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International Journal of Management and Business Economics
Published by CV putra publisher
ISSN : -     EISSN : 29649412     DOI : https://doi.org/10.58540/ijmebe.v1i1
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The International Journal of Management and Business Economics is a peer-reviewed journal that publishes scientific articles in the fields of operational management, human resource management, financial management, marketing management, Entrepreneurship, Administrative Management, Development Economics, Micro and Macroeconomics that are managed and published by Cv Putra Publisher The articles published in the IJMEBE Journal include the results of original scientific research (top priority) and new scientific review articles (not importance) from various academics and researchers that have not been published elsewhere.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 82 Documents
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The Impact Of The E-Commerce Commercial Jingle On Customer Attitude Among Generation Z Audiences Muhammad Aqshel Revinzky Nizar; Rizky Ramadhan; Kamal, Irsyad
International Journal of Management and Business Economics Vol. 4 No. 1 (2025): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i1.1013

Abstract

The COVID-19 pandemic caused significant disruption to Indonesia’s economy, severely affecting traditional commerce while accelerating the growth of e-commerce. Shopee, as the market leader, leveraged various marketing strategies, including its Shopee COD (Cash on Delivery) commercial jingle, to strengthen brand awareness and attract users. This study examines the quality of the Shopee COD commercial jingle, analyzes Generation Z customers’ attitudes toward it, and evaluates its influence on these attitudes. Using a quantitative, causal associative approach, data were collected via an online survey of 125 Generation Z respondents who had heard the jingle and used the Shopee application. The study adopts a five-dimensional jingle evaluation model (memorability, meaningfulness, likability, adaptability, protectability) and the ABC Model of Attitudes (affective, behavioral, cognitive) to analyze the relationship between jingle quality and customer attitudes. Results show a significant positive correlation between jingle quality and customer attitude, with jingle quality explaining 42% of the variance in attitudes.
Influence Recording Report Finance to Improvement Sale in The Seed Business Paddy Loyal Friend Priska, Angela; Waruwu, Henny Grace Enjel Naidelin; Zaky, Muhammad; Fathanah, Shidiq; Telaumbanua, Refisi Anjeirimen; Tampubolon, Senin Abdi Jeremia; Agusti, Ivo Selvia
International Journal of Management and Business Economics Vol. 4 No. 1 (2025): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i1.1152

Abstract

Recording financial statements is a crucial aspect of business management, especially for small and medium enterprises. The purpose of this study was to determine the effect of recording financial statements on increasing sales at Benih Padi Setia Kawan. This study used a quantitative method with a survey approach through questionnaires administered to the business owner and staff. Data were analyzed using simple linear regression to test the effect of recording financial statements on sales. The results showed that recording financial statements had a positive and significant effect on increasing sales. This demonstrates that good record keeping can be a strategic tool in improving business performance.

Page 9 of 9 | Total Record : 82

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