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International Journal of Management and Business Economics
Published by CV putra publisher
ISSN : -     EISSN : 29649412     DOI : https://doi.org/10.58540/ijmebe.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management and Business Economics is a peer-reviewed journal that publishes scientific articles in the fields of operational management, human resource management, financial management, marketing management, Entrepreneurship, Administrative Management, Development Economics, Micro and Macroeconomics that are managed and published by Cv Putra Publisher The articles published in the IJMEBE Journal include the results of original scientific research (top priority) and new scientific review articles (not importance) from various academics and researchers that have not been published elsewhere.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 85 Documents
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The Impact Of The E-Commerce Commercial Jingle On Customer Attitude Among Generation Z Audiences Muhammad Aqshel Revinzky Nizar; Rizky Ramadhan; Kamal, Irsyad
International Journal of Management and Business Economics Vol. 4 No. 1 (2025): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i1.1013

Abstract

The COVID-19 pandemic caused significant disruption to Indonesia’s economy, severely affecting traditional commerce while accelerating the growth of e-commerce. Shopee, as the market leader, leveraged various marketing strategies, including its Shopee COD (Cash on Delivery) commercial jingle, to strengthen brand awareness and attract users. This study examines the quality of the Shopee COD commercial jingle, analyzes Generation Z customers’ attitudes toward it, and evaluates its influence on these attitudes. Using a quantitative, causal associative approach, data were collected via an online survey of 125 Generation Z respondents who had heard the jingle and used the Shopee application. The study adopts a five-dimensional jingle evaluation model (memorability, meaningfulness, likability, adaptability, protectability) and the ABC Model of Attitudes (affective, behavioral, cognitive) to analyze the relationship between jingle quality and customer attitudes. Results show a significant positive correlation between jingle quality and customer attitude, with jingle quality explaining 42% of the variance in attitudes.
Influence Recording Report Finance to Improvement Sale in The Seed Business Paddy Loyal Friend Priska, Angela; Waruwu, Henny Grace Enjel Naidelin; Zaky, Muhammad; Fathanah, Shidiq; Telaumbanua, Refisi Anjeirimen; Tampubolon, Senin Abdi Jeremia; Agusti, Ivo Selvia
International Journal of Management and Business Economics Vol. 4 No. 1 (2025): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i1.1152

Abstract

Recording financial statements is a crucial aspect of business management, especially for small and medium enterprises. The purpose of this study was to determine the effect of recording financial statements on increasing sales at Benih Padi Setia Kawan. This study used a quantitative method with a survey approach through questionnaires administered to the business owner and staff. Data were analyzed using simple linear regression to test the effect of recording financial statements on sales. The results showed that recording financial statements had a positive and significant effect on increasing sales. This demonstrates that good record keeping can be a strategic tool in improving business performance.
A DMAIC-Based Six Sigma Analysis in Culinary MSMEs: A Case Study of Refresh Seafood Camelia Rizki Agrina; Chelsea Ananda Balqis; Ghina Ayu Larasati
International Journal of Management and Business Economics Vol. 4 No. 2 (2026): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i2.1364

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector frequently face operational quality challenges, particularly service time variability, raw material waste, and limited capacity during demand surges. These problems are largely driven by process variation rather than defects in final products, especially in micro-scale enterprises with limited quantitative data. This study aims to analyze operational quality issues at Refresh Seafood, a micro-scale culinary MSME, using the Six Sigma method with the DMAIC (Define, Measure, Analyze, Improve, and Control) approach, and to formulate practical improvement strategies aligned with MSME characteristics. A descriptive qualitative approach was employed through semi-structured interviews and direct observation. Data were analyzed using the DMAIC framework supported by qualitative indicators and fishbone analysis. The findings reveal that service time instability between dine-in and delivery orders, suboptimal raw material utilization, and reactive capacity management are the main quality issues. Proposed improvements include developing mini standard operating procedures (SOPs), optimizing order flow, implementing batch preparation during peak periods, and utilizing leftover raw materials. This study demonstrates that Six Sigma can be flexibly applied in micro-scale culinary MSMEs to improve process stability and service efficiency.
The Role of MSMEs and the Challenges of Their Development: A Qualitative Study Through MSME Owner Interviews Muhammad Aqshel Revinzky Nizar; Rizky Ramadhan; Mochammad Chairul Ihsan; Cattleya Rejito; Rd. Rifqi Dwisanto
International Journal of Management and Business Economics Vol. 4 No. 2 (2026): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i2.1371

Abstract

This community service program aims to strengthen the capacity and competitiveness of small businesses (UMKM) in Kecamatan Cibeunying, Bandung, through mentoring and business assistance. Background observations indicate that many UMKM still face limitations in marketing, financial management, and digital utilization, which hinder business growth and sustainability. The activity employed a participatory approach by conducting interviews and direct mentoring with selected UMKM actors to identify their main problems and needs. Assistance focused on improving basic financial recording skills, simple digital marketing (use of social media and online catalogs), and product packaging improvement. The results show an increase in participants’ understanding of financial management, better product presentation, and initial adoption of digital platforms for promotion. This program concludes that targeted, field-based mentoring can effectively improve the managerial and marketing capabilities of UMKM, and recommends periodic follow-up to ensure business continuity and development.
Digital Innovation for Quality Assurance in Higher Education: A Bibliometric Insight Over a Decade Desty Hapsari Kirana; Kurnia Khafidhatur Rafiah
International Journal of Management and Business Economics Vol. 4 No. 2 (2026): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i2.1372

Abstract

This study aims to map the development of research on digital innovation in higher education quality assurance during 2015–2025 through a bibliometric analysis of 556 Scopus-indexed articles. The results show a significant increase in publications, especially since the COVID-19 pandemic, with a shift in focus from basic digitalization to the integration of intelligent technologies such as artificial intelligence and digital assessment in quality assurance systems. Keyword visualization reveals six main thematic clusters: higher education, COVID-19, e-learning, digitalization, digital transformation, and artificial intelligence. Citation analysis shows that the most influential literature highlights institutional digital transformation, technological readiness, online learning quality, and data-driven QA frameworks. These findings provide a comprehensive overview of the conceptual evolution and strategic challenges in strengthening digital-based quality assurance systems in higher education.

Page 9 of 9 | Total Record : 85

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