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International Journal of Management and Business Economics
Published by CV putra publisher
ISSN : -     EISSN : 29649412     DOI : https://doi.org/10.58540/ijmebe.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management and Business Economics is a peer-reviewed journal that publishes scientific articles in the fields of operational management, human resource management, financial management, marketing management, Entrepreneurship, Administrative Management, Development Economics, Micro and Macroeconomics that are managed and published by Cv Putra Publisher The articles published in the IJMEBE Journal include the results of original scientific research (top priority) and new scientific review articles (not importance) from various academics and researchers that have not been published elsewhere.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 180 Documents
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The Role Of Digital Experience In Visitor Satisfaction and Environmental Awareness For Sustainable Ecotourism Pradina Anjarwaty Sukirno; Ida I Dewa Ayu Raka Susanty; Safinah Yulianty Sitania; Melissa Justin Renjaan; Dewi Fitriani
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1837

Abstract

Digital experience has become an important part of ecotourism development because tourists often become familiar with destinations through social media, online reviews, and visual content before visiting. This study aims to analyze the role of digital experience in shaping visitor satisfaction and environmental awareness in the development of sustainable ecotourism in Maluku Tenggara. The study employed a descriptive qualitative approach through semi-structured interviews and field observations. The informants consisted of tourists, tourism managers, local MSME actors, community members, and tour guides. The data were analyzed through thematic coding, including data reduction, theme grouping, and interpretive meaning-making. The findings show that digital experience functions as an initial gateway for the formation of tourist expectations, especially through Instagram, Google Reviews, TikTok, and WhatsApp. Visitor satisfaction is influenced by natural beauty, affordable prices, basic facilities, cleanliness, clarity of information, and the consistency between digital promotion and the actual condition of the destination. Environmental awareness increased when visitors received direct education from managers or guides, supported by digital media such as short videos and QR codes. This study finds that digital experience functions not only as a promotional tool but also as an educational medium that reinforces sustainable ecotourism. The research was conducted at Hoat Tamngil, Rumadian Village, providing a clear local context for the findings.
The Influence Of Self-Efficacy And Time Management On The Work Readiness Of Students In The Office Administration Education Program Class Of 2022 Dewi Amanda Nasution; Alfi Nura
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1846

Abstract

The purpose of this study is to determine the influence of self-efficacy and time management on the work readiness of students in the Office Administration Education Program, Class of 2022. The population in this study consists of all students in the Office Administration Education Study Program, Class of 2022. The sampling technique used in this study was total sampling, comprising 64 students. To collect data, the researcher used a questionnaire. The data analysis techniques used were multiple linear regression analysis, partial hypothesis testing (t-test), simultaneous hypothesis testing (F-test), and the coefficient of determination test (R²). The results of the study indicate that Self-Efficacy has a positive and significant effect on Work Readiness with a t-value of 7,041 and a significance level of 0,000. Time Management also has a positive and significant effect on Work Readiness with a t-value of 4,155 and a significance level of 0,000. Simultaneously, Self-Efficacy and Time Management have a positive and significant effect on Work Readiness with an F-value of 62,909 and a significance level of 0,000. The coefficient of determination (R²) value of 0,673 indicates that 67,3% of the variation in work readiness can be explained by self-efficacy and time management, while 32,7% is influenced by factors outside the scope of this study.
The Effect Of Public Speaking Experience And Self-Confidence On The Verbal Communication Skills Of Office Administration Education Students Enrolled In 2023 At Medan State University Aisyah; Alfi Nura
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1847

Abstract

This study aims to determine the influence of public speaking experience and self-confidence on the verbal communication skills of students in the Office Administration Education Program, Class of 2023, at the State University of Medan. This study employs a quantitative approach using an ex post facto method. The study population consists of 69 students, and the entire population was selected as the sample using total sampling. Data were collected through questionnaires and documentation. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results indicate that public speaking experience has a positive and significant effect on students’ verbal communication skills, with a calculated t-value of 5.639 and a significance level of 0.000. Self-confidence also has a positive and significant effect on students’ verbal communication skills, with a calculated t-value of 4.630 and a significance level of 0.000. Simultaneously, public speaking experience and self-confidence have a positive and significant effect on students’ verbal communication skills, with a calculated F-value of 161.489 and a significance level of 0.000. The coefficient of determination of 0.830 indicates that public speaking experience and self-confidence account for 83% of the variation in students’ verbal communication skills, while the remaining 17% is influenced by other factors outside the scope of this study. The implications of this study suggest that improving students’ verbal communication skills can be achieved by providing broader opportunities for public speaking practice and by building self-confidence through presentations, discussions, seminars, and other academic activities that support public speaking skills.
Implementation Of A Virtual Account System In Improving School Administrative Payment Order: A Case Study At SMP Zainul Hasan 1 Genggong Kurrotu Aini; Maula Nasrifah; Moh. Abd. Rahman
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1852

