and the needs of the solutions offered. The raw materials include coffee, coconut and honey, which produce ground coffee, VCO oil, cooking oil, honey, etc. In its operations, it can market products to local and national markets. It has digital marketing and marketplaces in several places. This has great potential to be developed into an export commodity. For this reason, several requirements must be met according to export standards and requirements that require training and assistance. Because some jobs are still manual, and the company still needs this capability. It is hoped that the company can develop its marketing more widely to the international market to have product advantages and improve the community's welfare, especially local farmers in Tabanan.
Evaluating Efficiency, Effectiveness, and Consistency in Goods Procurement Standard Operating Procedures: A Case Study of the Purchasing Department at The Oberoi Beach Resort, Bali Ni Ketut Ayu Ulan Sari; Wayan Suryathi; I Nyoman Hendra Laksmana
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 3 (2026): Juli: JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i3.4282

Abstract

This study aims to analyze the implementation of efficiency, effectiveness, and consistency in the Standard Operating Procedure for goods procurement in the purchasing department of The Oberoi Beach Resort, Bali. This research employed a descriptive qualitative approach, with data collected through semi-structured interviews, observation, and documentation. The informants included parties directly involved in procurement activities, namely the Purchasing Manager, Purchasing Supervisor, Purchasing Staff, Receiving Staff, and user departments. Data were analyzed through data reduction, data display, and conclusion drawing and verification. The findings show that the goods procurement SOP has been implemented in a structured manner through Purchase Requisition submission, document approval, Purchase Order issuance, supplier ordering, and goods inspection by the receiving department. The SOP is effective in supporting hotel operational needs and relatively consistent because control stages are maintained even under urgent requests. However, efficiency has not been fully optimized because administrative and approval processes still rely on a manual paper-based system. Other barriers include inventory data input errors, supplier stock limitations, customs constraints, and weather-related distribution disruptions. This study recommends the implementation of e-procurement, stronger interdepartmental coordination, improved inventory data accuracy, and supplier diversification.
STRATEGI PENGUATAN DAYA SAING KWT NGUDI MAKMUR SOLO, JAWA TENGAH MELALUI REDESAIN KEMASAN SEKUNDER PRODUK UNTUK PENETRASI PASAR EKSPOR Eldian Rinaldi; Yulia Tria Hapsari; Ketut Vini Elfarosa; Luh Kemala Putri Widhiari; I Nyoman Hendra Laksmana; Ni Putu Ritra Trees Ari Kartika Hadi Saraswati
SUBSERVE: Community Service and Empowerment Journal Vol. 4 No. 2 (2026): Juli 2026
Publisher : Prime Identity Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67766/scsej.v4i2.207

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk menguatkan daya saing komoditas olahan pangan lokal milik Kelompok Wanita Tani (KWT) Ngudi Makmur Solo, Jawa Tengah, menuju pasar ekspor. Masalah utama mitra terletak pada rendahnya literasi digital, desain kemasan konvensional yang rentan rusak, serta keterbatasan standardisasi legalitas internasional. Metode pelaksanaan program menerapkan pendekatan Asset-Based Community Development (ABCD) yang dipadukan dengan intervensi teknologi tepat guna, standardisasi mutu, serta evaluasi berjenjang menggunakan Kirkpatrick’s Evaluation Model. Hasil pengabdian menunjukkan terjadinya diversifikasi portofolio produk hulu-hilir (lini stik, keripik, permen, dan sirup herbal) yang kini telah dilengkapi nomor P-IRT, sertifikasi Halal Indonesia, serta panel nutrisi terstandarisasi global. Pembahasan berbasis TOWS Matriks dan Sel V IE Matriks (Hold and Maintain) diimplementasikan secara konkret melalui redesain kemasan sekunder berupa paper bag dan kardus karton premium (double-wall) berornamen batik Solo, integrasi label bilingual, dan kode batang GS1 untuk menembus hambatan non-tarif internasional. Kesimpulannya, hilirisasi visual dan logistik digital melalui platform cross-border e-commerce ini terbukti meningkatkan marjin profitabilitas mitra sebesar 15–20% secara berkelanjutan. Program ini berhasil merealisasikan kemandirian ekonomi kader wanita tani yang selaras dengan target SDGs nomor 5, 8, dan 9, serta pencapaian Indikator Kinerja Utama (IKU) perguruan tinggi.
Pengaruh Literasi Keuangan dan Digital Payment terhadap Prilaku Konsumtif Generasi Z di Kecamatan Kuta selatan Luh Kemala Putri Widhiari; I Nyoman Hendra Laksmana; Eldian Rinaldi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8764