Abstract

The development of information and communication technology has driven the transformation of school financial administration through the implementation of a virtual account system to improve the orderliness of school administrative payments, efficiency, and transparency. This study aims to analyze the implementation of a virtual account system in improving the orderliness of school administrative payments at SMP Zainul Hasan 1 Genggong and identify the benefits and obstacles faced. This study used a qualitative approach with a case study type. Data were collected through interviews, observations, and documentation involving the principal, administrative staff, and parents. The results showed that the virtual account system was able to improve the orderliness of school administrative payments, as indicated by an increase in timely payments from 63% to 80%. This system also increased administrative efficiency through automatic recording and real-time verification and supported transparency in financial management. The main obstacles identified were limited digital literacy and internet access. Overall, the virtual account system made a significant contribution to improving the orderliness of school administrative payments, efficiency, and transparency in school financial administration.
Service Quality, Tourism Facilities, and Islamic Literacy Culture As Predictors Of Revisit Intention At Baloli Tourism Village Kasmiati; Edi Marzudi; Sultan
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1876

Abstract

This study aims to analyze the effect of service quality, tourism facilities, and Islamic literacy culture on tourists' revisit intention in Baloli Tourism Village, North Luwu Regency. It employs a quantitative explanatory approach using a survey method with 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS, including validity and reliability tests, classical assumption tests, as well as hypothesis testing through t-test, F-test, and coefficient of determination (R²). The results show that simultaneously, all three variables significantly influence revisit intention (R² = 93.3%). Partially, tourism facilities have a positive and significant effect, and Islamic literacy culture is the most dominant variable. Notably, service quality shows a significant negative effect (β = –0.162, p = 0.030), which is interpreted as a saturation effect: when tourists rate service quality as already meeting high expectations (mean = 4.70, strongly agree), it no longer serves as a primary differentiator but rather a baseline prerequisite, while Islamic literacy culture becomes the main driver of revisit intention. These findings suggest that tourism village development must integrate service, physical facilities, and Islamic values as a sustainable competitive strategy.
The Influence Of The Internet On Business: The Need To Adapt To Changes In The Digital Era Nurul Fadila; Muhammad Rizqi; siti aisyah; serli Anjeli Robbi
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1890

Abstract

This study examines the impact of internet technology on business development within the context of digital transformation. The rapid advancement of internet-based technologies has fundamentally reshaped business structures, shifting traditional linear value chains toward integrated digital ecosystems. This study aims to synthesize how internet utilization influences business model innovation, marketing transformation, strategic adaptation, human resource development, and cybersecurity management. The study employs a conceptual synthesis approach based on existing literature on digital transformation, platform economy, dynamic capabilities, and organizational change. The findings indicate that internet technology serves as a foundational infrastructure that enables the emergence of platform-based business models, enhances global market accessibility, and supports data-driven decision-making processes. In addition, digital marketing has evolved into an interactive and customer-centered system, driven by big data analytics, social media engagement, and omnichannel communication strategies. Furthermore, the analysis reveals that human resource capabilities play a critical role in determining the success of digital transformation initiatives. Organizations require continuous workforce reskilling, digital literacy enhancement, and adaptive leadership to effectively respond to technological disruption. The study also identifies cybersecurity as a major challenge in digital business environments, requiring integrated governance, technical safeguards, and organizational awareness to mitigate risks related to data breaches and cyber threats. Based on the synthesis of findings, this study proposes a conceptual framework consisting of five interconnected dimensions: technological adoption, business model innovation, strategic adaptation, human resource development, and cybersecurity management. The interaction among these dimensions determines the effectiveness of internet-driven business transformation. The study concludes that sustainable competitive advantage in the digital era depends on the ability of organizations to integrate technological capabilities with managerial strategies and human capital development within dynamic digital ecosystems.
The Impact Of Halal Labels, Digital Marketing, and Brand Ambassadors On The Purchase Intention Of Wardah Cosmetic Products In Masamba Nur Cahya Indah Mulia; Suhardi M anwar; Edi Maszudi
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1891