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan digital payment terhadap perilaku konsumtif Generasi Z di Kecamatan Kuta Selatan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan purposive sampling, di mana sebanyak 200 responden dipilih secara selektif berdasarkan kriteria tertentu yang relevan dengan tujuan penelitian.. Pengumpulan data dilakukan melalui kuesioner online, kemudian dianalisis menggunakan metode regresi linier berganda dengan bantuan perangkat lunak SPSS. Penelitian ini mengungkap bahwa literasi keuangan dan penggunaan digital payment berperan positif dan signifikan dalam memengaruhi perilaku konsumtif. Dengan nilai koefisien determinasi (R²) sebesar 79,2%, model ini menunjukkan bahwa mayoritas variasi dalam perilaku konsumtif dapat dijelaskan oleh kedua variabel tersebut. Selain itu, rendahnya tingkat literasi keuangan dapat berkontribusi pada kurangnya kebijaksanaan dalam mengelola keuangan, sementara kemudahan digital payment mendorong transaksi impulsif. Temuan ini menegaskan perlunya peningkatan edukasi keuangan bagi Generasi Z untuk mengontrol pengeluaran secara lebih efektif. Rekomendasi penelitian ini mencakup peningkatan program literasi keuangan serta pengembangan fitur digital payment yang lebih mendukung manajemen keuangan pribadi.
Analisis Implementasi Program Pelatihan dan Pengembangan Karyawan di J4 Hotels Legian Ni Luh Putu Siki Widiasih; I Putu Yoga Laksana; I Nyoman Hendra Laksmana
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5093

Abstract

The hospitality industry requires competent human resources to deliver excellent service. However, the gap between training blueprints and empirical operational realities frequently triggers persistent guest complaints, potentially harming the hotel's reputation in Bali's hypercompetitive tourism market. This research aims to evaluate the effectiveness of employee training and development programs at J4 Hotels Legian using the CIPP (Context, Input, Process, Product) evaluation framework. This study utilizes a qualitative approach with a descriptive phenomenological design. Data sources comprise primary and secondary data. Informants were selected through purposive sampling, involving four key department managers (F&B, Housekeeping, Front Office, and HRD). Data were collected via in-depth semi-structured interviews, covert non-participatory observations, and documentation studies. Data analysis was conducted interactively and validated using method and source triangulation. The CIPP analysis reveals that the Context dimension aligns with operational problem-solving needs. However, the Input dimension exposes a lack of leadership cultivation modules. In the Process dimension, significant temporal friction occurs due to conflicting training schedules and operational surges. Consequently, for the Product dimension, while mechanical work speed improved, the program remains ineffective in resolving guest complaints regarding assertive communication and frontline staff initiative during crises. Kesimpulan/Implikasi] In conclusion, the training implementation is suboptimal due to methods clashing with daily work rhythms. These findings imply that management must promptly apply adaptive strategic interventions. This study recommends transitioning toward immersive simulation methodologies, micro-learning digitalization, and continuous leadership incubation.
Perceived Value Mediates Product Quality and Price Effects on Purchases at Pandang Kopi, Gianyar, Bali I Nyoman Hendra Laksmana; Luh Kemala Putri Widhiari; Eldian Rinaldi; Laily Fauziah
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v6i1.43299

Abstract

The rapid growth of the Indonesian coffee industry has intensified competition among local coffee shop MSMEs, particularly in tourism destinations such as Gianyar, Bali. In this context, understanding how consumers evaluate product quality and price through perceived value is essential for sustaining competitiveness. This study investigates the direct effects of product quality and price on purchasing decisions and examines the mediating role of perceived value among consumers of Pandang Kopi, a local MSME coffee shop. A quantitative approach was employed using Partial Least Squares–Structural Equation Modelling (PLS-SEM). Data were collected from 106 consumers through accidental sampling and analyzed using SmartPLS 4.1.1.2. The results show that product quality (β = 0,159; p < 0,05) and price (β = 0,161; p < 0,05) have positive and significant direct effects on purchasing decisions. Perceived value demonstrates the strongest influence on purchasing decisions (β = 0,683; p < 0,001), explaining a substantial proportion of variance (R² = 0,79). Product quality (β = 0,309; p < 0,001) and price (β = 0,590; p < 0,001) also significantly enhance perceived value. Mediation analysis reveals that perceived value significantly mediates the relationship between product quality and purchasing decisions (β = 0,211; p < 0,001) as well as between price and purchasing decisions (β = 0,403; p < 0,001). Notably, the indirect effect of price through perceived value is stronger than its direct effect, indicating that consumers emphasize overall value rather than price alone. Theoretically, this study contributes to value-based consumer decision models by empirically validating perceived value as a central psychological mechanism in MSME coffee shops located in tourism regions. Practically, the findings suggest that local coffee shop MSMEs should prioritize sensory product quality, fair pricing, and holistic consumption experiences to strengthen perceived value and encourage purchasing decisions.
Co-Authors Eko Darwiyanto Eldian RINALDI Eldian Rinaldi Gede Agung Ary Wisudiawan I Putu Yoga Laksana Ketut Vini ELFAROSA Ketut Vini Elfarosa Laily Fauziah Luh Kemala Putri WIDHIARI Luh Kemala Putri Widhiari Ni Ketut Ayu Ulan Sari Ni Luh Putu Siki Widiasih Ni Putu Rita SINTADEVI Ni Putu Ritra Trees Ari Kartika Hadi Saraswati Ningsih, Riska Apriliati Wayan Suryathi Yulia Tria Hapsari