Abstract

This study aims to analyze the influence of halal labeling, marketing digital marketing, and brand ambassadors on consumer purchase intention for Wardah products in Masamba. This study used a quantitative approach with a survey method. Data were collected through questionnaires distributed to 120 respondents who were users or potential users of Wardah products in Masamba. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results showed that the model explained 26.0% of the variance in purchase intention (R² = 0.260). Hypothesis testing revealed that halal labeling had no significant effect on purchase intention (β = -0.028; p = 0.773), while digital marketing had a positive but insignificant effect (β = 0.235; p = 0.051). In contrast, brand ambassadors had a positive and significant effect on purchase intention (β = 0.372; p = 0.001). These findings indicate that brand ambassadors are the most influential factor in increasing consumer purchase intention compared to halal labels and digital marketing. This study provides practical implications for companies to optimize the use of credible brand ambassadors who are aligned with the brand image. increase consumer purchasing intentions
The Influence Of Double-Date Promotions And Cash On Delivery On Purchase Decisions Through Purchase Intention Among Shopee Users In Jambi City Depi Susanti; Rofiqoh Ferawati; Muthmainnah
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1896

Abstract

This study aims to analyze the effect of double date promotions and Cash on Delivery (COD) on purchase decisions, with purchase intention as a mediating variable among Shopee users in Jambi City. This study employed an associative quantitative approach using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 4. The population consisted of millennial Muslim women aged 30–44 years residing in Jambi City who had purchased fashion products through Shopee. A sample of 100 respondents was selected using purposive sampling. The findings indicate that double date promotions have a positive and significant effect on purchase intention, while purchase intention significantly influences purchase decisions. Furthermore, purchase intention fully mediates the relationship between double date promotions and purchase decisions. In contrast, COD does not significantly affect either purchase intention or purchase decisions, and purchase intention does not mediate the relationship between COD and purchase decisions. These results suggest that consumers do not make purchasing decisions directly because of promotional programs; rather, promotions first increase purchase intention, which subsequently drives purchasing decisions. This study highlights the crucial role of purchase intention as a mechanism through which promotional strategies influence consumer behavior. Practically, the findings imply that Shopee sellers and digital marketers targeting millennial Muslim women should prioritize attractive and well-designed double date promotional campaigns to strengthen consumers’ purchase intention, rather than relying solely on COD facilities to encourage purchasing decisions.
Asset Governance Strategy, Asset Utilization Optimization, and PNBP Enhancement In PTN-BLU Agus Santosa; Gita Astyka Rahmanda; Aditya Kurniawardana
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1897

Abstract

The main objective of this study is to examine the effect of asset governance strategy on asset utilization optimization and non-tax state revenue (PNBP) in Public Service Agency State Universities (PTN BLU), with supervision and control as a mediating variable. Asset governance strategy in this study consists of three main dimensions: asset inventory, legal audit, and asset valuation. A causal quantitative approach was adopted using Structural Equation Modeling (SEM) through the LISREL program. The study involved 275 respondents from 55 PTN BLU. The findings indicate that asset inventory, legal audit, and asset valuation significantly affect supervision and control (t-values > 3.7). Asset inventory has a direct effect on asset utilization optimization (t = 10.13), while legal audit and valuation influence it indirectly through supervision. This confirms that supervision and control serve as an important mediating mechanism in strengthening the relationship between asset governance strategy and asset utilization optimization. Supervision has a significant direct effect on optimization (t = 4.99), and optimization significantly drives PNBP (t = 7.92). The model demonstrated good fit indices (CFI = 0.97; RMSEA = 0.065). These results underscore the importance of an integrated control system to enhance asset efficiency and non-tax revenue contribution in higher education governance.
Digital Financial Transformation And Artificial Intelligence In Improving Corporate Financial Performance Yusran Daeng Matta; Amirudin
International Journal of Management and Business Economics Vol. 4 No. 3 (2026): June
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i3.1903

Abstract

The rapid development of digital technologies has transformed financial management practices and reshaped organizational performance in the digital economy. This study aims to examine the role of digital financial transformation, including artificial intelligence (AI), financial technology (fintech), big data analytics, and cloud-based financial systems, in improving corporate financial performance and supporting strategic decision-making. The study employs a qualitative descriptive approach through a literature review of academic journals, industry reports, and relevant publications on digital finance and financial innovation. The findings reveal that digital financial transformation contributes significantly to key financial performance indicators, including cost efficiency, profitability, financial reporting accuracy, risk management effectiveness, and decision-making quality. AI-driven analytics enable organizations to forecast financial trends, identify potential risks, and optimize resource allocation more effectively. Additionally, fintech and digital banking solutions enhance transaction speed, accessibility, and financial inclusion. Despite these benefits, organizations face challenges related to cybersecurity risks, regulatory compliance, implementation costs, and limited digital competencies among employees. This study contributes to the literature by highlighting the strategic importance of integrating digital finance and AI into financial management practices to achieve sustainable growth, financial resilience, and long-term competitive advantage in an increasingly digital business environment.

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